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Role : Mid-Level Front-end Web Developer -The Visibility Assassin

Most web dev roles have you pushing pixels in the dark. This one hands you the digital front door to a technology that literally sees inside supply chains in real time and you're expected to make the world stop scrolling and start paying attention.

About Our Client:

We don't build logistics software. We build x-ray vision for supply chains. Our patented IIoT hardware and AI SaaS platform give companies continuous, real-time Asset Intelligence: they know where every asset is, what it's doing, and what happens next. No delays. No guesses. No excuses.

We've already made customers rethink everything about how they operate. Now we need the web presence to match: fast, aggressive, designed for people who understand that seeing everything changes everything. If your site doesn't make that obvious in five seconds, you're losing.

About the Role

This isn't "manage the website." As Web Developer you own the digital nervous system of a company that sees what competitors are blind to. The corporate site, the landing page engine, the conversion infrastructure, all of it translates Asset Intelligence into revenue.

You'll take designs and campaign ideas and turn them into a system so tight, so fast, so sharp that non-technical teams can launch pages at startup velocity without breaking a thing. Every pixel you touch either strengthens the story or gets cut.

What You'll Be Doing

• Rebuild the corporate website so viscerally good that landing on it feels like a glimpse into the future of supply chain intelligence, not a slide show
• Build landing page templates that let Marketing move at insane speed without needing your approval every time they want to tell a new story
• Translate designs into code that's so clean, so responsive, so fast that page load times become a selling point, not an apology
• Own conversion like your job depends on it: forms that don't leak, CTAs that don't beg, flows that don't waste visitors
• Work directly with Marketing on messaging that makes Asset Intelligence feel inevitable, not optional
• Partner with Product to build pages that explain what we do in ten seconds, period
• Set up a CMS that lets non-technical teams feel powerful, not terrified
• Plug in analytics and A/B testing so every page proves what works with data, not feelings
• Guard performance and reliability obsessively: if the site slows down, it better be worth it

Who You Are

You're not a Web Developer who tolerates mediocre websites. You're the person who feels physical pain watching slow load times, broken forms, and lazy design. You see a page that doesn't convert and you already know how to fix it.

You move at startup speed and don't ship garbage. You speak design, you understand pipeline, and you know that performance is a feature, not a luxury. You own problems completely and fix them before someone notices they exist. If this doesn't sound like obsession, you're not our person.

You will have

• 3–5 years of hands-on web development shipping real production sites that real people used and actually liked
• HTML, CSS, and JavaScript skills so sharp you don't need Stack Overflow for the basics
• Real experience with React or Vue, chosen intentionally because you understand the tradeoffs
• A track record of building CMS-driven sites and marketing landing pages that moved conversions and pipeline
• Deep understanding of conversion: you know where users drop and how to stop it
• Comfort living in Figma and design systems without hand-holding
• Startup DNA: you move, you own, you don't wait for permission

Nice to have:

• A/B testing experience and the discipline to read results like they matter
• Familiarity with CRM, email, and analytics platforms because integrations shouldn't scare you
• Time spent in environments where "move fast and iterate" isn't corporate speak, it's the default

Why Us

You're not taking a job at a company that treats the website like IT overhead. You're stepping into control of how Asset Intelligence, actual, patented, game-changing technology, gets discovered and understood by the people who need to see it.

Leadership listens when you say something matters. Marketing moves faster because your systems enable speed instead of choking it. You get autonomy, real technical challenges, and the satisfaction of watching conversions spike because the web layer actually helped.

We move fast. We expect sharp. We don't accept mediocre.

The Bottom Line

If you're ready to take the title of Mid-Level Web Developer and own the digital face of a company that sees inside supply chains and won't let the world forget it, this is your seat. You're not here to patch templates. You're here to build the front door that makes Asset Intelligence impossible to ignore.

Review Criteria

• Strong Lead – User Research & Analyst profile (behavioural/user/product/ux analytics)
• 10+ years of experience in Behavioral Data Analytics, User Research, or Product Insights, driving data-informed decision-making for B2C digital products (web and app).
• 6 months+ experience in analyzing user journeys, clickstream, and behavioral data using tools such as Google Analytics, Mixpanel, CleverTap, Firebase, or Amplitude.
• Experience in leading cross-functional user research and analytics initiatives in collaboration with Product, Design, Engineering, and Business teams to translate behavioral insights into actionable strategies.
• Strong expertise in A/B testing and experimentation, including hypothesis design, execution, statistical validation, and impact interpretation.
• Ability to identify behavioral patterns, funnel drop-offs, engagement trends, and user journey anomalies using large datasets and mixed-method analysis.
• Hands-on proficiency in SQL, Excel, and data visualization/storytelling tools such as Tableau, Power BI, or Looker for executive reporting and dashboard creation.
• Deep understanding of UX principles, customer journey mapping, and product experience design, with experience integrating qualitative and quantitative insights.

