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Google AnalyticsJob Title: Digital Marketing Executive
Experience: 1 - 2 years
Job Location: Madurai (On-site)
Skills: SEMRush, Ahrefs, Moz, Keyword planner, Google Analytics & Google Search Console
Job Description
- Conducting on-site and off-site analysis of web SEO competition.
- Increase website ranking on popular search engines.
- Increase digital brand awareness while growing the traffic on the website.
- Assisting with blog content.
- Creating high-quality SEO content.
- Leading keyword research and optimization of content.
- Working knowledge of Google Analytics.
- Thorough understanding of web design and site structures.
- Proofread and edit blog posts before publication.
- Gain a comprehensive understanding of the strengths and weaknesses of the website, and flesh out SEO strategies to improve the same.
- Good knowledge of backlink analysis.
Roles and Responsibilities
- Identify the right audience, plan organic and paid campaigns, and optimize ad & SEO campaigns to drive website traffic and leads.
- Clear understanding of SEO strategies and implementation to improve website rankings.
- Collaborate with development and other teams to ensure SEO best practices are integrated into website architecture.
- Ability to work independently and as part of a team.
- Hands-on experience with Content Management Systems (e.g. WordPress).
- Proficiency in SEO tools for keyword research link building and site audits.
- Understanding Google Analytics, Keyword Planner, Search Console, SEMRush, Ahrefs, Moz, etc.
Qualifications & Skills:
- Any Bachelor’s or Master’s degree
- 1-2 years of experience in digital marketing
- Proven track record of planning and executing successful digital campaigns.
- Strong expertise in SEO, SEM, Google Analytics, Google Ads and Social Media.
- Strong communication, leadership, and project management skills.
- Creative mindset with the ability to innovate and adapt in a fast-paced environment.
Role - SEO Executive
About Company -
Our client is a Tech Based Platform for freelance Photographer, Videographers, Food stylist and Cinematographer. Founded by alumni of IIM Bangalore. They are operational in about 100 Cities and 28 Countries. Leader in Food and Real Estate Photography. Done about 7000+ projects across the Globe.
Job description -
1. Implementing and developing SEO strategies
2. Researching the competitors, both on-site and off-site
3. Performing keyword research for content
4. Writing engaging SEO content along with the content
5. Optimizing content regularly on the website
6. Maintaining the website on a regular basis
7. Developing and implementing link-building strategies
8. Collaborating with the digital marketing team
9. Analyzing the website using the analytical tool
10. Proposing changes in the website content.
Minimum experience - 1 year
ROLE TITLE
Product Manager
JOIN OUR COMPANY
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We are growing our team to support our growth and we are looking for talented people who enjoy the collaborative and innovative culture of a young high growth company and are hungry for an opportunity to grow with the team and have a lot of fun along the way.
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We believe there is a real gap in the retail market for healthy food and snacks for children, and we want to make this better!
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If you’re a pro-active someone who enjoys getting things done in an entrepreneurial set up, then read on! WHAT WE DO AND WHO WE ARE
Please do take a look at our website www.slurrpfarm.com where you will find more information on our company.
Slurrp Farm is a food brand for children. It's our mission to provide tasty and 100% natural alternatives to the junk food that surrounds kids today. We believe that, in many ways, we need to go back to eating like our grandparents did; to the nutritious traditional food that has existed for millennia in India. Thanks to the invaluable support of experts in paediatric nutrition, we help parents fighting the good fight of feeding their children healthy from an early age and making it fun.
The founders of Slurrp Farm, Shauravi Malik and Meghana Narayan, are foodies, entrepreneurs and parents to young children.
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Meghana used to run the public health practice at McKinsey India, and has studied at Harvard Business School, was a Rhodes Scholar at Oxford University and a Computer Science engineer from Bangalore University. She was also on the Indian national swimming team and it is her personal goal to up the nutrition table for Indian kids.
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Shauravi used to work for Sir Richard Branson's Group Holding entity at the Virgin Group, and in the Consumer and Healthcare Investment Banking team at JP Morgan in London. She studied Economics at Cambridge University and at St. Stephen's College in Delhi University.
WHAT WILL BE YOUR MISSION AT SLURRP FARM?
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The Product Manager is responsible for both product planning and product marketing of Slurrp Farm's D2C Website
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Build Slurrpfarm's online presence while maintaining efficiency and ROI
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Use data supported marketing to identify trends and key opportunities for innovation across buyer's journey
OUTCOMES: WHAT ARE YOU GOING TO DO AT SLURRP FARM?
