Content Marketing Manager at Reqroots · Chennai · 4 - 6 years · ₹6L - ₹10L / yr · Raised funding · Posted 11 Dec 2023
We are looking for "Content Marketing Manager" for Reputed Client @ Chennai Permanent Role.
Experience: 4 - 6 Yrs
Must Have Skills: Good flair for Writing with marketing touch
Good To Have Skills: Social media skills, Digital marketing, SEO, Video Editing
Key Responsibilities:
• Candidate should have knowledge and hands-on experience in content writing skills to position software services to business users and leadership team
• Should be able to work with technical team members to understand the service, solution being provided and convert it into simple English that business leaders (non IT ) can understand
• Should be able to work with diverse set of people
• Should be able to understand the cultural nuances of US customers
• Partner with marketing, sales, alliances, and delivery teams to develop suitable collaterals to position our services
• Should be able to do US overlap hours (India time 2 pm – 10 PM )
Technical Experience Mandatory
• Good command over English
• Mandatory: Marketing flavor while writing the content
Professional Attributes:
• Should be able to work independently on the technical and creative writing
• Should be a good team player and work in collaboration with varied set of people in delivery, sales and partner teams
• Ability to align with US region
• Ability to coordinate and get work done through partners for social media / website related areas
Educational Qualification: Any Degree
Shubham Vishwakarma
Full Stack Developer - Averlon
About Reqroots
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Experience: 2–4 years
Location: Pune | WFO
Market: US / International clients
Industry: IT Services / Software / SaaS / Product Engineering
Key must-have requirements
- Excellent English Communication Fluent written and spoken English
- Comfortable directly communicating with US clients
- Able to participate in client calls and explain marketing/content ideas clearly
- Strong email and professional communication skills
- Content Writing – Strong Hands-on experience writing blogs, website content and landing pages
- B2B/technology content experience preferred
- Strong research and storytelling ability
- Can understand technical concepts and convert them into easy-to-understand business content
- Experience creating thought-leadership content
- SEO Keyword research
- On-page SEO
- Content/blog optimization
- Landing-page optimization
- Search performance analysis
- Identifying content gaps and opportunities
- Understanding of organic traffic growth
- Digital & Social Media LinkedIn — especially important for B2B IT marketing
- Facebook, Instagram and X
- Social media content creation
- Content calendar planning
- Campaign execution
- Email Marketing Email campaign creation and execution
- Newsletter management
- Brevo or similar platforms
- Basic understanding of email metrics and optimization
- Analytics Google Analytics
- Website traffic analysis
- Content performance
- Ability to interpret data and recommend improvements
- Sales/Marketing Collateral
- Candidate should be comfortable creating or coordinating:
- One-pagers
- Brochures
- White papers
- Sales decks
- Flyers
- Conference/event content
- Case studies
- IT/Technology Understanding
- Prior experience in IT Services, IT Consulting, SaaS, Software Development or Product Engineering should be strongly preferred.
- They should have at least a basic understanding of:
- Web & Mobile Development
- Product Engineering
- UI/UX
- QA/Testing
- Cloud & DevOps
- AI & Automation
- AI Tools
- Practical experience with tools such as:
- ChatGPT
- Claude
- Gemini
- Gamma
- Genspark
- Important: Candidate should know how to research, fact-check, edit and humanize AI-generated content rather than simply copy-pasting AI output.
- Basic Design
- Basic Figma knowledge
- Understanding of visual communication
- Ability to create basic visual concepts/references
- Comfortable working with graphic/UI designers
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Full Stack Developer - Averlon