Specialist – Salesforce Marketing Cloud

Skills required

·      Certified in Google Analytics (any popular certifier)

·      A minimum of 4+ years of experience in the web analytics domain

·      Consolidated knowledge of the GA4 platform

·      Excellent communication skills (written & verbal)

·      Good understanding of Analytics, Tag Manager, and Data Studio.

·      Basic knowledge of BigQuery & JavaScript

·      Familiar with HTML, CSS and Javascript, and will have the ability to read, reuse and customise code

·      Advanced understanding of Events Tagging and Custom dimensions.

·      Hands-on experience with data visualization (custom dashboards)

Roles and Responsibilities

·      Responsible for managing our Analytics (G4) and GTM accounts

·      Implementation of highly effective web data analytic solutions

·      Visualize customer behavioral data such as page/path analysis, clickstream, funnel progression, CTA optimization, page/site abandonment, etc.

·      Implement tagging and configuration that ensures data collection is accurate and adequate based on the business needs

In-depth knowledge in the following areas.

·      Determine tracking requirements.

·      Create functional and technical design (Dom Scrapping & Custom HTML) of the tags.

·      Install GTM container tag on the live/staging websites.

·      Create, publish and test tags on the live/staging websites.

·      Able to track the successful form submission.

·      Do regular Tag audits for the live/staging websites.

·      Coordinate with the marketing heads to understand and develop custom reports and dashboards.

·      Create specified digital analytics tagging standards to ensure robust and consistent data capturing.

·      Testing and validating the tracking using various debugging tools.

About LambdaTest

We are the only cloud-based testing platform aimed at bringing the whole testing ecosystem to cloud. Today we have a powerful cloud network of 2000+ real browsers and operating systems that helps testers in cross-browser and cross platform compatibility testing.

On a mission to provide the most powerful, cutting-edge, comprehensive, and secure cloud test platform to empower software testers & developers globally to perform testing intelligently at scale.

We envision an integrated platform where professionals can rely to perform and manage all types of tests without being limited by infrastructure dependency. So people could focus on things that matter the most, i.e. their tests.

We are a dynamic team that works in a fast-paced environment, ambitious to make a huge impact. Aligned with the company’s vision and strategy, the cross-functional teams work closely to build cutting-edge SaaS products that enable software developers & testers globally to perform testing intelligently at scale. Default to transparency, we share stories of our successes, failures, challenges, and interests so that we can learn from and support one another.

● Work in a Business Process Outsourcing (BPO) Module providing marketing solutions to different local and international clients and Business Development Units.

● Content Production: Creating content to support demand generation initiatives, and grow brand awareness in a competitive category of an online casino company.

● Writing content for different marketing channels (such as website, blogs, thought leadership pieces, social media, podcasts, webinar, etc.) as assigned to effectively reach the desired target players and marketing goals.

● Data Analysis: Analyze player data to identify trends, improve the player experience, and make data-driven decisions for the casino's operations.

● Research and use AI-based tools to improve and speed up content creation processes.

● Researching content and consumer trends to ensure that content is relevant and appealing.

● Help develop and participate in market research for the purposes of thought leadership content production and opportunities, and competitive intelligence for content marketing.

● Security: Maintain a secure online environment, including protecting player data and preventing cyberattacks.

● Managing content calendars (and supporting calendar management) and ensuring the content you write is consistent with brand standards and meets the brief as-assigned.

● Coordinating with project manager / content manager to ensure the timely delivery of assignments.

● Keeping up to date with content trends, consumer preferences, and advancements in technology.

● Reporting: Generate regular reports on key performance indicators, financial metrics, and operational data to assess the casino's performance.

The specific responsibilities and requirements for a Marketing Content Supervisor/Manager in an online casino may vary depending on the size and nature of the casino, as well as local regulations and industry standards. 

Salary

Php80, 000 - Php100, 000

INR 117,587.- 146,960

Work Experience Requirements

Essential Qualifications

● Excellent research, writing, editing, proofreading, content creation and communication skills.

● Proficiency/experience in formulating corporate/brand/product messaging.

● Strong understanding of SEO and content practices.

● Proficiency in MS Office, Zoom, Slack, marketing platforms related to creative content creation/ project management/ workflow.

● Content writing / copywriting portfolio demonstrating scope of content/copy writing capabilities and application of writing and SEO best practices.

● Highly motivated, self-starter, able to prioritize projects, accept responsibility and follow through without close supervision on every step.

● Demonstrated strong analytical skills with an action-oriented mindset focused on data-driven results.

● Experience in AI-based content creation tools is a plus. Openness to research and use AI tools required.

● Passion for learning and self-improvement.

● Detail-oriented team player with a positive attitude.

● Ability to embrace change and love working in dynamic, growing environments.

● Experience with research, content production, writing on-brand and turning thought pieces into multiple content assets by simplifying complex concepts preferred.

● Ability to keep abreast of content trends and advancements in content strategies and technologies.

