Growth Hacker

Decoding Youth Talent (DYT) Private Limited is a sports technology start-up which aims to enable coaches, clubs and academies to scout, hire and develop youth talent through technology

DYT is incubated and backed by one of the most prestigious MBA institutes in Asia, the Indian Institute of Management, Lucknow (IIM-L).

Position Overview:

We are seeking a highly motivated and experienced Product marketer to lead a dynamic team of social media marketers, including social media analysts, content analysts, graphic designers, video editors, and a sales team. The ideal candidate will be responsible for creating, executing, and managing marketing strategies, campaigns, and sales efforts to drive user acquisition, engagement, and retention on our platform.

Key Responsibilities:

Strategy Development:

• Develop and implement a comprehensive product marketing strategy to increase platform awareness and user engagement.
• Analyze market trends and competitor activities to inform marketing strategies.

Social Media Management:

• Lead and mentor a team of social media analysts and content creators.
• Manage and grow our presence on social media platforms such as Instagram, LinkedIn, and Facebook.
• Plan and schedule social media content, including posts, stories, and engagement tactics.
• Analyze and report on social media performance metrics.

Content Creation:

• Oversee the creation of engaging and visually appealing content, including graphics, videos, and written materials.
• Ensure that content aligns with the brand and resonates with the target audience.
• Develop and maintain an editorial calendar.

User Engagement:

• Develop and execute campaigns and strategies to keep users engaged with the platform.
• Gather user feedback and insights to improve the platform's user experience.
• Implement customer feedback into product improvements.

Data Analysis and SEO:

• Utilize Google Analytics and other analytics tools to monitor website traffic and user behavior.
• Implement SEO best practices to improve the platform's visibility in search engines.

Campaign Management:

• Plan and execute advertising campaigns through platforms like Google AdSense.
• Monitor campaign performance, optimize ad spend, and maximize ROI.

Sales Team Leadership:

• Lead and manage a sales team responsible for selling platform subscriptions and services to football academies and other stakeholders.
• Set sales targets, develop strategies, and monitor sales team performance.
• Collaborate with the sales team to align marketing efforts with revenue goals.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• Proven experience in product marketing and sales, preferably in the sports or technology industry.
• Strong understanding of digital marketing strategies, social media, content creation, and SEO.
• Proficiency in Google AdSense and Google Analytics.
• Excellent communication and leadership skills.
• Creative thinking and ability to generate innovative marketing and sales ideas.
• Ability to analyze data and draw actionable insights.
• Strong project management and organizational skills.

At Truemeds, our mission is “ to make healthcare affordable and accessible to all”.

Through our products and services, we enable lakhs of Indians to choose medicines that are effective on their health as well as their wallets. We do not compromise on quality when it comes to the medicines we sell on our platform, the service we provide or the people we hire. We are backed by Info WestBridge and InfoEdge Ventures who have enabled many startups like Zomato, Policy Bazaar and Healthians to become household names today.

If you are looking for exponential growth, read further.

Responsibility:

• This is a generalist product role with a focus on problem statements around customer experience, customer support & user insights. For the product you will be building, you will help define and manage the end-to-end user experience.
• As a member of the Product Team, you will drive the strategy, roadmap, execution and growth of a product area.
• You will work closely with other product managers, engineers, designers, sales, marketing, legal, analytics and do everything (defining requirements, prioritizing, testing, writing copy, tracking metrics etc.) to ship high-quality products.
• Help create a world-class customer experience platform supporting end-users as well as internal & support teams.
• PMs on the team enjoy a high degree of responsibility and ownership.

Experience Range:

• 2 - 5 years of product management experience at a startup

Skill Sets:

• Have strong generalised problem-solving skills which involve structured thinking, ability to analyse situations, and creativity to come up with ideas and solutions.
• You don’t easily get “stuck” and have a strong and clear sense of what a high-quality product feels like (you use or are aware of a bunch of products and apps and what’s good and not good about those) and a high bar on quality.
• Have a solid understanding of the technical architecture of mobile/web applications and ecosystem - app stores, deep linking, server-side and client-side designs
• Are collaborative yet comfortable challenging others and being challenged on your ideas.
• Are very customer-focused and ensure the quality of customer experience in all its details - you neither gloss over quality nor delegate quality of the end product to others
• Ability to interpret and make decisions based on data
• Bring in independent thought, like to challenge conventional thinking and identify opportunities to drastically simplify and improve ways of doing things, especially using technology.

