Growth Hacker

Digital marketing encompasses various roles and responsibilities, including: 

 1. Digital Strategist: Developing comprehensive digital marketing strategies aligned with business goals.

 2. Content Creation: Crafting engaging content for websites, social media, emails, and other digital channels. 

 3. SEO Specialist: Optimizing online content to improve search engine rankings and visibility. 

 4. Social Media Manager: Managing and executing social media campaigns across platforms.

 5. Email Marketing Specialist: Creating and executing email campaigns to nurture leads and engage audiences. 

 6. PPC Specialist: Managing pay-per-click advertising campaigns on platforms like Google Ads. 

 7. Analytics and Data Analyst: Analyzing digital marketing metrics to measure campaign performance and derive insights.

 8. Web Developer/Designer: Ensuring the website is user-friendly, aesthetically pleasing, and optimized for conversions. 

 9. Digital Advertising Manager: Overseeing online advertising efforts, including display ads and social media ads.

 10. CRM Manager: Utilizing customer relationship management tools to optimize customer interactions and retention.

 11. Influencer Marketing Coordinator: Collaborating with influencers to promote products or services.

 12. Video Marketing Specialist: Creating and optimizing video content for digital platforms.

 13. Mobile Marketing Specialist: online sales platforms.

 15. Brand Manager: Ensuring consistent brand representation across all digital channels. These roles work together to create a cohesive and effective digital marketing strategy.

We are looking for a competent Marketing Manager to be in charge of the organisation's marketing activities. This primarily involves developing and implementing strategies to strengthen the company's market presence and help it find a voice that will make a difference. The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques. She will be a skilled marketing strategist and able to drive creativity and enthusiasm in others. The goal is to increase the company's market share and maximise revenues in order to thrive against competitors.

Responsibilities:

• Designing and implementing comprehensive marketing strategies to create awareness of the company's business activities.
• Supervising the department and providing guidance and feedback to other marketing professionals
• Responsible for building the brand and achieving revenue goals by developing and executing marketing plans through regular promotions, special activations and events, strategic tie-ups, influencer networks, PR, digital media, ads and brand promotional material as per plan.
• Produce ideas for promotional events or activities and organize them efficiently.
• Plan and execute campaigns for corporate promotion, launching of new product lines etc.
• Monitor progress and submit performance reports.
• Responsible for producing valuable content for the company's online presence, editorial design and organising the company's publications.
• Conduct general market research to keep abreast of trends and competitor's marketing movements.
• Control budgets and allocate resources amongst projects.
• Become the organisation's agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships.
• Responsible for guest feedback management, tracking marketing expenses, vendor management, co-ordination with agencies to extract the deliverables from them and maintaining good communication with the stakeholders on a regular basis.
• Build a library of artworks, product/event photographs and other brand promotional material on a regular basis. Do an ROI evaluation of all promotions/activations done within two days of execution/completion to understand and improve effectiveness of future marketing promotions/activations. Any other tasks as assigned.
• Will be transparent in job duties through daily reports to direct reporting manager/s, regular updates on activities during execution and monthly updates for regular evaluation.
• Follow it up with concept note, as first step of initiating any promotion.
• Responsible for Annual Marketing Plan, Quarterly Marketing plans, Product creation, Product launches, Brand tie-ups, Event Management, Advertising deals, Barter associations, Email Marketing, Guest Comment card analysis, Periodic photo-shoots
• Responsible for Content Creation for Press Release, Coordination with the PR agency to ensure periodic coverage, Coordination with operations on industry story quotes and various treatment, Entertaining of Media for PR barters, Media meets for Principals or company news launches, Media Gifting, Coordination and closure on monthly PR plan over Marketing activities.

Requirements:

• Proven experience as Marketing & excellent organising skills,
• Analytical and creative thinking, exquisite communication, and interpersonal skills, Up to speed with current and online marketing techniques and best practices
• Thorough knowledge of web analytics (e. g. Google Analytics, WebTrends etc. ) and Google Adwords, Customer-oriented approach with aptitude

We are looking for a Product Marketer who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.

Product marketer responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.

Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

Company Overview:

We are a dynamic and rapidly growing organisation focused on revolutionizing the financial industry. Our innovative solutions combine cutting-edge technology with a customer-centric approach, providing individuals and businesses with streamlined financial services. As an Associate Product Manager, you will have the unique opportunity to contribute to our growth, shape our product strategy, and make a significant impact in a fast-paced and highly collaborative environment.

Role Overview:

As an Associate Product Manager, you will work closely with the product management team to drive the development and success of our fintech products. This role is ideal for individuals who thrive in a high-growth startup environment, where the learning curve is steep, and there is a high level of ownership and responsibility. You will have the chance to immerse yourself in various aspects of product management, from market research and analysis to product roadmap development and feature prioritization. You will collaborate with cross-functional teams, including engineering, design, marketing, and operations, to ensure the successful execution of our product vision.

Responsibilities:

• Define and prioritize product features and enhancements based on customer feedback, market insights, and business goals.
• Create a product roadmap, ensuring alignment with the company's strategic objectives.
• Work closely with the engineering and design teams to translate product requirements into actionable user stories and prototypes.
• Act as a product evangelist, internally and externally, by effectively communicating product vision, benefits, and updates to stakeholders, customers, and prospects.
• Embrace a high level of ownership and responsibility, taking initiative and contributing to the overall success of the company.

Qualifications:

• Bachelor's degree in engineering, or a related field.
• Previous experience in product management, preferably in the fintech industry or related technology-driven sectors.

Join our team and be part of a fast-growing fintech startup, where your contributions will directly impact the future of finance

Job description

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.

Key Skills

• Keyword research
• On-page keyword targeting
• Knowledge of WordPress
• SEMrush, keyword tool.io, ahref’s
• Google analytics
• Google webmaster
• Generating Sitemap of website
• Indexing the website on various search engines
• Microsoft Excel
• Yoast SEO
• Advanced Link building skills required ( Guest Blogging, Skyscraper Technique, relationship-based Link Building, Broken Link Building.)
• Good in writing and editing contents

Roles & Responsibilities

• On-page SEO optimization
• Off-page SEO (Link Building Backlinks)
• Social media marketing
• Checking & removing Duplicate content
• Formatting of content for better ranking
• Email marketing
• Running Facebook ads
• Running Google PPC, Display & remarking campaigns

Qualifications

• Excellent understanding of digital marketing concepts
• Experience with business to customer social media and content generation
• Strong creative and analytical skills

As a Product Manager on ColorTokens microservice/container/serverless security platform you will be tasked with defining the next set of compelling features that will drive the creation of a compelling Zero Trust Platform which will leapfrog the competition in its security efficacy, ease of use and comprehensiveness. we plan to solve using ColorTokens ZeroTrust Platforms by providing application centric iew of containerized environments and building policy enforcement around applications, services and containers for the security administrator.

• Desired Skills
  • 5-10 years of direct work experience as a product manager working for providing security for cloud, containers/microservices and serverless architectures.
  • Knowledge of SaaS product delivery
• You will need to understand critical customer requirements and prioritize the creation of value added features within the platform:
• Create crisp understandable requirements starting with product requirement documents and user stories that can be worked on with engineering
• Provide thought leadership for engineering to delivery on these features and guide though the development process
• Train sales on new features developed and provide both how to sell and technical vision
• Understand how to measure, track, and optimize a SaaS security offering managing hundreds of thousands of customers and endpoints
• Constantly interact with customers to present and socialize product functionality and roadmap
• Collect and report metrics and identify trends, issues, or other important information to upper management at regular intervals to show the state of the business
• Engaging directly in a scaled agile development process with CICD pipeline
• Working with Product Marketing to help message product features in an understandable manner

Preferred Skills

• Bachelor's degree in CS or similar, MBA degree preferred
• Excellent written, and verbal communication skills
• Former experience as a software engineer or sales engineering is highly desirable
• Experience in Information Security/Cyber Security
• Comfortable in presentations in front of audiences of all sizes and backgrounds
• Ability to influence people at all levels across a broad variety of job functions
• Excellent organizational skills to juggle many tasks without losing sight of key strategic goals

We look forward to hearing from you and joining us in this exciting journey.