Growth Hacker

Job Title: Digital Marketing Executive

Job Type: Full Time

Location: Indore

Summary/Objective:

We are looking for an experienced and results-driven Digital Marketing Executive to join our dynamic marketing team. The ideal candidate will be responsible for implementing effective digital marketing strategies to optimize our online presence.

Responsibilities:

•     SEO: Implement and manage search engine optimization (SEO) strategies to improve search rankings and drive traffic to our website.

•     Social Media Marketing (SMM): Develop and execute social media strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn.

•     Pay-Per-Click (PPC) Campaigns: Create and manage PPC campaigns to generate leads and increase brand visibility.

•     Facebook and Instagram Setup: Manage the setup and maintenance of our Facebook and Instagram shopping features.

•     Shopping Engine Product Feed: Oversee the submission of product feeds to various shopping engines and ensure they are optimized for maximum visibility and conversion.

•     Data Analysis & Reporting: Utilize Excel for data analysis and creating detailed marketing reports to track performance and inform strategy.

•     Social Media Post Scheduling: Utilize social media post scheduling tools to plan and publish content efficiently.

•     Email Marketing: Implement email marketing campaigns using various tools to engage with customers and prospects.

Qualifications/Requirements:

Education:

•     Bachelor's degree in Marketing, Digital Media, or related field.

Experience:

•     Proven experience in digital marketing.

•     Strong understanding of SEO, SMM, and PPC.

•     Proficient in Microsoft Excel for report creation and data analysis.

•     Familiarity with social media calendar planning and posting schedule.

•     Experience with email marketing tools and strategies.

•     Experience in e-commerce marketing.

•     Certifications in Google Analytics, Google Ads, or similar platforms.

Skills:

•     Creative thinking with a focus on innovation and problem-solving.

•     Excellent communication and analytical skills.

Details Job description is as given below.

Designation: - Sr. Engineer - Application & Engineering

Job Function: - Extending technical support to sales team & customers, Technical Presentation, Product Demonstration & explaining products salient features.

Products:- Products fall under Azbil’s Control products division. Products such as gas flow measurement and control products, mass flow meter, mass flow controllers, temperature controllers, modulating motors, pressure switches,limit switches, photoelectric sensors, proximity sensors, Flame Detectors-Burner Controllers Assembly.

Customer Segment :- Furnace & Oven Manufacturer, Machine Manufacturer, Automotive, Heat Treatment.

Product Range :- https://www.azbil.com/products/factory/index.html

Job Location: -  Azbil India Gurgaon Office.

Desired Qualification: - Bachelor of Engineering or Diploma Degree holder.

Skills Required: - Relevant Product Knowledge, Technical Presentation Skills, Product Demonstrations, Proven experience in technical sales & product demonstration roles, Good Verbal Communication.

Areas of Responsibility: -

·        Responsible for explaining our products’ technical functionalities and benefits to potential customers.

·        Responsible for working closely with the sales product team & helping to drive product adoption & sales success.

·        Handle technical questions during demonstrations.

·        Handle technical troubleshooting issues.

·        To Keep the management informed about the product promotional activities.

·        Working with various sales channels - OEMs, End Users, distributors etc. for Product adoption against other manufacturers.

Job Summary

As a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.

The ideal candidate would be extremely data-driven and makes design tweaks based on user behavior to improve conversions. An experience in creating UI/UX wireframes would be a plus

Responsibilities and Duties

Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.

Establish web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.

To understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.

Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.

Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).

Coordinate with developers, analysts, and researchers to drive projects forward.

Required Experience, Skills and Qualifications

Prior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website.

Prior experience in a customer facing role or equivalent history of increasing customer satisfaction with excellent presentation skills

Conversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools.

Understanding best practices for UI and UX for websites

Understand of how E-commerce website work(what is ROI, AOV, Conversion Rate etc.)

Experience with research tools including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ survey Zarget or other similar tools will be a plus

Experience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be a plus

Prior experience working in diverse client portfolio

Benefits

5 Day working

Flexible work from home policy

Company sponsored team outing and parties

Company sponsored lunch

No dress code

Salaries at par and above the industry standards

Great Learning and growth opportunities

Opportunities to travel onsite (Australia US,UK, South Africa) to meet and work with clients personally

Diverse and exciting client portfolio of internationally renowned brands

• Assist in the formulation of strategies
• Plan and monitor the ongoing company and client’s presence on social media (Twitter, Facebook etc.)
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Provide creative ideas for content marketing and update the website.
• Collaborate with designers to improve user experience.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date.

At Anarock Tech, we are building a modern technology platform with automated analytics and reporting tools. This offers timely solutions to our real estate clients, while delivering financially favorable and efficient results.

If it excites you to - drive innovation, create industry-first solutions, build new capabilities ground-up, and work with multiple new technologies, Anarock is the place for you.

Key job responsibilities

• You will own multiple global products, and help create and drive the overall strategy, vision, and roadmap for each.
• You will have a high degree of ownership over critical features and the overall customer experience.
• You will be customer obsessed and technology savvy, with a deep passion toward improving existing solutions and finding newer opportunities.
• You will take up and deliver on innovative/emerging technology options, and work closely with multiple teams.
• You will contribute to engineering discussions around technology decisions and strategy related to your products.
• You will embrace ambiguity with critical and analytical thinking, obtain buy-in from a diverse set of stakeholders and senior executives, and drive end-to-end product management.

