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Job Description
We are looking for programmers with a keen eye for design for the position of front end developer. Front end developers are responsible for ensuring the alignment of web design and user experience requirements, optimizing web pages for maximum efficiency, and maintaining brand consistency across all web pages, among other duties.
Front end developers are required to work in teams alongside back end developers, graphic designers, and user experience designers to ensure all elements of web creation are consistent. This requires excellent communication and interpersonal skills.
Front End Developer Responsibilities:
- Must be responsible for reviewing the code of peers.
- Refactoring the code if required.
- Must be able to mentor the team members.
- Development of Frontend Web Applications Based on AngularJS / Vue JS Platform.
- Responsible for Designing and Coding of Individual Programs as per Specific Requirement.
- Building reusable code for future use.
- Should be able to work with UI/UX Designers closely.
- Ensuring web design is optimized for smartphones.
- Maintaining brand consistency throughout the design.
- Maintaining Quality Standards of the project developed.
- Manage tasks and communicate project status to the team leader / project leader.
- Identify the issues and provide resolution for any bugs raised.
- Optimizing web pages for maximum speed and scalability.
Skills Requirement:
- Must be proficient in Angular Or React Or Vue Js, Type Script, HTML, CSS and SCSS
- Must be proficient in integrating REST APIs in any of the above three frameworks.
- Knowledge of any State Management libraries like Redux or Ngxs is required.
- Experience with responsive and adaptive design.
- Experience in writing Unit Tests.
- Understanding of SEO principles.
- Should be willing to learn and adapt to new technologies quickly.
- Should be Flexible to work on various technologies apart from core technologies.
- Good debugging and documentation skills.
- Should possess good communication skills.
Digital Marketer
We are looking for a talented Digital Marketer to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing online marketing strategies to drive brand awareness, engagement, and conversions.
Key Responsibilities:
● Develop and execute digital marketing campaigns: Plan, create, and implement multi-channel digital marketing campaigns across various platforms including social media, email, search engines, and display advertising.
● Content Creation: produce high-quality content that aligns with marketing goals and enhances the online presence.
● SEO and SEM: Optimize website content for search engines (SEO) and manage paid advertising campaigns (SEM) to increase traffic and conversions.
● Social Media Management: Manage and grow the company's social media presence across all major platforms, engage with followers, and monitor social media trends.
● Email Marketing: Design and execute email marketing campaigns, segment email lists, and analyze campaign performance.
● Analytics and Reporting: Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, and provide regular reports with actionable insights.
● Market Research: Conduct market research to identify trends, opportunities, and competitors’ strategies to enhance the company’s digital marketing efforts.
● Collaboration: Work closely with cross-functional teams including sales, product development, and customer support to ensure cohesive marketing strategies.
● Graphic Designing: Design and layout of e-newsletters, product catalogs, brochures, posters, and other marketing materials.
● Video Production: Plan, shoot, and edit engaging video content for digital platforms.
Requirements:
●Must have completed a bachelor's degree.
● Must have completed course in digital marketing
Additional information:
Workdays: 5 days working
Work Location: Adajan Surat Gujarat
Work hours: 9am to 6pm [40min. Flexibility]
2. Developing content for blogs, articles, product descriptions, social media, and the company website
3. Assisting the marketing team in developing content for advertising campaigns
4. Proofreading content for errors and inconsistencies
5. Editing and polishing existing content to improve readability
6. Conducting keyword research and using SEO best practices to increase traffic to the company website
7. Creating compelling headlines and body copy that will capture the attention of the target audience
8. Identifying customers' needs and recommending new content to address gaps in the company's current content
· Conducting in-depth research on industry-related topics in order to develop original content.
· Developing content for blogs, articles, product descriptions, social media, and the company website.
· Assisting the marketing team in developing content for advertising campaigns.
· Proofreading content for errors and inconsistencies.
· Editing and polishing existing content to improve readability.
· Conducting keyword research and using SEO best practices to increase traffic to the company website.
· Creating compelling headlines and body copy that will capture the attention of the target audience.
· Identifying customers’ needs and recommending new content to address gaps in the company current content.
· Produce well-researched content, primarily research reports coming from data coming from our platforms
· Own the brand value stories Promilo for 2023
· Improve brand message in the website pages, cascade brand message in leadership internal and external communication (mails, social media, interviews, speeches etc)
· Work with Digital marketing team to run campaigns using the brand thought leadership reports
· Responsible for repackaging the content for promotion in various formats (social posts, webinar topics presentation, leadership speeches etc).
· Ensure consistency in the form of tone and style
Here are the main tasks that a digital marketing EXECUTIVE can undertake:
- Community management: designing social media campaign, creating social media contents, answering to customer’s comments or questions (Facebook, Twitter, LinkedIn, Instagram, TikTok…).
- Managing the company’s official website.
- Writing contents for the company’s blog or website.
- Creating contents for mail diffusion (newsletter…) or online diffusion.
- Follow-up and improvement of SEO.
