Social Media Marketer

Role Overview:

We are looking for a results-driven Performance Marketing Sr. Associate who will not only manage paid marketing campaigns but also take ownership of moving core business metrics such as revenue, CAC, ROAS, and contribution margins. This role requires a balance of execution, analytical thinking, and cross-functional collaboration with category, content, creative, and product teams.

Key Responsibilities:

Campaign Execution & Growth

• Independently plan, launch, and manage paid campaigns across Google Ads, Meta (Facebook, Instagram), and other digital platforms.
• Own end-to-end campaign execution from strategy to delivery, ensuring alignment with business objectives.
• Scale campaigns while maintaining efficiency on key performance indicators (CPA, ROAS, CM).

Analytics & Business Impact

• Track and analyze marketing performance not only at the campaign level (CTR, CPC, CPA, ROI) but also at the business impact level (Revenue growth, CM1, CM2, Baseline contribution).
• Perform detailed RCA (root cause analysis) for metric fluctuations and provide actionable insights to drive growth.
• Develop dashboards and reporting structures for transparent visibility of performance metrics.

Optimization & Experimentation

• Drive continuous A/B testing on creatives, audiences, landing pages, and messaging.
• Coordinate  with content and creative teams to ensure impactful storytelling that drives conversions.
• Proactively test new ideas, channels, and formats that can unlock step-jump growth.

Cross-functional Collaboration

• Work closely with category managers to align campaigns with puja calendar, seasonal spikes, and product launches.
• Collaborate with CRM, product, and influencer teams to drive multi-channel impact beyond just paid performance.
• Contribute to brainstorming and execution of branding + performance initiatives that improve baseline business metrics.

Requirements:

• 2+ years of experience in performance marketing with proven results in scaling campaigns and driving business growth.
• Strong understanding of paid media platforms ( Meta Ads Manager, etc.).
• Advanced Excel/Google Sheets skills for reporting and analysis.
• Strong analytical mindset with ability to link campaign performance to business outcomes.
• Excellent communication skills and ability to work cross-functionally.
• Problem-solving attitude with ownership to drive business results, not just campaign metrics.

Job Description: 

We are looking for an experienced SQL Developer to become a valued member of our dynamic team. In the role of SQL Developer, you will be tasked with creating top-notch database solutions, fine-tuning SQL databases, and providing support for our applications and systems. Your proficiency in SQL database design, development, and optimization will be instrumental in delivering efficient and dependable solutions to fulfil our business requirements.

Responsibilities:

 ● Create high-quality database solutions that align with the organization's requirements and standards.

● Design, manage, and fine-tune SQL databases, queries, and procedures to achieve optimal performance and scalability.

● Collaborate on the development of DBT pipelines to facilitate data transformation and modelling within our data warehouse.

● Evaluate and interpret ongoing business report requirements, gaining a clear understanding of the data necessary for insightful reporting.

● Conduct research to gather the essential data for constructing relevant and valuable reporting materials for stakeholders.

● Analyse existing SQL queries to identify areas for performance enhancements, implementing optimizations for greater efficiency.

● Propose new queries to extract meaningful insights from the data and enhance reporting capabilities.

● Develop procedures and scripts to ensure smooth data migration between systems, safeguarding data integrity.

● Deliver timely management reports on a scheduled basis to support decision-making processes.

● Investigate exceptions related to asset movements to maintain accurate and dependable data records.

Duties and Responsibilities: 

● A minimum of 3 years of hands-on experience in SQL development and administration, showcasing a strong proficiency in database management.

● A solid grasp of SQL database design, development, and optimization techniques.

● A Bachelor's degree in Computer Science, Information Technology, or a related field.

● An excellent understanding of DBT (Data Build Tool) and its practical application in data transformation and modelling.

● Proficiency in either Python or JavaScript, as these are commonly utilized for data-related tasks.

● Familiarity with NoSQL databases and their practical application in specific scenarios.

● Demonstrated commitment and pride in your work, with a focus on contributing to the company's overall success.

● Strong problem-solving skills and the ability to collaborate effectively within a team environment.

● Excellent interpersonal and communication skills that facilitate productive collaboration with colleagues and stakeholders.

● Familiarity with Agile development methodologies and tools that promote efficient project management and teamwork.

1. Develop and implement sales strategies and tactics to drive revenue growth for the company's corporate sales division

2. Identify new business opportunities and establish strong relationships with potential clients to expand the company's customer base

3. Execute effective sales pitches and presentations to showcase our products and services, highlighting their unique value proposition to potential clients

4. Conduct thorough market research to understand industry trends, competitor activities, and customer needs, ensuring our offerings remain competitive and relevant

5. Collaborate closely with cross-functional teams, including marketing and product development, to align sales efforts with overall company objectives

6. Manage the entire sales cycle, from lead generation to closing deals, while meeting or exceeding sales targets and KPIs

7. Maintain accurate and up-to-date sales records and reports, providing regular feedback and insights to the management team to drive continuous improvement

We are seeking a highly motivated and dynamic corporate sales executive to join our team at Setup Mastery. As a key member of our sales division, you will play a pivotal role in driving revenue growth by developing and implementing effective sales strategies. With your exceptional sales pitch skills and excellent communication abilities, you will identify new business opportunities and build strong relationships with potential clients. Your deep understanding of sales processes and market dynamics, coupled with your ability to effectively communicate the unique value of our products and services, will be instrumental in closing deals and exceeding sales targets.

