Specialist – Salesforce Marketing Cloud

at toprankers

DP
Posted by Surbhi Aggrawal
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Bengaluru (Bangalore)
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4 - 6 yrs
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₹10L - ₹15L / yr
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Full time
Skills
Salesforce
Adobe Marketing Cloud
HTML/CSS
Data Analytics
A/B Testing

Key Skill Set 

  • Working knowledge of Marketing Cloud and Salesforce CRM. 4- 6 years of experience in marketing analytics and proven track record of solving marketing use cases.
  • Expert on Marketing Cloud – Journey builder, content builder, email studio, social studio and automation studio.
  • Knowledge in Marketing cloud connector, data extensions, APU integration with external systems.
  • Knowledge of HTML/CSS and AMPscript.
  • Understanding of data analysis, trend spotting and technology in Digital space.
  • Strong written & verbal communication skills.
  • Skilled in problem solving, planning, as well as being able to adapt to new environments.
  • Marketing Cloud Certification is a Plus.

 

Key Responsibility Areas:

 

  • Implement B2C marketing journeys and communications via Salesforce Marketing Cloud.
  • Design Customer Journeys and automations using Journey builder and automation studio.
  • Design, proof-read, send and monitor campaigns.
  • Drive Personalization.
  • A/B Testing.
  • Build analytics reports and dashboards to provide visibility into marketing campaigns, email/sms results and measure effectiveness.
  • Analyze, listen and plan actions on various social media channels using Social studio.
  • Ability to translate Business requirement into technical requirements.
  • Work closely with the Sales & Product Teams and execute campaigns to meet business objectives.
  • Monitor impact of each campaign on key site metrics and report to stakeholders, on a regular basis.

About toprankers

Toprankers is the best-combined place for Powerful Courseware & Inspiring Teachers. Gets Phenomenal Results in CLAT,SSC,Commerce, Judiciary & Entrance Exams.
Founded
2014
Type
Products & Services
Size
100-1000 employees
Stage
Profitable
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Heard enough? Apply online today for an immediate interview. 

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