HTML/CSS
Data AnalyticsKey Skill Set
- Working knowledge of Marketing Cloud and Salesforce CRM. 4- 6 years of experience in marketing analytics and proven track record of solving marketing use cases.
- Expert on Marketing Cloud – Journey builder, content builder, email studio, social studio and automation studio.
- Knowledge in Marketing cloud connector, data extensions, APU integration with external systems.
- Knowledge of HTML/CSS and AMPscript.
- Understanding of data analysis, trend spotting and technology in Digital space.
- Strong written & verbal communication skills.
- Skilled in problem solving, planning, as well as being able to adapt to new environments.
- Marketing Cloud Certification is a Plus.
Key Responsibility Areas:
- Implement B2C marketing journeys and communications via Salesforce Marketing Cloud.
- Design Customer Journeys and automations using Journey builder and automation studio.
- Design, proof-read, send and monitor campaigns.
- Drive Personalization.
- A/B Testing.
- Build analytics reports and dashboards to provide visibility into marketing campaigns, email/sms results and measure effectiveness.
- Analyze, listen and plan actions on various social media channels using Social studio.
- Ability to translate Business requirement into technical requirements.
- Work closely with the Sales & Product Teams and execute campaigns to meet business objectives.
- Monitor impact of each campaign on key site metrics and report to stakeholders, on a regular basis.
Shubham Vishwakarma
Full Stack Developer - Averlon
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon