š± Performance Marketing Manager
š Location: Bhopal | š Work Hours: 10:00 AM ā 7:00 PM
š¼ Employment Type: Full-Time | š Experience: 3 to 6 years
About Katyayani Organics
Katyayani Organics is a leading force in the agrochemical industry, dedicated to delivering sustainable, high-impact solutions to both D2C and B2B markets. Our commitment is to empower farmers through innovation, boosting productivity while preserving ecological balance. We are growing fast and looking for marketing talent ready to make a tangible difference in agriculture.
Role Overview
We are looking for a data-driven, ROI-focused Performance Marketing Manager to lead our paid media efforts. This role is ideal for someone who thrives on metrics, understands the nuances of digital platforms, and is eager to scale campaigns that drive real business results.
Key Responsibilities
- Strategize, execute, and continuously optimize campaigns on Google Ads, Meta (Facebook/Instagram), and other platforms.
- Manage performance marketing budgets to maximize ROAS and customer acquisition.
- Monitor KPIs and generate actionable insights from performance data.
- Run A/B tests on creatives, landing pages, and ad copies to boost campaign effectiveness.
- Partner with design, content, and product teams to ensure aligned messaging and branding.
- Track and report key campaign metrics using Google Analytics, ad dashboards, and internal tools.
- Keep up with digital marketing trends, algorithms, and emerging platforms.
What Youāll Need to Succeed
- Bachelorās degree in Marketing, Business, Communications, or a related field.
- 3ā6 years of direct experience managing paid campaigns with clear ROI outcomes.
- Proven track record in Google Ads, Meta Business Manager, and PPC optimization.
- Strong analytical mindset with experience in data-led marketing decisions.
- Excellent communication and organizational skills.
- Ability to work cross-functionally and manage multiple priorities effectively.
Preferred Qualifications
- Background in agriculture, FMCG, or related industries.
- Professional certifications in Google Ads and/or Meta Blueprint.
Why Join Us?
At Katyayani Organics, youāre not just running ads ā you're helping revolutionize agriculture. Youāll have the autonomy to test and scale campaigns in a purpose-driven environment, working with a passionate team committed to growth and sustainability.
Shubham Vishwakarma
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