We’re looking for a gifted writer and storyteller who can help position Optmyzr as a thought leader and product of choice in the PPC advertising space. This role will be responsible for developing the assets behind our content and marketing campaigns.
You’ll work closely with our sales, product and support teams - as well as leadership and subject matter experts - to turn briefs into high-quality written and video content, notifications, ad copy and more.
This role is part of a growing editorial team that will be responsible for:
- Interviewing internal and external topical experts to craft blog posts, research reports, white papers
- Repurpose deep dive, long-form written and video content into snackable social media content
- Support other marketing initiatives by preparing case studies, emails and other bottom-of-funnel content
- Pitching new ideas based on your observations of the market and conversations with our ideal customers
Here’s what our ideal candidate looks like:
- 1+ years of experience working in a SaaS content team or an editorial/media/journalism team
- Fluent written and spoken English, ideally with some experience writing for North American or European audiences
- A sharp journalistic mind capable of crafting angles and hooks that interest readers
- Strong portfolio of published marketing collateral (no spec pieces)
- A degree in English, communications or another related field is a bonus but not necessary
- Strong time management, collaboration and communication skills
- Respect for deadlines and commitments that have been made
- Comfortable building relationships with internal/external subject matter experts as sources
- Some understanding of how to balance optimizing content for search engines vs. readers
- Some experience using generative AI to support, not write content
The ability to create compelling narratives that link pain points to business outcomes will give you an advantage, as does any familiarity with paid search and social advertising.
We encourage you to apply even if you don’t fit all the criteria.
IMPORTANT: Using ChatGPT or other generative AI for your application or assessment will immediately disqualify you.
About Optmyzr
Optmyzr is a fast-growing, profitable B2B SaaS tech product company.. Our founders and team members have worked for Google, Microsoft, Amazon, and other big names in tech. We’re a product- and customer-focused team with a culture built on respect, meeting commitments, and flexibility.
We pay competitive salaries and while you'll be expected to deliver great results, we'll make sure you enjoy work-life balance. We value our employees and don't like to micromanage. Everyone has a say in what they work on, when they’ll get it done, and where they do it.
Perks
- Be part of a fast-moving yet caring and intelligent team
- Zero micromanagement and freedom to contribute ideas
- No crazy hours; it’s not sustainable in the long run
- Flexibility with timings and work location
- Health insurance, in-office amenities and great incentives
Optmyzr is an equal opportunity employer.
Subodh Popalwar
Software Engineer, Memorres
About Optmyzr
Optmyzr is a fast moving, profitable, and stable B2B SaaS startup. We have been in business for 6+ years, profitable from year 1, and our team is comprised of amazing folks with experience at Google, Microsoft, Amazon, and so on. We are a developer focussed team with end to end ownership of our features. We have offices in 4 countries - this position is for our main development center which is in Hyderabad.
Optmyzr is a product company and we do not offer outsouring services. This gives us a lot of control over the design, as well as how we as a team choose to build features. Of course - with great power comes great responsibility!
We are featured in the Inc 5000 list of fastest growing companies in the USA for 3 years in a row.
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The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.
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- Developing a digital cross-platform content strategy that supports the business objectives and aligns with the brand values
- Managing content calendars and ensuring that the content remains consistent across all platforms
- Staying up-to-date with digital developments and generating new ideas to draw the audience's attention through content
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Desired Candidate Profile
What you need to have:- Bachelor's degree in Literature, Journalism, Marketing, Communications, or similar stream
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- A portfolio of published work
- Proven track record in a fast-paced environment gained either in-house or agency side
- Familiarity with all the content forms like blog, infographics, ppts, video, ebooks etc and market in relevant different forums
- Good knowledge of content and layout design tools such as Adobe InCopy and InDesign
- Good knowledge of various content platforms such as social media, blogs, and print media
- Excellent computer skills with MS Office and Google Suite
- Strong understanding of content practices to increase engagement of the content pieces
- Excellent written and verbal communication skills
- Prepare well-structured drafts using digital publishing platforms.
- Create various content types (videos, articles, infographics) with relevant tone and style, adhering to the respective style guides.
- Interview industry professionals and incorporate their views in blog posts.
- Promote content on social networks and monitor engagement (e.g. comments and shares).
- Identify artist's and customers’ needs and recommend new topics.
- Incorporate blog and social media posts in both websites and social media platforms like Facebook or LinkedIn.
- Collaborating with internal departments to establish a campaign and promote our social media page.
- Suggesting new ways to promote company offerings and to reach consumers.
- Proven work experience as a Content Creator, Copywriter, or similar role.
- Portfolio of published articles.
- Excellent interpersonal and relationship-building skills.
- Networking aptitude.
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PLEASE NOTE:
1. This is an in-office role
2. You must complete a series of in-office tasks if you are shortlisted.
3. When we say 2 years of experience, we mean experience working for an organization as an employee. It won't include freelancing.
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· Work closely with marketing team members
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● Sales Enablement: Communicate value proposition and high-value sales materials, presentations, partner training, and feature collaterals.
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● You love to research, to dig below the surface, and uncover the truth.
● Customers are always your main focus and priority.
Follow CutshortSubodh Popalwar
Software Engineer, Memorres