Senior Business Analyst

Job Title: Technical Content Writer

Exp Level – 2 years

Location – Pune

Availability – Immediate

Job Summary: The Technical Content Writer will be responsible for creating, writing, and managing a variety of technical content, including but not limited to user manuals, product documentation, white papers, technical blogs, and case studies. This role requires an overall good understanding of technical concepts and the ability to communicate them effectively to both technical and non-technical audiences.

Key Responsibilities:

Content Creation

• Develop clear, concise, and accurate technical content for a range of documents such as product specification, use cases, technical blogs, release notes etc.
• Produce high-quality content for blogs, articles, white papers, and case studies that convey technical information in an engaging and accessible manner.

Research and Analysis

• Collaborate with engineering, product management, and other subject matter experts to gather and validate technical information.
• Research industry trends, emerging technologies, and competitive products to ensure content is relevant and up-to-date.

Content Management

• Maintain and update existing documentation and content to reflect changes in products, technologies, and company policies.
• Manage content repositories and ensure all materials are organized, version-controlled, and accessible.

Editing and proofreading

• Review and edit content for accuracy, clarity, consistency, and adherence to style guides.
• Ensure all content is free of errors and meets the company’s quality standards.

Audience Engagement

• Tailor content to address the needs and preferences of different audiences, including technical users, decision-makers, and non-technical stakeholders.
• Create and manage content that drives engagement, improves user experience, and supports customer education.

Collaboration

• Work closely with cross-functional teams to understand project requirements and deliver content that aligns with business objectives.
• Participate in content strategy discussions and contribute ideas for improving content delivery and effectiveness.

Qualifications

Education: Bachelor’s degree in Technical Communication, English, Computer Science, or a related field.

Experience: 0-2 years of experience in technical writing or content creation in the technology/IT/Software product development areas.

Skills

• Strong technical writing skills with the ability to simplify complex information.
• Excellent research, analytical, and problem-solving skills.
• Ability to work independently and manage multiple projects with varying deadlines.
• Strong attention to detail and commitment to producing high-quality content.

Responsibilities:

● Curate compelling content and promotional materials to drive course promotion and brand awareness.

● Manage push notifications, email campaigns, and other marketing initiatives to engage and retain customers.

● Develop and implement effective retention strategies to reduce churn and increase customer loyalty.

● Develop out-of-the-box ideas to generate revenue and enhance brand awareness.

● Analyze campaign performance data and make data-driven decisions to optimize marketing efforts.

● Collaborate with designers to create visually appealing creatives for marketing materials.

● Work closely with cross-functional teams, such as product, support, and tech, to optimize the customer experience and increase retention.

● Generate revenue through strategic marketing initiatives and activities.

● Manage affiliate programs to drive sales and revenue.

● Stay informed about industry trends, competitor actions, and market developments

• Use markup languages like HTML to create user-friendly web pages
• Maintain and improve website
• Optimize applications for maximum speed
• Design mobile-based features
• Collaborate with back-end developers and web designers to improve usability
• Get feedback from, and build solutions for, users and customers
• Write functional requirement documents and guides
• Create quality mockups and prototypes
• Help back-end developers with coding and troubleshooting
• Ensure high quality graphic standards and brand consistency
• Stay up-to-date on emerging technologies

• Proven work experience as a Front-end developer
• Hands on experience with markup languages
• Experience with JavaScript, CSS and jQuery
• Familiarity with browser testing and debugging
• In-depth understanding of the entire web development process (design, development and deployment)
• Understanding of layout aesthetics
• Knowledge of SEO principles
• Familiarity with software like Adobe Suite, Photoshop and content management systems
• An ability to perform well in a fast-paced environment
• Excellent analytical and multitasking skills
• BSc degree in Computer Science or relevant field

Assist with the development, execution, management, and measurement of digital marketing programs and campaigns that drive customer awareness, traffic, sales and retention across D2C eCommerce touchpoints

• The desired candidate must be from a D2C company.
• Strong hands-on experience in handling e-commerce platforms/websites.
• MBA- Marketing with minimum of 3 years experience in the same role.
•  

Responsibilities:

1. Develop, propose, and execute a robust promotion plan in partnership with brand teams to drive sales on owned D2C platforms

2. Create D2C channel from scratch for a brand as well as run an existing one

3. Activate key marketing channels (social, SEM, SEO, display, email, influencer, and affiliate marketing) to drive qualified traffic

4. Utilize analytics tools such as Google Analytics and Adobe analytics to assess and optimize the performance of sites, campaigns, and marketing channels

5. Utilize web and sales analytics data to analyze business performance and provide insights and recommendations for growth

6. Develop and propose innovative marketing programs and initiatives to grow the D2C business.

7. Effectively provide executive stakeholders with timely promotion and marketing campaign performance reports

8. Ensure content marketing and content updation on own channel to engage consumers

9. Launch a long-running program to ensure higher retention and drive repeat purchases

Requirements:

 Experience in running D2C channels from an end-to-end perspective

 Experience in data analytics and use of web analytics tools, such as Google Analytics, to assess and report site and channel performance

 Understanding of consumer behavior and market trends

 High result orientation – getting things done on time and as per agreed-upon norms.