What is the role?

We are looking for a storyteller who can profoundly understand the user and can translate our product details as per the user's needs. You are the one who likes working with data and insights and make decisions based on it. Should be able to lead multiple stakeholder roles efficiently for international markets with a passion for technology. An eager candidate to make an impact to the organization & thrive in a fast-paced, dynamic, hyper-growth environment and can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.

Key Responsibilities

• Segment our users by deeply understanding our clients and end users. You will talk regularly to users and prospects and draw qualitative and quantitative insights.
• Define our GTM and partner with the rest of the team to execute the GTM. It will include work like demand generation, sales playbooks, sales enablement, and marketing assets.
• Work closely with a range of cross-functional teams- product, partner managers, marketing, and sales to craft thoughtful go-to-market strategies and drive growth initiatives.
• Understand and analyze the competitive landscape to define our own marketing strategy.

What are we looking for?

An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.

• 3+ years of relevant work experience that can span marketing, product marketing or product management.
• Experience working on marketing or growth throughout a product’s lifecycle.
• Working experience in SaaS, preferably for international markets.
• Hands on experience in google analytics, google AdWords, CRM, analytical tools.

Whom will you work with?

You will be working closely with the marketing team.

What can you look for?

A wholesome opportunity in a fast-paced environment will enable you to juggle between concepts yet maintain the quality of content, interact, share your ideas, and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being with the organization.

We are

A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls, and Compass. organization works with over 1000 global clients. We help our clients engage and motivate their employees, sales teams, channel partners, or consumers for better business results.

Way forward

We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. However, we assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.

Duties and Responsibilities include but are not limited to:

1. Upload videos, manage negative reviews, and keep the account profile up to date.

2. Research keywords, hashtags, industry-related topics & social media trends.

3. Edit images for social media usage.

4. Track & organize campaign schedules, coordinate/schedule posts on all platforms, and execute a content strategy for designated team members.

5. Write clear captions, descriptions & other content for the posts.

6. Manage day-to-day interactions with followers & develop partnerships with social media influences and other accounts.

7. Generate ideas to create brand awareness, determine the brand voice & align all posts accordingly.

8. Develop a scheduling sequence to publish content on all platforms & propose promotional activities.

9. Gather & compile data about the brand’s users and viewers.

10. Assist the Ad Manager when running social media ad campaigns.

11. Moderate conversations in social media groups as per set etiquettes.

12. Conduct general administration.

13. Ad hoc tasks

Schedule: US work hours (40+ hours per week)

Location: This is a remote job

*Salary is based on experience and skills.

*Only qualified candidates will be invited to take the assessment & scheduled for the interview/s.

*We have other vacancies that might be of interest to your friends & colleagues, they can check us out athttp://www.wingassistant.com/"> www.wingassistant.com.

We are looking for a performance marketer who can profoundly understand the user and plan search engine and display advertising to generate MQLs. You are someone who likes working with data and insights and making decisions based on it. You should be able to lead multiple performance marketing initiatives like Google Ads, Linkedin Ads, Facebook Ads, Display Ads, GDN, Bing Ads etc in international markets like MENA, USA, EMEA & SEA. An eager candidate to make an impact at Xoxoday and thrive in a fast-paced, dynamic, hyper-growth environment and can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.

• Segment our users by deeply understanding our clients and end users. You will talk regularly to users and prospects and draw qualitative and quantitative insights.
• Define and execute the SEM & performance marketing strategy. It will include work like demand generation, landing pages, keywords research, Ad copies, competition research & analytics.
• Work closely with a range of cross-functional teams - product, design, marketing, and sales to craft highly effective, data driven campaigns on Google Adwords, Linkedin & Facebook.
• Understand and analyze campaigns regularly and optimize the CTR, CPL & CPA.

