Digital Marketing Executive

Role Description

We are seeking an experienced and strategic Project Head – Marketing to lead the marketing and

launch activities of real estate projects in Pune. This role demands a strong network of media

vendors, sharp media planning capabilities, excellent vendor management skills, and an innovative

approach to promotions, budget optimization, and brand visibility. The role will involve collaborating

with cross-functional teams to ensure marketing efforts align with business objectives.

Key Responsibilities:

 Project Launches:

Drive end-to-end marketing strategies for new real estate project launches, ensuring

maximum visibility and lead generation.

 Media Planning & Vendor Management:

Plan, negotiate, and execute 360° media campaigns (offline & online) through a strong

network of media vendors in Pune. Drive 360-degree marketing campaigns including digital,

ATL, BTL, and influencer marketing.

 Network Development:

Build and maintain strong relationships with media houses, influencers, celebrity management

agencies, and promotional partners.

 Budget Planning & Cost Management:

Prepare, allocate, and manage marketing budgets efficiently, ensuring optimum returns on

investment.

 Creative Oversight:

Provide creative direction in advertising, branding, and campaign design; ensure design

aesthetics align with brand guidelines and market expectations.

 Negotiation & Procurement:

Lead negotiations with vendors, media partners, and promotional agencies to secure

competitive pricing and service excellence.

 Cross-functional Coordination:

Collaborate with sales, design, digital, and external agencies to ensure seamless execution of

marketing initiatives.

 Performance Tracking:

Monitor and report on campaign performance, visibility metrics, and lead generation

outcomes.

Key Skills & Competencies:

 Proven experience in real estate project launches.

 Strong network of media vendors in Pune (essential requirement).

 Knowledge of media houses, influencer marketing, and celebrity engagement strategies.

 Expertise in budget planning, media buying, and cost optimization.

 Strong creative sensibility for ad layouts, creatives, and media placements.

 Excellent negotiation, communication, and project management skills.

 Ability to multitask and handle multiple projects simultaneously under tight deadlines.

Candidate Profile:

 Experience: 4+ years in real estate marketing or large-scale event/media management

(Pune market experience preferred).

 Education: Bachelor’s degree in marketing, Mass Communication, Business Administration,

or related field. MBA preferred.

 Location Flexibility: Based in Pune with local market expertise.

 Personal Traits: Dynamic, detail-oriented, proactive, strong leadership and interpersonal

skills.

Reviewing resumes and applications

Conducting initial telephonic screenings and scheduling interviews

Managing the end-to-end recruitment process

Sourcing candidates through job portals and social media

Client coordination and relationship management

Negotiation and candidate engagement throughout the hiring cycle

Compensation & Benefits:

Competitive salary based on experience and interview performance

Provident Fund, Medical & Accident Insurance

24 days of annual paid leave

Performance-based incentives

Strong in Basic C++, STL, Linux

OOPs, Exception Handling

Design Pattern and Solid principles, concepts related to UML representation

•           Solution, design, and architecture concepts

•           Knowledge on Pointers and smart Pointers.

•           IO streams, Files and Streams and Lambda Expressions in C++ added advantage.

•           Features of C++17 and usage of STL in C++ is added advantage.

•           Templates in C++.

Communication skill, Attitude, learnability

• Developing a clear product strategy and the product roadmap for the company's Connect business
• Working closely with the engineering team to guide and drive the roadmap
• Developing appropriate planning, prioritization, and release management processes in tandem with business, engineering, and other leads
• Driving superb execution against plan anticipating risk and leading discussions via frequent, clear communication. (both internally and with customers)
• Owning the product metrics driving scale, efficiency and experience
• Working closely with business to build the growth roadmap

Desired Candidate Profile

• B.E./B.Tech and/or MBA
• At least 6 years of product management experience where you have played a significant role in the creation of new products or had end-to-end ownership of a product
• B2C product management experience, preferably in consumer tech startups
• A strong technical background, enabling meaningful contribution to technically-driven features
• Previous development experience in some form is required
• Strong communication skills
• Product Mindset with a design first thinking
• Agility and endurance
• Awareness of latest industry trends    

• Managing a team of representatives offering customer support.
• Overseeing the customer service process.
• Resolving customer complaints brought to your attention.
• Creating policies and procedures.
• Planning the training and standardization of service delivery.