Key Skill Set
- Working knowledge of Marketing Cloud and Salesforce CRM. 4- 6 years of experience in marketing analytics and proven track record of solving marketing use cases.
- Expert on Marketing Cloud – Journey builder, content builder, email studio, social studio and automation studio.
- Knowledge in Marketing cloud connector, data extensions, APU integration with external systems.
- Knowledge of HTML/CSS and AMPscript.
- Understanding of data analysis, trend spotting and technology in Digital space.
- Strong written & verbal communication skills.
- Skilled in problem solving, planning, as well as being able to adapt to new environments.
- Marketing Cloud Certification is a Plus.
Key Responsibility Areas:
- Implement B2C marketing journeys and communications via Salesforce Marketing Cloud.
- Design Customer Journeys and automations using Journey builder and automation studio.
- Design, proof-read, send and monitor campaigns.
- Drive Personalization.
- A/B Testing.
- Build analytics reports and dashboards to provide visibility into marketing campaigns, email/sms results and measure effectiveness.
- Analyze, listen and plan actions on various social media channels using Social studio.
- Ability to translate Business requirement into technical requirements.
- Work closely with the Sales & Product Teams and execute campaigns to meet business objectives.
- Monitor impact of each campaign on key site metrics and report to stakeholders, on a regular basis.
About toprankers
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The Wellness Shop is an eco-friendly wellness brand which provides range of products that are organic and 100% natural. We provide products catering to cosmetics, wellness and healthcare segment. The company launched in 2021 and within 4 months, we have launched 150+ premium products and have started hitting 400+ daily orders. TWS is funded by logx ventures. We plan to build this company into a multi-million dollar business and provide best quality organic products all over the world!
We are looking for a talented EMAIL MARKETING MANAGER to take the lead with our email marketing strategies. Your main duties include running email marketing campaigns end-to-end, managing email databases and creating newsletters. If you're interested in web technologies and can generate innovative ideas to increase sales, we would like to meet you.
Responsibilities:
- Identify target audience and grow our email list
- Design and implement direct email marketing campaigns
- Proofread emails for clarity, grammar and spelling
- Ensure mobile-friendly email templates
- Write newsletters including all company updates
- Upgrade our email templates using graphics, personalization and advanced features - Ensure prompt and accurate communication with clients via email to minimize unsubscribes - Create email databases for lead generation
- Analyse campaign performance and suggest improvements
- Report on sales revenue generated from email marketing efforts
- Ensure emails follow industry policies and best practices
Requirements:
- 5+ years of proven work experience as an Email marketer
- Hands on experience with HTML and content management systems
- Proficiency in marketing automation technology
- Knowledge of SEO/SEM and Google Analytics
- Familiarity with analytical and database tools
- Excellent written communication and copywriting skills
- Strong project management skills
- An ability to work under tight deadlines
Responsibilities:
· Campaign operation: Be responsible for the operation and execution of the marketing campaigns, which includes collaborating with the different business units and following SOP
· Operational process and structure optimization: Build and run a high-efficiency daily operation system to support rapid growth of the business
· Data monitoring: Track and report on operational performance, and build data campaign performance reporting process
· Operational tools training: Train business units and promote the optimization of internal operations tools
· Email and content marketing: Create and optimize design and layouts of email marketing campaigns
· Other related duties allocated by the team leader
Requirements:
· 1- 3 years of experience in CRM / lifecycle marketing preferably in the Internet or Fintech industries
· Possess strong awareness in advertising and user operations e.g. loyalty programs, coupons, credits, and activity management
· Ability to use complex data to identify issues, generate hypotheses and formulate campaigns
· Degree or above in Marketing or data-analysis related subject
Conditions:
・ Competitive salary
・ Flexible working conditions
・ Flat organisation
・ Great Locations with a highly talented and international colleagues
・ Be a part of the exciting future of the crypto-currency revolution and work on the world's no.1 crypto-currency exchange!