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Improve website conversion and double it within the next 12 months by focussing on the customer UI/UX (Double it to c.2%, which is very achievable) |
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- Shopify+ experience to execute an end to end customer centric D2C strategyfor Slurrp Farm, while co-ordinating external IT teams and internal Brand team |
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- Identify key user behaviour trends and keep adjusting website and keep it up to date |
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- Track and keep a dashboard of key financials that the team need on a daily/weekly/monthly basis and ensure these are kept up to date by you |
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Project Management skills |
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- Strong project management skills to liase with Shopify developers, and other relevant third parties |
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- Able to evaluate technology and process alternatives |
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COMPETENCIES
ROLE RELATED COMPETENCIES
Co-ordinate with various stakeholders
- Must be customer focused with demonstrated ability to form productive relationship with a wide constituency, including colleagues, IT team and project leaders
- Strong consultative skills, problem analysis, negotiating and influencing skills to work with external consultants
Partner cross functionally with Brand, Product and Website teams
- Partners with a broad cross section of to deliver a robust high quality digitized D2C; be up to date with all teams and website to reflect the latest information
- Collaborates with manager to create clear outcomes, project scope, approach, and business case
Reporting on daily, weekly and monthly basis
Develop reports on performance of campaigns at various frequency
Proposition of strategies and projections for coming months
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1 Experience
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2 Analytical skills
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3 Organisation Skills
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4 Tenacity and Relenteless Energy
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5 Proactivity
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6 Critical thinking
You bring deep understanding of Product manager for a D2C or at an ecommerce marketplace You are able to structure and process qualitative or quantitative data, and draw conclusions
from it. Exhibit a probing mind and achieve penetrating insight. You are numbers focussed always
Your ability to plan, be organised and be on top of schedules is exceptional. You are proactive, focus on key priorities
You are very focussed on making your targets, and relentlessly chase the goal
You understand your mission and outcomes, and act proactively. You do not need to be chased or told what to do; instead you bring your ideas to the company
You are a logical thinker and a naturally deep thinker - we will interview you for this
CULTURE COMPETENCIES
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1 Customer Obsessed
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2 100% Commitment
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3 Lifelong Learner
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4 Bias for Execution
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5 Agile
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6 Honest and Integrity
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7 Teamwork
OTHER QUESTIONS
Take care of the customer, and everything else will take care of itself. We live to delight and everyone spends time understanding the customer, regardless of their role
You take ownership of what you do and your word matters. You always hold yourself accountable to that which you commit to. Expect the same of your team and boss, in return You learn from others and grow fast; you continuously seek improvement, are always curious and have a bias for learning
You are detail oriented, solution focussed and outcome driven. You enjoy working in a tight knit and fast moving environment
We value agility and not just hustle
You do not cut corners ethically. You earn trust and maintain confidence. Do what is right and not just politically expedient. Speak plainly and truthfully
You are always prepared to address the problem, and work collaboratively to land on the right answer, not just your answer. There is no "I" in team. Your ego is under control
1. What will you think about (a lot of the time?)
• Am I pushing the co-founders and the team to be better at what they do every day?
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Am I exhibiting and living the values I want to see everyday in the people around me, and the people I help recruit?
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Am I excited to be at Slurrp Farm, because I see myself become the best version of me?
2. Why is this exciting to you?
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You are interested to operationalise strategy in real world setting, and want to build a world class modern digital business with over 10 million customers
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You are keenly interested in the digital space in India, and excited to learn how to scale D2C in the FMCG food segment
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You are interested in learning how to build great workplaces within a company that is both growing and highly diverse
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You care about people, you care about being invested in, as an individual and you believe in mentorship
3. Where have you been?
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You have demonstrated prior experience in building D2C businesses on platforms such as Shopify, Magento &
Open Source
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You must have a deep understanding of the full D2C tech stack (Commerce, marketing, analytics, etc)
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You will have 3-5 years of prior experience in a top-notch organisation, or with a great boss whom you have learnt
a lot from.
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You are someone whose teams will really miss you when you leave, but they will understand your reasons for
doing so
4. What does compensation look like?
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You should expect a performance based, fair and very feedback oriented culture
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You exact starting salary will depend on your experience, fit and your potential
Roles and Responsibilities –
The position offered is of a Senior Product Manager.
1. Business Vision:
a. Understanding the vision and related requirements of the product.
b. Evaluate the vision against metrics like pricing, risk, revenue etc.
c. Evaluate the business metrics associated.
d. Converting the business vision into a product/product feature which achieves the decided metrics.
e. Building a product roadmap in relevance to business objectives.
2. GTM Strategies:
a. Making B-Plan for Go to market strategies.
b. Evaluating numbers associated to the product and hence the pricing and revenue.
c. Create user personas w.r.t STP of the module.
3. New Product/Module Development:
a. Creating Wireframes
b. Defining details and flows of the module.
c. Defining the UX of the module.
d. Identifying the corner cases and handling them through alternatives.
e. Measuring the impact on existing flows.
