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Shubham Vishwakarma
Full Stack Developer - Averlon
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Key Responsibilities
SEO Strategy and Execution
- Develop and implement comprehensive SEO strategies, including on-page optimization, technical SEO, and link-building to improve organic search rankings and drive traffic.
Keyword Research
- Conduct thorough keyword research to identify opportunities for content and ranking improvements.
Performance Tracking and Reporting
- Monitor SEO performance using tools such as Google Analytics, Search Console, and SEMrush. Provide regular reports and actionable insights to improve website rankings.
Digital Marketing Campaigns
- Plan and execute digital marketing campaigns across various channels (e.g., social media, PPC, email marketing) to enhance brand visibility and engagement.
Client Collaboration
- Work closely with clients to understand their goals and create tailored digital marketing strategies that deliver measurable results.
Competitor Analysis
- Perform ongoing competitor analysis to stay ahead of industry trends and refine strategies.
Continuous Optimization
- Optimize website content, landing pages, and digital campaigns for maximum conversion and ROI.
Stay Current with Trends
- Keep up-to-date with the latest SEO, content marketing, and digital advertising trends to ensure Pexaworks remains at the forefront of digital innovation.
Video Editing
- Edit and produce high-quality videos for digital marketing campaigns, enhancing engagement and brand visibility.
Requirements
Experience
- Professional experience in SEO and digital marketing, with a proven track record of success in improving search rankings and driving traffic.
SEO Expertise
- Deep understanding of SEO principles, keyword research, link building, and technical SEO.
Marketing Skills
- Experience managing and executing digital marketing campaigns across multiple platforms (social media, email, PPC, etc.).
Analytics Skills
- Proficient in using SEO tools like Google Analytics, Search Console, Ahrefs, SEMrush, and Moz.
Problem-Solving
- Strong analytical skills with the ability to derive actionable insights from data.
Communication
- Excellent verbal and written communication skills. Ability to explain marketing strategies and performance metrics to non-technical stakeholders.
Team Player
- Ability to work collaboratively in a team environment while also being self-motivated and capable of working independently.
Portfolio
- A strong portfolio showcasing successful SEO, digital marketing campaigns, and video editing work is a plus.
Benefits
- Flexible working hours and remote work options.
- Opportunity for professional growth and career advancement.
- Collaborative and supportive work environment.
- Access to the latest tools and technologies.
Position: Marketing Manager
CTC: 7 LPA - 9 LPA
Work Location: HRBR Layout, Bangalore, Karnataka
Key Performance Indicators:
- Marketing Qualified Leads
- Growth in Website Visitors
- RoI on Digital & Offline Marketing Campaigns
- Improve the Performance of Digital Marketing Channels (Email, BPN, WPN, Social Media etc)
- Generate Leads through Event Participation or other Channels
Key Responsibilities:
- Create and manage content for the Companies social media handles, emails, and other forms of digital communication
- Preparing periodic marketing plan- monthly quarterly
- Making Marketing budgets
- Meeting marketing revenue targets
- Generating expected Mqls
- Handling branding and sales promotional campaigns
- Stay up to date on the latest social media trends, and implement them in Companies marketing campaigns.
- Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
Marketing Channels:
- Browser Push Notifications
- Web Push Notification
- Email, SMS, WhatsApp
- Social Media - Facebook, LinkedIn, Twitter, Instagram
- Blog & Other guest posting platforms
- Trade Promotional Events
Skills & Ability:
- Social media savvy, with a passion for staying on top of trends
- Strong sense of creativity, and innovation to create and develop content.
- Strong project management and managerial skills
- Ability to multitask.
Technical Skills:
Knowledge of the following tools are added advantages
- SEO and SEM strategy and keyword research
- Word press blogging
- Facebook, LinkedIn, Instagram business page management
- Canva for image editing
- Browser push notifications software
- Web-push notifications
- Google Docs
- GetSiteControl
Education & Experience:
- MBA (Marketing) is preferred
- Experience: 3 to 5 Years of experience in Digital Marketing
- Location: Bangalore (Work from office only)
Additional Benefits:
- Health Insurance is provided
- Meal allowance is provided
- Performance based incentives
Job Types: Full-time, Permanent
Pay: ₹700,000.00 - ₹900,000.00 per year
Benefits:
- Health insurance
Schedule:
- Day shift
Supplemental Pay:
- Performance bonus
Ability to commute/relocate:
- Bangalore, Karnataka: Reliably commute or planning to relocate before starting work (Required)
Education:
- Master's (Preferred)
Experience:
- total work: 1 year (Preferred)
- Digital marketing: 3 years (Required)
We're a fast growing startup and we have an urgent requirement for a Content Strategist to help us with our domestic and overseas marketing processes. The ideal candidate would need to ace the following responsibilities:
1. Help the process of creating plans/strategies based on an organization's goals and the needs of the desired audience.
2. You will be assisting in the creation of consistent high-quality content that generates demand, attracts high-quality sign-ups and backlinks.
3. You will help our team perform audit of our website and social media accounts, creating and updating a shared editorial calendar. Also, researching for blog ideas and generating content for our blog.
4. Use storytelling and emotion to bring content to life and compel the reader to share. Own and execute the content and social calendar; work with our marketing, design and other cross functional teams to deliver on time.
