Digital Marketer

Roles and Responsibilities

Functional Responsibilities:

1.    Digital Marketing Planning:

·      Plan actions and initiatives that are aligned to the business strategy, and supports the overall marketing goals of MHFA India products

2.    Social Media Coordination:

·      Manage and optimize social media accounts across platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).

·      Create, curate, and share content that encourages engagement, drives traffic, and builds brand awareness.

·      Manage content calendars, scheduling, and publishing to maintain a consistent online presence.

·      Monitor social media conversations, respond to comments, messages, and reviews, and manage online community interactions.

3.    Email Marketing:

·      Plan, execute, and analyze email marketing campaigns to nurture leads, engage customers, and drive conversions.

·      Segment email lists for targeted messaging and personalize content to improve open rates and click-through rates.

·      Monitor and improve email campaign performance based on key metrics and A/B testing.

4.    SEO and SEM:

·      Optimize website content for search engines (SEO) to improve organic visibility and drive traffic.

·      Manage pay-per-click (PPC) campaigns using platforms like Google Ads, monitoring keyword performance, ad copy, and budgets.

·      Analyze and report on keyword rankings, website traffic, and conversion rates to refine strategies.

5.    Analytics and Reporting:

·      Use analytics tools (e.g., Google Analytics, social media insights) to track and measure the performance of digital campaigns.

·      Create regular reports detailing key performance indicators (KPIs), trends, and actionable insights.

·      Make data-driven recommendations for improvements and optimizations based on campaign results.

6.    Stay Current with Trends:

·      Keep up-to-date with the latest trends, tools, and technologies in digital marketing, communication, and relevant industries.

·      Recommend innovative approaches to improve campaign effectiveness and achieve better results.

Organizational Responsibilities

·      Initiate activities in line with to MHFA India strategy and work plan

·      Support director and team in development of MHFA India digital marketing and communications function

·      Support in any other task that may be assigned by the organization

·      Attention to detail and a commitment to maintaining high-quality content and functionality

Selected intern's day-to-day responsibilities include:

1. Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification

2. Generate, edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action

3. Set up and optimize company pages within each platform to increase the visibility of the company's social content

4. Moderate all user-generated content in line with the moderation policy for each community

5. Create editorial calendars and syndication schedules

6. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information

7. Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players, and coordinate actions

Who can apply:

1. Internship experience or knowledge on SMM

2. Immediate Joining

3. Should be available for 3 months.
4. Part time Internship

Selected intern's day-to-day responsibilities include:

• Developing and executing marketing strategies that drive sales to business-to-business companies
• Research through web analytics and use keywords for global promotion and generating leads through digital means.
• Plan and execute all web, SEO/SEM, database marketing, email and social media.
• Performing market analysis and research on the latest trends.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identify critical conversion points and drop-off points and optimize user funnels.
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Update information on our website to boost rankings.
• Researching and evaluating competitor marketing and digital content.
• Brainstorm new and creative growth strategies through digital marketing.
• Plan, execute, and measure experiments and conversion tests.

Marketing Coordinator

Company description

Lightomated is a premium System Integration Company. We provide best in class solutions for system integration. We primarily work in two verticals.

Lightomated Residential - Premium Home Automation System Integration company, dedicated to easing your life by getting your entire residential space being controlled by one simple touch. Lightomated collaborates with reputed brands to provide the clients with perfect design, installation and integration with help of the expertise of our dedicated team.

Lightomated Commercial - Leading Audio-visuals consultancy as well as system Integration company delivering a wide scope of installations from high-end Audio / Visual Integrations, Lighting control, video collaborations and end-to-end automation systems.

Role overview:

1. Capture the sites or projects that we have completed or in progress
2. Feed the important points from the project engineer with regards to the site/projects completed or in -progress both
3. Help in case studies, Blogs, Research, etc
4. Conducting research to analyse competitive landscape, market trends and customer behaviour and preparing reports by collecting, summarizing and analysing data
5. Supporting the Marketing Head in establishing and evaluating a marketing strategy and plan by organizing and planning promotional presentations.
6. Understanding industry trends, latest events
7. Collect the customers reviews, testimonial, etc

Requirements:

1. Bachelor’s degree in any field is mandatory
2. Minimum 1 year experience in Marketing field is required
3. Good photography and video editing skills is required.
4. Willingness to travel
5. Solid computer skills, including MS Office
6. Knowledge of digital marketing ( SEO, SMO, Google adwords)

