Digital Marketer

Designation: Creative Designer

● Location: Bandra West, Mumbai, India

● Position Type: Full-time, Permanent

Company Description

Brown Living (www.brownliving.in) is a platform focused on making Sustainable Living Easy, Accessible, and Affordable. As India's first plastic-free marketplace, we promote a sustainable and earth-friendly lifestyle. Our team curates a wide range of everyday-use products that are

ethically sourced and promote minimal waste. We support artisan groups and sustainable brands dedicated to creating a positive environmental impact. Through our platform, we are building India's largest ecosystem for sustainable living and empowering artisans, women entrepreneurs, and innovators to combat plastic pollution.

Key Responsibilities:

1. Creative Design & Strategy:

a. Conceptualize, strategize, and execute end-to-end design solutions for all marketing campaigns, ensuring alignment with brand objectives.

b. Develop creative assets including 2D, 3D designs, and motion graphics

(gifs, video edits) across various platforms.

c. Design emailers, newsletters, brochures, social media creatives, ad

creatives, and all marketing collaterals ensuring consistency and

alignment with brand guidelines.

d. Collaborate closely with the marketing team to design visually compelling assets that effectively communicate the brand’s message across all digital channels.

2. Website & UI/UX Design:

a. Design and maintain website UI, ensuring an intuitive and seamless user experience.

b. Conduct periodic UX reviews and provide actionable insights for

improvements.

c. Work closely with the tech team to implement UI/UX changes and

enhancements that drive user engagement and conversions.

3. Brand Management:

a. Manage and maintain Brown Living’s brand image and messaging across all platforms globally.

b. Ensure all creative outputs align with the brand’s ethos and guidelines,

maintaining a consistent and cohesive brand presence.

c. Create and maintain a brand asset library, ensuring all teams have access to up-to-date creative assets.

4. Campaign Planning & Execution:

a. Plan and execute multi-channel marketing campaigns, working in

tandem with internal teams and external agencies.

b. Develop comprehensive communication design strategies for various

digital platforms, ensuring that campaigns are creative, innovative, and

effective.

c. Track and analyze campaign performance, making data-driven

adjustments to strategies and creatives as needed.

d. Lead the creative process from concept to final execution, ensuring

deadlines and quality standards are met.

5. Market Research & Insights:

a. Conduct thorough market research to understand customer needs,

preferences, and trends.

b. Translate customer insights into compelling design strategies that

resonate with the target audience.

c. Stay updated with industry trends and best practices in design and digital marketing to continually refine and improve design strategies.

6. Collaboration & Communication:

a. Work collaboratively with the marketing, product, and tech teams to

ensure seamless execution of campaigns and projects.

b. Provide creative direction and guidance to junior designers, freelancers,

and external agencies, ensuring that all creative work aligns with brand

standards.

c. Communicate design concepts and strategies effectively to stakeholders, providing clear rationale and direction.

7. Continuous Improvement:

a. Regularly review and assess the effectiveness of creative strategies,

making necessary adjustments to improve outcomes.

b. Experiment with new design tools, techniques, and formats to keep

Brown Living’s creative output fresh and engaging.

c. Drive innovation in the design process, constantly seeking ways to

improve efficiency, creativity, and impact.

Key Result Areas (KRA):

1. Design Quality & Consistency:

a. Ensure all creative outputs are of high quality, align with brand guidelines, and are delivered on time.

b. Maintain a consistent brand image across all digital and offline platforms.

2. Campaign Effectiveness:

a. Measure the success of marketing campaigns through KPIs such as

engagement rates, click-through rates, and conversion rates.

b. Adjust design strategies based on performance data to optimize future

campaigns.

3. UI/UX Enhancement:

a. Improve website user engagement and experience through regular UX

reviews and design enhancements.

b. Increase conversion rates and reduce bounce rates by implementing

effective UI/UX strategies.

4. Brand Growth & Awareness:

a. Contribute to the growth of Brown Living’s brand awareness and

reputation through impactful design and communication strategies.

b. Ensure a positive and consistent global brand presence across all

marketing channels.

5. Innovation & Experimentation:

a. Continuously explore and implement new design trends, tools, and

technologies to keep the brand’s creative output innovative and ahead of

the curve.

b. Introduce at least two new creative approaches or tools each quarter to

improve campaign effectiveness.

6. Collaboration & Communication:

a. Foster effective collaboration between the design team and other

departments, ensuring clear communication and smooth workflow.

b. Provide timely and constructive feedback to junior designers and external agencies, ensuring high standards are maintained.

Qualifications:

1. Bachelor’s degree in Graphic Design, Visual Communication, or a related field.

2. 3-5 years of experience in creative design, with a strong portfolio showcasing work across various media including 2D, 3D, video, and digital platforms.

3. Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), Figma, Sketch, etc.

4. Strong understanding of UI/UX principles and experience in website design and optimization.

5. Excellent communication and collaboration skills.

6. Ability to work in a fast-paced environment and manage multiple projects simultaneously.

7. A keen eye for detail and a passion for sustainability and mindful living.

Join us at Brown Living and be part of a mission-driven company that’s changing the way the world thinks about sustainable consumption.

How to Apply:

Interested candidates can apply online via the job application form available here - https://docs.google.com/forms/d/e/1FAIpQLSdgb8MMrZX0STJb1Nt63jizdYccAxTQWbAmFAt4YcoAJBJlmg/viewform

Read More:

1. Website - https://brownliving.in/

2. About Brown Living’s Mission & Vision - https://brownliving.in/pages/about-us

3. Meet the Brown Living Team - https://brownliving.in/pages/our-team

4. Work with Us - https://brownliving.in/pages/work-with-us

5. The Brown Lens Curation Method - https://brownliving.in/pages/the-brown-lens

6. Brown Living’s Impact - https://brownliving.in/pages/our-impact-plastic-free-carbon-neutral-shopping

Job Description

Position Summary:

We are looking for a Mobile application developer responsible for the development and maintenance of applications aimed towards iOS, including mobile phones and tablets. Your primary focus will be the development of such applications and their integration with other services. You will be working alongside other engineers and developers working on different layers of the infrastructure. Therefore, a commitment to collaborative problem solving, sophisticated design, and creating quality products is essential. You will be responsible for the product development with quality and by following the engineering practices. The candidate should be a team player who should be able to code, do the peer code review, defect fixes wherever needed on the existing product.

Responsibilities:

 Design and build applications for iOS

 Ensure the performance, quality, and responsiveness of applications

 Collaborate with a team to define, design, and ship new features

 Innovative thinking for problems solutions. Solid implementation

 Identify and correct bottlenecks and fix bugs

 Achieving Code, module delivery dates within time

 Help maintain code quality, organization, automatization, and documentation

 Uses Agile Scrum Methodology for software development

 Develops unit tests for all new code

 Has all code changes peer reviewed and must peer review code when required

 Provides input for documentation of new or existing programs

 Well versed with usage of debugging tools to analyze and solve complex problems independently

 Diagnose and resolve complex level issues of application

 Participate in interactions with all levels of personnel with different teams Skills:

 Proficient in all versions of Swift, with a good knowledge of its ecosystems

 Solid understanding of object-oriented programming

 Experience in App Store distribution process and Enterprise distribution of Apple

 Good knowledge of performance limits and characteristics

 Knowledge of memory management and multi-threading, background thread handling and iOS file systems

 Knowledge of private framework in swift and objective C languages

 Experience with embedded databases and other system datastores

 Experience of automated testing platforms and unit tests for Mobile applications

 Familiarity with RESTful APIs to connect to back-end services

 Good sense of UI design and a user-oriented focus  Knack for benchmarking and optimization  Proficient understanding of code versioning tools e.g. Git

 Hands on experience in using Jenkins

 Familiarity with continuous integration

 Good Knowledge in design patterns

 Excellent interpersonal and written communication skills in English

 Good time management skills

 Certification of iOS development, swift language will be value added  Experience with Cocoa APIs on iOS and Apple frameworks AR, ML and swift UI is good to have

 2-4 years of work experience in Mobile application development.

Pay/compensation: Benefits: Health Insurance (including for Parents); Personal Accident Cover.

Wordpress:

Should have hands-on experience in WordPress & HOOKS concepts.

Extensive knowledge and experience of building WordPress CMS websites using the best practice & de-facto standard plugins.

- Knowledge of Customization of themes & plugins

- Experience working with WordPress at a PHP code level.

- Knowledge of existing inbuilt WordPress functions.

- Theme Template integration.

- Good understanding of cross-platform and cross-browser issues.

- Experience in developing E-Commerce websites

Shopify:

Should have hands-on experience in Shopify API & APP concepts.

Extensive knowledge and experience of building custom stores.

- Knowledge of Customization of themes & apps

- Experience working with Shopify API's

- Knowledge of existing inbuilt Shopify system.

- Theme Template integration.

- Good understanding of cross-platform and cross-browser issues

1. Connecting with minimum 80 to 100 working professionals (prospective students) each day from the leads/database present on leadsquared CRM
2. Generating a pool of prospects by identifying the need of upskilling depending on the student’s area of interest
3. Helping prospective students with the detailed information about the programs offered through phone or video counselling & create a strong pipeline
4. Ensure to meet daily deliverables & achieve weekly/monthly enrolment target