Digital Marketer

• Experience with tracking and improving critical KPIs on a dashboard.
• Content is going to be a huge part of our marketing efforts. Having experience in driving relevant traffic from content and measuring conversion and ROI from it is required.
• Strong understanding of how to drive relevant traffic from channels like Facebook, Instagram, Pinterest, search – both organic and paid.
• Practical experience with email marketing is a must. Proficiency with marketing tools & technologies like email automation, landing page design and instrumentation, and A/B testing are a must.
• Strong sense of product as you’ll be a key influencer in how the product shapes over time.
• Creative thinker, story-teller and problem solver with attention to detail.
• Bachelor’s degree, preferably a master’s degree is required.
• Hands on experience in the eCommerce domain, especially on the seller side.
• Understand how to build and nurture a community of users, advocates and influencers and use this to amplify the word of mouth for the product.
• Exceptional writing skills, ability to edit and proofread content for clarity, grammar and accuracy.
• Hands on experience or comfortable with any or all of the following: SQL, HTML, CSS, JavaScript or programming in any language is a strong plus.
• Any experience with data sciences and analytics, R or python.
• Knowledge of or experience with UI/UX, graphics design or product management.
• US education is a strong plus. All customers are in the US to having spent time there and cultural familiarity is helpful.

• Connect closely with our team for creation of effective solutions to The Why, What and How Digital Marketing and implementation of the same to create enthusiastic and efficient marketing campaigns for existing and new clients
• A combination of reaching out to prospective clients, who need Digital Media Marketing as well as servicing the existing clients with zeal and energy for extension of period of service.
• Formulating attractive and trendy Social Media Campaigns for the clients and do research on current trends of Social Media for an effective actualization of the formulated plans for extensive reach.
• Analysing and monitoring the effectivity of the social media campaigns and finding newer methods of presenting the same to the clients for their understanding.
• Doing extensive market research and finding the problematic areas and solution to the offerings of the company. Helping in creation of meaningful content for promotion of different offers and other creative of the clients on social media handles.
• Developing an exhaustive content calendar on a weekly/monthly basis for our clients as well as other vital in-house projects .
• Providing unconditional support to our digital marketing team and helping them out in their day to day activities.

We are looking for a data-driven & creative Performance Marketer with 3-5 years of experience for a high-growth healthcare start-up. 

This role will be very hands-on in the beginning, but if you have what it takes, you will eventually take up hiring and capacity building.

Responsibilities:

* Take care of all the digital marketing efforts end to end.

* Run highly targeted & optimised paid campaigns on Facebook & Google. 

* Maintain campaign calendar by collaborating with Strategy & Marketing teams

* Set up process to identify, track & analyse KPIs efficiently 

* Ensure that the ads are not just reaching a large number of audience, but the right audience.

* Budgeting 

* SEO optimisation

* Work with the content and design teams to make compelling ad creatives

* Help achieve digital sales targets and our growth target by making use of conventional and unconventional platforms.

* Hire and build marketing capacity as required

Requirements:

* 3-5 years of hands-on experience with all different types of Facebook ads & Google ads.

* Sound knowledge of Facebook Pixel & Google conversion tracking.

* Data-driven & organised, with good analytical skills

* Creative edge

* Attention to detail

* Self-motivated and eager to learn and grow with the team