Basic Qualifications

• 5+ years of product management experience.
• Strong written and verbal communication skills, and experience presenting to senior executives and external stakeholders.
• Proven proficiency in Product Design.
• Demonstrated ability to conceptualize, launch and scale new products in a fast-paced entrepreneurial environment.
• Demonstrated success working with a wide set of stakeholders - engineering, design, field operations, Operations, Marketing, Sales etc.
• Strong technical acumen and understanding of emerging technologies

Skills that will help you build a success story with us

• An ability to quickly understand and solve new problems
• Negotiation and conflict management
• Strong interpersonal skills
• Excellent data interpretation
• Stress tolerance
• Context-switching
• Intrinsically motivated
• A tactical and strategic track record for delivering research-driven results
• Ability to motivate and lead a team and manage multiple requirements
• Innovative and people management with an understanding Competitive Analysis.
• Ready to travel, as required

Quick Glances:

• https://www.anarock.com/aboutus">What to look for at Anarock
• https://www.linkedin.com/company/anarock-technology/">Who are we A glimpse of Anarock Tech, know us better
• https://www.anarock.com/news-and-media">Anarock - Media – Visit our media page  

Anarock Ethos - Values Over Value:

Our assurance of consistent ethical dealing with clients and partners reflects our motto - Values Over Value.

We value diversity within ANAROCK Group and are committed to offering equal opportunities in employment. We do not discriminate against any team member or applicant for employment based on nationality, race, colour, religion, caste, gender identity/expression, sexual orientation, disability, social origin and status, indigenous status, political opinion, age, marital status or any other personal characteristics or status. ANAROCK Group values all talent and will do its utmost to hire, nurture and grow them.

In today’s marketing-dependent consumer world, businesses demand innovative brand solutions and our client is engaged in providing brand solutions across businesses. They import renowned global brands & distribute the same. They have a dedicated eCommerce practice to build digital retail footprints for their brands in India. They focus on major categories under FMCG such as F&B, Personal care, etc. and also Home & Fabric Care.

Founded in 2003, our client has over 250 Pan-India Distributors and more than 300 SKUs. They deal with 25+ brands and some of the brands are Mogu Mogu, SAN REMO, Simpkins, Moccona, OMINO BIANCO, etc.

As a Key Account Manager - eCommerce, you will be responsible for leading and executing the company’s overall eCommerce strategy for website and primary channel partners – Amazon, Big Basket, Flipkart, Nykaa, Supr/BB Daily, Milkbasket as well as other new partners [Smytten, e-pharmacies, etc].

What you will do:

• Charting out plans for listing and relisting of brands and select SKUs on different channel partners
• Driving ecommerce operations – site availability, POs and ensuring 95%+ fill rates
• Managing all in-app visual merchandising, liaisoning with different brand leaders across US, Europe, Australia and South East Asia for accessing content related to respective partner brands and keeping the brand folder up to date with thematic, product hero and lifestyle content
• Driving in-app brand visibility, targeted marketing and promotional offers on different platforms
• Establishing processes for monitoring, measurement and optimization of performance marketing metrics to results in desired target sales achievement

Desired Candidate Profile

• Adept at business planning, JBPs and channel specific planning with 1+ years’ experience in Google Ads and Google Analytics
• Proficiency in using MS Excel and MS PowerPoint
• Prior experience of ecommerce vertical with Flipkart, Amazon or Big Basket will be an added advantage    

Develop optimization strategies that increase the company's search engine results rankings.

· Research SEO keywords to use throughout the company's website and marketing materials.

· Set measurable goals that demonstrate improvement in marketing efforts.

· Monitor daily performance metrics to understand SEO strategy performance.

· Efficiently communicate with other marketing professionals to align goals.

· Collaborate with others within the marketing department to manage SEO strategy.

· Write compelling and high-quality website content, including blog posts and page descriptions.

· Update content and website links for maximum optimization and search engine rankings.

· Minimum 2+ years of experience in developing and executing SEO campaigns.

· Bachelor's degree in business, marketing, communications or information technology, certification, and other degree programs available so must be having min. requisite of IT side & good at Marketing side.

· Understanding of search engine algorithms and ranking methods.

· Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.

· Knowledge of keyword research and data mining tools.

· Able to complete competitive analysis of other companies within the industry.

Key Skills: Responsible for creating successful campaigns, responsible for generating the ROI to the company, should have great knowledge of how ads work, knowledge on landing pages. 

About Company:  Workhours is India's 1st Ed-Tech Company Focusing on Self-Employment. We want to change the way people think about their careers from how to get a job to how to become self-employed. Example of how digital payments changed the behaviour of a person paying from cash to paying using digital apps. 

Job Description: we are looking for a skilled google ads executive who is excellent at creating successful campaigns, should be responsible for Generating the ROI of the company, and should have a piece of great knowledge of how ads work and having a great knowledge on landing pages. 

Roles and Responsibilities:

• Responsible for creating Successful Campaigns.
• Responsible for generating the ROI to the company. 
• Should have a piece of great knowledge of how ads work. 
• Great knowledge on landing pages. 
• Must know how google ads work (Algorithm) 

mandatory Skills:

•  Excellent communication skills
• Work report Submissions
•  Team Player
•  Able to Handle Multitasking 
•  Should be Good at Training (Very Very Important) 
•  Good at Planning Strategies.