Digital Lead

Role Overview:

The SEO Analyst is responsible for optimizing the organization’s online presence by improving search engine rankings, driving organic traffic, and enhancing user engagement. This role requires expertise in SEO strategies, analytics, and a strong understanding of mental health-related content to ensure alignment with the organization’s mission.

Key Responsibilities:

1. SEO Strategy Development and Execution:

• Develop and implement effective SEO strategies to improve website rankings and increase organic traffic.
• Conduct keyword research to identify high-value terms relevant to mental health services and integrate them into the content strategy.

1. Content Optimization:

• Collaborate with content teams to optimize on-page elements, including meta tags, headers, and keywords.
• Ensure that content adheres to SEO best practices while maintaining accuracy and sensitivity in mental health-related topics.

1. Performance Monitoring and Reporting:

• Monitor website performance using tools such as Google Analytics, Google Search Console, and other SEO software.
• Analyze data to evaluate the effectiveness of SEO efforts and provide regular reports to the marketing team.

1. Technical SEO Management:

• Conduct technical audits to identify and resolve issues affecting website performance, such as page speed, mobile usability, and broken links.
• Ensure the website is optimized for search engine crawlers and adheres to the latest algorithm updates.

1. Competitor and Market Analysis:

• Conduct competitive analysis to identify trends, opportunities, and gaps in the market.
• Research emerging SEO techniques and tools to maintain a competitive edge in the mental health sector.

1. Local SEO:

• Develop and manage local SEO strategies to enhance visibility in specific geographic areas.
• Optimize Google My Business profiles and manage location-based search strategies.

1. Collaboration and Training:

• Work closely with content creators, developers, and social media teams to align SEO initiatives with broader marketing goals.
• Provide training and guidance to team members on SEO best practices.

Qualifications and Requirements:

Education:

• Bachelor’s degree in Marketing, Computer Science, or a related field.

Experience:

• 2–5 years of experience as an SEO Analyst or in a similar role.
• Proven experience in optimizing content for the mental health or healthcare sector is mandatory.

Skills and Knowledge:

• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• Strong understanding of technical SEO, keyword research, and link-building strategies.
• Familiarity with content management systems (e.g., WordPress).
• Knowledge of HTML, CSS, and basic coding practices is a plus.
• Excellent analytical and problem-solving skills.

Personal Attributes:

• Strong attention to detail with the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Sensitivity and awareness when working with mental health-related content.

Key Competencies:

• Expertise in SEO strategies and best practices.
• Data-driven decision-making and performance analysis.
• Ability to adapt strategies to the unique needs of mental health-related audiences.
• Strong alignment with the organization’s mission to promote mental health awareness.

About IQnext:

We're revolutionizing the way buildings are managed, shifting them away from traditional facilities management to a smarter, data-driven approach. IQnext is an integrated, centralized platform that is disrupting buildings and real estate infrastructure with its new-age cloud-based solution, delivering long-term sustainability and operational efficiency that is scalable across portfolios.

Job Summary :

To achieve our ambitious goal, we are looking for a Business Development (BD) Manager who is proactive in nature and works in a pre-sales and sales role, and generates leads on his/her own using different methods (B2B portals, emails, cold calls) from the enterprise/channel customer segment.

Opportunity:

In this role, you will be responsible for driving new sales and the growth of IQnext in the channel/reseller segment. The person in this role will pioneer some of IQnext’s biggest deals by landing new logos and formalizing enterprise-wide relationships with companies via resellers/channel partners. You will gain knowledge and experience in the new age industry of SaaS and cloud.

In this role, you will report to the Head of Sales and Partnership & closely work with Cofounders.

Responsibilities:

• Identify potential customer targets from channel/reseller segments.
• Apply consultative sales skills to build relationships with channel/resellers to generate new business from their network -Close deals, acquire new customers, generate revenue

We’re looking for someone who:

• Is passionate about sales + technology.
• Has proven experience of 3-5 years in B2B / Corporate / Channel sales and selling tech-based products/solutions to business and technology stakeholders interacting with key decision makers.
• Has worked in the Commercial Real Estate segment and Selling experience in Facility Management Solutions, Building Management systems.
• Has experience in Pre-Sales & Sales.
• Team player, with excellent oral & written communication, and presentation skills and must be able to articulate technology & product positioning to both business & technical users.
• Has knowledge of the corporate/enterprise procurement process, decision-making criteria, processes they use, etc
• Is extremely motivated to succeed and is a problem solver.
• Knowledge of complex decision-making groups (or ability to grasp this quickly)
• Proven track record of planning sales pipelines.
• Well organized, analytical, detail-oriented, and quality-minded, able to eliminate sales obstacles through creative and adaptive approaches.

Benefits:

Incentive on sales

Medical Insurance (including dependants)

Employee Stock Options (ESOP)

Responsibilities 

• Gain a deep understanding of customer experience, identify, and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth

• Translate product strategy into detailed requirements and prototypes

• Scope and prioritize activities based on business and customer impact

• Define vision, strategy, teams and detailed roadmap for the Customer Acquisition area, maximizing monetization through marketing channels like SEO, SEM, CRM, Display Advertising,

• Drive operational product delivery: specify user stories/ product features, determine business value, priorities and MVP. Support product build. Provide acceptance for delivered product.

