Growth Hacker

Job Description — Senior Marketing Executive

Location: Hyderabad (Remote)

Job Summary:

TechGrit India is seeking a highly skilled and experienced Senior Marketing Executive with 7+ years of experience to join our team. This is an immediate requirement. The role will be to work closely with cross-functional teams to deliver high-quality solutions while ensuring that best practices are followed.

Key Responsibilities:

Branding & Promotion:

Develop and execute marketing strategies that enhance brand visibility in the IT services domain.

Design internal and external branding campaigns that align with the company's vision and values while also targeting both B2B and B2C segments to support business objectives.

Ensure consistent brand messaging across all touchpoints (website, social media (Linkedln,

YouTube), events, etc.).

Marketing & Communication:

Collaborate with content creators, designers, and agencies to produce engaging marketing materials, including blog posts, case studies, whitepapers, and promotional videos, ensuring effective execution of campaigns.

Lead initiatives to showcase the company's expertise through blogs, webinars, whitepapers, and thought leadership articles.

Events & Webinars:

Organize and manage virtual and in-person events, such as Linkedln live webinars, Zoom meetings, client meets, and industry expos.

Develop themes, identify speakers, and manage end-to-end promotion of events to ensure high engagement.

Digital Marketing:

Plan and execute performance-driven digital campaigns across platforms (Linkedln, Zoom, Email Marketing Platform, Google, etc.).

Track metrics like CTR, Conversions, and ROI to optimize marketing efforts.

Collaborate with the sales team to drive demand generation and nurture leads via email marketing and CRM tools.

Must be able to boost the performance of the posts on Linkedln and other social media channels.

Must have knowledge of SEO Market Research & Strategy:

Analyse market trends, competitor strategies, and customer preferences to refine marketing plans.

Identify new channels to promote IT services and expand the company's reach in target geographies.

Team Collaboration:

Work closely with cross-functional teams (Sales, HR, Design, Technical Team Stake Holders etc.) to align marketing goals with organizational objectives.

Support HR in employer branding and engagement initiatives to attract top talent.

Required Skills:

Digital Marketing Expertise: Proficiency in a wide range of digital marketing tools and techniques, including campaign management, audience engagement, and performance optimization.

Analytical Skills: Strong ability to analyze complex data sets, derive actionable insights, and drive data-informed decision-making to maximize marketing impact.

Communication Skills:

Exceptional verbal and written communication skills in English, enabling clear and effective stakeholder engagement and collaboration.

Leadership Qualities: Proven experience in leading teams and managing cross-functional projects, fostering collaboration, and driving results in a dynamic environment

.

Creativity: Demonstrated ability to conceptualize and execute innovative marketing strategies that resonate with target audiences and drive brand engagement.

AI Tools Familiarity and Passion: Proficiency in leveraging Al-powered tools such as ChatGPT, Jasper, and analytics platforms to enhance marketing efficiency, personalize campaigns, and optimize performance. A genuine passion for staying ahead in the rapidly evolving AI landscape is essential.

Tools Proficiency: Expertise in tools like Google Analytics, HubSpot, Linkedln Campaign Manager, and other marketing platforms for tracking, evaluating, and refining strategies.

Digital Marketing Skills: Hands-on experience in Video Production and Marketing, Social Media Management, Content Marketing, Pay-Per-Click (PPC) Advertising, Search Engine Optimization (SEO), Data Analytics, and Technical SEO problem-solving.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is preferred.

7+ years of relevant experience in marketing within the software services industry.

About TechGrit:

At TechGrit, we understand that businesses need more than just technology —they need a trusted partner to help them succeed in a fast-paced, competitive world. That's why we're dedicated to delivering custom software solutions that drive growth, efficiency, and innovation.

We specialize in serving ConstructionTech, HealthTech, FinTech, and HighTech industries, where our high-performingAgile teams work alongside our clients to design and develop solutions tailored to their unique challenges. From product engineering and systems integration to ongoing support and maintenance, our champion developers ensure every project achieves measurable success through seamless, cutting-edge technology.

Our Mission

To deliver high-quality, cost-effective software solutions that empower companies and entrepreneurs to achieve their goals and stay ahead of the competition.

Our Vision

To be the most trusted technology partner, accelerating business growth through innovation, reliability, and excellence, delivered by a world-class team.

Our Core Values

Customer Obsession: We prioritize our clients' success above all else.

Excellence: We pursue the highest standards in everything we do.

Innovation: We embrace creativity to deliver forward-thinking solutions.

Teamwork: We believe collaboration drives success.

Integrity: We uphold honesty and transparency in every interaction.

Empathy: We listen and understand to create meaningful impact.

At TechGrit, we don't just create software; we build relationships, solve problems, and transform ideas into reality. Join us in shaping the future of technology and empowering businesses to achieve their full potential.

