Business Analyst

About the Role

We at AkbarTravels.com are looking for a Marketing Manager to lead and execute marketing initiatives across digital, brand, and performance channels. The ideal candidate should have hands-on experience in campaign planning, customer acquisition, content strategies, and driving measurable growth outcomes. This role requires strong analytical thinking, creativity, and the ability to collaborate across teams including Product, CRM, Design, and Sales.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and execute the annual/quarterly marketing plan to drive brand growth and revenue.
• Identify new opportunities across channels—digital, partnerships, social, SEO, CRM.
• Monitor market trends, customer behavior, and competitor activities to refine strategies.

2. Digital & Performance Marketing

• Plan and manage campaigns across Google Ads, Meta, Affiliate Networks, and Display.
• Work with internal and external teams/agencies to optimize ROI, reduce CAC, and scale profitable campaigns.
• Track performance metrics such as CTR, CPC, CPA, Conversion Rate, and ROAS.

3. Social Media & Content

• Oversee content strategy for Instagram, Facebook, LinkedIn, and YouTube.
• Plan monthly content calendars, creatives, reels, and engagement-driven campaigns.
• Manage influencer collaborations and community-building initiatives.

4. CRM, Retention & Lifecycle Marketing

• Work closely with the CRM team to design journeys and automation using tools like CleverTap, WebEngage, or MoEngage.
• Support retention initiatives such as emailers, push notifications, SMS campaigns, and loyalty programs.

5. Campaign Execution & Coordination

• Coordinate with Product, Design, Tech, and Holiday/Flight teams for marketing requirements.
• Lead seasonal campaign strategy (e.g., long-weekend sales, festival offers, big travel events).
• Ensure all campaigns align with brand guidelines and deliver a consistent customer experience.

6. Reporting & Analysis

• Create weekly/monthly marketing performance dashboards.
• Analyze data from GA4, Google Ads, Meta Ads Manager, and CRM tools to generate insights.
• Present performance insights and recommendations to senior management.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or equivalent. (MBA preferred)
• 4–6+ years of hands-on marketing experience in travel, e-commerce, OTA, consumer tech, or similar verticals.
• Strong understanding of digital marketing, paid campaigns, CRM, and analytics.
• Proficiency in GA4, Google Ads, Meta Ads, CleverTap/WebEngage, and social media analytics tools.
• Excellent communication, stakeholder management, and creative briefing skills.
• Strong analytical mindset with the ability to interpret data and make decisions.
• Ability to manage multiple projects, campaigns, and vendors simultaneously.
• Passion for travel and customer-focused marketing.

Individual Contributor Role

• Responsible for handling the direct sale (Field Sales) at the prospects site.

• 100% on field B2C sales Area- PAN Mumbai Navi Mumbai- Western, Central and Harbor

• Generation/ souring of prospects appointments for the sales.

• End to End Sales Profile- Generation of leads through Cold calling (Open Market), Scheduling Appointments with Prospect, personally meeting them and closing the sale.

• Effective delivery of the sales presentations at the prospects at his location.

• Handling the direct meetings, exhibition sales, web leads etc.

• Handling the HFRP (Happy Family Reference Programmes)

• Capable to handle the customer issues/ escalations effectively

• Good in the B2C sale that's to say CDSO (Customer Direct Sales Officer) profile

At least 5 years of experience in testing and developing automation tests.

A minimum of 3 years of experience writing tests in Python, with a preference for experience in designing automation frameworks.

Experience in developing automation for big data testing, including data ingestion, data processing, and data migration, is highly desirable.

Familiarity with Playwright or other browser application testing frameworks is a significant advantage.

Proficiency in object-oriented programming and principles is required.

Extensive knowledge of AWS services is essential.

Strong expertise in REST API testing and SQL is required.

A solid understanding of testing and development life cycle methodologies is necessary.

Knowledge of the financial industry and trading systems is a plus

Looking for Front End - React JS, Back End – Node JS.

Build, maintain, and optimize backend services, APIs, and applications using Java frameworks such as Spring, Spring Boot, or Hibernate.

Responsibilities:

• Work with our dynamic team on different projects (products & services) to build high quality mobile application
• Designing and building native mobile applications for Apple’s iOS platform 
• Collaborating with the design team to define app features
• Work on bug fixing and improving application performance
• Publishing application on App Store
• Debug and optimize code for performance and scalability
• Designing and implementing application updates. Turn feedback into custom solutions for client needs
• Create and maintain the technical documentation
• Collaborate with a team to define, design, and ship new features
• Continuously discover, evaluate, and implement new technologies to maximize development efficiency
• Stay up-to-date with the latest iOS technologies and advancements

Skills:

• Strong Knowledge & understanding about SWIFT and Objective C
• Strong Knowledge & understanding of executing projects in Xcode, OOPs concept
• Ability to write clean, maintainable and efficient code
• Familiar working with RESTful APIs, third party libraries and API, cloud message APIs and push notifications
• At least have published and managed 1 app in Appstore
• Knowledge and understanding in Dependency injection tool like dagger or similar
• Knowledge of Hybrid app development platforms will be preferred

Characteristics:

• Good communication skills across all platforms
• Creative mind-set – and the ability to approach a problem creatively
• Highly organized with the ability to work independently in a fast paced team environment
• Ability to work in a team in a transparent and entrepreneurial culture. 
• Self-motivated with initiative to reach challenging targets
• Exceptional attention to detail
• Positivity, focus and a winning mentality allied with kindness
• Curiosity, energy, creativity, and bravery with a strong desire to help to build the o2h culture

About Thriving Springs:

Have you ever wondered, what does it take to succeed at the workplace ? Is it only technical skills or do behavior skills also play a role ?

Research suggests that 85% of job success depends on soft and behavioral skills and this is where Thriving Springs plays a critical role by helping organisations, teams and individuals build these skills and unlock their highest potential and achieve an all round success. It does this by assessing current levels of soft and behavioral skills and then helping in growing them through Thriving Springs’s innovative smart platform that combines the power of emotional intelligence (EI) with artificial intelligence (AI) and machine learning (ML).

Why join Thriving Springs ?

While there are many companies however , companies that are built with a clear purpose and mission to take humanity forward are rare. Thriving Springs - An Edtech startup is one of the pioneers in driving human productivity, fulfilment and success forward through empowering millions of working professionals globally with soft and behavioral skills and assisting them in the flow of work. Thriving Springs is leading a world wide and purpose led movement to drive success at the workplace and we invite you to join this fun and adventurous journey with us.

Culture, Rewards and Benefits:

A great culture is created when everybody in the company has great opportunities, creates meaningful impact and contributes to good of society - Larry Page - Founder - Google

The founders of Thriving Springs come from Google and have built a Google like culture within Thriving Springs where each and every team member experiences freedom and autonomy to pursue their ideas that have deep impact and will shape the future of workplace learning. The culture at Thriving Springs is deeply rooted in emotional intelligence where there is emphasis on collaboration, empathy and winning together as one team.

The members will receive an attractive total compensation package including a competitive fixed salary, performance bonuses and ESOPs translating into non-incremental gains as the company grows into a potential unicorn. In addition, every member will receive medical and health insurance plus a special allowance to use gym and yoga services. In addition every member will get a sponsored subscription of audible to pursue their own learning journey.

Qualifications:

• BTech/BE in computer science, electrical, electronics or related fields

• 2+ years of front end development experience

• High emotional intelligence, empathy and collaborative approach.

• Experience in Angular/React Javascript frameworks, CSS, HTML5, Bulma etc

• Experience with developing rich dynamic front end applications using Angular and CSS frameworks like BulmaCSS, Angular Material, Bootstrap, etc.
• Should be a quick learner to keep up with the pace of the ever changing world of technology as the candidate will get excellent exposure to the latest and trending Cloud based SaaS technologies and best practices while working with varied customers based across the globe.

Responsibilities:

• Develop web applications covering end to end software development life cycle right from writing UI code using Angular, AngularJS
• Good eye for detail to develop UI interfaces
  
  
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Skills Required:

• Expertise in software development & programming using HTML5, JavaScript, CSS, Node.js, SAPUI5 and Fiori

• Experience in developing SAP Cloud Platform based applications is a plus.

• Must have experience in Fiori apps implementation including configurations.

• Build Custom Fiori and extend Fiori applications

• Experience working with SAP Web IDE, BAS and different http services integration like REST/Web service.

• Experience in building applications on Business Transformation Platform will be add on

• Must have experience in Fiori Design patterns, UI Theme designer and Fiori Launchpad configurations and database experience with SAP or S/4 HANA.

• Assist in the integration of front-end UI/UX components with back-end. Ability to assess the current processes, identify improvement areas and suggest technology solutions.

Professional Attributes:

Interactive communication with client and leadership. Strong conceptual, analytical, Troubleshooting, resolution and problem-solving skill. Team Handling experience, Good Communication Skills

Job Role : Audit Analytics – Need from Non Banking domain

Job Location : Gurgaon / Mumbai / B’lore

• Understanding of business processes and potential risk scenarios.
• Ability to conceptualize appropriate logic for analyzing potential risk scenarios
• Ability to understand requirements clearly and to be flexible in learning new data sources and technologies, meeting tight deadlines, and delivering quality reports for auditors.
• Maintain strong client focus by building positive relationships with clients, scheduling, conducting and presenting on key client meetings.
• Should be able to write/optimize complex scripts in the technology of expertise. Should be able to review results and identify false positives basis business understanding
• Should be a self-starter and eager to tackle business problem using experience and skills
• Play a key role in the development of less expert staff through mentoring, training and advising.
• 30% Travel in India and Overseas, if required
• Excellent communication skills and willingness to stretch and multi-task
• May be assigned on a project on a long term basis.
• Responsibilities include managing projects involving audit analytics and continuous control monitoring.
  • Understanding of business process (Accounts Payable, Revenue, Fixed Asset, Inventory, MJEs) from analytics requirements
  • Understanding of ERPs (SAP\ JDE\ Oracle\ Concur etc.) – Techno Functional side (Tables and Reports)

Qualifications

Minimum qualifications

• Preferred Post Graduates– MCom\ MSc (IT)\ MBA (IT)\ BE
• Years of experience in related field of Audit\ Business \ Financial analytics (Non-banking).
• Working knowledge of analytical / BI tools –

• ACL, SQL / R / Python, Alteryx – Should have any 2 or more
• VBA, Power BI / Tableau / QlikView
• GRC Solutions, AWS/Azure cloud based analytical solutions – Good to have

• Have worked on data analytics support work either as tool implementation, automation of control or MIS development

Key responsibilities 

· To attend meetings with potential Clients to determine technical and business requirements 

and ensuring that all necessary information is collated prior to producing a solution 

· Provide technical solutions in a professional manner and to agreed timeframes 

· Ability to demonstrate product and technologies effectively to audiences of varied technical 

knowledge 

· Create and confidently deliver technical presentations internally and externally 

· Deliver training on solutions and provide product support to channel partners and internal 

stakeholders 

· Create internal design configuration documentation including network diagrams with 

technical explanations 

· Work with Product Management to feedback on issues with current products and provide 

input around new products 

· Builds productive relationships internally and externally, fostering teamwork by keeping 

colleagues updated on activities 

· Perform technical development for bespoke solutions as part of a design and development 

frame work 

· Able to understand business drivers and risks involved to the customer 

· Prepare comparison documents against competitors 

· Sell technical solutions to the customer with professionalism and enthusiasm 

· Provide accurate and timely management information, to include - activity reports, bid 

reviews, project forecasts, KPI’s 

· Adhere to the Company’s Quality and Business Processes 

· To structure and produce compelling sales proposals/commercial and technical 

documentation outlining the cost savings and business benefits to clients 

· To assume responsibility for running a bid team, where relevant 

· Interface with the implementation / project team, articulating customer requirement, to 

ensure smooth transition from Sale to Delivery 

WillStar Media is a one-stop marketing solution. We plan, execute and create the best results for brands. We provide services from Influencer marketing, campaign designing, media consulting, creative strategy to video production, social media marketing, and social media management.

We are currently looking for a Hindi content writer who could do content research and Scriptwriting for a youtube channel- The Willpower star and its social media which is managed by us.