Marketing Head (CMO)

Overview:

We are seeking a highly skilled and results-driven Performance Social Media Marketer with expertise in Facebook and Meta Ads to join our dynamic team. The ideal candidate will be responsible for developing and executing strategic advertising campaigns on Facebook and Meta platforms to drive performance metrics and achieve business objectives.

Responsibilities:

1. Campaign Strategy: Develop comprehensive advertising strategies on Facebook and Meta platforms to meet performance goals, including audience targeting, budget allocation, ad creative optimization, and campaign scheduling.
2. Ad Creation and Optimization: Create compelling ad copies, images, and videos tailored to specific target audiences. Continuously monitor and optimize ad performance based on key performance indicators (KPIs) such as CTR, CPC, CPA, and ROAS.
3. Audience Targeting: Utilize advanced targeting capabilities and audience segmentation techniques to reach relevant users and maximize campaign effectiveness. Leverage audience insights and data analytics to refine targeting parameters and improve ad relevance.
4. Budget Management: Manage advertising budgets effectively to ensure optimal allocation and maximum return on investment (ROI). Monitor campaign spending and adjust budget allocations based on performance trends and objectives.
5. A/B Testing: Conduct rigorous A/B tests on ad creatives, audience segments, ad placements, and other variables to identify high-performing strategies and optimize campaign performance continuously.
6. Performance Analysis and Reporting: Analyze campaign performance data using Facebook Ads Manager and other analytics tools to derive actionable insights. Prepare regular performance reports and presentations for key stakeholders, highlighting key metrics, trends, and optimization opportunities.
7. Stay Updated: Stay abreast of industry trends, platform updates, and best practices in social media advertising, particularly on Facebook and Meta platforms. Proactively identify new opportunities and emerging trends to enhance campaign effectiveness and stay ahead of the competition.

Company Overview:

We are a dynamic & innovative company in the Automation sector, committed to delivering high-quality products/services to our customers. As we continue to expand our business, we are seeking a motivated Sales Representative to based in Bangalore.

Job Summary:

As a Sales Representative, you will play a pivotal role in driving the growth of our company in Bangalore City. Your primary responsibility will be to establish and maintain strong relationships with potential clients, generate new leads, and close sales to meet and exceed targets. You will be the face of our company, showcasing our products/services and presenting solutions that align with the needs of our customers.

Requirements:

1. Proven 2-3 years work experience as a Sales Representative in FMCG or a related role in Bangalore.

2. Strong understanding of the local market dynamics, customer preferences, and competition in Bangalore City.

3. Must have Excellent communication skills in regional language (Kanada) along with English & Hindi.

4. Self-motivated individual with a passion for sales and the ability to work independently / as part of a team.

5. Demonstrated problem-solving skills and the ability to think creatively to overcome challenges.

6. Bachelor's degree in Business, Marketing, or a related field is preferred but not mandatory.

7. Must have his/her laptop/Desktop, Smart phone+ Two Wheeler.

8. Flexibility to travel within Karnataka to meet with clients as & when required.

9. Ready to travel once in a quarter to HQ in Mumbai.

1. Rails 6 or 7
2. Writing integration tests And Mini-Test or rSpec
3. Simple_form and nested attributes
4. Hotwire / Turbo
5. ActionText

1. Administrate
2. Devise
3. Pundit
4. Acts as Tenant

• Research and test novel machine learning approaches for analysing large-scale distributed computing applications.
• Develop production-ready implementations of proposed solutions across different models AI and ML algorithms, including testing on live customer data to improve accuracy,  efficacy, and robustness
• Work closely with other functional teams to integrate implemented systems into the SaaS platform
• Suggest innovative and creative concepts and ideas that would improve the overall platform

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The ideal candidate must have the following qualifications:

• 5 + years experience in practical implementation and deployment of large customer-facing ML based systems.
• MS or M Tech (preferred) in applied mathematics/statistics;  CS or Engineering disciplines are acceptable but must have with strong quantitative and applied mathematical skills
• In-depth working, beyond coursework, familiarity with classical and current ML techniques, both supervised and unsupervised learning techniques and algorithms
• Implementation experiences and deep knowledge of Classification, Time Series Analysis, Pattern Recognition, Reinforcement Learning, Deep Learning, Dynamic Programming and Optimization
• Experience in working on modeling graph structures related to spatiotemporal systems
• Programming skills in Python is a must
• Experience in developing and deploying on cloud (AWS or Google or Azure)
• Good verbal and written communication skills
• Familiarity with well-known ML frameworks such as Pandas, Keras, TensorFlow

Most importantly, you should be someone who is passionate about building new and innovative products that solve tough real-world problems.

Chennai, India