4. Enhancements:
a. Creating features to empower the existing systems against defined metrics.
b. Wireframing, User flow diagrams and UX definition.
c. Identifying the corner cases and handling them through alternatives.
d. Measuring the impact on existing flows.
5. Documentation:
a. Translating the requirements and cases in Product Requirement Documents.
b. Creating User Stories.
6. Report Tracking and Decision Making:
a. Track whatever is build.
b. Measure the performance of the existing system.
c. Evaluate the quantum of impact to the metrics, defined against a feature.
By and Large, whatever happens in the product, for the product, and across the product is taken care of by the Product Manager and team.
Desired Abilities and Aptitude
1. A problem-solver who accepts every challenge as an opportunity to learn more and a window of improvement.
2. A persistent brain, that keeps up the struggle until the issue is resolved.
3. Excellent problem-solving, organizational and analytical skills, with the ability to evolve product strategy based on research, data and industry trends.
4. Thrives in a cross-functional and fast paced environment.
5. Strong communication skills.
6. Ready to roll up sleeves to spend time designing UI, analyzing data, setting up quality processes and guardrails.
7. A candidate who loves playing around data. One who depends on data for building up his product.
8. Basic knowledge of platforms like Google Analytics and Firebase is a great plus.
Above all, one must be sharp and possess immense zeal of making a world-class product and do whatever it takes for it. A product is the baby of a product manager and each member of our product team must feel the same way and act accordingly.
What we assure you other than your CTC
1. A super healthy learning environment where you would have the liberty of putting up your ideas and experiment around them.
2. A classic niche business segment where you would be having the opportunity of playing around the most trendy ideas, a product can have.
3. Working with an advanced technology product that would never restrict you as a product manager in terms of introducing a functionality.
4. A super active, energetic and super friendly tech team that not only develop awesome products but also helps you with deep technical architecture as and when needed.
Excited? You would feel this excitement each day working for Netway India, AstroYogi. We are growing each day and we need you to ensure it becomes higher each day.
- Ability to work independently under minimal direction with strong work ethic
- Team handling experience is a must
Responsibilities and Duties
- Contributing to product strategy and defining what we should build and why
- Conducting research, performing measurements and determining the value of features in the pipeline to determine selection and prioritization
- Reviewing product analytics to arrive at relevant business conclusions concerning various features
- Optimizing flows of features to increase transaction completion rates
- Competition review, comparison and analysis
- Guide user experience design planning and delivery with the UX team
- Write product requirements and user stories for features and enhancements
Qualifications and Skills –
- MBA/ B.Tech with at least 3- 4 years of Product Management experience.
- Good understanding of Google Analytics, Google Admob & Adsense also preferred.
- Good understanding of UI and UX best practices.
- E-commerce/ Startup experience preferred
Candidates from E-commerce/ Startup experience preferred
Google AnalyticsLocation- Mohali and Panchkula
Working shift- Day (on-site only)
Stipend- 15,000 INR
Skills Required:-
• E-mail marketing.
• Excellent communication skills.
Pre-requisites:-
• Male candidates are preferred
• Must be a Graduate
• Available Immediately
*Opportunity to convert into full-term employment after completing the 6 months training period.*
What you will do:
- Driving the entire vision and delivery of new products, features to keep the business relevant and competitive
- Conducting market and product research to identify potential features or releases
- Managing the roadmap, prioritizing product opportunities, refining feature ideas and maintaining existing features to drive business goals
- Maintaining and updating existing features
- Producing high-level product requirements, iterating with your design and engineering teams
- Engaging stakeholders in leadership, research, data and support
- Coordinating across teams to maintain product and strategy alignment
- Coordinating go-to-market strategies when launching a new product or feature
Desired Candidate Profile
What you need to have:- Bachelor degree in a relevant field or equivalent experience
- Technical background will be a plus
- 10+ years’ experience in fintech product management and market strategy
- Relevant experience in a Fintech Company, especially in the Payments, Digital Banking, Open banking and API banking
- Well-versed with Fintech Innovations in the South East Asian Market
- Proven track record of working with designers, engineers and various stakeholders to coordinate, plan, execute and track product releases from beginning to end
- Strong problem-solving skills and willingness to think outside the box and roll up one’s sleeves to get the job done
- High energy, hands-on, detailed-oriented and ability to work independently
- High degree of self-initiative
- Ability to think outside the box
- Good organizing skills
- Good communication and interpersonal skills
- Team handling skills
- Ability to work and thrive within a fast paced, culturally diverse and hands-on environment
1. You will be responsible for accelerating the growth (Reach, Activation, Engagement, Retention and Revenue) through the use of metrics and game-changing marketing strategies and technologies.
2. You will be evaluating platform traffic, customer usage, and other data to better understand customer engagement and conversion rates.
