Growth Hacker

About the Role:

We are looking for a Performance Marketing Manager with hands-on experience in SaaS lead generation for Storefronts, Order Management Systems (OMS), Warehouse Management Systems (WMS), and Transport Management Systems (TMS). You will be responsible for planning, executing, and optimizing paid marketing campaigns to drive high-quality leads and conversions.

What will you do at Fynd?

• Develop and execute data-driven performance marketing campaigns across Google Ads, LinkedIn, Meta, and other paid channels.
• Generate high-intent leads for SaaS products catering to e-commerce, logistics, and supply chain industries - fynd storefront, fynd tms, fynd oms, fynd wms, fynd omnichannel solutions etc.
• Optimize campaigns for CPL, CAC, ROAS, and LTV while ensuring budget efficiency.
• Conduct A/B testing on ad creatives, landing pages, and messaging for maximum conversions.
• Utilize analytics tools (Google Analytics, HubSpot, CRM, etc.) to track performance and generate actionable insights.
• Work closely with content, design, and sales teams to align marketing strategies with business goals.
• Stay updated with the latest trends in B2B SaaS marketing, paid ads, and growth strategies.

Some Specific requirements:

• 4+ years of experience in performance marketing for B2B SaaS (experience in e-commerce, logistics, or supply chain is a plus).
• Proven expertise in Google Ads, LinkedIn Ads, Facebook Ads, and programmatic advertising.
• Strong understanding of SEO, PPC, conversion rate optimization (CRO), and attribution models.
• Hands-on experience with Google Analytics, HubSpot, Marketo, or other marketing automation tools.
• Analytical mindset with data-driven decision-making skills.
• Excellent communication and collaboration skills.

🌱 Performance Marketing Manager

📍 Location: Bhopal | 🕒 Work Hours: 10:00 AM – 7:00 PM

💼 Employment Type: Full-Time | 📅 Experience: 3 to 6 years

About Katyayani Organics

Katyayani Organics is a leading force in the agrochemical industry, dedicated to delivering sustainable, high-impact solutions to both D2C and B2B markets. Our commitment is to empower farmers through innovation, boosting productivity while preserving ecological balance. We are growing fast and looking for marketing talent ready to make a tangible difference in agriculture.

Role Overview

We are looking for a data-driven, ROI-focused Performance Marketing Manager to lead our paid media efforts. This role is ideal for someone who thrives on metrics, understands the nuances of digital platforms, and is eager to scale campaigns that drive real business results.

Key Responsibilities

• Strategize, execute, and continuously optimize campaigns on Google Ads, Meta (Facebook/Instagram), and other platforms.
• Manage performance marketing budgets to maximize ROAS and customer acquisition.
• Monitor KPIs and generate actionable insights from performance data.
• Run A/B tests on creatives, landing pages, and ad copies to boost campaign effectiveness.
• Partner with design, content, and product teams to ensure aligned messaging and branding.
• Track and report key campaign metrics using Google Analytics, ad dashboards, and internal tools.
• Keep up with digital marketing trends, algorithms, and emerging platforms.

What You’ll Need to Succeed

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3–6 years of direct experience managing paid campaigns with clear ROI outcomes.
• Proven track record in Google Ads, Meta Business Manager, and PPC optimization.
• Strong analytical mindset with experience in data-led marketing decisions.
• Excellent communication and organizational skills.
• Ability to work cross-functionally and manage multiple priorities effectively.

Preferred Qualifications

• Background in agriculture, FMCG, or related industries.
• Professional certifications in Google Ads and/or Meta Blueprint.

Why Join Us?

At Katyayani Organics, you’re not just running ads — you're helping revolutionize agriculture. You’ll have the autonomy to test and scale campaigns in a purpose-driven environment, working with a passionate team committed to growth and sustainability.

What You’ll Do:

Implement off-page SEO strategies to improve website rankings.

Build and manage high-quality backlinks through outreach and link-building techniques.

Research and analyze competitor backlink profiles.

Conduct keyword research to optimize link-building efforts.

Utilize tools like Ahrefs, SEMrush, and Google Search Console for performance tracking.

Collaborate with content teams for guest posting and link acquisition.

Engage in forum discussions, social bookmarking, and other off-page activities.

What We’re Looking For:

6 months to 1 year of experience in Off-Page SEO.

