Growth Hacker

About Us - https://www.sibinfotech.com/

SIB Infotech is a digital marketing organization committed to boosting brand's visibility in the ever-changing online world. At SIB Infotech, we're creating immersive digital experiences that deeply engage audiences and foster meaningful connections. With a comprehensive array of services, spanning strategic Search Engine Optimization (SEO) to expert Pay-Per-Click (PPC) Management, captivating Graphic Design, compelling Social Media Marketing (SMM) strategies, and tailored Software Development solutions, we offer comprehensive assistance to help and succeed on the internet.

Exciting Opportunity for SEO Manager

We are seeking a talented and experienced SEO Manager with a focus on content optimization to lead our SEO efforts and drive organic traffic growth. As the SEO Manager, you will be responsible for developing and executing content-focused SEO strategies to improve website visibility, increase rankings, and drive quality traffic. The ideal candidate will have a proven track record of success in content optimization, strong leadership skills, and a deep understanding of SEO best practices.

Key Responsibilities:

Strategy Development

Develop and execute comprehensive SEO strategies aligned with business goals and objectives. This involves conducting thorough keyword research, competitor analysis, and industry trends assessment to identify opportunities for organic growth.

On-Page and Off -Page Optimization with link building

Optimize website content, meta tags, headings, and internal linking structure to enhance relevance and improve visibility on search engine results pages (SERPs).

Manage off-page SEO initiatives, including building high-quality backlinks from authoritative websites through outreach, content partnerships, and directory submissions. Implement link-building strategies to improve domain authority and increase organic traffic.

Technical SEO Management

Conduct technical audits of website infrastructure and address technical issues that may impact search engine rankings, such as site speed optimization, mobile responsiveness, crawl errors, and schema markup implementation. Collaborate with web development teams to implement technical SEO enhancements.

Content Strategy and Optimization

Collaborate with content creators to develop SEO-friendly content that aligns with target keywords and addresses user search intent. Optimize existing content and identify opportunities for new content creation based on keyword research and industry trends.

Performance Monitoring and Reporting

Track and analyze key SEO performance metrics, including organic traffic, keyword rankings, backlink profile, and conversion rates. Generate regular reports and dashboards to provide visibility into SEO performance and ROI. Use data-driven insights to identify areas for improvement and optimization.

Algorithm Updates and Industry Trends

Stay abreast of search engine algorithm updates, industry trends, and best practices to adapt strategies accordingly and maintain competitiveness in search results.

Client Communication and Team collaboration

Serve as the primary point of contact for clients regarding SEO initiatives, provide updates on campaign progress, address concerns, and offer strategic recommendations for improvement.

Work closely with cross-functional teams, including web developers, designers, content creators, and digital marketers, to ensure seamless integration of SEO efforts with overall digital marketing strategies.

Requirements:

• Any Bachelor's degree in marketing, business, computer science, or related field.
• 3 - 5 years of experience in SEO, with a focus on content optimization
• Proven track record of success in developing and implementing effective SEO strategies that drive measurable results.
• Strong analytical skills and the ability to interpret data and insights to make informed decisions.
• In-depth knowledge of SEO tools and software, such as Google Analytics, Google Search Console, SEMrush, Moz, etc.
• Excellent communication and collaboration skills, with the ability to work cross-functionally and communicate effectively with stakeholders at all levels.
• Ability to stay organized, prioritize tasks, and manage multiple projects simultaneously in a fast-paced environment.

 carrying out keyword research using software to optimise web content

• tracking metrics such as organic traffic, conversion rates and time spent on page using platforms such as Google Analytics

• monitoring and reporting on search trends and SEO performance

• Analysing websites and social media pages to make recommendations for improvement

• performing competitor analysis to identify content gaps and areas for improvement in website design

• staying up to date with new SEO, social media and digital marketing industry trends, tools and practices, which are constantly changing

• using Excel spreadsheets to compile reports

• implementing link-building strategies

• making suggestions for SEO-friendly content creation

• providing keyword insights and SEO advice for other teams within the organisation

• optimising webpages for mobile devices.

Job Type: Full-time

Salary: ₹10,000.00 - ₹15,000.00 per month

• Develop strategies that drive customers to the website
• Metrics Tracking & measure ROI.
• Use advanced metrics to measure the success of a marketing campaign
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• The candidate would need to be well versed with different types of organic as well as paid marketing
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.