5. Optimize content for different formats (SEO, SEM, Social, blogs, infographics, etc.) for better consumption and readership.
6. Conduct keyword research, backlink research and use SEO guidelines to increase web traffic.
7. Monitor web traffic and engagement (e.g. conversions and bounce rates) and measure content impact and report the metrics on an ongoing basis.
We would also expect the candidate to demonstrate:
1. An immense degree of critical thinking. Your content will be read by domain experts and you will not be able to write content with abstract opinions and assertions. You would need to back every opinion with either data or relevant experience.
2. The right kind of tone and energy. We like to use an informal/fun tone in our content. You would need to come in with the right attitude and the right energy to be able to match our tone/writing standards.
3. An attitude for perfection. You might have to go through several iteration cycles and would need to demonstrate wilingness to accept feedback. We need someone who accepts feedback with positivity.
Join us and watch the campaigns you design come to fruition. Plan it, build it, deploy it, scale it and sip coffee while you watch it grow!
We are looking for a rockstar in digital marketing who can originate, develop, implement, track, measure and optimize our digital marketing campaigns. We are looking for a creative growth hacker who has an iterative mindset and is entrepreneurial.
Roles and Responsibilities -
-
Develop a deep understanding of our target consumer and become his/her advocate
across company initiatives
-
Design, build and maintain our presence across all digital channels
-
Work with agencies and lead campaign development- Having deep knowledge in
running a 360-campaign, from brief creation to communication development, tactical
execution and analysis. Your work will be 70% SEM and 30% SEO
-
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness. Identify trends and insights, and optimize spend and
performance based on the insights
-
Measure and report performance of all digital marketing campaigns, and assess against
goals (ROI and KPIs). Build robust top of the funnel and manage rest of the funnel -
Incharge of CPI, Conversion and CAC metrics
-
Acquire insight in online marketing trends and keep strategies up-to-date. Have a pulse
on trending topics as well which will be shared with content team
-
Collaborate with internal and external teams including content, product and ops and
marketing and design agencies to craft campaigns and decide on KPIs on campaigns
Experience you MUST have:
-
Excellent understanding of digital marketing concepts and best practices. hands-on
experience in PPC on google and FB ecosystems
-
Hands-on experience in PPC on google and FB ecosystems
-
Should have experience with reporting tools in order to track every dollar on marketing spend with ROI
-
Experience with B2C social media, Google Adwords, SEO, SEM, and other ecosystems with respect to content creation
-
Experience with tools which helps to identify keywords and create campaigns
-
Perfect knowledge of web analytics tools (e.g. Google Analytics, Heap, amplitude etc)
-
A/B testing and multivariate experiments
-
Comfortable with no-code website builders like Wix and Webflow
-
Experience in setting up and optimizing Google Adwords campaigns, FB campaigns
-
Experience across the content and digital space in brand positioning/marketing team
Skills/mindset you MUST have:
● Product-first thinking - Break complex problems into implementable solutions with
iterative mindset using the product
-
Whole-brain problem solving - Uses right and left sides of the brain effectively - Strong business judgment and analytical acumen with creative thinking
-
Thrives in chaos - Comfortable with ambiguity but loves defining the boundaries and parameters and getting shit done
-
Communicate, care, inspire - Exceptional interpersonal and leadership skills - be a leader and a team player
-
Always push the bar - Strive for excellence in whatever you do, take ownership and responsibility for outcomes
-
Build fast, fail, learn, HUSTLE HUSTLE HUSTLE
-
Want to have fun - if you are not happy and people around you are not happy, how
will we make the world a happier place? :)
-
Curious and spiritual soul - Understanding of market and experience with
astrology, yoga, mediation, Art of Living, Isha Yoga would be a good plus
We are looking for a highly skilled and experienced Google Ads Expert to join our marketing team. As a Google Ads Expert, you will be responsible for developing and implementing effective Google Ads campaigns to drive targeted traffic, generate leads, and increase conversions. Your in-depth knowledge of Google Ads and experience in opƟmizing campaigns will contribute to the success of our digital marketing efforts.
competitive analysis
Be actively involved in SEO efforts (keyword, image optimization etc.)
Provide creative ideas for content marketing and update the website
Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
planning social media events
preparing social media content
writing blogs
handling social media accounts
• The candidate is responsible for enhancing organic visits for website, mobile applications & to make sure that the goals are achieved
• The candidate needs to check the information available from various tools and ensure that the suggestions are implemented to enhance the number of organic keywords and to get better ranking for these targeted keywords
• Provide SEO analysis and recommendations by evaluating website & blogs
• Effectively use search engine tools like Advanced web ranking, SEMRush, etc. to identify and resolve technical issues
• Manage / Perform keyword research to optimize existing content and discover new opportunities
• Manage / Perform competition analysis to enhance rankings and organic traffic
• Manage the development and execution of content strategies
• Manage the Implementation of internal & external link building
• Monitor and administer web analytics
Experience / Skills: • Minimum 4+ years of experience (preferred gaming industry) • Having practical experience of working on ASO (App store optimization) • Knowledge/implementation skills on technical elements like - app localization, deep linking, etc. • Agile reporting skills - using tools, excel and internal data
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Full Stack Developer - Averlon