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Data AnalyticsRole & Responsibilities
We are seeking an experienced and self-motivated Lead Product Manager with expertise in Auto-Tech (e.g., Spinny, Cars24, Acko, PolicyBazaar, Park+). The ideal candidate will focus on user retention, increasing app engagement, and scaling our products to the next level.
Key Responsibilities:
User Retention: Develop and execute strategies to retain users, increase session lengths, and improve app engagement.
Data-Driven Insights: Conduct user behavior analysis and leverage insights to drive product improvements.
UX Optimization: Lead UX enhancements and A/B testing to deliver an exceptional user experience.
Team Leadership: Mentor and guide product teams to achieve strategic goals.
Stakeholder Management: Ensure seamless collaboration across teams and alignment on product objectives.
Ideal Candidate
Industry Experience: Proven experience in Auto-Tech companies or similar sectors.
Product Expertise: Demonstrated success in scaling products and improving user retention.
Technical Skills: Strong command of data analytics, Google Analytics, and UX design principles.
Leadership Skills: Exceptional ability to lead teams, manage stakeholders, and drive challenges to solutions.
Innovative Thinking: Proven ability to improve live products through user-centric design and research.
Execute marketing campaigns through FB Ads ensuring high ROAS
Optimize campaigns to achieve the best ROI & meet targets
Handle various campaign: conversion, website clicks, traffic, remarketing, etc.
Conduct A/B testing on campaigns to improve ROI
Our client belongs to a reputed 125-year-old group of businesses in multiple locations with a turnover of $4 billion. It is one of the fastest growing brands in the packaged food category committed to adhering to the highest health and safety standards.
It has a diversified range of products in various categories like dairy and snacks. It is also a supplier to the leading institutional buyers like Mother Dairy, Walmart, Grofers, Spencers, Amazon and Big Basket.
The group has earned the recognition of "A Great Place to Work at" and the “Best Employer” tag as well.
What you will do:
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
- Driving the sales performance of all the 3rd party e-commerce platforms & market places
- Overseeing or directly managing digital marketing channels across PPC, SEO, display, affiliates and email marketing and social media
- Managing all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
- Working with developers to improve website performance and overseeing website uploads and landing pages development
- Analysing various data in order to deliver data driven strategies in order to deliver top performance and achieve predesigned KPIs
- Working closely with demand planning and warehousing teams in order to ensure smooth order fulfilment
Desired Candidate Profile
What you need to have:- A degree in Marketing, Business Administration
- Prior experience in a similar role for at least 4 years in performance marketing in consumer products
- A solid understanding of e-commerce frameworks
- A self-starter mentality with the ability to manage multiple projects in a fast-paced working environment
- A high level of attention to detail including proven ability to manage multiple, competing priorities simultaneously
- Excellent communication skills
- Designing pipelines to send automatic emails, optimizing bidding and ad spent.
- Running A/B and multivariate tests to iterate through new ideas.
- Reporting and Dashboards: Managing Weekly, monthly, and quarterly reports on core metrics.
- Automating routine reporting to dashboards with advanced filtering and deep-dive capabilities.
- Making sense of data, presenting a perspective. Investigating if something doesn't make sense.
- Analyzing and sharing insights on trends by drilling down into various dimensions.
- Providing actionable data-driven recommendations to stakeholders’ business questions
- Collaborating well with others, knowing that better solutions come from working together
- Pushing for continuous improvement to existing processes and looking for ways to continue to evolve reporting as the company/ business evolves.
- Technical Excellence - Hands-on with various digital marketing platforms and tools
- Knowledge of working from conceptualizing ads, to measuring ROI.
- Insatiably curious & Strong analytical acumen
- Someone who can take risks, and learn quickly from your mistakes
- Obsessed with putting the best-in-class systems in place.
Google AnalyticsOur client is a disruptive performance marketing agency with a data-driven approach adding impetus to its client's growth. The agency has developed two proprietary tools that enables them to execute large scale marketing campaigns. Atomated media buying, centralized data tracking, business intelligence reports and personalized ads are the major services offered to the clients.
- Understanding client goals, creating and executing strategies to exceed these goals.
- Preparing and analysing of performance reports & review with clients.
- Providing strategic insights on the landing page, ad creative etc.
- Analysing performance of digital campaigns across the level; providing tactical recommendations for increased performance.
- Assisting in identifying opportunities that are most effective at driving conversions, revenue, ROI, and scale across Digital Marketing programs.
- Measuring the success of campaigns using appropriate key performance indicator (KPI) classifications – impressions, clicks, CTR, CPC, CPA, CPM, conversions.
- Reviewing and analysing results from current program offerings & suggesting changes and enhancements to help increase conversions, revenue and ROI.
- Assisting in training on tactical processes and best practices to Digital Analyst(s).
- Attending and participating in all relevant meetings.
- Collecting, reporting, analysing and interpreting the digital analytics data to drive decision making and improve its digital products.
- Creating case studies on the work.
- Researching, building frameworks and innovating the offering portfolio of the company.
- Establishing thought leadership by contributing articles towards the official.
- Managing projects related to digital analytics from start to finish including data integration, report and dashboard automation, product analytics and insight, data collection, and product optimisation
- In depth knowledge of Google Adwords, Facebook Ads and Google Analytics.
- Ability to multitask in a fast paced environment.
- A firm believer in stats and can weave stories around numbers.
- Aggressive about meeting goals & timelines.
- Editorial experience is a plus.
- Strong writing and creativity skills.
- Detail-oriented, takes initiative.
- Able to effectively work independently, or at times as part of a team.
- Strong working knowledge of Microsoft Office, specifically Word, Excel and PowerPoint is a must.
- Excellent problem solving and analytical skills and combine creativity with strong quantitative skills.
- Above 80% in class 10th & 12th Maths score.
- BE/ BTech - Should be from Tier 1/ Tier 2 college
Job Summary
As a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.
The ideal candidate would be extremely data-driven and makes design tweaks based on user behavior to improve conversions. An experience in creating UI/UX wireframes would be a plus
Responsibilities and Duties
Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.
Establish web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.
To understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.
Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.
Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).
Coordinate with developers, analysts, and researchers to drive projects forward.
Required Experience, Skills and Qualifications
Prior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website.
Prior experience in a customer facing role or equivalent history of increasing customer satisfaction with excellent presentation skills
Conversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools.
Understanding best practices for UI and UX for websites
Understand of how E-commerce website work(what is ROI, AOV, Conversion Rate etc.)
Experience with research tools including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ survey Zarget or other similar tools will be a plus
Experience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be a plus
Prior experience working in diverse client portfolio
Benefits
5 Day working
Flexible work from home policy
Company sponsored team outing and parties
Company sponsored lunch
No dress code
Salaries at par and above the industry standards
Great Learning and growth opportunities
Opportunities to travel onsite (Australia US,UK, South Africa) to meet and work with clients personally
Diverse and exciting client portfolio of internationally renowned brands
Google Analytics
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