Growth Hacker

Key Responsibilities:

• Conduct keyword research using tools like Google Keyword Planner, Ubersuggest, or Ahrefs
• Optimize website content, landing pages, and blogs for SEO
• Assist in developing and implementing link-building strategies
• Analyze and report on website performance using Google Analytics and Search Console
• Collaborate with content and development teams to improve site structure, page speed, and user experience
• Monitor and evaluate search results and performance across major search engines
• Stay up to date with SEO trends, algorithm updates, and best practices

Female candidates only

Job Summary:

As a Social Media Marketing Executive, you will be responsible for creating, managing, and optimizing our social media campaigns while leveraging PPC and SEO strategies to enhance our online presence and drive engagement.

Key Responsibilities:

PPC Campaign Management:

• Plan, execute, and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, social media ads) to drive traffic, conversions, and ROI.
• Conduct keyword research, ad copy creation, bid management, and performance analysis to maximize campaign effectiveness.

SEO Strategy Development:

• Develop and implement SEO strategies to improve website visibility, keyword rankings, and organic traffic.
• Perform keyword research, on-page and off-page optimization, technical SEO audits, and content optimization to enhance search engine rankings.

Social Media Management:

• Create and manage social media content calendars, ensuring consistent and engaging posts across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Monitor and analyze social media performance metrics, making data-driven decisions to optimize content and increase engagement.

Content Optimization and Creation:

• Collaborate with the content team to optimize website content, landing pages, and blog posts for SEO purposes.
• Develop compelling ad copy, headlines, and visuals for PPC campaigns to improve click-through rates and conversions.

Analytics and Reporting:

• Generate regular reports on PPC performance, SEO rankings, social media metrics, and campaign insights using tools like Google Analytics, SEMrush, or similar platforms.
• Interpret data to identify trends, opportunities, and areas for improvement, providing actionable recommendations to enhance overall digital marketing strategies.

Qualifications and Skills:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in managing PPC campaigns (Google Ads, social media ads) and implementing SEO strategies to improve organic search results.
• Proficiency in PPC and SEO tools such as Google Ads, Google Analytics, SEMrush, Moz, or similar platforms.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills.
• Creative thinking and ability to stay updated with industry trends and best practices.

Experience:

• 1 year of solid working experience

Responsibilities:

• Business Development: Drive revenue generation by implementing effective sales and retention strategies to achieve AUM targets in the territory.
• Operations Management: Oversee and ensure smooth day-to-day operations of the branch, adhering to operational guidelines and compliance standards.
• Recruitment of Frontline Employees: Identify staffing needs, recruit talented individuals, and build a high-performing team of frontline employees.
• Training and Nurturance: Provide training, mentoring, and ongoing support to frontline employees to enhance their skills, product knowledge, and customer service abilities.
• Risk and Audit and Compliance Adherence: Implement risk management protocols, ensure compliance with internal policies and external regulations, and conduct periodic audits to maintain a secure and compliant environment. Ensure adherence to regulatory and compliance requirements at all times, maintaining the highest standards of ethical conduct.
• Liaising with Lending Partner Banks: Foster strong relationships with lending partner banks, collaborate on business strategies, and ensure seamless communication and cooperation.
• Cross-Selling of Third-Party Products: Identify opportunities for cross-selling various third-party products to customers, increasing revenue and enhancing the customer experience.
• Building Rupeek Business Partners and DSA Channel: Establish and nurture partnerships with local businesses and develop a robust DSA channel to drive business growth.
• Reporting and Analysis: Prepare regular reports on business performance, monitor key metrics, analyze trends, and make data-driven decisions to improve operational efficiency and effectiveness.

Ideal Persona: 

• Should be a graduate or above in any stream. 
• Minimum 5 years of experience in sales and operations management, with at least 2 years in a team-leading role.
• Candidates from BFSI/Fintech/Telecom would be an ideal fit
• Strong background in the BFSI lending business is highly preferred.
• Proven track record of achieving sales targets and driving business growth.

Essential Skills: 

• Excellent leadership and team management skills, with the ability to motivate and inspire a diverse team.
• In-depth knowledge of loan products, lending processes, and regulatory frameworks.
• Strong analytical and problem-solving abilities, with a keen eye for detail.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to work in a fast-paced, target-driven environment and adapt to changing market conditions.
• Demonstrated ability to handle multiple priorities and meet deadlines effectively.
• Ability to do demand generation in the market and build offline channels.
• Should be good at relationship management across various stakeholders (Customer, Channel partner, Internal team, cross functional)
• Local language proficiency and geography knowledge are preferred.

Job Title : Digital Marketing Specialist

About Storytech:

We're a digital product agency in Hyderabad that designs and develops extraordinary experiences for mobile and other platforms. We work with exceptional entrepreneurs and brands. We don't just build apps. We create the kind of apps that people use, every day. We have the experience and the knowledge required to get there.

(https://www.storytech.in)

Description:

We are looking for a qualified Digital Media Executive to join our marketing team.The Digital Marketing Expert’s role is to design, create, and deliver marketing programs to support expansion and growth of the company products. If you know how to creatively handle various online marketing tools, like websites, podcasts and blogs, this position is for you. You will work with different teams to coordinate our marketing, advertising and promotional activities.

Ultimately, you should be able to promote our company and increase client engagement.

Roles and Responsibilities:

• Conceptualize, build and execute innovative, multi-channel marketing campaigns that both project Workruit's brand and effectively drive user acquisition.
• Pull daily reports on ad performance, make adjustments to ensure ROI is hitting goals
• Core experience in Google AdWords, Facebook Ads, LinkedIn Marketing
• Create and traffic ads daily on all media channels to ensure user acquisition by optimizing ROI regularly
• Take complete ownership on end to end digital advertising campaigns and growth
• Responsible for overseeing marketing initiatives within the company. Works to develop areas such as sales management, product development, channel management, marketing communications, including advertising and promotions, pricing, market research, and customer service.
• Raise brand awareness outside our core audience of young professionals to include smaller markets and an older, more focused-oriented audience.
• Develop and execute a marketing plan to promote Workruit for job seekers and companies 
• Be responsible for demos, product flows & market analysis

About the candidate:

• Self-starter who thrives in a start-up and fast-paced environment Understanding of the online advertising industry and social media
• 3+ years’ experience in paid digital advertising
• Great communication skills and time management skills

Required Technical Skills:

• App Marketing
• Performance Marketing
• Social Media Marketing 
• Facebook Advertising
• LinkedIn Marketing 
• Google Analytics
• Campaign Strategy
• Project Management
• Marketing Automation
• Email and SMS Marketing
• Content Marketing
• Design Skills
• Creativity
• Strong Communication Skills