Mosaic is looking for a Senior Executive in Ecommerce.
Managing efforts across all marketplaces. Revenue numbers across these channels would be your primary KPI. You would also be expected to oversee and manage the operational aspects.
Responsibilities
- Define, develop and constantly optimize digital solutions to meet the goals and KPIs by developing and A/B Testing campaign strategies, landing pages & pricing strategies
- Maintain the online listing sheet for the brand and make updates as products are added,prices are changed etc.
- Audit all online listings on a weekly basis and ensure that changes are made if there areany errors.
- Develop strong relationships with various Ecommerce Portals representatives to help drive sales
- Keep collecting data for platforms e.g. top selling products, competitor performance,advertising mechanisms etc.
- As the Ecommerce Specialist you will own our objective to ensure our products and assets are created and deployed perfectly across retailer websites such as Amazon, Ocado, Tesco and our products featured on our own Beauty and Personal Care brand websites.
- Coordinate with the Logistics team to ensure proper supply at different warehouses
- Work with the Design team to help develop best in class advertising creatives
Requirements
- Lots of drive and comfortable with A/B testing multiple approaches to get the end result
- Expected to work as an individual contributor
- Strong interpersonal skills to work with cross functional teams
- Ability to work under deadlines and manage multiple projects at once & thrive in an unstructured environment
- Ability to cater product pitch to the specific target audience, and getting the best communication out to drive sales.
About Mosaic Wellness
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CRO & Funnel Optimization
Experience: 1-4y
Remote Mode of Work
Budget: 9 LPA
Skills:
B2B SAAS Marketer, Web Analytics, A/B Testing, Data Driven Tools (Google Analytics, Hubspot, SEMrush, Zoho Campaign, Google tag manager).
Roles & Responsibilities:
- Craft and implement data-driven CRO strategies, elevating website performance and boosting conversion rates.
- Collaborate with SEO & PPC teams, breathing life into underperforming blogs/landing pages for improved SERP and MQLs.
- Conduct qualitative & quantitative research, uncovering insights to enhance website metrics and MQLs.
- Team up with Content, Sales, & PMM to align messaging with customer pain points and keyword intent.
- Bring design/layout changes to life with the designer and developer, optimizing user flows.
- Execute A/B and multivariate tests, recording experiments and tracking their impact on conversion metrics.
- Collaborate with the sales team to revolutionize downstream conversions, devising creative plans for MQLs to SQLs and enhanced closed-won percentages.
Requirements
- 1-4 years of CRO experience in B2B SaaS marketing.
- Strong communication & interpersonal skills.
- A/B testing and optimization proficiency.
- Understanding of user experience and content flow.
- Readiness for remote work.
- Project management skills, mastering multitasking and meeting deadlines.
- Strong analytical & presentation skills.
- Critical thinking & problem-solving abilities.
- A relevant marketing degree or CXL certification in CRO is a plus.
REQUIREMENTS
Core skills:
● Technical Experience (Must have) - working knowledge of any visualization tool
(Metabase,Tableau, QlikSense, Looker, Superset, Power BI etc), strong SQL & Python,
Excel/Gsheet
● Product Knowledge (Must have)- Knowledge of Google Analytics/ BigQuery or
Mixpanel, must have worked on A/B testing & events writing.Must be familiar with
product (app,website) data and have good product sense
● Analytical Thinking: Outstanding analytical and problem-solving skills. ability to break
the problem statement during execution.
Core Experience:
● Overall experience of 2-5 years in the analytics domain
● He/she should have hands-on experience in the analytics domain around making Data
Story Dashboards, doing RCA & analyzing data.
● Understand and hands-on experience of the Product i.e funnels, A/B experiment etc.
● Ability to define the right metric for a specific product feature or experiment & do the
impact analysis.
● Ability to explain complex data insights to a wider audience & tell us the next steps &
recommendations
● Experience in analyzing, exploring, and mining large data sets to support reporting and
ad-hoc analysis
● Strong attention to detail and accuracy of output.