● On-camera or on-mic experience or desire to speak and present preferred.

● Must be willing to report onsite in Cambodia

• Responsibilities and Accountabilities:
• Build and manage a rich content cum social media & editorial calendar that attracts a qualified audience to increase the visibility & emerge as a thought leader (including blog posts, whitepapers, ebooks, reports, webinars, infographics, social media etc.)
• Work on content distribution cum refurbishing plan so as to ensure that every piece of content is reaching the right audience in the format best enjoyed by them.
• Responsible for researching, trend jacking, creating, editing, updating & managing all formats of content. Co create & newsletters, product update emailers, social media posts, blogs, infographics, PR related articles, video themes & campaigns to drive leads, subscribers & increase awareness.
• Editing and proofreading content with a zero-tolerance approach to grammatical errors, poor writing, and plagiarism. Conducting ongoing usability tests to gauge content effectiveness.
• Optimize our marketing automation and lead nurturing processes through email, SEO friendly content, and social channels (Quora, Facebook, Instagram, Twitter, LinkedIn& YouTube).
• Engage with influencers to convert them into brand advocates
• Work closely with internal & external stakeholders - Designers, Technical SEO, product team, sales team & agencies.
• Develop content strategy aligned with short-term and long-term marketing targets.
• Collaborate with marketing and design teams to plan and develop site content, style and layout.
• Create and publish engaging content.
• Edit, proofread and improve writers’ posts.
• Liaise with content writers to ensure brand consistency.
• Optimize content according to SEO.
• Use content management systems to analyze website traffic and user’s engagement metrics.
• Manage content distribution to online channels and social media platforms to increase web traffic.
• Ensure compliance with law (e.g. copyright and data protection)
• Stay up-to-date with developments and generate new ideas to draw audience’s attention.
• Graduated in BA / MA in Journalism and Communication or BSc degree in Journalism, Marketing or relevant field / Experience.

• Nature of Experience: Experiencing in generating content for various requirements starting from documentation to marketing content (content marketing). Review and edit content and scale it to A class standards.
• Length of Experience: 6 – 8 years .

• Skill Set & Personality Traits required:
• Proven work experience as a Content manager
• Hands on experience with MS Office and WordPress
• Excellent technical knowledge of HTML and web publishing
• Knowledge of SEO and web traffic metrics
• Familiarity with social media
• Excellent writing skills in English
• Attention to detail
• Good organizational and time-management skills
• BSc degree in Journalism, Marketing or relevant field
• Ability to plan and create content relevant to a specific audience with a strong focus on SEO.
• Recognizes the need for continuous improvement and works to orient people, processes, and systems in the new direction in tune with the maturity of the business and the team.
• Professionals like CA/ CS / Lawyers would be preferred
• Additional information:
• Preference given to candidates with a background of Accounting or Taxation.
• Candidates with experience in working with Cleartax, LegalRaasta, India Filings, MyOnlineCA are preferred.

For Only candidates from Bangalore:
Fresher can also apply.

The key responsibilities that the Relationship Manager:

• Convert lead/prospect into a Customer for the organization. Touch base with clients.
• To identify potential clients who are keen on investing in new property.
• Meeting clients and co-ordinate with them at regular basis and assist with site visit with clients. Address their queries
• Establish cordial relationship with internal customers, clients and developers.
• Site visit with clients, Completion and submission of necessary forms
• Assisting the clients in formalities and documentation.

Attributes we are looking for:

• Willing to travel within Bangalore.
• Spoken communication skills and excellent articulation of thoughts.
• Self-Driven and Highly Motivated
• Be Open Minded & Coachable:have a quest to continuously rise up to be the best version of yourself
• Collaboration skill: Willing to work together in a team
• Agility and Adaptability:Change is going to be new constant
• Service Orientation:Calm and address a concern of client
• Problem solving:This is the most vital job skill any profession demands

Job Summary:

We are looking for a senior designer to join our marketing team. S/he will be responsible for both online and offline design collateral, and position TraceX as a cutting edge technology brand. As a senior designer, your major goal would be to own the user experience across TraceXs' digital presence, while also understanding the creative briefs given by various teams to bring them to life

Responsibilities:

• Own TraceX’s design and style guide, color palette and typography guidelines
• Collaborating both within the team and cross-functionally across the organization for a broad variety of marketing initiatives
• Understanding which creatives worked the best for campaigns so that these successes can be replicated in future initiatives
• Ensuring UI/UX consistency across the landing pages and website pages while making them responsive and also building reusable components
• Work with the performance marketing team to develop testing and optimisation plans to further improve designs
• Setting up new processes to ensure brand consistency and timely delivery of collaterals from the creative team
• Develop creative programs and design concepts that meet the business objectives of the organisation and that advance our brand and proposition strategy
• Help your team create and conceptualize Ad creatives considering campaign goals for social media and campaigns across different channels like - Google, Linkedin, Facebook, Instagram, etc.
• Conceptualize & create all (online+offline) marketing collaterals like company presentations, product portfolios, case studies, whitepapers, standees, backdrop banners, booklets, etc.
•  

