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Responsibilities:
- Develop and implement digital marketing campaigns
- Manage social media accounts and create engaging content
- Conduct market research and analyze data for optimization
- Assist in SEO strategies and content creation
- Collaborate with cross-functional teams for campaign success
Requirements:
- Freshers with good knowledge or 6+ months of digital marketing experience
- Basic knowledge of SEO, SEM, and social media platforms
- Strong communication and creative skills
- Analytical mindset with a passion for digital trends
Perks:
- Mentorship and hands-on training
- Dynamic work environment
- Opportunity for career growth
Job Purpose
We are looking for a one man/woman army kind of person, who is a self starter and takes any initiative to its logical conclusion. Loves to play with new ideas for digital marketing, and can wear multiple hats as required.
A passionate person who loves the freedom of trying out new things and at the same time loves to learn from others.
Key Areas of Responsibility
B2B marketing to generating leads, working with the product and development team to evolve the product to increase conversion at every step of the customer journey.
Desired Candidate Profile
Essential Skills
Reliable, Accountable and Trustworthy.
Good in English (spoken and written).
Ability to quickly understand the market and product. Loves to do research and arrange the tasks based on achievable milestones.
Must have some prior experience in digital marketing.
Plz write in no more than 100 words (and no BS plz) why we should hire you while applying.
We are seeking a highly skilled and motivated Digital Marketing Associate with at least 2 years of experience in Pay-Per-Click (PPC) advertising. The ideal candidate will have a strong understanding of PPC strategies, campaign management, data analysis, and optimization techniques. As a PPC Specialist, you will be responsible for managing and optimizing our PPC campaigns to drive targeted traDevelop, implement, and manage PPC campaigns across various platforms such as Google Ads, Bing Ads, social media advertising and Native.
- Conduct keyword research to identify high-value keywords and develop effective revenue
- Monitor campaign performance, budget allocation, and keyword bids to ensure optimal performance and cost efficiency.
Analyze campaign data and generate actionable insights to improve campaign performance, including adjustments to bidding strategies, ad placements, and targeting.
ffic, conversions, and ROI.
Responsibilities and Duties
1.Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our site
- Perform management of PPC accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
- Assist in the maintenance and monitoring of keyword bids, budget caps and other important account metrics.
- Create online banner adverts and oversee pay per click (PPC) ad management
- Track and analyze website traffic flow and provide regular internal reports
- Manage and maintain updates for keyword lists.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting,
display network, and other facets of paid search in accordance with client goals.
- Familiarity with Google Adwords reporting interface
Job Requirements:
- Experience in Search Engine Optimizations (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).
- Proficiency in MS Office
- Experience working with AdWords and Bing Ads
- AdWords certification required
- Ads 360 experience (previously Double-click Search)
- BS/BA degree preferred
- Agency experience preferred
- High proficiency with Google Analytics, Bing Analytics, and other website analytics software
About Us:
Adbuffs is a digital-first performance marketing agency with a laser focus on launching and scaling eCommerce brands worldwide. We've accelerated growth for eCommerce companies in over 12 countries. With the journey started in 2019, with the principles "Empathy, Disciplined Creativity and Zero tolerance to EGO" we are stepping towards a fantastic future.
Roles & Responsibilities:
- Candidates having experience of working for eCommerce industry / Lead generation are required.(E-Commerce experience is must)
- Candidates having ability to use past experience and trust in smart work and hard work are welcome.
- Analysing and interpreting provided clients data and providing expected solutions to the client.
- Candidates dedicated to perfecting the craft and affluence in Google ads are required.
- Optimistic professionals with creative and out of the box thinking capabilities are must.
- Candidates with client need analysis & handling experience and bound to deliver high quality service are required.
- Drive new ideas and processes to improve the performance of campaigns, including account structure, bidding, ad copy, and keyword development.
- Developing effective media buying strategies.
- Participating in media planning to identify target audiences and craft effective campaigns.
Requirements:
- Proven experience as a Media Buyer or similar role; experience in the eCommerce industry is MUST.
- Familiarity with media-buying, planning and research
- Interest in following advertising and media trends
- Working knowledge of media analytics software
- Excellent communication and negotiation skills
- Organizational and multitasking abilities
- Attention to detail
- Critical thinking skills
- Any Degree in Media, Advertising or related field.
Other Details:
- Job Location:
Kolkata, India.
- Working days & Job Timings:
Monday - Friday, from 10:30 am to 7:00 pm
- Salary: 2 LPA - 6 LPA
- Experience with all different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- Experience with SEO, Google Analytics & Marketing Automation tools(highly desired)
- Knowledge of Google Firebase (preferred)
- Suggest activities & experiment for improving the quality of online content.
- Experience in creative content writing
- Excellent Communication and interpersonal skills
- Sense of ownership and pride in your performance and its impact on company success
- Team player & Good time-management skills
3 Months probational internship convertable into a full -time job.
About the Internship:
1. Handling digital marketing activities and projects (SEO (on-page- off-page), SEM, SMO)
2. Working on keyword research using various tools, generating reports & analyzing account performance
3. Handling core team tasks related to marketing
4. Building and executing a strategy with the team
5. Identifying leaders and influencers (internal/external) and engage them in brand activities
6. Managing social media marketing and email campaigns
7. Brainstorming new and creative growth strategies