- Helping the marketing team to follow-up and improve the digital marketing strategy
Experience required:
3-5 years experience in the website domain (preferably) | Worked on at least 1 e-commerce website
Responsibilities:
- Oversee responsibilities and timely execution of Web Executive
- Collaborate with SEO Team to implement strategies
- Liaise with Design and Development teams for tasks and projects
- Be proactive in pitching improvements to the websites
- Plan, implement, manage, monitor, and upgrade the client's website
- Respond to and troubleshoot all website issues
- Identify and respond to all website security breaches
- Ensure that the website is protected by enabling the appropriate security measures
- Conduct content audits to eliminate redundant and/or duplicate information
- Plan communication aligned with the brand’s strategy
- Ensure website quality and efficiency by conducting regular test plans
- Plan to improve the User Experience of the website regularly
- Collaborate with teams and management to ensure that the website aligns with brand strategy
- Prepare and present strategies to grow website metrics that are important to the brand
- Keep up-to-date with industry best practices and monitor competitor websites
- Plan, strategise and track promotional campaigns
- Analyse, Strategise, plan and prepare monthly website performance and present to internal and external stakeholders
- Maintain tracker of all updates on the website
- Ensure Client satisfaction & smooth communication
- All mails must be responded to within 24 hours on working days and any conversation about on-going/upcoming projects over whatsapp/call must be documented on mail
KPIs:
- At least 2 blog/video case studies highlighting business impact through website strategies implemented (Maximum 1 per brand)
- Atleast 4 instagram and linkedin carousel features for Schbang page highlighting small wins through strategy implemented (Maximum 2 per brand)
- Participate in at least 2 external website awards
Skills required:
- Strong attention to design detail
- Understanding user behaviour and building user journey
- Analytical mind and problem-solving attitude.
- Fantastic time management skills
- Ability to manage and work with teams
- Good clear communication
- At least 2 years of experience using any 2 CMSes
- Experience using at least 1 ecommerce platform (eg: Shopify, Magento)
- Google Analytics Power User
- Understand and read API Documentations
- Ability to adapt to new tools and softwares
- Resolve team conflict
- Good understanding of SEO
- Ability to troubleshoot website issues in a fast-paced environment
- Presentation skills
- Preparing Pitch decks
Tools to master:
- Google Analytics
- Hotjar
- Microsoft Clarity
- CMS: Shopify, Wordpress, Magento, Drupal, Sitecore
- Shopify Analytics
- Google Search Console
- Google Tag Manager
- Google Docs, Slides, Sheets | Excel, Word, Powerpoint
- Photoshop & Illustrator basic
- Figma basic
Roles & Responsibilities:
- Creating and executing a strong performance marketing strategy & execution plan.
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
Scope:
Research |
Competitor Research |
Trends - Voice SEO, Design Aesthetics |
|
Tools |
|
Website |
A/B Testing |
Website + Landing Page + CRO - Back-End - Analysis / Audit |
|
Social Media |
Existing Brand - Analysis / Audit |
Create Cohorts |
|
A/B Testing |
|
Optimizations |
Social Media CRM Integration |
Optimizing bottlenecks |
|
Email Marketing |
Email Marketing Audit + Tools Integration |
Email Marketing - Scheduling + Metrics + Optimization |
|
Performance Marketing |
Existing Brand - Ad Account Analysis / Audit |
Create Cohorts |
|
Create Platform-Cohort-Specific Funnels |
|
Platform-cohort-specific Detailed targeting for each creatives |
|
Run Performance Ads |
|
Strategize: Open-Ended, Retargeting, Look-Alike, Custom Audiences |
|
Strategize: Platforms-specific to the brands |
|
A/B testing |
|
Ensure client growth |
|
Client Interactions: Client Reports + Briefings |
|
Upskilling |
Complete Courses |
Create Concise Course Notes |
|
Create SOPs |
|
Reporting |
Daily, Weekly, Monthly MIS Report |
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools (e.g., DART, Atlas)
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
What you will do:
- Defining marketing strategy to support the company’s growth trajectory
- Responsible for developing, executing and delivering the company's digital / online marketing strategy, planning and budget to include online, new media, web and e-commerce to drive the business forwards through key marketing channels
- Designing, implementing and managing online marketing programs focusing on building awareness and customer acquisition
- Leveraging data and analytics to deliver strong marketing efficiencies and creating an advantaged digital marketing effort
- Managing SEO and SEM
- Building and owning the brand while generating positive buzz in and around the platform
- Leveraging a "Test & Control" approach to constantly improve program results and increasing the impact of marketing on revenue and profitability
- Proposing new marketing program ideas and then securing support from stakeholders to fund and execute these programs
- Updating with the new trends and processes on marketing and using the same to push the company’s marketing agenda
- Evaluating the impact of marketing programs in achieving their stated revenue targets
- “Listening” to the trends of the market and directing the market research efforts of the company
- Focussing on increasing life cycle value of customers
- Identifying and automating processes to improve efficiencies
- Working closely with the Technology team on automating marketing initiatives
- Using data and reports to make evidence-based marketing decisions
- Suggesting changes and improvements
- Contributing as a member of the leadership team to the business decisions of the company
- Hiring leading, training and mentoring a team of marketers and ensuring their performance and retention
- Forecasting the demand based on empirical analysis and relaying the info to the manufacturing team to ensure adequate supply
What you must have:
- Masters in marketing or equivalent. Additional Certifications will be a plus
- Experience in the same industry in preferable
- Strong analytical capabilities
- Conversant with digital marketing tools
- Deep understanding of technology
- Thorough knowledge of marketing principles, brand,product and service management
- Deep understanding of changing market dynamics
- Outstanding communication (written and verbal)