Growth Hacker

                                    Job Description

    Job Title: Digital Marketing Specialist (PPC, SEO, Facebook & Google Ads)

Location: Jaipur

Job Type: Full-Time

Department: Marketing

Job Summary:

We are looking for a highly skilled Digital Marketing Specialist with hands-on experience in managing PPC campaigns, optimizing SEO strategies, and running successful advertising campaigns on Facebook Ads and Google Ads. The ideal candidate will be data-driven, results-oriented, and passionate about leveraging digital channels to drive measurable growth.

Key Responsibilities:

• Plan, execute, and optimize paid digital marketing campaigns across Google Ads (Search, Display, YouTube) and Facebook Ads Manager (Meta Business Suite).
• Conduct keyword research, ad copywriting, A/B testing, and audience targeting to maximize campaign performance.
• Perform on-page and off-page SEO to improve organic rankings and website traffic.
• Monitor and analyze campaign performance using tools like Google Analytics, Google Tag Manager, and Facebook Insights.
• Stay current on platform updates, algorithm changes, and best practices in PPC and SEO.
• Collaborate with the content, design, and development teams to optimize landing pages and user journeys.

Requirements:

• 3+ years of proven experience in digital marketing or a related field.
• Strong understanding of SEO, Google Analytics, Google Ads, and social media advertising.
• Excellent communication and analytical skills.
• Creative mindset with attention to detail.
• Ability to multitask and manage multiple projects simultaneously.

Preferred Qualifications:

• Google Ads or HubSpot certifications.
• Experience in graphic design or basic video editing.
• Knowledge of HTML/CSS is a plus.

As an SEO Link Builder, you will be responsible for creating and managing high-quality backlinks for our websites. You will work closely with the digital marketing team to ensure that all link-building campaigns are executed effectively and meet our client’s objectives. 

Your primary tasks will include: 

Developing and managing link-building campaigns to meet project deadlines 

Proactively monitoring the performance of backlinks  

Providing regular reports on link-building progress and results 

Conducting comprehensive keyword and competitor research and analysis to identify opportunities for link building 

Responsibility: 

- Good knowledge of keyboard shortcuts and using Search Engines

-Experience in Google Analytics, webmaster tools, and other reporting platforms is preferred.

- Bachelor's in Computer Science or related field

• Responsible for requirements understanding, propose architecture, detailed design,
• development and timely deliverables with the highest quality standards.
• We are looking for Product creators who can work with minimum inputs from business and are able to deliver products quickly and with quality.
• This person should have worked in Enterprise class product from scratch.
• Start-up experience would be highly desirable.
• Tech Stack: React.js, HTML, CSS, AWS, MySQL, Razor Pay, Google Analytics, SEO, Dev Ops, CI/CD Pipeline

Job Description-Product Manager-Do Your Thng

The Product Manager is responsible for the product planning and execution throughout the Product Lifecycle, including: gathering and prioritizing product and customer requirements, defining the product vision, and working closely with all required teams to ensure revenue and customer satisfaction goals are met. The Product Manager’s job also includes ensuring that the product supports the company’s overall strategy and goals.

Responsibilities:

• Define the product strategy, roadmap and own end-to-end product lifecycle.
• .Work with external third parties to assess partnerships and licensing opportunities
•  Be an expert with respect to the competition
• Understand the business problem/void and craft a fitting product.
•  Design, Develop and Deploy the product in close coordination with functional teams, with limited oversight.
• Dissect the requirements into user stories, Prioritize the backlog based on business value, define acceptance criteria.

• Requirements:

  
  
  • Relevant experience in software delivery, with a focus on product delivery and roadmap planning including experience in Agile Development methodologies.
  • Knowledge and focus on superb user experience [UX], aesthetics and visual communication (Figma).
  • Experience bringing a product from idea through to customer use and maintenance.
  • Minimum of 2 - 4 years experience as a Product Manager working for a tech product, preferably on a mobile app
  • Demonstrated success defining and launching excellent products
  • Bachelor’s degree (MBA preferred)
  • Excellent teamwork skills
  • Proven ability to influence cross-functional teams without formal authority

• Monitoring business metrics on a weekly basis- % repeat, CAC, LTV, ROAS, ACOS, etc
• Liaising with the brand marketing team to identify the appropriate target audience for particular ad campaigns
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Desired Candidate Profile

• 6+ yrs digital performance marketing experience ideally in the FMCG space
• Familiarity with Facebook Business Manager, Google Adwords, analytics, and Instagram    

A bit about us:

Tchyon's mission is to build the easiest way to Discover and Signup for Financial Services.

We're empowering the next generation of individuals and businesses to access any service

which is permitted by their sovereign identity, INSTANTLY! Because Time is Money ⏳.

What you will get:

1. To be a part of the Core-Team 💪
2. Creating High Impact by Solving a Problem at Large (No one in the World has a similar product) 💥
3. High Growth Work Environment ⚙

What we are looking for:

1. An 'Exceptional Executioner' -> Leader -> Create an Impact & Value
2. Ability to take Ownership of your work
3. Track record of launching growth initiatives

Role:

1. Designing and executing all aspects of digital marketing campaigns including Push, SMS, email, PR, on-ground GTM, advertising campaign and Social
2. Creating, curating and managing all the digital content including Blogs, Ads and Social Media creatives
3. Optimizing content using SEO best practices.
4. Ideating and coming up with clutter breaking video content concepts that can drive engagement and commerce in the platform
5. Undertake consumer research to identify their needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth.
6. Deriving meaningful insights using various components and drivers of growth, along with trends (such as traffic, conversion, user engagement and repeat behavior) and create actionable programs leading to user growth

Qualifications:

1. 1+ years of marketing/content experience
2. Track record of launching growth initiatives
3. Experience/curiosity in the Fintech space