Growth Hacker

Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy

Criteria:

• Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
• Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
• Understanding of lifecycle communication, retention strategies, and user segmentation.
• Strong understanding of user behavior, adoption funnels, and product-led growth.
• Hands-on experience in CRM and in-app communication campaigns.
• Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
• Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
• Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.

Description

Key Responsibilities

1. Drive Feature & Product Adoption

• Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.

2. Convert User Insights into Messaging

• Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.

3. Plan & Execute Cross-Channel Campaigns

• Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.

4. Measure & Optimize Performance

• Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.

5. Collaborate with Cross-Functional Teams

• Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.

Key Expected Outcomes

• Demonstrable growth in feature and overall product adoption across the platform.
• Smooth and timely GTM execution for new feature launches.
• Clear, consistent product communication across all channels and user segments.
• Data-backed continuous improvement informed by user feedback and performance insights.
• Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.

Must-Have Requirements

• 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
• Strong understanding of user behavior, adoption funnels, and product usage patterns.
• Hands-on experience executing CRM and in-app communication campaigns.
• Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
• Excellent communication and stakeholder management skills.
• Strong written and verbal communication, with clarity in user-facing messaging.
• Ownership mindset with end-to-end accountability for campaign planning and execution.
• Understanding of digital platforms and OTT ecosystems.

Should-Have Requirements

• Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
• Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
• Exposure to A/B testing and experimentation frameworks.
• Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
• Understanding of lifecycle communication and retention-focused strategies.
• Ability to review or create campaign creatives with strong narrative alignment.
• Curiosity and storytelling capability to translate product features into user benefits.

Good-to-Have Requirements

• Prior experience in driving feature adoption or contributing to product-led growth initiatives.
• Experience working in high-growth, data-driven startup environments.
• Familiarity with marketing automation and experimentation tools.
• A creative eye for content, communication, and user experience design.

Success Metrics

• Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
• Feature Retention Rate: Repeat usage of adopted features.
• Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
• Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
• User Awareness: Improvement in survey scores or reduction in support queries.
• Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
• Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.

Experience:

1–3 years of SEO content writing (agency experience preferred)

Shift:

Day Shift (9:30 AM – 6:30 PM)

Key Responsibilities:

• Create strong content outlines based on search intent and competitor analysis

• Conduct keyword research and map keywords to content

• Write high-quality SEO content including blogs, landing pages, service pages, and guides

• Optimize content using SEO best practices (H1–H3 structure, metadata, internal linking,

readability, schema basics, E-E-A-T)

• Refresh existing content to improve rankings

Required Skills:

• Strong understanding of Google E-E-A-T guidelines

• Excellent command of English with clarity-driven writing skills

• Good knowledge of SEO writing, keyword intent, and readability

• Familiarity with tools such as Google Search Console, Semrush, or similar SEO tools

• Ability to conduct in-depth research and produce plagiarism-free content

• Experience in writing long-form SEO blogs

We are looking for an experienced SEO Expert to join our dynamic team. The ideal candidate will be responsible for developing and executing SEO strategies to improve website rankings, drive organic traffic, and increase online visibility across various platforms. You will work closely with our content, marketing, and development teams to optimize our website and content for search engines.

Key Responsibilities:

• Conduct keyword research to identify high-ranking keywords for SEO optimization.
• Optimize on-page elements such as meta tags, titles, and descriptions for SEO.
• Develop and implement link-building strategies to increase website authority.
• Improve website structure and navigation to enhance user experience and SEO performance.
• Monitor, analyze, and report on SEO performance using tools like Google Analytics, SEMrush, Moz, or Ahrefs.
• Collaborate with content writers to ensure content is optimized for search engines.
• Stay up-to-date with the latest SEO trends, algorithms, and best practices.
• Perform competitor analysis and identify new opportunities for growth.
• Manage technical SEO improvements, including site speed, mobile optimization, and schema markup.
• Optimize content for featured snippets, voice search, and local SEO.

