Digital Lead

As A campaign manager (DMA) at WWS you will be responsible for campaign management to formulate and manage the strategic functions of marketing the product through diversified channels.

What We Expect

• Have strong quantitative skills.

• Fluency in English. (Read, write, and speak).

• Bachelor’s degree in business domain is required with 2 years of experience preferred.

• Strong project management, organizational, and communication skills.

• Experience working in a B2B marketing team would be an added advantage.

• Proficiency in MS Excel or Google Sheets.

• Experience in omnichannel marketing automation, targeting, and personalization strategies .

A campaign manager’s Ideal Day At WWS

Campaign Plans. Create and manage workspace providing campaign plans which require convenient strategies that allows the process to end up in a unified goal of management.

Implementation of Marketing Strategy. Strategize, execute, and optimize a data-driven demand generation campaign.Use marketing automation and omnichannel nurturing to engage and convert prospects and customers.

Compile and Analyze reports. Compile regular reports of campaign performance and results suggesting improvement in new campaigns using data and feedback nurtured by the market.

Marketing Automation. Interact with customers using various channels,educate respective of their demands/requirements such as to improvise on our development and marketing strategy.

What You Can Expect

• Full-time, salaried position creamed with welfare programs.

• Competitive salary and tailored training in the core space with recognition potential and annual bonus.

• Performance appraisals.

• Attendance Incentives.

• Working with the best talent in the industry

• Conducive intangible environment with dynamic benefits.

Why Consider a Campaign Management Career With WWS?

With a very appealing work environment at WWS, our setting made it easier to build relationships with other staff members and clients. You may also have an opportunity to learn other aspects of medical office work on the job, which can enhance your experience and qualifications.

Today’s world of digitalization has led a million things to fall at a place enabling each one to have a wide prospect and reach.As a campaign manager the scope to devise the strategies in various fields has a firm potential, nevertheless so healthcare industry. WWS has always been an exquisite example to count on the odds, summing up its constructive growth even in grounds of hospitality. The process which defines us being the stand out from competitors is the progress of our entitled entity which takes a leap from your services on a hone marketing strategies.

Applications are welcome from fresh graduates too!!

Please attach your resume and let us know through email your current address, phone number, and the best time to contact you by phone.

About Company
Our client is a Global D2C Consumer Fashion brand from India founded by alumni of IIT & IIM. The founding team has 15 years of experience across startups and large companies. Our client has over 60,000+ Happy Customers and has been featured by media outlets like CNBC TV18, ELLE, Cosmopolitan, ET Prime, YourStory.
About role
As a Brand Manager, you will help in promoting the brand. You will be responsible for driving brand equity on various social media channels.

Job Description:
● Plan, create, and execute marketing campaigns on various social media platforms
● Define and manage brand communication strategy across platforms
● Responsible for building consumer insights for the brand
● Provide insights and analytical reports to monitor overall efforts
● Build strategies, prepare budgets and execute campaigns in a timely manner
● Work with various agencies to promote influencer marketing, celeb partnerships, and brand collaborations

Requirements:
● 2-5 years of relevant experience in brand management
● Have worked with influencers, brands, and celebrities for enhancing brand equity
● Should have an analytical bent of mind
● Any prior experience with a D2C brand is an added plus. Similarly, any experience with a fashion and/or lifestyle brand is a plus.

 India's largest Cashback , coupons and e-commerce website startups.

This can be a great career move to accelerate your own growth.

Ideal candidate should have the below experience/qualities:

• Proven expertise in growth of the Company through various digital marketing channels
• Proficient in paid marketing, influencer marketing and other growth channels
• Minimum of 5 years of work experience with a focus on online marketing
• Successful track record in accelerating customer acquisition, growth plan
• Preferable work experience in the E-commerce industry
• Ability to deliver strong results
• Desire to work in a fast-paced start-up environment & immerse in an amazing learning experience
• Should have great written and spoken English
• Sound knowledge in MS Excel, Google Analytics, CleverTap and other digital tools. 

Roles and responsibilities of this role would include the below:

• Owner of customer acquisition for the business.
• Build long-term strategies for customer acquisition and lead the team in execution 
• Use data and market intelligence to drive acquisition efforts 
• Identify new growth opportunities (including new platforms, channels, and advertising and integration opportunities) to acquire new users.
• Work with cross functional team (Product, Tech & Marketing) to establish growth strategies 
• Create, manage, and experiment with new user acquisition campaigns
• Create relevant customer segments, analyze trends and prioritize campaigns
• Develop strategic customer acquisition plans to drive profitable growth.
• Analyze data to monitor revenue performance and uncover areas for improvement. 
• Oversee all digital channels of the Company including SEO, SEM, Email, Social Media, Influencer marketing and other marketing activities.
• Take high level brainstormed idea to actual implementation, tracking and analyzing
• Create weekly and monthly marketing plans and budgets for our different channels.
• Build strategic relationships and partner with key industry players, agencies and vendors for lead generation.

Woliba is leading the way with a fully virtual, one-stop platform to help organizations small and large continue to drive success with company culture, morale and workplace wellbeing. We help companies enhance their employee experience with one comprehensive platform to manage wellbeing, engagement, recognition, and rewards. We are currently ranked as one of the top Corporate Wellness Programs globally beating out many of the long-standing competitors in the industry. We are looking to disrupt our space but need the right team in place to help with these efforts. If you’re looking to grow your career in a fast-paced environment and work for a company that helps organizations and their teams, we’d love to hear from you! You must be a self-starter, motivated and passionate about wellness. 