An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.

• Expertise in Google Adwords campaigns for international markets.
• Experience working on marketing or growth throughout a product’s lifecycle.
• Working experience in SaaS, preferably for international markets.
• Hands-on experience in Google Analytics, Google AdWords, Linkedin Ads, Facebook Ads, Hubspot CRM, Landing pages and Webflow.

You will be working closely with the growth marketing head and the marketing team members. 

A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of work, interact and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the comprehensive benefits that Xoxoday offers.

A fast-growing PE funded Fintech SaaS company based in Bangalore with offices in Delhi, Mumbai, California, New York, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls and Compass. Works with over 2000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners and consumers for better business results.

Responsibilities for SEO Specialist

• Develop optimization strategies that increase the company's search engine results rankings
• Research SEO keywords to use throughout the company's website and marketing materials
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance
• Efficiently communicate with other marketing professionals to align goals
• Collaborate with others within the marketing department to manage SEO strategy
• Write compelling and high-quality website content, including blog posts and page descriptions
• Update content and website links for maximum optimization and search engine rankings

Qualifications for SEO Specialist

• Two to three years of experience in successfully developing and executing SEO campaigns
• Understanding of search engine algorithms and ranking methods
• Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Excellent written and verbal communication skills (email, phone, etc.)
• Comfortable analyzing high volumes of data on a daily basis
• Familiarity with WordPress or other content management systems
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus

Behavior Labs team:

The Behavior Labs team sits at the centre of the company and curates the Mia coach, that produces the content and insights to bring about behavior change. It pushes out to enterprise users, insights about expected performance behavior during a business period. It enables enterprises to influence the behaviors of sales personnel from encouraging early starts to push for lightning finishes. It guides enterprises on how to monitor and manage the behavioural journey that would lead to positive outcomes. Thousands of sales and customer service personnel across the globe are influenced and nudged towards behavior change that results in better performance outcomes.

The behavior lab has two key tasks – use the latest thinking in the space of BE and employee performance to enable specific user groups performance and developing a holistic understanding of the user and mining those insights to consistently fine tune the product. This team contributes towards the development of the digital design interface through which users view the nudge. The team also prepares behavioral analytics decks for clients on a regular basis.

We are looking for a new age candidate for the position of a Behavioral Researcher to work in an environment that is in the frontier of using human behavioural understanding and technology to influence behavior change amongst enterprise workers.

Key responsibilities will include:

• Generating insights about behavior from a range of data sources; developing testable propositions
• Conducting original research (e.g. small-scale experiments; feasibility studies to test interventions, qualitative research); analysing quantitative and qualitative data. Understand the trade-offs between different research methods (i.e. quant vs qual, survey vs experiment, A/B tests etc.).
• Action the use of behavioral science concepts into the development of the nudge engine. Keep a continuous watch on new developments in the BE field to adopt and apply into product design.
• Use behavioural science to create contextual information, communication ideas that can influence action amongst user groups and drive them towards a behavioural journey.
• Be intellectually curious and open to innovation but maintain objectivity to ensure that the focus remains on the scientific foundation in which the product is built.
• Good communication and influencing skills, both verbal and written, for a product development & customer facing audience. Specifically, the ability to communicate to these audiences in industry language.
• This role requires a person with curiosity and a passion for inquiry, comfort with ambiguity, and an entrepreneurial/learning mindset. Self-motivated and flexible, this person will be adept at both creative and analytical thinking.
• This is a highly collaborative role which requires the ability to work across the organisation’s product & design teams to develop appropriate ways to bridge the intention – action gap amongst users.

Job Responsibilities:

• Experienced in successfully delivering projects with an effort of at least 300 MM - 400 MM
• Delivering projects in Capital Market domain – either in implementation projects or in BAU support projects
• Strong grasp on project management methodologies: planning, work break down, estimation & tracking
• Knowledge on estimation techniques, risk management
• Development background on JEE based application

Desired Traits:

• Very good communication & presentation skill
• Managing different types of stakeholders
• Good leadership skill including conflict resolution and expectation management of project team

Certification:  PMP