● Understanding user behavior and performing root-cause analysis of changes in data trends
to identify corrections or propose desirable enhancements in product & across different
verticals
● Excellent problem solving skills and the ability to make sound judgments based on trade-offs for different solutions to complex problem constraints
● Defining and monitoring KPIs for product/content/business performance and identifying
ways to improve them
● Should be a strong advocate of data driven approach and drive analytics decisions by doing user testing, data analysis, and A/B testing
● Help in defining the analytics roadmap for the product
● Working with stakeholders, including Customer Support team, Customer Success team and senior executive management to address customer/product problems effectively.
● Providing regular reports to the management on product performance and issues.
● Managing prioritization and trade-offs between customer experience, business impact and product performance.
● Working with the PM team during the sprint releases to help enhance the product with
long-term solutions for product issues.
● Driving the collection of new data that would help build the next generation of algorithms
(E.g. audience segmentation, contextual targeting)
● Explain trends across data sources, potential opportunities for growth or improvement, and data caveats for descriptive, diagnostic, predictive (including forecasting), and prescriptive data projects
● Develop user archetypes and build dashboards to demonstrate their usage patterns
● Capture and document data user stories, use cases, and workflows
- Owning the ecommerce website of the brand.
- Managing the overall user experience, including site navigation, content development, checkout funnel, and promotional campaigns.
- Being a key component in developing the effective planning and execution of an ecommerce strategy, working cross-functionally with teams to ensure quality and timely publishing of all web content.
- Participating in building and directing a team of ecommerce professionals that can effectively help in developing and executing creative ecommerce solutions.
- Directing integrated campaigns that will deliver an increase in conversion rates, overall order size, and managing margin performance across a variety of product lines.
- Owning and managing Internet marketing solutions, social media integration, search engine optimization (SEO), and other monitoring methodologies and analytics.
- Providing thought leadership, innovation, and process optimization initiatives such as implementing ecommerce software and other industry best practices.
- Identifying new areas of ecommerce opportunities beyond current brand offering.
What you need to have:
- A seasoned professional in the digital retailing market or business-to-consumer (B2C)
- Experience in managing own ecommerce venture platforms will be a plus
- Experience in consumer based startup or D2C vertical of FMCG
- Expertise in the industry and product
- Strong communication skills and ability to work in a team
- Developing and designing online and email marketing campaigns
- Experience in Affiliate marketing, Knowledge of SEO, Digital Advertising: Google Ads, Facebook Ads
Skills:
Excellent verbal and written communication.
Strong leadership and management skills.
Must have excellent interpersonal skills.
Sound knowledge of MS Office, word and Email correspondence.
Knowledge of E-commerce online portals.
Key Skill Set
- Working knowledge of Marketing Cloud and Salesforce CRM. 4- 6 years of experience in marketing analytics and proven track record of solving marketing use cases.
- Expert on Marketing Cloud – Journey builder, content builder, email studio, social studio and automation studio.
- Knowledge in Marketing cloud connector, data extensions, APU integration with external systems.
- Knowledge of HTML/CSS and AMPscript.
- Understanding of data analysis, trend spotting and technology in Digital space.
- Strong written & verbal communication skills.
- Skilled in problem solving, planning, as well as being able to adapt to new environments.
- Marketing Cloud Certification is a Plus.
Key Responsibility Areas:
- Implement B2C marketing journeys and communications via Salesforce Marketing Cloud.
- Design Customer Journeys and automations using Journey builder and automation studio.
- Design, proof-read, send and monitor campaigns.
- Drive Personalization.
- A/B Testing.
- Build analytics reports and dashboards to provide visibility into marketing campaigns, email/sms results and measure effectiveness.
- Analyze, listen and plan actions on various social media channels using Social studio.
- Ability to translate Business requirement into technical requirements.
- Work closely with the Sales & Product Teams and execute campaigns to meet business objectives.
- Monitor impact of each campaign on key site metrics and report to stakeholders, on a regular basis.