Skills & Qualifications:

• Proven experience in SEO, with a solid understanding of on-page, off-page, and technical SEO.
• Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Moz, Ahrefs).
• Experience with website analytics tools and keyword research platforms.
• Strong understanding of Google’s algorithms, ranking factors, and SEO guidelines.
• Ability to work independently and manage multiple tasks effectively.
• Strong communication skills, both written and verbal.
• Ability to analyze data, extract insights, and make data-driven decisions.
• Familiarity with HTML, CSS, and website content management systems (WordPress, Shopify, etc.) is a plus.
• A creative and innovative approach to SEO problem-solving.

Role Overview:

The SEO Analyst is responsible for optimizing the organization’s online presence by improving search engine rankings, driving organic traffic, and enhancing user engagement. This role requires expertise in SEO strategies, analytics, and a strong understanding of mental health-related content to ensure alignment with the organization’s mission.

Key Responsibilities:

1. SEO Strategy Development and Execution:

• Develop and implement effective SEO strategies to improve website rankings and increase organic traffic.
• Conduct keyword research to identify high-value terms relevant to mental health services and integrate them into the content strategy.

1. Content Optimization:

• Collaborate with content teams to optimize on-page elements, including meta tags, headers, and keywords.
• Ensure that content adheres to SEO best practices while maintaining accuracy and sensitivity in mental health-related topics.

1. Performance Monitoring and Reporting:

• Monitor website performance using tools such as Google Analytics, Google Search Console, and other SEO software.
• Analyze data to evaluate the effectiveness of SEO efforts and provide regular reports to the marketing team.

1. Technical SEO Management:

• Conduct technical audits to identify and resolve issues affecting website performance, such as page speed, mobile usability, and broken links.
• Ensure the website is optimized for search engine crawlers and adheres to the latest algorithm updates.

1. Competitor and Market Analysis:

• Conduct competitive analysis to identify trends, opportunities, and gaps in the market.
• Research emerging SEO techniques and tools to maintain a competitive edge in the mental health sector.

1. Local SEO:

• Develop and manage local SEO strategies to enhance visibility in specific geographic areas.
• Optimize Google My Business profiles and manage location-based search strategies.

1. Collaboration and Training:

• Work closely with content creators, developers, and social media teams to align SEO initiatives with broader marketing goals.
• Provide training and guidance to team members on SEO best practices.

Qualifications and Requirements:

Education:

• Bachelor’s degree in Marketing, Computer Science, or a related field.

Experience:

• 2–5 years of experience as an SEO Analyst or in a similar role.
• Proven experience in optimizing content for the mental health or healthcare sector is mandatory.

Skills and Knowledge:

• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• Strong understanding of technical SEO, keyword research, and link-building strategies.
• Familiarity with content management systems (e.g., WordPress).
• Knowledge of HTML, CSS, and basic coding practices is a plus.
• Excellent analytical and problem-solving skills.

Personal Attributes:

• Strong attention to detail with the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Sensitivity and awareness when working with mental health-related content.

Key Competencies:

• Expertise in SEO strategies and best practices.
• Data-driven decision-making and performance analysis.
• Ability to adapt strategies to the unique needs of mental health-related audiences.
• Strong alignment with the organization’s mission to promote mental health awareness.

About the role

• Manage new products and features, improve existing products and features.
• Customer obsession & talking to customers on a regular basis.
• Hard core prioritisation on what is most important for users.
• Clear decision making in ambiguous situations using data & connecting the dots.
• Partner with engineering & design to ship great products & features

Qualifications and Experience

• 3-5 years managing cross disciplinary products at scale as a product manager
• Strong passion for Privacy. Although no previous experience in this domain is required and mentorship will be provided, you must be willing to become a deep expert in this field.
• Computer Engineering or Software Engineering background with the ability to parse various layers of a software stack (to understand its implications on Privacy)
• A history of building and cultivating lasting cross-functional partnerships with both internal and external groups across Engineering, Product, Security, and Legal
• You are a strategic problem solver and valued collaborator; you are just as comfortable strategizing and leading as you are diving into the details of product work when circumstances require it.
• An entrepreneurial mentality and are flexible, self-motivated, dedicated, and hard-working. You actively recognise needs, resolve problems, anticipate issues, and develop solutions.

