6+ A/B Testing Jobs in Mumbai | A/B Testing Job openings in Mumbai

Ketto is South East Asia's most trusted and visited crowdfunding platform. Co-founded by Varun Sheth, Zaheer Adenwala, and Actor Kunal Kapoor, Ketto was launched with a fundamental principle of 'democratization of capital' by providing people with a chance to connect and support different causes from anywhere in the world. The company is constantly working toward bridging the accessibility and affordability gap. Right from Bollywood actor Amitabh Bachchan to Noble prize winner Kailash Satyarthi, many notable personalities have used Ketto to raise funds for different causes. Brands like Godrej & Boyce, RPG, Viacom18, KXIP (IPL Cricket team), Radio City 91.9, Yes Bank, etc have associated with Ketto in support of their mission. Ketto works closely with hospitals, NGOs, and individuals to bring positive change to the community. So far, Ketto campaigns have raised over Rs. 1500 crores for various causes.

The Growth & Product team of Ketto, which stands for "Key To Tomorrow", is at the heart of all business activities. With our core products being crowdfunding, subscription-based giving, White-label SaaS solutions, and e-commerce products, the scope of future products goes as deep as swimming in the AI & Metaverse. We are looking for you to join an ever-hustling Growth & product team, take challenges head-on and own them to the ground. If you believe you are the key to tomorrow, then we are excited to have a word with you.

What we're looking for:

- Experience: Well number of years is just a number. We believe if you have worked in the right environment, you will have what it takes. But yeah, we do want a strong product experience

- Leadership: You enjoy leading from the front and value the stakeholder relationship

- Strategy: You can put a product vision & multi-year strategy that everyone can rally behind

- Execution: You can break down strategy into well-prioritised quarterly roadmaps & demonstrate execution excellence

- Data-backed decisions: You can ask the right questions & use data to make decisions

- Business Acumen: You enjoy building businesses & not just product features

- Technical Proficiency: You can participate with engineering teams to influence design & architecture

- Fun personality: People love working with you

- Superstar: That's what we want you to become at Ketto :)

Key Responsibilities

● Plan, launch, manage, and optimize paid campaigns across Amazon Ads, Meta Ads, and Google Ads (Search, Display, Shopping).

● Own full-funnel performance: from awareness to conversion and retention.

● Create ad strategies tailored for both D2C (Shopify) and marketplace (Amazon) channels.

● Track key KPIs: CTR, CPC, ROAS, ACoS, CVR, CPA etc.

● Conduct regular A/B testing on creatives, audiences, and placements.

● Manage ad budgets and bid strategies to maximize performance.

● Lead all Sponsored Product, Sponsored Brand, and Sponsored Display campaigns on Amazon.

● Collaborate with the design/content team for campaign assets.

● Prepare weekly/monthly ad performance reports with insights and action points.

● Stay updated with platform algorithm changes, ad tools, and beta features.

DETAILED JOB DESCRIPTION:

1. Strategy: Develop and execute the digital marketing strategy, working with key stakeholders inside the marketing team and with adjacent functions (sales leadership, product marketing, marketing peers, and the different BU heads) to align objectives.

2. Acquisition: Find the most efficient techniques, channels and optimisations to support the marketing team to exceed targets for the high quality sales qualified leads.

3. Customer Journeys: Work closely with the customer to understand their journey, bring a growth hacking mindset to the role, optimize the conversion funnel.

4. Marketing Automation: Take ownership of the driving the marketing automation initiatives which may involve multiple software tools, to make every digital interaction count.

5. Team Management: Lead, motivate and nurture a team of talented digital experts, partnering with other global and regional teams to ensure we get the most out of a global and regional operating model.

6. Agency Management: Evaluate and partner with the best marketing agencies to accelerate ROI on our marketing spends and reduce the learning curves. Outsource as many tasks to agencies as possible to maintain a healthy balance between inhouse costs, Outsource costs, speed and quality of execution.

7. Content: Oversees content and social media marketing strategy, including thought leadership, brand building and demand generation campaigns to make sure latest trends are being followed.

8. Analysis: Tracking and reporting on key metrics and bring out insights for continuous improvement and driving big innovations.

Role/ Responsibilities:

Design and own product roadmap. Ensure steady execution of product life cycle processes from idea to final launch.

Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth

Create buy-in for the product vision both internally and with key external partners

Translate product strategy into detailed requirements and prototypes Scope and prioritize activities based on business and customer impact Manage product team and guide whenever necessary.