 Good Communication Skills

 Attention to detail;

 Creativity

 Good research capabilities

About Presidea Tech:

Presidea Tech was founded in 2020 to offer professional web and mobile-based services to businesses, worldwide. We provide a wide range of design and development services that are all delivered using the latest technologies with the greatest support. Our aim is to acquiesce our customers with the means to effectively commence and proclaim themselves online successfully. We go through our proven planning to help you build your brand, expand your web presence globally and establish more meaningful relationships with your customers. Our work philosophy is “Always deliver, more than expected” and we follow to convey more than what companies expect from our services.

Roles and responsibilities

• Design, develop and implement software programming applications.
• Build a highly scalable product.
• Participate in gathering business requirements and assessing existing architectures and resources.
• Work with the application development team in delivering the project and deliverable within time and with good quality.
• Perform unit testing, oversee quality assurance of applications through system testing.
• Establishes processes for performance and conducts code reviews.
• Manage and mentor junior members of the team on good coding practice

Skills and experiences

• E/ B.Tech in computer science or a related field.
• Efficient in Java, Spring Core, Spring Boot, Microservices
• Efficient in React native, React Js
• Experience with SQL/No-SQL database technologies – MySQL, Mongo dB, Cassandra, Redis, PostgreSQL, etc.
• Proficiency with Object-Oriented Design (OOD)
• Experience in Web services (REST or SOAP)
• Familiar with Agile SDLC and CI/CD
• Development experience in both mobile & web.
• End to end development experience is highly preferred
• Good understanding of unit testing methodologies.
• Startup work culture mindset.

About us: 

A new start-up is on the horizon, BroBazaar is a new age marketplace for the property market. BroBazaar, an iOS, and Android app enables the Builders, Brokers, and customers to close a property deal much faster than today and would also streamline the workflow with a great customer experience.  

Our team members are carefully selected, and the approach helps nurture entrepreneurship and great ideas into our solutions. We seek out multiple professionals who thrive in a congenial, start-up-focused atmosphere. 

Our team is friendly, focused, and a tad obsessive. The kind of people you’ll love working with. 

Designation - Principal Software Engineer

About Livspace:

Livspace is India’s trusted interior design and renovation platform that connects interior designers, homeowners and vendors. For homeowners, Livspace is their one-stop destination for all things interior. For interior designers and vendors, we’ve streamlined their workflow from design all the way to delivery through powerful and innovative technology.

We’re currently in nine Indian metro areas. We’ve made over 20,000 customers happy by delivering their dream homes to them. With over 3,500 interior designers on board, we’re the largest design community India has seen. We employ over 2000 passionate individuals who continue to grow and be a part of this exciting journey.

Working at Livspace:

Livspace believes in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As a part of the dynamic team at Livspace, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative design-and-tech startup that’s revolutionizing the interiors industry.

If you value autonomy, enjoy challenges, believe in getting things done and can work with minimal supervision, come join us

As a Principal Software Engineer you will:

• Design, implement and enhance new components of the Livspace design platform and supply chain platform.
• Design new features for the e-commerce properties and front-end products and mobile apps
• Maintain engineering infrastructure
• Have significant impact on current and future technology roadmap
• Complete ownership of Service/Services that your team is responsible for
• Lead by example, mentor and guide team members on everything from structured problem solving to development of best practices
• Own large technical deliverables and execute in an exemplary way
• Be able to conceptualize and develop prototype quickly
• Contribute creatively in strategic products that will reach large audience
• Build a web product that users love.

Who you are :

• Deep expertise with any or combination programming languages: Java, Python NodeJS any Object oriented high level proprietary or open source language with strong programming constructs ( Java Preferred ).
• Substantial experience in building complex and scalable solutions.
• Strong object oriented design skills, ability to apply design patterns, and an uncanny ability to design intuitive module and class-level interfaces
• The ability to do deep problem solving and build elegant, maintainable solutions to complex problems.
• Experience leading multi-engineer projects and mentoring junior engineers
• You earned B.Tech or equivalent degree in computer science or related engineering field
• You have at least 6+ years of experience working with large scale web products

Your Array (Nice to Have) :

• Good sense of system characterization and identification of technical requirements
• Good learnability and adopt technologies that help build large scale, performant, reliable and sustainable systems.
• Architectural & Design Choices, Deep knowledge on one or more tech stacks, identify alternative tech choices and trade-offs
• Strong problem Solving skills, Identify feasible alternatives and freeze on the optimal choice of data structures and advanced algorithms
• Ability to work in fuzzy environments and complex environments
• Able to take high ownership of complex system components and drive it to the next level
• Good exposure both with tech breadth and tech depth