• Identify customers behaviours and needs through research and analysis on the upper funnel of the customer journey

• Analyse, understand and share learnings from experimentation to build a strong knowledge base of the product
  
  Skills and Experience
  
  - AARRR
  
  - Min. 4 years experience in B2C Product Management
  
  - Experience on Customer Acquisition Marketing, being able to define strategies to achieve marketing goals though product roadmap planning
  
  - Solid end-to-end understanding of internet businesses
  
  - Solid technical understanding
  
  - Experience with web analytics software such as Google analytics
  
  - Familiarity with A/B testing or other multivariate testing
  
  - Knowledge and experience in conversion optimisation, digital marketing, UX design and/or consumer psychology and research is a plus
  
  - Highly developed interpersonal and communication skills
  
  Abilities/Qualities
  
  - User focused individual who keeps the customer at the heart of everything we do, while having strong commercial awareness
  
  - Data driven. Base your decisions on facts rather than opinions
  
  - A go-getter who isn't afraid to get their hands dirty and dives into a project to achieve success by problem solving
  
  - Eager to learn and aware that valuable information can come from both positive and negative results through experimentation -Passionate about product development and constantly looking for ways to improve it
  
  - Open minded team player with excellent communication skills -Self-motivated and results driven with a take charge attitude to manage the full development cycle of a product

• Skilled at working effectively with cross functional teams in a matrix organization

Job description:- 

• Strong experience with Angular 2+ and above along with other technologies like HTML5, CSS, jQuery and YUI.
• Strong knowledge of JS Fundamentals.
• Design & development of Angular applications as per desired specifications, along with experience in frameworks/libraries like jQuery, Bootstrap etc.
• Own end-to-end product modules/features (from the requirement to going live)- Design & code review, troubleshoot & help team members on issues.
• Gather requirements by interacting directly with the end-users.
• Research on open source framework/technology required for developing the feature/application

• 2+ years of experience
• Excellent technical skills on Salesforce or similar applications which include building customized applications using JAVA, MIcroservices, Apex classes and Triggers, Visualforce Pages, Apex Jobs, Lightning Component, Integration, Process Builder or configure components/Flexi pages to implement expected functionality.
• Worked with different tools like Copado, Data loader, Jira, VS Code, Eclipse, SonarQube, etc.
• Able to Manage deployment activities, code review, and deployment using data loader
• Implementation of Entitlement and Milestones, platform events, visual flows, etc.
• Implement web services using REST API/SOAP API.
• Inbound / Outbound Integration.
• Involvement in Solution designing and Estimations.
• Create Email Templates, Page Layouts, Record Types, Custom Fields, Lightning Record Pages, etc.
• Performed pre-deployment and post-deployment activities.
• Experience in Workflows, custom metadata
• Implementing DevOps in Enterprise application
• For Support Developer – Problem-solving mindset

Good to have –

• BFSI industry experience
• Agile project management experience

• Develop and execute both manual test scripts/cases based on analyzed requirements for the Hematology Medical Device.
• Investigates software, hardware, system problems and determines root causes for failures.
• Report and track the defects to closure, support for defect investigation, validate defect fixes and analyze the impact of fixes.
• Be involved in test lab management and improvement of test process activities.

Qualifications

• Bachelor’s degree in Computer Science, Software Engineering, Biomedical Engineering or other relevant degree and 6+ years of relevant experience
• Work Experience Requirements: 6 or more years of experience in developing software system test designs and procedures.
• Experience in testing of software systems, preferably related to medical instrumentation
• Able to evaluate system specifications and requirements for completeness and testability
• Able to generate test designs and procedures from specifications and use cases, using industry-standard test design techniques, with minimal guidance
• Good understanding of software testing methodologies
• Experience with Requirements Management and Traceability
• Experience with Automated Software Testing is a plus
• Able to Document specifications, and or test documentation
• Able to execute test procedures manually, with minimal guidance
• Ability to work independently and proactively with minimal direction.
• Excellent communication skills. Ability to interface with various internal and external stakeholders.
• Experience in IVD instrumentation, such as clinical chemistry, immunoassay, hematology, urinalysis, molecular, microbiology, or flow cytometry systems, a plus.

Nice to Have

• Understanding of software development processes for a regulated environment (ISO9000/FDA) is a plus

Responsibilities:

• You will provide complete and appropriate solutions for every customer in order to boost top-line revenue growth, customer acquisition levels and profitability.
• Present, promote and sell products/services using solid arguments to existing and prospective customers.
• Perform cost-benefit and needs analysis of existing/potential customers to meet their needs.
• Establish, develop and maintain positive business and customer relationships.
• Reach out to customer leads through cold calling.
• Expedite the resolution of customer problems and complaints to maximize satisfaction.
• Achieve agreed upon sales targets and outcomes within schedule.
• Coordinate sales effort with team members and other departments.
• Analyze the territory/market's potential, track sales and status reports.
• Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
• Keep abreast of best practices and promotional trends.
• Continuously improve through feedback.

Requirements:

• At least 2-4 years' experience in sales department.
• We're looking for a results-driven sales representative to actively seek out and engage customer prospects.
• Proven work experience as a sales representative.
• Excellent knowledge of MS Office.
• Familiarity with BRM and CRM practices along with ability to build productive business professional relationships.
• Highly motivated and target driven with a proven track record in sales.
• Excellent selling, communication and negotiation skills.
• Prioritizing, time management and organizational skills.
• Ability to create and deliver presentations tailored to the audience needs.
• Relationship management skills and openness to feedback.
• BS/BA degree or equivalent.