TechGrit: Technology Partner in innovation, excellence, and growth.

Introduction

Designation - Product Manager 

We are seeking an experienced and innovative Product Manager to join our dynamic team at Better Analytics Pvt Ltd (Scremer). The ideal candidate will play a pivotal role in driving the evolution of Scremer, ensuring a seamless user experience, and spearheading the development of new features to enhance user engagement and satisfaction.

Roles and Responsibilities

• Should be able to create a product roadmap and product strategy
• Should be able to do product discovery, product validation, and product analytics.
• Should be able to run the sprints and daily scrum calls.
• Should have managed products/ features around workflow management or business process mapping.
• Develop and execute a comprehensive product strategy aligned with Scremer's mission, considering user feedback, market trends, and business objectives.
• Lead the end-to-end product development lifecycle, from ideation to implementation. Collaborate with cross-functional teams to introduce new features and enhancements that elevate the user experience.
• Continuously analyze user interactions and feedback to identify areas for improvement. Implement strategies to optimize user experience and satisfaction.
• Utilize data analytics to make informed product decisions. Monitor key performance indicators (KPIs) and user behavior to guide feature prioritization and enhancements.
• Collaborate with marketing, development, and customer support teams to ensure seamless integration of product initiatives. Communicate product updates, features, and improvements to internal and external stakeholders.
• Stay informed about industry trends, competitive products, and user needs. Conduct market research to identify opportunities for innovation and differentiation.

Must Have Skills

• Minimum 3 years of experience as a Product Manager.
• Must be able to create new products from scratch using Lean Product Methodology.
• Must be able to do Customer Development and find PMF for new products.
• Must be able to use Google Suite, Microsoft Suite, and Adobe Suite with ease.
• Must be able to write specifications and create wireframes on demand.
• Must be able to create a product strategy and product roadmap.
• Must have experience working with at least one wireframing tool, like Balsamiq or Whimsical, Azure XP, or any others.
• Must have hands-on experience with agile product management tools like JIRA, Clickup or any other tool.
• Must have excellent communication, articulation, and presentation skills.
• Must be able to understand business models and create business model canvas with ease.
• Must be able to do A/B testing to test new product ideas.

Good to Have Skills

• Preference will be given to candidates who have experience working in startups.
• If you have already worked in a marketplace product or a platform product you would be given preference over other candidates.
• System Design Skills and any understanding of technology will be a great advantage.
• Ability to work with AARRR metrics - both for the producers and consumers in the marketplace.

About Scremer

Better Analytics Pvt Ltd, the creator of Scremer, is a pioneering social feedback platform that empowers users to voice their complaints and concerns. Scremer provides a space for users to share their experiences regarding various issues, from poor customer service and faulty products to unjust policies. The platform encourages community support through a unique feature called scream up, where users can rally behind each other's complaints. The most impactful grievances are prominently featured on the homepage, fostering a transparent and engaging user environment.

Location

Address: Durgam Cheruvu Rd, Kavuri Hills, Madhapur, Hyderabad, Gafoornagar, Telangana 500081.

Hyderabad - Scremer was Founded in 2021, Situated in the vibrant area of Kavuri Hills, Hyderabad, this address on Durgam Cheruvu Rd embodies a blend of urban convenience and natural beauty. It is located in Gafoornagar and offers a prime location with easy access to amenities and the picturesque Durgam Cheruvu.

Why Join Scremer?

• Innovative Mission: Join Scremer at Better Analytics Pvt Ltd to be part of an innovative social feedback platform that gives users a powerful voice.
• Engaging User-Centric Environment: Work in a dynamic and user-centric environment where every complaint matters. At Scremer, users can connect, support each other through "scream up," and influence positive change.
• Transparent and Impactful Platform: Join a company that believes in transparency and impact. Scremer features the most popular complaints on its homepage, providing users with visibility into real issues.
• Professional Growth Opportunities: At Scremer, we value talent and commitment. Join a company that fosters professional growth and skill development. Be part of a team that encourages innovation, collaboration, and continuous improvement, offering you a platform to excel in your career.

JOB DETAILS

CTC - 12-15 LPA

EXP RANGE - 3-5 Years

Education - Any Degree

Notice Period - 15-30 Days.

Work Mode - WFO

Location - Hyderabad

About Digichefs

We’ve been reinventing the meaning of digital marketing or rather, advertising in a digital era since 2015. With over 5 years of cumulative marketing experience at the heart of the organization, we enable our clients to grow and meet their business objectives. Our sweet combination of technology, creative communication, and a thought-through execution strategy bolster the marketing vertical in your business center, so that you may focus on the next important item on your list. Let us help you build a recipe for success.

