Position Summary:
We are looking for a highly skilled Email Marketing Specialist with deep technical proficiency and strategic acumen to lead our email marketing operations. This role demands hands-on experience with enterprise-grade email infrastructure tools, especially Amazon SES, and a proven track record in executing high-performance email campaigns that drive engagement, conversions, and revenue.
Key Responsibilities:
1. Strategy & Performance Optimization
- Develop and implement a comprehensive, data-driven email marketing strategy aligned with business goals.
- Define segmentation and personalization strategies to enhance engagement, retention, and ROI.
- Establish and monitor key KPIs (e.g., open rates, CTR, conversions, bounce rate) with ongoing campaign analysis and reporting.
- Lead A/B and multivariate testing for subject lines, copy, layout, and send time optimization.
- Ensure compliance with GDPR, CAN-SPAM, and email deliverability best practices.
2. Campaign Management
- Own the full campaign lifecycle: strategy, content coordination, QA, deployment, tracking, and analysis.
- Collaborate cross-functionally with content, design, and product teams to create effective email assets.
- Manage promotional, transactional, onboarding, re-engagement, and lifecycle campaigns.
- Build dynamic and personalized lists while maintaining clean, compliant databases.
- Utilize marketing automation platforms to set up behavioral triggers and drip campaigns.
3. Email Infrastructure & Deliverability
- Set up and manage email systems using Amazon SES, SendGrid, or Mailgun.
- Configure and maintain SPF, DKIM, DMARC, bounce handling, and feedback loops.
- Execute IP warming strategies, domain configurations, and inbox placement testing.
- Manage suppression lists, domain reputation, and email authentication protocols.
- Strong knowledge of SMTP setup, email throttling, and volume control.
4. Cross-functional Collaboration
- Work closely with data, marketing, and engineering teams to align email efforts with broader company goals.
- Deliver detailed reports, performance insights, and actionable recommendations to stakeholders.
- Contribute to growth initiatives through continuous experimentation and iteration.
Required Qualifications:
- Bachelor's degree in Marketing, Communications, Computer Science, or related field (preferred).
- 3+ years of proven experience in email marketing, with a strong technical foundation.
- Expertise in Amazon SES or similar enterprise ESPs (e.g., Mailgun, SendGrid).
- Proficiency in email infrastructure setup, domain/IP warming, and deliverability optimization.
- Familiarity with HTML/CSS for email template development (preferred).
- Strong analytical skills; capable of translating data into insights and action.
- Experience with CRMs, marketing automation, and analytics platforms (e.g., HubSpot, Klaviyo, Mailchimp, Salesforce) is great advantage.
- Excellent written and verbal communication skills.
- Strong project management and organizational abilities.
Bonus Skills:
- Experience using AI tools (e.g., ChatGPT, Jasper, Gemini) for campaign personalization or copy generation.
- Familiarity with AMP emails or interactive content.
- Knowledge of customer data platforms (CDPs) or real-time behavioral email triggers.
Shubham Vishwakarma
Full Stack Developer - Averlon
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Full Stack Developer - Averlon