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Subodh Popalwar
Software Engineer, Memorres
About Beyond Enough
Beyond Enough brings the Excitement and Experience back to Online Shopping, Ticket booking - Amusement Parks/Events/Movies/Dining, Planning Travel & Leisure, @home pampering. On every product purchased, ticket booked or services availed, consumers get over & above the expectations - Beyond Cash. Our goal is to help our members save on their regular online purchases at leading Indian and International Brands.
Entertainment | Travel | Shopping | Doorstep Salon | Gift Cards | Packages | Recharges
GoBeyond!!
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Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About our Client :-
Our client is part of the global media agency with mission is to make advertising more valuable to the world. They do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. They hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. They promise you a workplace that invests in your career, cares for you and is fun and engaging.
About the role :-
The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.
Some of the things we'd like you to do :-
• Utilise excellent English communication skills, both verbal and written, to liaise with both the client and the team within Essence
• Translating client requirements into Biddable campaign delivery briefs
• Effectively manage client deliverables to deliver on time and on target
• Develop strong relationships with your client, acting as key channel expert
• Be able to communicate with clients on subjects outside your remit, and provide them with useful insight
• Ownership and monitoring of campaign performance to ensure that SEM team provides proactive, strategic and tactical optimization recommendations
• Lead end of month/quarter campaign wrap ups for SEM channels
• Regularly contribute to media best practices and campaign processes
• Develop and execute rigorous testing plans
• Craft actionable insights for weekly and quarterly reports
• Manage the successful task delegation of work for 1-2 junior team members
A bit about yourself :-
• Excellent English communication skills, both verbal and written
• Approximately 3-5 years experience in a digital media agency
• Specialization in SEM (Google Adwords, Bing, Yahoo, Baidu, Naver, etc)
• Experience with planning and running larger-scale PPC campaigns across multiple markets. Experience with DS3 (bid management platforms e.g. Marin, Kenshoo) would be plus
• Doubleclick or Adwords certification
• Proficiency in Excel (Pivot Tables, VLookups, etc)
• A passion for everything digital, with an active interest and understanding of online advertising industry trends
• Strong understanding of optimization levers & testing approaches
• Great analysis skills (including quantitative analysis) and proven critical thinking capability
• Proven experience managing people/teams
Job Title:- Digital Marketing Executive
Experience:- 3-6 Years
Location:- Bangalore
Work Mode:- WFO
Primary Skills:-
3+ years experience as a Digital Marketing Professional
Understanding the importance of the Website
Experience in Email marketing and carry it to the digital forum
Social media marketing - visibility
Experience in branding
Must understand page optimization and off page optimization,
Understand the value of Search engine optimization but as a complementary skill.
Blog writing and Content generation
Secondary Skills :-
Knowledge on Google certification and Google analytics, Google AdWords
Setting up tracking systems for marketing campaigns and online activities
Experience in Website maintenance and press releases
Latest marketing techniques
Qualification:- MBA ( Marketing ), BBA
Responsibilities:-
Responsible for formulation and execution of the company’s Digital Marketing Strategy
Creation and management of website
Independently managing all digital marketing activities
Set up and management of Linked in and twitter accounts
Writing blogs and content on digital forum to ensure visibility
Responsible to develop and implement the Online Marketing and Brand Positioning
strategies
Create key reporting and performance indicators based on business requirements
Brand management on the digital forum
We at AiSensy, are building end-to-end WhatsApp based Marketing Automation, CRM & Customer Support platform for Enterprises & growing SMBs. Helping brands like SkullCandy, NMIMS, Byjus, Rentomojo, etc.and are handling 5 million+ messages per month.
Key responsibilities:
1. Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns
2. Develop and monitor campaign budgets
3. Plan and manage our social media platforms
4. Prepare accurate reports on our marketing campaign's overall performance
5. Coordinate with advertising and media experts to improve marketing results
6. Identify the latest trends and technologies affecting our industry
7. Evaluate important metrics that affect our website traffic, service quotas, and target audience
8. Work with your team to brainstorm new and innovative growth strategies
9. Oversee and manage all contests, giveaways, and other digital projects
10. Plan and execute all digital marketing, including SEO/SEM, Google Ads, marketing database, email, social media, and display advertising campaigns
11. Design, build and maintain our social media presence
12. Launch and drive digital initiatives
Roles and Responsibilities
We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.