Responsibilities 

• Identify, analyze, and interpret trends or patterns in complex data sets to develop a thorough understanding of users, and acquisition channels.
• Run exploratory analysis uncover new areas of opportunity, generate hypotheses, and quickly assess the potential upside of a given opportunity.
• Help execute projects to drive insights that lead to growth.
• Work closely with marketing, design, product, support, and engineering to anticipate analytics needs and to quantify the impact of existing features, future product changes, and marketing campaigns.
• Work with data engineering to develop and implement new analytical tools and improve our underlying data infrastructure. Build tracking plans for new and existing products and work with engineering to ensure proper
• Analyze, forecast, and build custom reports to make key performance indicators and insights available to the entire company.
• Monitor, optimize, and report on marketing and growth metrics and split-test results. Make recommendations based on analytics and test findings.
• Drive optimization and data minded culture inside the company.
• Develop frameworks, models, tools, and processes to ensure that analytical insights can be incorporated into all key decision making.
• Effectively present and communicate analysis to the company to drive business decisions.
• Create a management dashboard including all important KPIs to be tracked on a company and department level

• Establish end to end campaign ROI tracking mechanism to attribute sales to specific google and Facebook campaigns

Skills and Experience

• Minimum 1-2 years of proven work experience in a data analyst role.
• Excellent analytical skills and problem-solving ability; the ability to answer unstructured business questions and work independently to drive projects to conclusion.
• Strong analytical skills with the capacity to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
• Experience extracting insights using advanced SQL or similar tool to work efficiently at scale. Advanced expertise with commonly used analytics tools including Google Analytics, studio and Excel.
• Strong knowledge of statistics, this includes experimental design for optimization, statistical significance, confidence intervals and predictive analytics techniques.
• Must be self-directed, organized and detail oriented as well as have the ability to multitask and work effectively in a fast-paced environment.
• Active team player, excellent communication skills, positive attitude and good work ethic.

Requirement:

• Minimum 8 years of relevant experience working in a product role at a consumer technology organization, preferably a startup
• Hands-on approach and a willingness to roll-up one's sleeves and get the job done
• High on user empathy so you can be the voice of the customer and solve real problems through your products
• Exceptional decision-making skills to prioritize across needs to achieve maximum value
• Thrive in a start-up environment: love dealing with pace, changing needs, and limited resources
• Demonstrated ability to think both strategically and tactically including the ability to formulate data-driven and result-oriented decisions
• Salary - 70 - 95 LPA

Key Responsibilities:

• Owning the product definitions and execution. Translate product strategy into detailed requirements and prototypes to build an actionable product roadmap
• Work with cross-functional teams (like Engineering, Design, Operations, Marketing) to create and implement a decisive product plan from product development to actual production. You own the execution
• This role requires hustle and demonstrable experience in prioritization- we have to move from 0 -> 1 pretty quickly
• Set your product’s goals, success metrics and roadmap to align with Jupiter’s mission and drive maximum impact. You should understand numbers and what they mean

Communication:

Should be able to articulate your thoughts and ideas, communicate with key stakeholders (which includes technical and business teams across the organization) and leverage those discussions to translate business requirements to the engineering team.

Brownie Points:

• You’ve tried building your own start-ups from the ground-up
• You’re passionate about FinTech and have launched consumer facing products in the space
• Proven experience communicating to senior management, peers and team members.
• You’ve studied at a top engineering or B-school
• To get closer to this, come have a chat with us and discover us a notch closer.

Communicate with Web developer to better our existing website

Communicate with SEO agency to assign task to them and take reporting on weekly basis

Creating templates and send bulk emails through Mailchimp

Making posts for SMO and posting them

Maintaining different MIS for measuring the progress of digital marketing efforts

Job Types: Full-time, Permanent

• As the Performance Marketing Manager, you will manage high quality acquisition programs, campaigns, and activities across the mobile games.
• Additionally, ensure that projects within the marketing department are delivered in a timely manner and that they are always in line with the business's guidelines, quality standards, and objectives

1. Define, identify, launch and drive critical strategic media campaigns for customer acquisition, engagement and retention
2. Lead efforts on sophisticated quantitative analysis and translate data into actionable insights. Be willing and able to adjust marketing spend on the fly for best results.
3. Lead KPI development and tracking across all performance marketing related functions, measuring campaign and digital spend performance across all channels
4. Constantly tracking metrics like funnel conversion rates, bounce and exit rates and identifying reasons for the same - contributing valuable insights to product - Evaluating customer research, market conditions and competitor data
5. Improving the usability, design, content and landing page effectiveness
6. Stay up-to-date on latest developments in the Global digital media industry and experiment with new creative ideas.
7. Must be proactive, resourceful, and demonstrate intellectual curiosity to anticipate business needs.

• We love if you have the hunger to learn, passion to perform and carry the following skills:
• Experience of managing tech businesses - SEO, Social media, affiliate/mobile, email/SMS marketing (including build and design) and agency handling
• Strong track record of building organic and social traffic through high quality content
• Strong operations experience in managing teams and delivering on targets set
• Excellent understanding of analytics tools including Google analytics, Heap, KISS metrics, Flurry, AWR Cloud, Buzz Sumo and Web Trends