Job Location- New Delhi

Responsibilities for SEO Specialist

• Develop optimization strategies that increase the company's search engine results rankings
• Research SEO keywords to use throughout the company's website and marketing materials
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance
• Efficiently communicate with other marketing professionals to align goals
• Collaborate with others within the marketing department to manage SEO strategy
• Write compelling and high-quality website content, including blog posts and page descriptions
• Update content and website links for maximum optimization and search engine rankings

Qualifications for SEO Specialist

• Two to three years of experience in successfully developing and executing SEO campaigns
• Understanding of search engine algorithms and ranking methods
• Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Excellent written and verbal communication skills (email, phone, etc.)
• Comfortable analyzing high volumes of data on a daily basis
• Familiarity with WordPress or other content management systems
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus

We are looking for an enthusiastic a Digital Marketing Intern for leading Digital marketing & Blockchain solutions partner based in Mumbai to assist in the planning, execution and optimization of our online marketing efforts. The promotion of services and solutions through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities and Duties

1) Excellent understanding of digital marketing concepts and best practices

2) Excellent knowledge of SEO and off-page optimization

3) Knowledge of Wordpress ( or at least interest in learning wordpress is preferred)

Qualifications and Skills:

Mandatory : Candidate should have completed Digital marketing course.

Education : 12th or Graduation with Digital Marketing Course.

Excellent communication and interpersonal skills.

Analytical mindset and critical thinking.

Benefits :

1. Stipend

2. Work from home

3. Internship Letter

4. Letter of recommendation/ appreciation

5. Full time Placement offer after completion of Internship (Based on performance)

Contract length: 5 months

Ésah Tea is a brand devoted to giving you the ultimate tea experience. We believe that joy and warmth can be shared in many forms but is best when shared with a cup of tea. Our tea is made with absolute care and honesty by the best growers in Assam who believe in only giving the best.

Our tea is the perfect harmony of aesthetics, flavor, complexity, and health. Our mission to give you the best tea experience as a result of the respect we have for the art and craft of tea making and its culture. Directly from the tea gardens of Assam, from the most authentic growers with finesse in the cultivation of tea, our mission is to give you the best experience. We care about our environment and believe in sustainable and ethical extraction and production. Our initiative to switch to plastic-free teabags is a result of adopting sustainability as an ethic.

Ésah Tea recently raised a Pre Series A round from a well-known VC and has some milestones that the company would like to achieve. As it is well known in the eCommerce industry, achieving higher milestones month after month, year after year is a standard. Hence, Ésah Tea is looking to build a core team that can take it towards the next stage of its eCommerce journey. So if you think that you are perfect to work in a Startup, Let's have a chat.

The Job

• Manage paid acquisition channels like Google Ads and Facebook Ads. Analyze the results and optimize individual campaigns.
• Be responsible for the ROI of dozens of campaigns you execute.
• Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS
• Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.
• Analyze creative data and make recommendations to the Creative designers
• Come up with a hypothesis and test it scientifically to consolidate learnings, thereby increasing the baseline of the team's quality.
• Document findings in a structured way to contribute to the company's global knowledge base

Collaborate with international peers in other geographical markets to keep the highest possible baseline quality in your campaigns.

The Ideal Candidate

• 2-4 years of paid marketing experience, preferably in consumer-facing products
• Fluent in English (Advanced writing and speaking English skills)
• Experience with creative experimentation
• Experience with fast-paced, high growth startups
• Strong analytical and problem-solving skills
• A natural strategist
• Makes fast business decisions that prove to be profitable

Nice to have

• SQL
• Understanding of ad platforms algorithms

Experience with programmatic media (DSP)

Note: Must Be willing to relocate to Guwahati, Assam

Job Brief -

• We are looking for a Facebook & Google Ads expert to support our lead strategists with social & search ad campaigns for our clients. 
• You will be tasked with pulling reports, making optimization recommendations, getting ads live, and making strategy adjustments as needed. 
• You'll learn how we create and optimize campaigns using our process and conversion techniques that deliver real results and get to share in the success of our marketing/advertising objectives. You will spend most of your time in Google Ads, Facebook & Linkedin & experience with Google Analytics, and Google Tag Manager is a must.