3. Analyse large sets of user data to identify user cohorts that convert well and collaborate with the performance marketing team to acquire more of these users
4. You will specialize in creating content, developing new growth programs, testing, and executing these programs.
5. You will be experimenting aggressively with copy, visuals, messaging to each user segment and scaling what works.
6. Conduct primary user research to understand blockers in the product flow to conversion, as well as get feedback on messaging, value propositions and visuals.
7. You will manage communication across our community groups such as (FB, Instagram, Sharechat, Telegram and Twitter) which includes posting, replying to comments, and answering queries.
8. You will identify opportunities for and carve out ownership for unique content.
9. You will partner with Product and Content teams to define an appropriate narrative that will accompany Lamamia as it is presented to various audiences.
10. You will be collaborating with other teams (Marketing, Sales and Product) in order to develop user journeys to implement effective marketing campaigns.
11. Together with the teams, you will create new work processes and constantly utilize technology to enrich Lamamia’s relationships with the users.
REQUIRED MARKETING SKILLS and TOOLS:
1. Analytics Tools (Google Analytics, Mixpanel, Amplitude, CleverTap, etc.)
2. Marketing Tools (Branch, Moengage, Webengage, marketo, customer.io and Ad Managers of Facebook, Instagram, Sharechat, Youtube, Google, etc.)
3. Community Building & Management (Messaging, Texting, Posting, emailing, etc.)
4. Copy writing, Content Creation, User Research, A/B testing, Brand building, PR.
5. Collaboration, Partnership, Teaming up
6. Customer Obsession, Growth mindset, Learning attitude
7. Leadership Traits (Empathy, Self-motivated, Goal-oriented, Biased-To-Action, Taking ownership)
DESIRABLE EXPERIENCE and EXPOSURE:
1. Managing B2C go-to-market campaigns, preferably within an Ed-Tech company.
3. Demonstrated ability to analyze and distill data into actionable insights.
4. Excellent communication skills in order to interface with customers and collaborate in a cross-functional team environment.
5. Experience in market research and A/B testing.
6. Startup mentality where you’re ready to hustle in getting things done and take up different tasks when appropriate.
7. At least 1 year in a performance / growth / acquisition marketing role is a must. Previous experience in a product led company is a plus
About Us
At Carorbis, we believe there is a better way to buy parts for your vehicle. It’s one of the least understood and least transparent industries.
Our goal is to simplify buying auto parts for everyone through our business, education and community. We are obsessively passionate about it.
Job brief
We are looking for an experienced content writer to join our dynamic content team and enrich our website/social media with new blog posts, guides, marketing, and ad copy.
As a content writer, you’ll be working with teams across the company to create valuable content to educate our customers.
Content writer responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types, and proofreading articles.
If you’re familiar with producing online content for the Indian automotive industry and have an eye for detail, we’d like to meet you.
Responsibilities
Develop, write and deliver persuasive copy for the website content, email marketing campaigns, sales collateral,
ad copies, videos, and blogs
Research industry-related topics
Write clear marketing copy to promote our products/services
Write appealing ad copy to promote our brand and our services
Build and manage an editorial calender; coordinate with teammates to ensure standards
Proofread and edit blog posts before publication
Coordinate with marketing and design teams to illustrate articles
Conduct simple keyword research and use best SEO practices to write SEO friendly content
Promote content on social media
Identify customers’ needs and gaps in our content
Requirements
Proven work experience as a content writer, content marketer, copywriter or similar role
Experience creating strong, engaging content
Portfolio of published articles
Highly proficient at research through authoritative and up-to-date sources
Able to think critically about writing ‘Voice’ to relate to a target audience
Motivated and deadline driven
Responsive to management through email, text and phone, in regard to project assignment and deadlines
An understanding of best SEO exercises
Excellent writing and editing skills in english
Ability to meet deadlines
A bachelors degree in Marketing, English, Journalism or related field
Google Analytics- Set up and run large scale PPC campaigns
- Optimize performance to increase reach, generate leads and transactions and reduce cost. (multiple optimizations in a day - if needed)
- Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.
- Track and analyze website traffic flow and provide regular internal reports.
- Create performance reports with recommendations for improvements.
- Intra-team coordination to understand how the campaigns can yield more quality leads
- Certification is Google AdWords and Analytics is preferred
Experience:1-3 years of experience in;
- Planning, implementing, and reporting the performance of PPC campaigns for multiple clients
- Keyword research and analysis
- Media Planning
- Budget optimization
Platforms:
- Google Marketing Platform
- Specifically
- Google Adwords (Display, Mobile App, Video) and Analytics
- Bing Editor
Qualities
- Constant monitoring of the performance of multiple campaigns
- Attention to small details
- Updated on the latest trends on the above-mentioned platforms
- General Knowledge:
- Understanding of PPC Campaigns
- Understanding of advertising on Google, Facebook, Linkedin, and Twitter
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon