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🔹 About the Role:

Title: Paid Marketing Executive — Mid-level (2+ years experience)

We’re looking for a data-driven Paid Marketing Executive to plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.

The ideal candidate will have hands-on experience in lead generation, campaign analytics, and ROI optimization, with the ability to turn insights into impactful growth strategies

🎯 Key Responsibilities:

• Plan, launch, and optimize campaigns across Google, Meta, and LinkedIn Ads.
• Manage end-to-end campaign execution — targeting, ad setup, A/B testing, landing page optimization, and reporting.
• Drive lead generation and user acquisition while maintaining low CPA and high ROAS.
• Run remarketing, retargeting, and lookalike campaigns to improve conversion rates.
• Implement A/B testing for creatives, copies, and funnels to enhance performance.
• Utilize AI tools and automation to streamline campaign management and reporting.
• Monitor and analyze KPIs (CTR, CPC, CPA, ROAS, Conversion Rates) for ongoing performance improvement.
• Prepare and present reports using Google Analytics, GTM, Meta Ads Manager, and LinkedIn Campaign Manager.

🧩 Requirements:

• Minimum 2 years of experience in Performance Marketing / Digital Marketing (preferably B2B or Finance sector).
• Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
• Strong analytical mindset with experience in funnel optimization and A/B testing.
• Proficiency in analytics tools – Google Analytics, GTM, and Ads Managers.
• Ability to manage budgets effectively and deliver measurable ROI.
• Excellent communication and collaboration skills.
• Bachelor’s degree in Marketing, Business, or a related field.
• Certifications (Google Ads / Facebook Blueprint) are a plus.

📈 If you’re passionate about paid campaigns, analytics, and driving digital growth — this role is for you!

Join our dynamic marketing team and make an impact with data-backed decisions.

Paid Marketing Executive

Experience-2+ yrs

Ctc- 6 LPA Max

Notice Period- less than 1 Month

Job Description:

 Plan, launch, and optimize performance marketing campaigns across

Google Ads, Meta Ads, and LinkedIn Ads.

 Manage end-to-end campaign execution - from targeting, ad setup, creative testing, landing page optimization, to post-campaign reporting.

 Drive lead generation and user acquisition by optimizing for lower CPA and higher ROAS.

 Run remarketing, retargeting, and lookalike campaigns to nurture leads and improve conversion rates.

 Implement A/B testing for ad creatives, copies, landing pages, and funnels to maximize campaign performance.

 Leverage AI tools and automation techniques to streamline campaign

processes, enhance efficiency, and improve overall campaign performance.

 Monitor budgets, track KPIs (CTR, CPC, CPA, ROAS, Conversion Rates), and ensure efficient utilization of ad spend.

 Track, analyze, and report performance using tools like Google Analytics,

Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.

Requirements

 2 + years of experience in performance marketing / digital marketing,

preferably in B2B or in Finance sector.

 Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads for B2b Marketing.

 Strong analytical skills with experience in A/B testing, funnel optimization, and data-driven decision-making.

 Proficiency in campaign tracking and analytics tools (Google Analytics, GTM,Ads Managers, etc.).

 Ability to manage budgets effectively and deliver measurable business outcomes.

 Strong communication and collaboration skills.

 Bachelor’s degree in Marketing, Business, or a related field

 Certifications in Google Ads or Facebook Blueprint are a plus