Job brief
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements and skills
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field
Job Summary:
We are looking for a senior designer to join our marketing team. S/he will be responsible for both online and offline design collateral, and position TraceX as a cutting edge technology brand. As a senior designer, your major goal would be to own the user experience across TraceXs' digital presence, while also understanding the creative briefs given by various teams to bring them to life
Responsibilities:
- Own TraceX’s design and style guide, color palette and typography guidelines
- Collaborating both within the team and cross-functionally across the organization for a broad variety of marketing initiatives
- Understanding which creatives worked the best for campaigns so that these successes can be replicated in future initiatives
- Ensuring UI/UX consistency across the landing pages and website pages while making them responsive and also building reusable components
- Work with the performance marketing team to develop testing and optimisation plans to further improve designs
- Setting up new processes to ensure brand consistency and timely delivery of collaterals from the creative team
- Develop creative programs and design concepts that meet the business objectives of the organisation and that advance our brand and proposition strategy
- Help your team create and conceptualize Ad creatives considering campaign goals for social media and campaigns across different channels like - Google, Linkedin, Facebook, Instagram, etc.
- Conceptualize & create all (online+offline) marketing collaterals like company presentations, product portfolios, case studies, whitepapers, standees, backdrop banners, booklets, etc.
Required Skills and Experience:
- 3-4 years of graphic design experience and well versed with tools like Adobe Photoshop, After Effects, Illustrator. Using tools like Sketch, Figma and Invision for landing page wireframes and prototyping.
- Creative with an attention to detail. Needs to understand the context of where the designs will be used. Needs to have a deep understanding of visual design standards, typography, iconography, illustration and colors.
- A track record of shipping great design, and an understanding of what details matters at each stage of the sales cycle (Discovery, Awareness, Consideration, Purchase).
- Committed to deadlines and must be able to handle performance under pressure
- Must have a good knowledge of available technology, user interactions, current industry trends, and design best practices.
SEO & Web Content Writer
- Write compelling content for Print Ads, Website, and Digital Marketing Ads
- Collaborate with designers and creative teams and Write high-quality product descriptions
- Developing new ideas for a website, SEO, and blog content and help establish brand presence
Marketing @ Niro
Niro allows any consumer internet platform to become a provider of competitive, frictionless and innovative credit products, thereby helping the platform:
- Drive engagement
- Create Value
- Drive Revenue
What this means is that we will be occupying real estate on large consumer platforms (think Swiggy, Uber etc.), and offering fintech services on such platforms to a large number of their users. Thus it becomes very important for us:
- To effectively reach out to our target customers to drive product demand (through an industry-leading CRM)
- Work with our platform partner(s) to design marketing campaigns that will optimise response-rates and in-funnel conversions
Marketing, optimisation & retargeting will have a defining impact on all the firm's acquisition & operating metrics. To that end, we are looking for a talented performance marketing manager to join us, and build a best-in-class acquisition engine using the power of pre-filtered segmentation, personalized communication & marketing automation.
You Are
You will be a great fit if you:
- Are a good person, flexible and can understand/ operate within constraints.
- Have worked on marketing automation tools like- WebEngage/ MoEngage / Clevertap / LeadSquared / Netcore / etc.
- Set up automated journeys on these platforms for new customer acquisition and funnel conversion across various communication mediums e.g. WhatsApp, SMS, IVR, Custom Audience (Paid Media), Email / Chatbot
- Familiar with A/B and multivariate testing
- Enjoy end-to-end responsibility on campaign management (right from ideation to conceptualization to creation of landing pages, emails, content, to implementation & monitoring
- Are open to being challenged by a talented team, and can build consensus around your views
- Eager to work on on hard problems and are known for paying a great attention to detail.
Bonus if You
- Have worked in an early stage startup in the past.
- Have fintech experience
You Will
- Own campaign management for all product across the org, starting with unsecured credit products
- Collaborate closely with product, sales, and analytics to leverage learnings and optimise CRM performance in order to maximize conversions & minimise acquisition costs
- Report to the CEO in this role.
You Get
- To work with smart, talented, fun people all around you.
- To work for a well funded, fintech company with a good comp and benefits.
- To be a part of a generous, transparent ESOP plan
- Unlimited sick leave
- A learning wallet to upgrade your skills
versatile marketer who can create content, manage socials and loves emails as
much as we do.
Job description:
Manage Social Media campaigns for various social media platforms to align with
marketing strategies.
Publish content that meets the brand’s communication style.
