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Paid Marketing Executive
Experience-2+ yrs
Ctc- 6 LPA Max
Notice Period- less than 1 Month
Job Description:
Plan, launch, and optimize performance marketing campaigns across
Google Ads, Meta Ads, and LinkedIn Ads.
Manage end-to-end campaign execution - from targeting, ad setup, creative testing, landing page optimization, to post-campaign reporting.
Drive lead generation and user acquisition by optimizing for lower CPA and higher ROAS.
Run remarketing, retargeting, and lookalike campaigns to nurture leads and improve conversion rates.
Implement A/B testing for ad creatives, copies, landing pages, and funnels to maximize campaign performance.
Leverage AI tools and automation techniques to streamline campaign
processes, enhance efficiency, and improve overall campaign performance.
Monitor budgets, track KPIs (CTR, CPC, CPA, ROAS, Conversion Rates), and ensure efficient utilization of ad spend.
Track, analyze, and report performance using tools like Google Analytics,
Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.
Requirements
2 + years of experience in performance marketing / digital marketing,
preferably in B2B or in Finance sector.
Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads for B2b Marketing.
Strong analytical skills with experience in A/B testing, funnel optimization, and data-driven decision-making.
Proficiency in campaign tracking and analytics tools (Google Analytics, GTM,Ads Managers, etc.).
Ability to manage budgets effectively and deliver measurable business outcomes.
Strong communication and collaboration skills.
Bachelor’s degree in Marketing, Business, or a related field
Certifications in Google Ads or Facebook Blueprint are a plus
Manage day-to-day landing page optimization and testing of your client accounts. To you, landing page optimization is never finished.
- Create, execute, and refine new testing strategies that directly address client goals and challenges (ex: creative, landing pages, product features).
- Coordinate with design and engineering teams to ensure smooth communication and implementation of testing strategies.
- Event tracking, A/B testing, and data analysis are part of your process to inform further optimization and improvements.
- Advise and assist our team in planning and executing the delivery of our product vision.
- Bachelor's degree in engineering/marketing/relevant field and 2 years or more experience in CRO.
Functional Competencies
- A/B Testing software
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