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Marketing Lead – Performance, Content & Growth

This is a full-time core team role based in Hyderabad at a funded startup

At CraftMyPlate, we’re transforming how India orders food for group gatherings — from office teams to family celebrations.

Our platform blends deep operational intelligence, delightful user experiences, and highly scalable systems to make bulk food ordering (10+ people) truly effortless.

We’re backed by leading investors and are entering an exciting scale phase — building the Event OS for India.

We’re looking for a hands-on growth marketer who is both:

✅ A performance marketing wizard — smart with money, obsessed with ROAS/CAC

✅ A content creator at heart — can turn real moments into trust-building stories

If you love owning numbers, scaling experiments, and building from scratch — this role is for you.

What You’ll Do

• Own and scale growth across Meta, Google, YouTube, WhatsApp, SEO, affiliates, influencers, and retargeting.
• Run bold experiments, test fast, and double down on what drives results.
• Deep-dive into analytics — optimize funnels, cut waste, and boost conversions.
• Create content that builds trust, recall, and demand, not just clicks.
• Collaborate with agencies, influencers, and partner brands (like MyGate) — understand target audiences by use case, design the right campaigns, and get them executed with clear ROI.
• Manage budgets with discipline, efficiency, and accountability.
• Work directly with founders to set ambitious goals — and hit them.
• Guide and mentor agencies or junior marketers to deliver consistent creative and performance output.

Must-Have Requirements

• 3+ years of performance marketing experience with proven CAC and ROAS impact.
• Strong analytical mindset — turns campaign data into insights and actions.
• Hands-on across Meta + Google Ads, remarketing, influencer strategy, and SEO fundamentals.
• Genuine storytelling ability — understands how content builds trust and converts.
• Deep customer empathy — ideally with experience in event, food, or consumer internet segments.
• Clear communicator who can align creative, performance, and brand thinking.
• Startup agility — executes fast, iterates daily, learns from data.

Good-to-Have

• Entrepreneurial experience or a founder mindset — someone who thinks in terms of outcomes, not tasks.
• Exposure to affiliate and partnership-driven growth.
• Experience creating regional + English content (Telugu or Hindi a plus).
• Comfort using AI and automation tools to speed up testing and production.
• Strong grasp of brand-building through consistent storytelling and recall design.

What You’ll Get

• A front-row seat to build and scale a brand from the ground up.
• The freedom to experiment, own big decisions, and see direct impact.
• Mentorship and collaboration directly with the founding team.
• A fast-moving, high-ownership culture where growth is visible and rewarded.
• Opportunity to shape brand perception, recall, and performance across multiple channels.
• Competitive salary + growth-linked incentives/ESOP's.

Company: Snaptics

Job title: Ad Managers

Job type: Digital Marketing

Location: Hyderabad

Work schedule: 6 days (sunday off)

Shift timings: 10:00am-6:30pm 

Eligibility:+2 years of experience, Any degree

skills: SEM, SEO, PPC, social media, email marketing, meta & display advertising.

The Performance Marketing Manager is responsible for developing and executing a performance marketing strategy to increase brand awareness and sales. The Performance Marketing Manager will be responsible for managing campaigns across multiple channels, including search engine marketing, paid advertising, and social media advertising.

Key Responsibilities:

- Develop and implement a comprehensive performance marketing strategy that aligns with Controlz's business goals.

- Manage and optimize across various channels, including SEM, SEO, PPC, social media, email marketing, meta, google advertisements & display advertising.

- Analyze and leverage data to make informed decisions, improve campaign performance, and maximize ROI.

- Collaborate with the marketing team to create compelling and targeted content for different stages of the customer journey.

- Continuously test and optimize marketing tactics for customer acquisition, retention, and conversion rate optimization.

- Manage the performance marketing budget effectively, allocating resources to the most efficient channels and campaigns.

- Stay updated with the latest trends and best practices in performance marketing and apply these learnings to Controlz's strategy.

- Work closely with sales and product teams to ensure alignment and maximize the impact of marketing efforts.

- Report on campaign performance, providing actionable insights and recommendations to senior management.

- Lead, mentor, and grow the performance marketing team, fostering a culture of excellence and continuous improvement.

As an experienced UI/UX professional, what really excites you is designing to solve user needs - thoroughly understanding the problem and user pains and translating that into simple and elegant solutions.

In this role you will:

• Ensure User Empathy team-wide designing and evolving products and solutions
• Define and use a representative modern style for all product UI/UX.
• Create compelling solutions that move the company forward by delivering high user satisfaction
• Define goals aligned with product requirements, business needs, and customer Research and can set direction for design team based on these goals
• Create user flow diagrams outlining optimized “happy path”, secondary use cases and edge cases
• Create Detailed wireframes for user flows (from lo-fi to hi-fi as you progress through the process) and go through rounds of A/B testing
• Design mid to high-fidelity prototypes for testing
• Collaborate with the product managers and the developers in Agile development teams What You'll Need
• Curiosity and an inclination to solve complex user and design problems
• Experience on advanced technology applications
• Nice to have experience on MS Teams application design
• Experience working from conception to validation of major product features, leveraging a variety of UX methods to inform your approach Qualifications
• 3+ years of experience in product design or a combination of education and experience in this field
• 3+ years working directly with design systems in both web and mobile system design
• 2+ years of Advanced knowledge on Figma/Adobe XD/Sketch/Azure RP/Illustrator/Photoshop
• Experience with modern UI standards (accessibility, responsive design, animation, performance)
• Excellent communication, collaboration and problem-solving skills
• Familiarity with accessibility standards and inclusive design practices.
• Experience working with GSuite/Jira/Confluence
• A portfolio of strong interaction design, design systems, and product design work