Growth Hacker

About Us : Signal Expert Global LLP is an MNC involved in the business of providing Technical Analysis Research services in the Forex & Comex Global Market Since 2016. We provide learning and trading assistance into Forex and Comex Market. Signal Expert Global LLP is a Member of the International Trade Council and Follows Foreign Inward Remittance Certificate (FIRC) Norms as per Foreign Exchange Management Act (FEMA) Guidelines.

Designation : Digital Marketing Executive (Organic Lead Generation)

Nature : On-site, Permanent - Indore [M.P.]

Experience : 1 - 3 years

Package : Hike on last drawn upto 4.2 LPA (net)

Key Responsibilities :

• Manage and execute Organic Lead Generation and Social Media Marketing strategies with the team.
• Generating Organic leads through various social media handles.
• Define requirements, tasks, and resources associated to Online Branding, SMO etc.
• Social Media Promotions & Organic Marketing.
• Connecting with International Clients through cold reach.
• Enhance digital marketing performance every day.
• Identify trends and insights, and optimize performance based on the insights.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points for Lead Generation.

Qualifications :

• Fluent English Communication skills.
• Minimum Graduate or Post Graduate.
• Minimum 1 year documented experience in Digital Marketing profile.
• Knowledge of the Global Market (Forex & Comex) is a plus.
• Should be a confident, detail-oriented and responsible team player with exceptional social media management skills.
• Experience in International markets and similar industry (Forex and Comex) will be preferred.

Job description:

We are looking for an experienced professional to lead our lead generation and PPC strategy. The role focuses on driving high-quality leads, managing ad campaigns, and ensuring strong ROI. The ideal candidate will have leadership skills, hands-on PPC expertise, and a proven record of improving lead conversions.

Responsibilities

Create and manage lead generation strategy to meet business targets.

Plan and run PPC campaigns on Google Ads, LinkedIn, Meta, and Display networks.

Optimize ad budgets to lower cost per lead (CPL) and improve ROI.

Guide and mentor a team of lead generation and PPC executives.

Work with sales teams to improve lead-to-customer conversion.

Track and report KPIs like leads, CPL, CTR, CAC, and ROI.

Skills Needed

8–12 years of experience in lead generation and PPC.

Strong knowledge of Google Ads, LinkedIn Ads, Meta Ads, and YouTube.

Experience with CRM and automation tools (HubSpot, Salesforce, Zoho).

Ability to analyze data and make decisions to improve performance.

Team management and leadership skills.

Edtech experience is mandatory.

Job Type: Full-time

Benefits:

Health insurance

Life insurance

Provident Fund

Ability to commute/relocate

Saravanampatti, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

Working in Edtech: 2 years (Preferred)

Work Location: In person

About Verix

Verix is a platform for verification, engagement, and trust in the age of AI. Powered by blockchain and agentic AI, Verix enables global organizations—such as Netflix, Amdocs, The Stevie Awards, Room to Read, and UNICEF—to seamlessly design, issue, and manage digital credentials for learning, enterprise skilling, continuing education, compliance, membership, and events.

With dynamic credentials that reflect recipient growth over time, modern design templates, and attached rewards, Verix empowers enterprises to drive engagement while building trust and community.

Founded by industry veterans Kirthiga Reddy (ex-Meta, MD Facebook India) and Saurabh Doshi (ex-Meta, ex-Viacom), Verix is backed by Polygon Ventures, Micron Ventures, FalconX, and leading angels including Randi Zuckerberg and Harsh Jain.

What is OptimizeGEO?

OptimizeGEO is Verix’s flagship product that helps brands stay visible and discoverable in AI-powered answers.

Unlike traditional SEO that optimizes for keywords and rankings, OptimizeGEO operationalizes AEO/GEO principles ensuring brands are mentioned, cited, and trusted by generative systems (ChatGPT, Gemini, Perplexity, Claude, etc.) and answer engines (featured snippets, voice search, and AI answer boxes).

Role Overview

We are hiring a Backend Engineer to build the data and services layer that powers OptimizeGEO’s analytics, scoring, and reporting.

This role partners closely with our SEO/AEO domain experts and data teams to translate frameworks—gap analysis, share-of-voice, entity/knowledge-graph coverage, trust signals—into scalable backend systems and APIs.

You will design secure, reliable, and observable services that ingest heterogeneous web and third-party data, compute metrics, and surface actionable insights to customers via dashboards and reports.

Key Responsibilities

• Own backend services for data ingestion, processing, and aggregation across crawlers, public APIs, search consoles, analytics tools, and third-party datasets.
• Operationalize GEO/AEO metrics (visibility scores, coverage maps, entity health, citation/trust signals, competitor benchmarks) as versioned, testable algorithms.
• Design & implement APIs for internal use (data science, frontend) and external consumption (partner/export endpoints), with clear SLAs and quotas.
• Data pipelines & orchestration: batch and incremental jobs, queueing, retries/backoff, idempotency, and cost-aware scaling.
• Storage & modeling: choose fit-for-purpose datastores (OLTP/OLAP), schema design, indexing/partitioning, lineage, and retention.
• Observability & reliability: logging, tracing, metrics, alerting; SLOs for freshness and accuracy; incident response playbooks.
• Security & compliance: authN/authZ, secrets management, encryption, PII governance, vendor integrations.
• Collaborate cross-functionally with domain experts to convert research into productized features and executive-grade reports.