Implement social media strategies to increase engagement & followers.
Writing, editing, and proofreading content.
Manage content across all platforms, including email and social media.
Requirements:
8 years of experience in a similar role.
Adept at keyword placement and SEO best practices.
Excellent written and verbal communication skills.
Highly computer literate and advanced knowledge of HTML.
Experience with social media management.
Creativity and the ability to develop original content.
Can handle new tools to manage social platforms and analytics
Quick learner and self-motivated
Can own up to a task given, take responsibility and execute the task efficiently
Business Developer
at EyeT Innovations Software Solutions Pvt Ltd
Designation: Business Development Executive
Role: International IT Project Acquisition
Responsibilities:
·Identify strong potential prospects and generate quality leads from designated target geographies.
·Using different online research tools to extract the contact information of prospects.
·Handle the initial discussions and collect the strategic information about the prospects through cold calling, e-mailing LinkedIn, and other sources.
·Identify the decision-maker through different channels and ensuring the optimum conversion within a short span of time.
·Understand complex requirements of the prospects and bringing up the projects for the company.
·Continue prospect engagement and account management throughout the sales cycle until closure.
·Independently collaborate with the technical team for presentation with prospects.
Skill & Experience Required
·Good written and oral communication without MTI is must
·Strong research and analytical skills.
·Proficient with international Call Centres with a minimum of 1-2 years of US & Australian IT project acquisition experience.
·Strong interpersonal skill, ability to handle the profiles independently and in a team.
Experience: 1-2 Years
Strong communication skill in English
Education: Any Bachelor Degree/ Post Graduation
Shift: US & Australian Shifts
Job Location: Cochin
Salary: Best in the industry
About What Digital Pvt Ltd:
What Digital Technologies Pvt Ltd is one of the world's fastest-growing online job search specialists. Launched from London in 2011 our flagship product whatjobs.com attracts millions of jobseekers around the world. Every minute of every day we help our users connect with employers across the globe in order to find their perfect job.
To support our ambitious growth plans, we are looking for our next senior appointment to become our SEO Manager. Reporting to the Managing Director, you will be supported through your growth and provided with access to a number of cutting-edge tools. Our ambition is to increase the size of our SEO footprint over the next 18 months in Europe, Asia, North American & South America.
About the Role:
- Development and implementation of the SEO strategy for whatjobs.com
- Ownership of the organic performance targets for our global websites and the delivery against them
- Develop SEO best practice for sites, lead discussions with internal stakeholders, ensure progress and performance is reported regularly
- Recruit your own team of SEO executives and content writers.
- Setting in place best SEO working practice that other members of your team can use and learn from to develop their own careers.
- You must be an expert at competitor analysis
- Lead when required with the execution of SEO tasks across other global SEO projects (i.e. site migrations)
- Stay up to date with the latest SEO industry and news, share knowledge with the team and lead from the front.
- Answer this question in your cover letter. When is thanksgiving celebrated?
What makes you a great fit:
- 5 years+ SEO experience with at least 2 years in a senior role
- Analytically minded, expert in using Google Analytics and Google Search Console
- Ability to analyse data to derive insight and actions to drive performance
- Experience auditing on-site and off-site SEO factors to create effective SEO strategies
- Experience using SEO tools including or equivalent to ahrefs, Deepcrawl, SEMRush, Screaming Frog
- Experience managing a team, their workflow and assisting in their own professional development
- Knowledge of HTML/Web Coding
- Self-motivated and enthusiastic
- Strong communication skills
- Good skills in Excel & Word
- Deep interest in the SEO industry and also be a hobbyist
- Experience integrating SEO with other digital channels i.e. Social and PR
- Have a proven track record of successful SEO campaigns
- Have both frontend and technical SEO knowledge
Benefits
- Excellent salary & be part of a bonus scheme
- We will soon be moving to brand new offices based in Central Bangalore
- You will be the ‘ go-to person’ and responsible for building your own team
- Enrolled in a company pension plan
- International travel to meet with colleagues, management and SEO events
- Leadership and Development training throughout your career
- An exciting, fast-paced working environment where you will work with and learn from the best in the business
Heard enough? Apply online today for an immediate interview.
