Business Development executive

Role Objective

The Digital Marketing Manager will lead and scale Instanodes’ digital marketing function, overseeing the SEO, PPC, and SMM teams while driving growth across all digital channels. This role requires strong hands-on expertise in SEO, PPC, SMM, AEO, and GEO—along with the ability to guide, mentor, and strategically align the team with business goals.

The DMM will ensure that Instanodes is discoverable, competitive, and positioned effectively across global markets, working closely with Sales, Product, and Growth teams to execute conversion-driven digital strategies.

Key Responsibilities

1. Team Leadership & Management

a. Lead and manage the existing SEO, PPC, and SMM team members.

b. Set clear goals, KPIs, workflows, and reporting structures for each function.

c. Conduct weekly performance reviews and provide guidance, coaching, and skill development.

d. Ensure cross-functional alignment between SEO, PPC, SMM, content, and website initiatives.

2. Digital Positioning & Messaging

a. Define Instanodes’ online brand presence for developers, startups, enterprise clients, and Web3 audiences.

b. Ensure consistent messaging across website, landing pages, ads, and social channels.

c. Oversee SEO-led content strategy and ensure digital messaging reflects product value and technical differentiation.

3. SEO Ownership & Strategy

a. Create and execute the overall SEO strategy (technical + on-page + off-page).

b. Review and guide the SEO specialist’s tasks—keyword strategy, content clusters, backlinks, audits.

c. Optimize product/solution pages to maximize organic visibility and conversions.

d. Implement AEO (Answer Engine Optimization) strategies for AI search platforms.

e. Strengthen GEO targeting for high-value regions.

4. PPC & Paid Acquisition Management

a. Own the paid marketing roadmap—Google Ads, Meta, LinkedIn, X, and Web3-native platforms.

b. Provide hands-on direction to the PPC team on campaign setup, optimization, A/B tests, and scaling.

c. Improve CAC, ROAS, impressions, and conversion efficiency.

d. Align PPC campaigns with GTM plans, feature releases, and chain integrations.

5. Social Media & Community Strategy (SMM)

a. Oversee SMM strategy for LinkedIn, X, Discord, and Web3 communities.

b. Guide the SMM team on content formats, posting strategy, engagement, and campaign execution.

c. Ensure social channels support lead generation, product positioning, and market education.

d. Drive thought leadership for Instanodes across industry channels.

6. Go-to-Market (GTM) Collaboration

a. Work with Product and Growth teams to build digital-first GTM plans for:

• New chain integrations
• New enterprise offerings
• New features and releases

b. Translate GTM plans into SEO, PPC, SMM, and content execution steps.

c. Define target personas, user journeys, and conversion funnels.

7. Website, Landing Pages & CRO

a. Own the website performance—SEO, UX, content, speed, and conversion optimization.

b. Plan new landing pages for campaigns, chain integrations, and enterprise solutions.

c. Run experiments (A/B tests) and improve demo signup and lead conversion rates.

8. Analytics, Reporting & Insights

a. Maintain dashboards for SEO, PPC, SMM, and website performance.

b. Analyze conversion data, user behavior, channel ROI, and funnel performance.

c. Provide insights for ongoing digital optimization and share reports with leadership weekly/monthly.

Requirements

• 5–8 years of experience in Digital Marketing, with minimum 2–3 years in a team lead/managerial role
• Deep hands-on experience in SEO, PPC, and SMM (must be capable of guiding team members at a technical level)
• Experience in AEO (Answer Engine Optimization) and GEO targeting
• Proven success in managing digital marketing teams and multi-channel performance campaigns
• Strong analytical mindset and familiarity with GA4, GSC, SEMrush/Ahrefs, HubSpot, ad managers
• Background in B2B SaaS, developer platforms, or Web3 infrastructure is a strong advantage
• Ability to translate technical product concepts into clear digital marketing strategies
• Strong project management, communication, and leadership skills

Success KPIs

• Growth in organic traffic & keyword rankings (SEO)
• Improved ROAS, CTR, and lower CAC (PPC)
• Increase in demo signups, MQLs, SQLs, and conversions
• Higher social engagement & follower growth (SMM)
• Improved product page conversion rates & landing page performance
• Strong internal alignment between marketing, sales, and product teams
• Positive feedback from team members and leadership on management effectiveness

Key Responsibilities:

• Make outbound calls to prospective leads and handle callback requests
• Conduct WhatsApp and Email conversations with leads professionally
• Clearly explain Bhanzu’s courses and USPs to parents/students
• Convince potential customers to book and attend trial classes
• Accurately update and manage lead data in the CRM
• Collaborate with team members to optimize the lead conversion journey

Requirements:

• Excellent communication skills in English (spoken & written)
• Ability to engage and build rapport quickly with customers
• Self-motivated with a goal-driven attitude
• Basic computer skills; familiarity with CRM tools is a plus
• Must have a laptop and stable internet connection
• Willing to work 6 days a week (flexible schedule)