Know more about us:

Check our website http://www.digichefs.com/">www.digichefs.com   

Watch our journey so far  http://digichefs.in/emailer/digichefs/">Play Showreel - A 180 sec. Sneak Peek 

Why Join Digichefs

We are a boutique Digital Marketing Company focused on performance led to creative campaigns. 

A tight team of 40 makes us an ideal fit for any brand looking for a partner who can support their marketing setup or accelerate them in their growth stage. 

With efficient internal processes & subject expertise in digital, we forge as your extended marketing partner.

Direct access to the founders & the core team, flexibility & agility when situations demand so, clean reporting and transparency at every stage, while completely maintaining the security of your confidential data, are some reasons why our clients love us!

We were featured by:

Digital Agency Network - https://digitalagencynetwork.com/agencies/mumbai/">https://digitalagencynetwork.com/agencies/mumbai/

Learning Catalyst -  https://learningcatalyst.in/top-10-digital-marketing-agencies-mumbai/">https://learningcatalyst.in/top-10-digital-marketing-agencies-mumbai/

Social Somasa - https://www.socialsamosa.com/2020/03/agency-feature-digichefs/">https://www.socialsamosa.com/2020/03/agency-feature-digichefs/

Yara Book https://yarabook.com/read-blog/82135_the-best-social-media-marketing-agency-in-mumbai-digichefs.html">https://yarabook.com/read-blog/82135_the-best-social-media-marketing-agency-in-mumbai-digichefs.html

Job Responsibilities.

• Perform keyword research in coordination with client business objectives 
• Optimize keywords in existing content and uncover new opportunities for addition of keywords
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific 
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Client interactions and monthly meetings to discuss SEO strategies
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages 
• Implement link building campaigns in coordination with client SEO goals
• Monitor and administer Google Analytics dashboards and point out key areas of importance in accordance of client goals
• Communication to team and management on project development, timelines, and results
• Work closely with the other team members to meet client goals

Requirements:

• Bachelor’s degree
• Significant Microsoft Excel experience preferred
• Basic knowledge of HTML preferred
• Good communication skills - written and spoken

Responsibilities:

1. Develop and implement digital marketing strategies to drive online traffic to the company website and generate leads/sales.
2. Manage digital marketing campaigns across multiple channels, including but not limited to social media, email, SEO, SEM, and display advertising.
3. Analyze digital data metrics and campaign performance to optimize strategies and improve ROI.
4. Collaborate with internal teams (such as design, content, and sales) to create compelling digital content aligned with marketing goals.
5. Stay up-to-date with the latest trends and best practices in digital marketing and implement innovative strategies to stay ahead of the competition.
6. Manage and maintain the company's social media presence, including content creation, community engagement, and customer service.
7. Monitor and respond to online reviews and feedback on various platforms to maintain brand reputation.
8. Utilize marketing automation tools and CRM systems to streamline processes and improve efficiency.

Requirements:

1. Proven experience in digital marketing, with a strong understanding of digital marketing concepts and best practices.
2. Proficiency in digital marketing tools and platforms, such as Google Analytics, Google AdWords, social media management tools (e.g., Hootsuite, Buffer), and email marketing software (e.g., Mailchimp, HubSpot).
3. Strong analytical skills and the ability to interpret data and metrics to drive informed decisions.
4. Excellent written and verbal communication skills, with the ability to create engaging content for various digital channels.
5. Creative thinking and problem-solving skills, with a results-oriented mindset.
6. Ability to work independently and as part of a team in a fast-paced environment.
7. Certifications in digital marketing (e.g., Google Ads certification, HubSpot certification) are a plus.

We are seeking an experienced and innovative Product Manager to lead and expand our 

suite of digital manufacturing products. As a Product Manager, you will be responsible for 

managing and extending our product offerings, identifying new opportunities, and developing 

creative solutions to solve the unique challenges faced by Indian manufacturing SMEs and 

MSMEs. You will be expected to gain a deep understanding of factory floor processes and 

pain points to design effective solutions that modernize the manufacturing sector and cater 

to the needs of our diverse stakeholders.

• Exp - 7 -12 years
• Industry background (nice to have ) - manufacturing, supply chain or industrial automation
• Entrepreneurship, innovation

What you need to have:

Responsibilities:

* Creating and executing a strong performance marketing strategy & execution plan

* Developing and managing digital prospecting and remarketing campaigns

* Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC while maintaining scale.

* Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

* Identifying and testing new channels to continue to meet or exceed established critical metrics

* Working closely with the performance agency to share funnel conversion improvement ideas, feedback & present results.

Key Requirements:

* Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels

* Expertise in campaign and channel analysis and reporting, including Google Analytics experience

* Candidate must possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations

* Curious and a strong problem solver.