Engineering Manager

Key deliverables

Software Architecture: Ensure implementation of a modular, scalable, secure and robust cloud software framework.

Project Management: Sprint Management for development projects to ensure tracking, planning and agile development and upgrades.

Certifications and Regulatory Approvals: Work with regulatory agencies and consultants to ensure implementation for an acquiring certification and regulatory approvals - FDA, ISO 13485, ISO 27001,

GDPR, HIPAA compliance

Other deliverables

Compliance and Tracking: Tracking key KPIs for cloud software to ensure performance and solve for

any deltas in the expected KPIs.

3rd Party Tech Integration: Work with third parties to ensure smooth integration of our offering in

their system. Establish Dozee as the backend for healthtech.

Associated tasks

Documentation: Industry Standard API documentation, software architecture, specifications and

technical documentation.

QA: Ensure zero down time and correctness of the data and features

Detailed Description

Software Architecture

Brainstorming for software architecture and implementation strategy

Working with developers to ensure swift and smooth development

Project Management:

Sprint Management for development projects

Tracking and planning for project deliverables and releases

Resource planning and utilization

Compliance and Tracking:

Setting up infrastructure to track key metrics for tech.

Ensure compliance with the target KPIs

Solve for any delta in KPIs

3rd Party Tech Integration:

Ensuring smooth and seamless integration for 3rd Parties

Collateral (videos/blogs) to demonstrate API integration in healthtech infra

Regular communication with 3rd parties

Certifications and Regulatory Approvals:

Ensure FDA documentation, clinical trials, submission and approval with the regulatory consultant and our team

ISO-13485 SOP, Documentation and Implementation across all systems in the organization ISO-27001 documentation, gap analysis, solving for deltas and certification

GDPR and HIPAA compliance

Other necessary accreditations and approvals

QA:

Enhance existing QA coverage

Setup automated systems to monitor the health of the production environment

Setup proper reporting for any deltas identified by QA

Required Skills

A proactive nature, high EQ and good interpersonal skills are essentials for this role.

Building, maintaining and managing relationships, negotiation skills, conflict resolution, persuasion skills,

judgement making and critical thinking capabilities will be tested each and every day on this career path.

Additionally a knowledge of the below mentioned skills shall be of great help -

Experience:

Experience in software development and management, especially API development, microservices,

serverless systems and cloud development. (2-4 years)

Excellent verbal and written communication, presentation and leadership skills. Experience with

hiring and managing a team of at least 10 developers.

Attitude and Aptitude:

Demonstrates intelligence, positive attitude and loads of patience

Logical and analytical in approach with problem-solving aptitude

Work with high levels of intellectual rigour

Resilient in withstanding pressure and delivering efficiently

Strong analysis capability and exceptional ability to communicate data and results to a wide range of individuals including senior leadership

Ability to handle multiple tasks and meet multiple deadlines.

Academic:

Bachelors in Engineering (preferred Computer Science and Engineering)

Testsigma is built to make test automation effortless. We are a fast-growing, product-based startup backed by leading global Investors like Accel, STRIVE and Marquee Angels. 

We are the first open-source test automation platform built out of India and competing with global giants. With product-market fit and a terrific team, we’re poised to capture the global market for AI driven, cloud-based test automation platforms.

The ideal candidate will have strong creative skills and a portfolio of work which demonstrates their passion for illustrative design and typography. This candidate will have experiences in working with numerous different design platforms such as digital and print forms.

Job Description

As a technical writer, you will work on creating clear and concise guides for Testsigma customers, partners, and developers. You will be responsible for communicating complex information in an easily understood manner, without relying on jargon. Your role will involve collaborating with fellow writers and internal business partners (such as product managers, UI designers, and software development engineers) to strategize, participate in content development and quality governance efforts, and develop content for our ecosystem. 

Responsibilities

• Builds high-quality, rich technical content in easy-to-understand plain, clear and simple language.
• Develops a solid understanding of the product to try, code, test out and also simulate user’s behavior for videos.
• Works with design, product, and engineering team to create great documentation for all Testsigma products
• Don’t shy away from setting up the IDEs and debugging a few lines of the code.
• Be comfortable with handling shifting priorities and pivoting when required.
• Review content in terms of logical flow and completeness of document.
• Standardize documentation process across the organization

Requirements

• 1 year of Dev/Testing/Automation experience 
• Have an understanding of computer science or automation testing fundamentals.
• 2-4 years of experience in building technical documentation, API documents, or technical content for SaaS companies.
• Excellent skills in grammar, minimalist documentation design, and effective information architecture.
• Experience writing, editing, researching, and planning software documentation.
• Sound knowledge of version control (Git), software development lifecycle, DevOps(Jenkins), and testing practices.
• Comfortable with IDE’,, APIs, programming languages(any) to understand the concepts and convert to user understandable formats.
• Experience using the Linux shell
• Be a team player - work with our world-class engineers to come up with creative and elegant documentation to help users with complex problems.
  
  Candidates from SAAS, Technology product background prefered.