Tatvic

Location: Ahmedabad (Work From the Office)

Job Description

Responsibilities of a Campaign Manager

Responsibilities w.r.t Customer:

1. Keep the promises made to the customer in terms of deliverables.

2. Continuous research on Audience and product to ensure an appropriate match and share as well as get insights from the customer

3. Design a marketing plan and get it approved by the customer

4. Design and implement the planned campaign to achieve the customer KPI 

5. Negotiate deals with third party publishers as a part of the marketing plan

6. Implement the campaign by ensuring traffic (Campaign Trafficking )

7. Analyze the campaign 

1. Report the results to the customer

2. Deep analysis of the data

3. Optimize the campaign based on the data 

8. Guide the customer on a technology road map for their requests.

9. Keeping the floodlight implementation at the correct trigger points to get the data 

10. Keep the customer updated and aware of the progress. 

11. Communicate to keep customer sentiment high

Business Responsibilities

1. Increase the revenue per customer by giving a marketing plan which they accept.

2. Providing marketing plans for new customers to the Customer Development team for business development

3. Designing Innovative and performing campaigns which lead to increased revenue by the customer. 

Technology

Stay abreast with the concepts and updates in the core technologies DV 360, Campaign Manager and Google Ads, and GA 360.

Website: www. tatvic.com

Job Description

Responsibilities of Technical lAnalyst:

Responsibilities w.r.t Customer:

1. Requirement gathering by asking questions to the customer and getting to the main objective behind the query.

2. Analyze and understand and when necessary document the requirement 

3. Design or develop PoC as per the business requirements / Customer development team requirements

4. Completing the implementation of the task as per the schedule 

5. Should make extensive use of analytics data to generate insights and recommendations

6. Work with client technical team to fix the tracking issues

Team Responsibilities

1. Participate in the recruitment process based on your seniority. This includes interviews, creating test as required based on the need to recruit people who are compatible with our culture and skilled to accomplish the job.

2. Share and coach colleagues in making the team more effective.

3. Share and Create content for training and publishing. These includes blogs and webinars.

4. Identify potential team members who are worthy of band change and prepare them with required guidance

5. Identify the repetitive tasks and manage to delegate to other team members or automate the process to reduce TAT & improve the productivity

Technical Responsibilities

1. Understanding the Event Schemas and Scripting

2. Designing solutions using GTM configurations for various environments

3. Creating database schemas as per business requirements

4. Create technical specifications and test plans

5. Development within any frameworks/platforms as used by the customers websites platform for implementing tracking components.

6. Understand and implement the various scripts and code which can work with different Analytics Tools

7. Understand the connection of GCP with GA 360 and its working

8. Integrate existing software products and getting various platforms to work together

9. Configure alerts on top of tracking to monitor & correct the same

10. Building reusable, optimized, scalable, secure code and libraries for future use

11. Initiate new research tasks which enable the analyst at Tatvic or Client to leverage to improve the business KPIs