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Ketto is South East Asia's most trusted and visited crowdfunding platform. Co-founded by Varun Sheth, Zaheer Adenwala, and Actor Kunal Kapoor, Ketto was launched with a fundamental principle of 'democratization of capital' by providing people with a chance to connect and support different causes from anywhere in the world. The company is constantly working toward bridging the accessibility and affordability gap. Right from Bollywood actor Amitabh Bachchan to Noble prize winner Kailash Satyarthi, many notable personalities have used Ketto to raise funds for different causes. Brands like Godrej & Boyce, RPG, Viacom18, KXIP (IPL Cricket team), Radio City 91.9, Yes Bank, etc have associated with Ketto in support of their mission. Ketto works closely with hospitals, NGOs, and individuals to bring positive change to the community. So far, Ketto campaigns have raised over Rs. 1500 crores for various causes.
The Growth & Product team of Ketto, which stands for "Key To Tomorrow", is at the heart of all business activities. With our core products being crowdfunding, subscription-based giving, White-label SaaS solutions, and e-commerce products, the scope of future products goes as deep as swimming in the AI & Metaverse. We are looking for you to join an ever-hustling Growth & product team, take challenges head-on and own them to the ground. If you believe you are the key to tomorrow, then we are excited to have a word with you.
What we're looking for:
- Experience: Well number of years is just a number. We believe if you have worked in the right environment, you will have what it takes. But yeah, we do want a strong product experience
- Leadership: You enjoy leading from the front and value the stakeholder relationship
- Strategy: You can put a product vision & multi-year strategy that everyone can rally behind
- Execution: You can break down strategy into well-prioritised quarterly roadmaps & demonstrate execution excellence
- Data-backed decisions: You can ask the right questions & use data to make decisions
- Business Acumen: You enjoy building businesses & not just product features
- Technical Proficiency: You can participate with engineering teams to influence design & architecture
- Fun personality: People love working with you
- Superstar: That's what we want you to become at Ketto :)

About the company:
Ketto is Asia's largest tech-enabled crowdfunding platform with a vision - Healthcare for all. We are a profit-making organization with a valuation of more than 100 Million USD. With over 1,100 crores raised from more than 60 lakh donors, we have positively impacted the lives of 2 lakh+ campaigners. Ketto has embarked on a high-growth journey, and we would like you to be part of our family, helping us to create a large-scale impact on a daily basis by taking our product to the next level
Role Overview:
Ketto, Asia's largest crowdfunding platform, is looking for an innovative Product Analyst to take charge of our data systems, reporting frameworks, and generative AI initiatives. This role is pivotal in ensuring data integrity and reliability, driving key insights that fuel strategic decisions, and implementing automation through AI. This position encompasses the full data and analytics lifecycle—from requirements gathering to design planning—alongside implementing advanced analytics and generative AI solutions to support Ketto’s mission.
Key Responsibilities
● Data Strategy & Automation:
○ Lead data collection, processing, and quality assurance processes to ensure accuracy, completeness, and relevance.
○ Explore opportunities to incorporate generative AI models to automate and optimize processes, enhancing efficiencies in analytics, reporting, and decision-making.
● Data Analysis & Insight Generation:
○ Conduct in-depth analyses of user behaviour, campaign performance, and platform metrics to uncover insights that support crowdfunding success.
○ Translate complex data into clear, actionable insights that drive strategic decisions, providing stakeholders with the necessary information to enhance business outcomes.
● Reporting & Quality Assurance:
○ Design and maintain a robust reporting framework to deliver timely insights, enhancing data reliability and ensuring stakeholders are well-informed.
○ Monitor and improve data accuracy, consistency, and integrity across all data processes, identifying and addressing areas for enhancement.
● Collaboration & Strategic Planning:
○ Work closely with Business, Product, and IT teams to align data initiatives with Ketto’s objectives and growth strategy.
○ Propose data-driven strategies that leverage AI and automation to tackle business challenges and scale impact across the platform.
○ Mentor junior data scientists and analysts, fostering a culture of data-driven decision-making.
Required Skills and Qualifications
● Technical Expertise:
○ Strong background in SQL, Statistics and Maths
● Analytical & Strategic Mindset:
○ Proven ability to derive meaningful, actionable insights from large data sets and translate findings into business strategies.
○ Experience with statistical analysis, advanced analytics
● Communication & Collaboration:
○ Exceptional written and verbal communication skills, capable of explaining complex data insights to non-technical stakeholders.
○ Strong interpersonal skills to work effectively with cross-functional teams, aligning data initiatives with organisational goals.
● Preferred Experience:
○ Proven experience in advanced analytics roles
○ Experience leading data lifecycle management, model deployment, and quality assurance initiatives.
Why Join Ketto?
At Ketto, we’re committed to driving social change through innovative data and AI solutions. As our Sr. Product Analyst, you’ll have the unique opportunity to leverage advanced data science and generative AI to shape the future of crowdfunding in Asia. If you’re passionate about using data and AI for social good, we’d love to hear from you!

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