• Work with design and marketing team to improve website conversion rate for different sign up processes
• Work with the marketing team to improve main website KPIs - New users, average time on page, session duration are the main ones
• Write automation scripts to help automate redundant manual processes of other marketing functions– SEO, Outbound, Content, Product Marketing
• Work on our Shopify demo store to showcase new product releases and features. This is pretty interesting as you’ll get to play around with Shopify backend (the most popular eCommerce platform in the world)
• Work on building integrations and workflows between different marketing automation platforms. Our current marketing tech stack involves Salesforce, HubSpot, Reply, Similarweb and more.
• Web scraping for new growth initiatives

• Manage accounts and financial operational activities
• Prepare Daily, Weekly and Monthly reports
• Record Maintenance for Factory and Admin Compliances
• Coordinate with auditor office about GST, TDS, and TCS Filings
• Manage the accounts team

Oversee the sales process to attract new clients.

Work with senior team members to identify and manage risks.

Maintain fruitful relationships with clients and address their needs effectively.

Prepare and deliver pitches to potential investors.

Foster a collaborative environment within the organization.

Transfer call to the supervisor after initial explanation.

SKILLS:

Excellent spoken English.

Both Graduate/Undergraduate may apply.

Ability to develop good relationships with current and potential clients.

Excellent communication skills.

Knowledge of productivity tools and software.

Ready to work in Nightshift.

We at AURO MANUFACTURING PVT. LTD. is looking for a Recruiter.

Job role -

- End-to-end recruitment.

- Sourcing profiles through job portals & consultants.

- Hiring through job portals as well as through consultants.

- Screening profiles.

- Conducting interviews.

- Negotiating salary.

Skills -

- Good interpersonal skills.

- Good communication skills.

- Moderate Excel skills.

Education - Any Graduation (full-time)

Experience – 2-3Years (as a recruiter)

Job location - F P No. 37 / F P No. 65/B/2 Umiya Chowk,

Ashwinikumar Road, Varachha, Surat 395 008, India.

PriceLabs (https://www.chicagobusiness.com/innovators/what-if-you-could-adjust-prices-meet-demand" target="_blank">chicagobusiness.com/innovators/what-if-you-could-adjust-prices-meet-demand) is a cloud based software for vacation and short term rentals to help them dynamically manage prices just the way large hotels and airlines do! Our mission is to help small businesses in the travel and tourism industry by giving them access to advanced analytical systems that are often restricted to large companies. 

We're looking for someone with strong analytical capabilities who wants to understand how our current architecture and algorithms work, and help us design and develop long lasting solutions to address those. Depending on the needs of the day, the role will come with a good mix of team-work, following our best practices, introducing us to industry best practices, independent thinking, and ownership of your work.

Responsibilities:

• Design, develop and enhance our pricing algorithms to enable new capabilities.
• Process, analyze, model, and visualize findings from our market level supply and demand data.
• Build and enhance internal and customer facing dashboards to better track metrics and trends that help customers use PriceLabs in a better way.
• Take ownership of product ideas and design discussions.
• Occasional travel to conferences to interact with prospective users and partners, and learn where the industry is headed.

Requirements:

• Bachelors, Masters or Ph. D. in Operations Research, Industrial Engineering, Statistics, Computer Science or other quantitative/engineering fields.
• Strong understanding of analysis of algorithms, data structures and statistics.
• Solid programming experience. Including being able to quickly prototype an idea and test it out.
• Strong communication skills, including the ability and willingness to explain complicated algorithms and concepts in simple terms.
• Experience with relational databases and strong knowledge of SQL.
• Experience building data heavy analytical models in the travel industry.
• Experience in the vacation rental industry.
• Experience developing dynamic pricing models.
• Prior experience working at a fast paced environment.
• Willingness to wear many hats.

Roles & Responsibilities:

• Design and Build API/Micro services using Spring boot.
• Experience in Spring Reactive programming.
• Exposure to docker and containerization
• Developing enterprise grade highly scalable java-based application
• Writing test cases using Java testing framework like JUnit, Mockito.
• Proficient understanding of code version tools, such as Git, SVN
• Displaying initiative and an ability to lead others, and develop applications team disciplined manner
• Participating in application solutions including assisting with planning and architectural design, development, resolution of technical issues, and application rationalization.
• Utilizing and applying robust analytic thinking with the ability to identify, debug, and resolve technical issues.
• Achieving significant contributions within a small team of developers to lead teams and deliver solutions within an Agile methodology, whilst ensuring quality, timeliness and team-wide adherence to good architectural practice and guidelines.
• Good Experience in Application Software Design and Development, Object Oriented Analysis and Design (OOAD), Software Testing and Debugging.
• Conduct peer code reviews