Required Skills and Experience:

• 3-4 years of graphic design experience and well versed with tools like Adobe Photoshop, After Effects, Illustrator. Using tools like Sketch, Figma and Invision for landing page wireframes and prototyping.
• Creative with an attention to detail. Needs to understand the context of where the designs will be used. Needs to have a deep understanding of visual design standards, typography, iconography, illustration and colors.
• A track record of shipping great design, and an understanding of what details matters at each stage of the sales cycle (Discovery, Awareness, Consideration, Purchase).
• Committed to deadlines and must be able to handle performance under pressure
• Must have a good knowledge of available technology, user interactions, current industry trends, and design best practices.

1. Write compelling content for Print Ads, Website, and Digital Marketing Ads
2. Collaborate with designers and creative teams and  Write high-quality product descriptions
3. Developing new ideas for a website, SEO, and blog content and help establish brand presence

Mosaic is looking for a Senior Executive in Ecommerce. 

Managing efforts across all marketplaces. Revenue numbers across these channels would be your primary KPI. You would also be expected to oversee and manage the operational aspects. 

Responsibilities 

• Define, develop and constantly optimize digital solutions to meet the goals and KPIs by developing and A/B Testing campaign strategies, landing pages & pricing strategies 
• Maintain the online listing sheet for the brand and make updates as products are added,prices are changed etc.
• Audit all online listings on a weekly basis and ensure that changes are made if there areany errors.
• Develop strong relationships with various Ecommerce Portals representatives to help drive sales 
• Keep collecting data for platforms e.g. top selling products, competitor performance,advertising mechanisms etc.
• As the Ecommerce Specialist you will own our objective to ensure our products and assets are created and deployed perfectly across retailer websites such as Amazon, Ocado, Tesco and our products featured on our own Beauty and Personal Care brand websites.
• Coordinate with the Logistics team to ensure proper supply at different warehouses
•  Work with the Design team to help develop best in class advertising creatives

Requirements 

• Lots of drive and comfortable with A/B testing multiple approaches to get the end result 
• Expected to work as an individual contributor 
• Strong interpersonal skills to work with cross functional teams 
• Ability to work under deadlines and manage multiple projects at once & thrive in an unstructured environment 
• Ability to cater product pitch to the specific target audience, and getting the best communication out to drive sales.

About What Digital Pvt Ltd:

What Digital Technologies Pvt Ltd is one of the world's fastest-growing online job search specialists. Launched from London in 2011 our flagship product whatjobs.com attracts millions of jobseekers around the world. Every minute of every day we help our users connect with employers across the globe in order to find their perfect job.

To support our ambitious growth plans, we are looking for our next senior appointment to become our SEO Manager.  Reporting to the Managing Director, you will be supported through your growth and provided with access to a number of cutting-edge tools. Our ambition is to increase the size of our SEO footprint over the next 18 months in Europe, Asia, North American & South America. 

About the Role:

• Development and implementation of the SEO strategy for whatjobs.com
• Ownership of the organic performance targets for our global websites and the delivery against them
• Develop SEO best practice for sites, lead discussions with internal stakeholders, ensure progress and performance is reported regularly
• Recruit your own team of SEO executives and content writers.
• Setting in place best SEO working practice that other members of your team can use and learn from to develop their own careers.
• You must be an expert at competitor analysis 
• Lead when required with the execution of SEO tasks across other global SEO projects (i.e. site migrations)
• Stay up to date with the latest SEO industry and news, share knowledge with the team and lead from the front.
• Answer this question in your cover letter. When is thanksgiving celebrated? 

What makes you a great fit:

• 5 years+ SEO experience with at least 2 years in a senior role
• Analytically minded, expert in using Google Analytics and Google Search Console
• Ability to analyse data to derive insight and actions to drive performance
• Experience auditing on-site and off-site SEO factors to create effective SEO strategies
• Experience using SEO tools including or equivalent to ahrefs, Deepcrawl, SEMRush, Screaming Frog
• Experience managing a team, their workflow and assisting in their own professional development
• Knowledge of HTML/Web Coding
• Self-motivated and enthusiastic
• Strong communication skills
• Good skills in Excel & Word
• Deep interest in the SEO industry and also be a hobbyist 
• Experience integrating SEO with other digital channels i.e. Social and PR
• Have a proven track record of successful SEO campaigns
• Have both frontend and technical SEO knowledge 

• Excellent salary & be part of a bonus scheme
• We will soon be moving to brand new offices based in Central Bangalore
• You will be the ‘ go-to person’ and responsible for building your own team
• Enrolled in a company pension plan
• International travel to meet with colleagues, management and SEO events
• Leadership and Development training throughout your career
• An exciting, fast-paced working environment where you will work with and learn from the best in the business

Heard enough? Apply online today for an immediate interview.