Minimum Qualifications

• 4–8 years of experience building backend systems in production (startups or high-growth product teams preferred).
• Proficiency in one or more of: Python, Node.js/TypeScript, Go, or Java.
• Experience with cloud platforms (AWS/GCP/Azure) and containerized deployment (Docker, Kubernetes).
• Hands-on with data pipelines (Airflow/Prefect, Kafka/PubSub, Spark/Flink or equivalent) and REST/GraphQL API design.
• Strong grounding in systems design, scalability, reliability, and cost/performance trade-offs.

Preferred Qualifications (Nice to Have)

• Familiarity with technical SEO artifacts: schema.org/structured data, E-E-A-T, entity/knowledge-graph concepts, and crawl budgets.
• Exposure to AEO/GEO and how LLMs weigh sources, citations, and trust; awareness of hallucination risks and mitigation.
• Experience integrating SEO/analytics tools (Google Search Console, Ahrefs, SEMrush, Similarweb, Screaming Frog) and interpreting their data models.
• Background in digital PR/reputation signals and local/international SEO considerations.
• Comfort working with analysts to co-define KPIs and build executive-level reporting.

What Success Looks Like (First 6 Months)

• Ship a reliable data ingestion and scoring service with clear SLAs and automated validation.
• Stand up share-of-voice and entity-coverage metrics that correlate with customer outcomes.
• Deliver exportable executive reports and dashboard APIs consumed by the product team.
• Establish observability baselines (dashboards & alerts) and a lightweight on-call rotation.

Tooling & Stack (Illustrative)

• Runtime: Python / TypeScript / Go
• Data: Postgres / BigQuery + object storage (S3 / GCS)
• Pipelines: Airflow / Prefect, Kafka / PubSub
• Infra: AWS / GCP, Docker, Kubernetes, Terraform
• Observability: OpenTelemetry, Prometheus / Grafana, ELK / Cloud Logging
• Collab: GitHub, Linear / Jira, Notion, Looker / Metabase

Working Model

• Hybrid-remote within India with periodic in-person collaboration (Bengaluru or mutually agreed hubs).
• Startup velocity with pragmatic processes; bias to shipping, measurement, and iteration.

Equal Opportunity

Verix is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Sr. Product Manager at OneCard 

At Onecard, we're re-imagining the credit card for a new generation of users. Product development is an extremely collaborative effort between engineering, design, and customer-facing teams. You’d be joining a small team of experienced Product Managers who have helped build successful products at companies such as Gaana, Walnut, ICICI Bank among others. 

YOU MAY BE A GOOD FIT IF:

• You can think in terms of the big picture, but deliver on the details
• You observe users and talk to them to get insights for building products. 
• You have a nose for great products, and advocate for new features with qualitative and quantitative reasoning
• You do whatever it takes to make your product and team successful, whether that means writing a QA plan or hunting down the root cause of a user’s frustration. This is very important as we're rapidly growing. 
• You can turn incomplete, conflicting, or ambiguous inputs into solid action plans
• You communicate with empathy and exceptional precision
• You are technical enough to ask engineers good questions about architecture and product decisions alike
• Beyond just shipping new products, you obsess about continuous product improvement

REQUIREMENTS

• You’ve spent at least 3 years in product management, especially working on mobile apps. 
• You’ve built something with 100k+ users in a consumer facing application. If you've built something on your own - a blog or a website, please send us a link. 
• You’ve worked with design teams and software like Figma/Zeplin/Balsamiq. 
• Experience in Fintech and gaming is preferred. Especially working on reward programs. 

You’ve built something with 100k+ users in a consumer facing application. If you've built something on your own - a blog or a website, please send us a link. 

YOU SHOULD INCLUDE THESE IN YOUR APPLICATION:

A few words on...

• Why you’re interested in being a product manager at OneCard in particular
• The product you are most proud of shipping, and your role in its development
• The biggest product mistake you’ve made (we all have them!)

• Create and execute paid media strategy and establish priorities & tactics for achieving MQLs/KPIs
• Research competition, keywords, create ad copies, monitor performance, conversions, A/B Testing
• Build and optimize keywords lists with a continuous test & learn practice to deliver a strong ROAS
• Manage paid search campaigns, paid social campaigns & display campaigns across LoBs
• Understand campaign objectives and optimize ads for conversions and lead generation
• Manage the service and product websites paid search budgets and monitor ROAS closely
• The report paid analytics with actionable insights to identify gaps and adjust ad campaign spends

Position Requirements

• PPC Campaigns Management Google Ads/FB
• Research Keywords & Competition Tracking
• Campaign Strategy & Execution
• Performance Tracking & Optimizing
• Analytics & Reporting

Experience:

•  7-10 years of experience with online marketing, B2B experience is preferred
• Hands-on experience in the execution of PPC - Google Ads/FB/Insta campaigns
• Ability to develop and execute marketing strategies using online channels and tools
• Detailed understanding of Google Analytics, Google Ads, SEM, and Facebook/Insta Ads
• Ability to write ad/landing page copy as per best practices for Google Quality Scores
• Strong analytics, Data Visualization, and Excel skills

• Knowledge of various search engine optimization platforms, best practices, and website analytics.
• Up-to-date on the latest trends and technologies in SEO.
• Develop and mentor campaign budgets.*
• *Generate leads from Quality Clicks on Quality Websites.
• Work on SEO & other initiatives to increase domain reputation & rank.