Familiarity with link-building tools and strategies.

Basic knowledge of Google Analytics and Search Console.

Experience with Canva for creating simple infographics and PPTs.

Passion for digital marketing and eagerness to learn.

Why Join Us?

Work on exciting projects that enhance your SEO expertise.

Gain hands-on experience with industry-leading SEO tools.

Be part of a supportive and growth-oriented team.

Profile:

·      Head the product management for the 3rd party products including Smallcase, Mutual Funds, IPO, Insurance, Loan, Credit cards, Bank accounts, Gold, Bonds, etc.

·      Lead a team of 7-10 Product Managers

·      Responsible for revenue, market share, vol. of these products from 3 channels – online platforms, digital marketing, offline channels

·      Own process and product development for these products

·      Continuous competition tracking

·      Training the various channels on products

·      Coordinating with various teams to ensure timely completion of dependent activities

·      Responsible for timely responding and resolving client queries / complaints

·      Preparing volume/revenue/usage data reports

·      Work closely with; & manage expectations of; multiple stakeholders like Business, Marketing, Compliance, Risk, Design, Technology, Program, and External vendors

·      Single handedly take couple of product features from vision to launch stage

·      Preparing short-term and long-term roadmaps of the products/features

·      Define KPIs and set up benchmarks, to measure the performance of the product

·      The candidate should have an analytical mindset who should be able to use data at ease – in finding hidden patterns and for understanding user behavior

·      We are looking for someone who has deep empathy for the end customer

·      Our candidate is the one who is extremely passionate about making his product a market success – a growth hacking mentality is what we are looking for

·      The candidate should have hands-on experience in owning the complete product cycle – having taken multiple products from ideation to launch stage

·      Past experience in industries like Fin-tech, AI/ML, Health-tech, Food-tech, Content-tech, Edu-tech, Gaming-tech, Social-tech etc. is an add-on but not at all mandatory

Qualification:

·      Min. 3 years of product management experience in owning/growing 3rd party products

·      Awesome communication and relationship building skill

·      Able to solve complex problems in an structured manner

Reporting to: Product Head                                                                           Location: Mumbai

Responsibilities :

1. Set up marketing email automation.
2. Deploy emails and email templates and analyze results.
3. Set up marketing landing pages, product carts, and coupons.
4. Analyze revenue from marketing campaigns and produce reports, including updates on the progress towards goals for new subscribers and renewal marketing and recommendations for improvements.
5. Assist with maintaining, updating, and ensuring the accuracy of our marketing database and lists.
6. Maintain and manage lead gen efforts.
7. Collaborate with other team members and departments on marketing projects and opportunities.
8. Write and edit marketing copy, messages, and campaigns.
9. Set up print marketing materials.
10. All other responsibilities as assigned.

Requirements :

1. An associate degree or higher, preferably in marketing or a related field
2. Excellent written and verbal communication skills
3. Excellent ability to write and edit marketing copy
4. Experience with email marketing
5. Knowledge of basic HTML
6. Ability to work in a fast-paced environment

Job description

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.

Key Skills

• Keyword research
• On-page keyword targeting
• Knowledge of WordPress
• SEMrush, keyword tool.io, ahref’s
• Google analytics
• Google webmaster
• Generating Sitemap of website
• Indexing the website on various search engines
• Microsoft Excel
• Yoast SEO
• Advanced Link building skills required ( Guest Blogging, Skyscraper Technique, relationship-based Link Building, Broken Link Building.)
• Good in writing and editing contents

Roles & Responsibilities

• On-page SEO optimization
• Off-page SEO (Link Building Backlinks)
• Social media marketing
• Checking & removing Duplicate content
• Formatting of content for better ranking
• Email marketing
• Running Facebook ads
• Running Google PPC, Display & remarking campaigns

Qualifications

• Excellent understanding of digital marketing concepts
• Experience with business to customer social media and content generation
• Strong creative and analytical skills

Job Summary

• Develop and manage digital marketing campaigns
• Oversee a social media strategy
• Manage and maintain the organisation’s website(s)
• Write and optimise content for the website and social networking accounts such as Facebook and Twitter
• Track and analyse website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the Search Engine Optimization of the website(s)
• Write copy for email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

Responsibilities and Duties

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Instagram, Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)

Qualifications and Skills
BSc/BA in marketing or relevant field will be great!