As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.
Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.
We need a spearhead who can:
Performance Marketing
- Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;
- Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,
- Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;
- Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;
- Using A/B testing to optimize digital marketing performance;
- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;
- Reviewing and optimizing the design and content of all online assets including the company website and social media pages;
- Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;
- Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.
- Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)
- Developing and managing digital prospecting and remarketing campaigns
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
- Managing Digital Marketing Team.
- Knowledge around fraud & its prevention across web & app.
Organic Growth
- Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)
- Test ads across devices to ensure the best branding and user experience
- Test ad messaging across segments and report on engagement
- Optimize organic social posts for content and messaging
- Optimize website content, landing pages, and paid search copy.
- Monitor and respond to customer comments on social posts
- Work with internal stakeholders to promote announcements
- Campaign management, measurement, optimization.
- Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc
- Maintain digital dashboard of several different accounts
- Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.
- Manage community engagement, growth, and optimization
- Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers
- Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms
- Draft social media content for Shiprocket and post it on platforms
- Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms
- Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels
- Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management
- Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms
- Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement
Preferred Candidates :
As we want to speed up and reach our Mission and Vision, we would like candidates who can join us on Priority and are from Delhi/NCR
ESOPs
Happy to offer ESOPs to Candidates with right fit and attitude who have spent considerate amount of time with the company and shown their worth.
We are India's first Fantasy Ecommerce platform that enables a new method of shopping and saving by playing fun based quizzes for everyone.
Google AnalyticsWe are storytellers for all that's digital. Whether its digital marketing or social media marketing, whether its social advertising or search engine marketing, we even build an end to end software products such as websites, mobile apps, customized software, etc. to help startups, ideas, struggling brands or companies, new brands or companies. Our services encompass a wide range of digital solutions like branding, social media marketing, online advertising, graphic design, content marketing, software development, app & web development, user interface & experience design, online research. We have some amazing & exciting projects for young audiences to work on. Our team is full of passionate hustlers executing at a high speed. Looking forward to having more excited & proactive individuals onboard.
Intern's day to day responsibilities include:
1. Work on digital marketing campaign planning
2. Handle efficient advertising campaign setup across platforms (Google Adwords, Facebook Adverts)
3. Work on LinkedIn ads, Twitter, and email marketing advertising (to name a few)
4. Conduct preliminary online market research & competition analysis
5. Assess audience interests, behaviours and demographics across platforms for every industry
6. Track and analyze website traffic flow to effectively optimize live ads
7. Work on effective keyword planning on the basis of search volumes, cost per clicks, bid values, etc.
8. Work on effective search engine optimization strategies (on-page and off-Page both) for websites
9. Monitor online marketing trends on social media
10. Prepare accurate in-depth reports on the overall performance of marketing campaigns.
11. Prepare pitch decks and proposals
12. Coordinate with content strategists, graphic designers, digital marketers and clients
13. Explore the complete gamut of the features of various social media platforms designed for marketers
Skill(s) required :
- Social Media Marketing, Digital Marketing, Search Engine Optimization (SEO), English Proficiency
Job description
- Develop and lead the lead generation strategy
- Manage PPC campaign budget and continuously optimize for best results.
- Recruit and lead a team of paid search specialists to manage our different campigns
- Monitor the performance of our PPC accounts and plan out advertising campaigns based on seasonality, competitor activities, product availability, and more
- Analyze PPC performance across campaigns, accounts, website, and channels
- Maintain strong keyword lists to capture opportunities to the fullest
- Create PPC campaigns from scratch when new programs are launched
- Identify the need to create and modify landing page content for the best user experience, and generate keyword-focused content for the landing page
- Conduct A/B testings with ad copies, landing pages, images, and more
- Monitor the market trends for paid search
- Anything else as assigned
Follow CutshortSubodh Popalwar
Software Engineer, Memorres