We are looking for a dynamic and experienced professional to join our team as a Digital Marketing Specialist. This role will primarily focus on collecting, analysing, and interpreting digital marketing data from around the world, with additional responsibility for managing our social media platforms. The ideal candidate will have a strong background in digital marketing analytics, along with proven expertise in social media management across diverse regions and cultures.

Responsibilities:

• Develop and implement data collection strategies to gather digital marketing performance data from diverse geographic regions.
• Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to track and analyze website traffic, user behavior, and conversion metrics across different countries and regions.
• Monitor and analyze digital advertising campaigns across multiple platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to assess performance and ROI on a global scale.
• Manage social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) across multiple countries and regions, including content creation, scheduling, posting, and community engagement.
• Develop and implement social media strategies to increase brand awareness, engagement, and follower growth in target markets.
• Create dashboards and reports to visualize key digital marketing metrics and insights for stakeholders at all levels of the organization.
• Perform in-depth data analysis to uncover actionable insights and optimization opportunities for improving digital marketing performance.
• Identify and implement data quality improvements and best practices to ensure accuracy and reliability of marketing data across global channels.
• Stay abreast of emerging technologies and industry trends in digital marketing analytics, and recommend innovative approaches to data collection and analysis.

Job Type: Full-time

Salary: ₹10,000.00 - ₹25,000.00 per month

Benefits:

• Flexible schedule
• Internet reimbursement
• Leave encashment
• Paid sick time
• Work from home

Schedule:

• Day shift

Supplemental pay types:

• Commission pay
• Yearly bonus

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

JD - Senior Product Manager

Company Profile:

We are passionate dreamers, who work really hard. We love questioning ‘cause we are curious’. We really enjoy debating, zero egos. We love experimenting. We are absolutely clinical with first principles & being objective. Because we believe - that’s how great things are created - Great products, Great companies, Great people. And everything we do - the centerpiece is always the customer.

Commuting, and traveling - is a basic human needs. Clean air is a basic human need. And this has to be affordable.

We have decided - it’s time to make this happen. By building smart affordable clean Electric Mobility for a billion Indians. And of course at an Electric Speed. We are starting off by building India’s biggest Electric Vehicle Charging Platform. And now we are expanding our family. If this resonates with you - let’s have a cup of coffee :)

https://www.electricpe.com/ 

https://www.linkedin.com/company/electricpe/ 

Job Description:

The primary duties of this position will be to comprehend the strategic product plan and specify in-depth product requirements to formulate the product strategy's goals. This person will collaborate with team members across all organisational disciplines to drive product planning and manage the rollout of both new and existing products. The position will be in charge of managing the assigned product line's lifecycle and making sure that product deadlines are consistently met.

Responsibilities:

• Drive the execution of all processes in the product life cycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch
• Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI
• Translate product strategy into detailed requirements for prototyping and final development by engineering teams
• Analyse market data to develop sales strategies, and define product objectives for effective marketing communications
• Collaborate closely with engineering, production, marketing, and sales teams in the development, QA, and release of products, and balance resources to ensure success for the entire organisation
• Develop product positioning and messaging that differentiates ElectricPe across primary market segments

Skills Required:

• 5+ years experience in product development at a B2C startup
• Bachelor’s degree in computer science and/or MBA from tier 1 college (IIT/NIT/IIM/MDI/FMS or similar)
• Strong data analysis and visualisation skills
• Exceptional writing and communication skills

Role: Senior Product Manager

Industry Type: Electric Mobility

Employment Type: Full Time, Permanent

Roles & Responsibilities

• Devise creative and engaging social media strategies following the design thinking process.