Preferred

• Ability to build insightful dashboards and executive reports highlighting user engagement, retention, and behavioral metrics; familiarity with mixed-method research, AI-assisted insight tools (Dovetail, EnjoyHQ, Qualtrics, UserZoom), and mentoring junior researchers

Job Specific Criteria

• CV Attachment is mandatory
• We have an alternate Saturday’s working. Are you comfortable to WFH on 1st and 4th Saturday?

Role & Responsibilities

Product Conceptualization & UX Strategy Development:

• Conceptualize customer experience strategies
• Collaborate with product managers to conceptualize new products & align UX with product roadmaps.
• Develop and implement UX strategies that align with business objectives.
• Stay up-to-date with industry trends and best practices in UX & UI for AI.
• Assist in defining product requirements and features.
• Use data analytics to inform product strategy and prioritize features.
• Ensure product alignment with customer needs and business goals.Develop platform blueprints that include a features and functionalities map, ecosystem map, and information architecture.
• Create wireframes, prototypes, and mock-ups using tools like Figma
• Conduct usability testing and iterate designs based on feedback
• Employ tools like X-Mind for brainstorming and mind mapping

Customer Journey Analysis:

• Understand and map out customer journeys and scenarios.
• Identify pain points and opportunities for improvement.
• Develop customer personas and empathy maps.

Cross-Functional Collaboration:

• Work closely with internal units such as UX Research, Design, UX Content, and UX QA to ensure seamless delivery of CX initiatives.
• Coordinate with development teams to ensure UX designs are implemented accurately.

Data Analytics and Tools:

• Utilize clickstream and analytics tools like Google Analytics, CleverTap, and Medallia to gather and analyse user data.
• Leverage data to drive decisions and optimize customer experiences.
• Strong background in data analytics, including proficiency in interpreting complex datasets to inform UX decisions.

Ideal Candidate

• Bachelor’s or Master’s degree in a relevant field (e.g., UX Design, Human-Computer Interaction, Computer Science, Marketing).
• 5+ years of experience in CX/UX roles, preferably in a B2C environment.
• Proficiency in analytics tools (Google Analytics, CleverTap, Medallia, Hotjar, etc).
• Strong understanding of wireframing and prototyping tools (Figma, XMind, etc).
• Excellent communication and collaboration skills.
• Proven experience in managing cross-functional teams and projects.
• Strong background in data analytics and data-driven decision-making.
• Expert understanding of user experience and user-centered design approaches
• Detail-orientation with experience and will to continuously learn, adapt and evolve
• Creating and measuring the success and impact of your CX designs
• Knowledge of testing tools like Maze, UsabiltyHub, UserZoom would be a plus
• Experienced in designing responsive websites as well as mobile apps
• Understanding of iOS and Android design guidelines
• Passion for great customer-focus design, purposeful aesthetic sense and generating simple solutions to complex problems.
• Excellent communication skills to be able to present their work and ideas to the leadership team.

CTC: 15 LPA to 21 LPA

Exp: 5 to 8 Years

Mandatory

• Strong Behavioral Data Analyst Profiles
• Mandatory (Experience 1): Minimum 4+ years of experience in user analytics or behavioural data analysis, focusing on user app and web journeys
• Mandatory (Experience 2): Experience in analyzing clickstream and behavioral data using tools such as Google Analytics, Mixpanel, CleverTap, or Firebase
• Mandatory (Skills 1): Hands-on experience in A/B testing, including hypothesis design, experimentation, and result interpretation.
• Mandatory (Skills 2): Strong analytical ability to identify behavioral patterns, anomalies, funnel drop-offs, and engagement trends from large datasets.
• Mandatory (Skills 3): Hands-on proficiency in SQL, Excel, and data visualization tools such as Tableau or Power BI for dashboard creation and data storytelling.
• Mandatory (Skills 4): Basic understanding of UX principles and customer journey mapping, collaborating effectively with UX/CX teams
• Mandatory (Company): B2C product Companies (fintech, or e-commerce organizations with large user behavior dataset is a plus)
• Mandatory (Note): Don't want data analysis but business/product/user analysts

Ideal Candidate:

• Bachelor’s or Master’s degree in a relevant field (e.g., UX Design, Human-Computer Interaction, Computer Science, Marketing).
• 5+ years of experience in CX/UX roles, preferably in a B2C environment.
• Proficiency in analytics tools (Google Analytics, CleverTap, Medallia, Hotjar, etc).
• Strong understanding of wireframing and prototyping tools (Figma, XMind, etc).
• Excellent communication and collaboration skills.
• Proven experience in managing cross-functional teams and projects.
• Strong background in data analytics and data-driven decision-making.
• Expert understanding of user experience and user-centered design approaches
• Detail-orientation with experience and will to continuously learn, adapt and evolve
• Creating and measuring the success and impact of your CX designs
• Knowledge of testing tools like Maze, UsabiltyHub, UserZoom would be a plus
• Experienced in designing responsive websites as well as mobile apps
• Understanding of iOS and Android design guidelines
• Passion for great customer-focus design, purposeful aesthetic sense and generating simple solutions to complex problems.
• Excellent communication skills to be able to present their work and ideas to the leadership team.

If interested kindly share your updated resume on 82008 31681