Work closely with engineering teams to deliver quick time-to-market and optimal resources.

Drive product launches including working with the public relations team, executives, and other product management team members Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed

Act as a product evangelist to build awareness and understanding Assist in developing Product Strategy and Product Roadmap.

Define and create metrics to measure the success of the product. Work on continuous enhancements at each stage of the product life cycle Ability to conceptualize, manage and prioritize tasks

Requirements:

5+ work experience in product management.

Proven ability to develop product and marketing strategies and effectively communicate recommendations to executive management

Solid technical background with understanding and/or hands-on experience in software development and web technologies

Strong problem-solving skills and willingness to roll up one’s sleeves to get the job

Skilled at working effectively with cross-functional teams in a matrix organization

Excellent written and verbal communication skills

Should have hands-on knowledge with A/B Testing, Data Analysis & User Research.

Should be well-versed with Market Trends

Mosaic is looking for a Senior Executive in Ecommerce. 

Managing efforts across all marketplaces. Revenue numbers across these channels would be your primary KPI. You would also be expected to oversee and manage the operational aspects. 

Responsibilities 

• Define, develop and constantly optimize digital solutions to meet the goals and KPIs by developing and A/B Testing campaign strategies, landing pages & pricing strategies 
• Maintain the online listing sheet for the brand and make updates as products are added,prices are changed etc.
• Audit all online listings on a weekly basis and ensure that changes are made if there areany errors.
• Develop strong relationships with various Ecommerce Portals representatives to help drive sales 
• Keep collecting data for platforms e.g. top selling products, competitor performance,advertising mechanisms etc.
• As the Ecommerce Specialist you will own our objective to ensure our products and assets are created and deployed perfectly across retailer websites such as Amazon, Ocado, Tesco and our products featured on our own Beauty and Personal Care brand websites.
• Coordinate with the Logistics team to ensure proper supply at different warehouses
•  Work with the Design team to help develop best in class advertising creatives

Requirements 

• Lots of drive and comfortable with A/B testing multiple approaches to get the end result 
• Expected to work as an individual contributor 
• Strong interpersonal skills to work with cross functional teams 
• Ability to work under deadlines and manage multiple projects at once & thrive in an unstructured environment 
• Ability to cater product pitch to the specific target audience, and getting the best communication out to drive sales.

Product Manager

Compensation​ - ₹18.0L - ₹35.0L 
Experience​ - 5.0 - 7.0 Year(s) : Min 5 yrs of Solid Product management Experience
Location​ - Bangalore / Mumbai
Working days​ - 5
Qualification​ - B.Tech/B.E.
Requirements:

•  Candidates shall be working in a product/internet consumer firm and only B2B Product Firms (Not B2C)
•  Candidates shall be a full time MBA from a tier1 Institutes
•  Candidates shall have experience in Road-mapping, goal setting, managing project execution, A/B testing, UI/UX wire-framing, defining product roll-out strategy.

Responsibilities:

• Own delivery of product initiatives and releases Lead ideation, development, launch, testing, and iteration of new features Translate high-level conceptual product ideas into clearly defined product specifications.
•  Collaborate with design, engineering, marketing, and sales to drive the product development process
•  Define and execute the LEAD School product vision, priorities and roadmap
•  Collaborate with engineering to determine the best technical implementation of the product features by Using your skill on PRD, wireframe, mind map, trello and etc.
•  Use data and metrics to help inform roadmap and product decisions to help better acquire, convert and retain users
•  Define user stories and product requirements that both reflect and anticipate the needs of LEAD School broad user base Proactively engage with LEAD School users in user research and to identify market opportunities
•  Understand the competitive landscape and evaluate market trends to better inform product roadmap.

Skills and Qualifications:

•  3+ years’ experience in a product management role within a B2B software company Experienced being the product owner in agile product teams
•  Experience with A/B testing and using data to inform product decisions
•  Technical enough to work effectively with engineers to decide on different product paths Design-capable enough to work effectively with designers to decide on good platform UI/UX choices
•  Strong prototyping and wireframing skills using tools like Balsamiq, Moqups etc.
•  Experienced in managing product backlogs and priorities based on user research and collaborating with internal stakeholder
•  Effective decision maker and can help teams understand rationale and reasons for the product decisions and roadmap direction
•  Thrive in a fast-paced startup environment
•  Self-starter, independent and excellent at driving teams and projects
•  Excellent communication skills at all level’s small groups, large groups, and with executives