• Build user personas to create understanding and empathy with target audience.

• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram and YouTube.

• Craft engaging multimedia content across multiple social media platforms.

•  Build key relationships with influencers across social media platforms.

•  Manage social media communities by responding to social media posts and developing discussions.

•  Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights.

• Research and assess the latest trends and techniques to find new and better ways of measuring social media activities.

•  Analyze competitor activities.

•  Set targets to increase brand awareness and customer engagement.

Key Skills:

Digital Marketing, Social Media Ads Campaign Management, Social Media Marketing (SMM), SEO, Marketing Strategy, Content Strategy, Search Engine Marketing (SEM), Content Marketing, MS Office

About the role

We are looking for a Product Manager with experience of shipping features in a fast-paced environment. The candidate will own products under one of the verticals- Micro-savings, Micro-insurance or Micro-credit. The candidate will closely work with product managers, engineers, designers, marketers and business folks to identify product insights, create the product vision, drive development, launch high-quality product experiences and continuously iterate.

What We are Looking For

• Have a minimum 2 years of Product Management experience (not to be confused with total work ex). You should have shipped products/features in the past. This is non-negotiable.
• Demonstrated ability to lead teams and work cross-functionally in a highly collaborative but fast, changing and ambiguous environment.
• Understands the consumer through past experiences, research, and market data and ensures laser focus on the consumer during product development.
• Ability to think out of the box and on your feet.
• Excellent product design skills with solid experience in creating wireframes, storyboards, user flows and process flows
• Strong business acumen
• Intuitive but data-driven combining power of analytics and heuristics with innovative customer validation techniques
• Ability to marshall consensus and sell product vision both internally and externally.

You should apply If

• 2-5 years of experience in product management.
• You're passionate about building the best possible user experience and you monitor your metrics to see whether you're delivering
• Experience managing a team and developing internet or media products and technologies would be highly preferred.
• Experience in managing fintech products is highly desirable.
• End-to-end product management experience with software/web technologies (e.g. on mobile).
• You are comfortable with ambiguity, believe in first principles and have the skill to transform broad ideas into action plans
• You have empathy towards users and colleagues, are creative and excited by ideating/ building
• You have business acumen to appreciate and understand levers for business growth and profitability
• You seek high ownership, independent environments and feedback oriented cultures

• Build and execute acquisition plans every month working with all stakeholder teams.
• Own the quality of customers and CAC.
• Own app install campaigns, CPI, uninstall rates etc.
• Strong understanding of Facebook, Google, Affiliate Marketing platforms and MMPs such as Appsflyer
• Expertise in optimisation techniques to scale up campaigns and deliver Low CPIs and CAC
• Strong knowledge of managing funnel events and customer journeys to deliver high ROI
• Own performance marketing channels. Improve RPCs, CPVs, CAC etc.
• Identify new channels for app installs, performance marketing and digital marketing.
• Manage the media planning activities end to end.
• Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities etc.
• Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

Requirement:

• Experience in managing Google ads/Facebook ads for apps
• Expert level analytical skills
• Hands on experience with MMPs such as Appsflyer/ Branch / Adjust
• Expert level knowledge of spreadsheet programs
• Understanding of playstore analytics and app ecosystem
• Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)
• Great communication skills
• Knowledge of Basic SQL & Query will be an added advantage

Requirement:

• 3+ years of experience in managing Google ads/Facebook ads for apps
• Expert level analytical skills
• Hands on experience with MMPs such as Appsflyer/ Branch / Adjust
• Expert level knowledge of spreadsheet programs
• Understanding of play store analytics and app ecosystem
• Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)
• Great communication skills
• Knowledge of Basic SQL & Query will be an added advantage