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds and maintains our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize the user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
• Supports and guides the direction of email marketing campaigns 
• Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

 

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Creating and maintaining client relationships
• Coaching and subordinate involvement
• Managing processes
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Able to develop budgets
• Familiar with financial planning and strategy

 

• Bachelor's degree in marketing or business
• Great problem-solving skills
• Proficient in photo and video editing software such as Adobe
• Deep knowledge of web design principles
• Proficient in MS Office Suite, including Outlook, Excel and Word.
• Great communication skills
• Strong project management skills
• Experience working with project management tools such as Asana or Trello
• SEO and SEM experience such as link building and on-page optimization 

 

Education and Experience Requirements:

• Bachelor’s or Master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the SaaS industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Experience with marketing tech tools for social media management and email marketing, and influencer outreach such as BuzzSumo, BuzzStream, Buffer, MailChimp, and HootSuite.
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints

The company specializes in business and digital transformation projects, helping ventures take their journey to the next level by assisting them with their business and financial planning, product strategy and roadmap, UI/UX and product development, and achieving their marketing and business goals.

It also helps startups to plan, build, and market their products (and also raise money in the process). Our team comprises people who co-founded a Venture Studio that worked on 5 startups in parallel across the business lifecycle from strategic planning to identifying and hiring co-founders, fundraising, product conceptualization and development, product marketing, milestone tracking, and investor reporting.

We work with most ventures in three specific areas:

- Business and Investment Planning involving strategic and team plans, financial projections, investment preparation (identification, introduction, decks and prep) Product Conceptualization, Design and delivery involving product strategy and roadmaps, information and tech architecture, wireframing and design

- Go-to-market planning and execution involving creation of marketing plans, design of brand and sales collateral, digital marketing and content marketing.

- The obvious benefit is access to virtual CXOs on day-zero without spending time on recruitment resulting in faster product development cycles and go-to-market plans.

Responsibilities:

- Thorough understanding of digital marketing fundamentals and hands-on experience with Google Adwords, Facebook, LinkedIn, and other popular platforms.

- Good knowledge and experience with online marketing tools and best practices for lead generation and performance marketing

- Excellent written communication and keyword research capabilities

- Should be able to prepare and manage a digital marketing plan and budget

- Oversee social media accounts and have hands-on experience with online reputation management tools

- Hands-on experience with Google Analytics and other analytical tools and have an understanding of webpage fundamentals and performance metrics

What you will do:

• Executing digital marketing strategies across channels including email, social media and display advertising campaigns
• Driving achievement of growth objectives like app installs, display, search, affiliates among others
• Improving the design, UX, traffic and content of the website
• Designing, building and maintaining organization’s social media presence
• Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs)
• Creating paid campaigns on social media platforms
• Identifying trends and insights, optimizing spend and performance of campaigns based on the insight
• Growing the lead volume at a sustainable cost
• Collaborating with internal teams to create landing pages and optimizing user experience
• Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Managing agencies and affiliates
• Driving maximum ROI from campaigns

 

What you need to have:

• MBA/ PGDM from Tier-1/2 B-School and/ or B. Tech. from a Tier I college
• Analytical skills: Keen interest in evaluating product/market situations, analyzing raw data, and transforming it into actionable marketing strategies
• Demonstrate a positive, ‘can-do’ attitude
• Willingness to roll up your sleeves and get things done
• Strong business acumen and detail orientation
• Outstanding presentation skills
• Excellent problem-solving skills
• Knowledge in OKR, Agile
• Knowledge in Jira, CRM, Power BI
• Exceptional verbal and written communication skills
• 2-4 years of experience in Digital Marketing
• Prior experience in handling campaigns development in terms of digital along with ATL/ BTL channels
• Experience in handling Campaign Management on Google, Facebook, LinkedIn, Twitter etc.
• Experience in performance marketing and affiliate marketing
• Understanding of digital marketing platforms and passion for technology
• Ability to optimize CPC and CPL in an effective manner
• Ability to manage multiple projects with varying priority at one time to deliver results on time and under budget
• High level of integrity and dependability with a strong sense of urgency and results orientation
• Thorough knowledge of web analytics (e.g. Google Analytics, Web Trends etc.) and Google AdWords    

 

5 Years of experience as Digital Marketer in Real Estate Industry is a must
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools (e.g., DART, Atlas)
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills

We are looking for experienced digital marketing managers.

must be good marketer,
speaker
Hands on experience

Roles and Responsibilities: To develop and implement a digital marketing plan to support exponential sales growth. Manage & Execute online digital marketing strategy of company's solutions Familiar with on-page and off-page SEO, SEM, SMM Know how to increase website traffic with right keywords & content Familiar with Google Analytic, Webmaster, SEO tools Web SEO, SMO, SMM, B2B, PPC Campaigns, Google Analytic, Affiliate Marketing Email Etiquette, Blogging & Absence, Digital Marketing Online Marketing, Manage FB, LinkedIn & Twitter Accounts Identify and implement innovative SEO strategies Think creativity to produce new ideas and design concepts Skills Required : Candidate with experience from IT Software and Services Company is an added advantage. Intimate understanding of traditional and emerging marketing channels Excellent communication skills Ability to think creatively and innovatively Analytical skills to forecast and identify trends and challenges Familiarity with the latest trends, technologies. High degree of personal integrity and strong ability to work collaboratively and effectively in a fast-paced, flexible, team based environment.