SEO Specialist

What You'll Do

• Promo Ideation & Execution

Conceptualize and produce compelling Hindi-language video promos that hook audiences and drive viewership across Eloelo.

Develop creative angles aligned with marketing goals to help reduce Customer Acquisition Cost (CAC).

• Scriptwriting & Visualization

Write engaging, high-impact promo scripts with clear narrative flow and character insight.

Visualize scripts on-screen and collaborate with editors and producers to bring them alive through impactful storytelling.

• Creative Collaboration

Work closely with writers, editors, production, and marketing teams to ensure consistency in tone, quality, and performance.

Maintain the creative vision of the show across all promo assets.

• Marketing Storytelling

Craft short, powerful, real-time copy for banners, thumbnails, and descriptions that spark interest and clicks.

Act as the creative voice for marketing during show launches and campaigns.

• Campaign Thinking

Leverage insights from past promos and user behavior to shape future scripts and campaign ideas.

Be audience-obsessed—always focusing on what hooks, what connects, and what converts.

What You Should Bring

• Strong portfolio of Hindi promo scripts, ad films, or digital content.
• Creative storytelling skills with a knack for short, impactful promos.
• Minimum 2 years of experience in content production (fiction, entertainment, or digital media preferred).
• Ability to handle multiple promos and tight deadlines simultaneously.
• Experience collaborating with writers, editors, and voiceover artists.
• Deep understanding of youth and regional (Tier 2/3) audiences.

Good to Have

• Passion for web series, short-form storytelling, and creator-first content.
• Familiarity with performance marketing metrics (CTR, CAC, etc.).
• Experience in a digital agency, production house, or OTT platform.
• Comfort with AI / new-age tools to streamline script-to-screen execution.

• Thinking creatively to produce new ideas and concepts
• Using innovation to redefine a design brief within the constraints of cost and time
• Presenting finalized ideas and concepts to clients or account managers
• Working with a wide range of media, including photography and computer-aided design (CAD)
• Proofreading to produce accurate and high-quality work
• Contributing ideas and design artwork to the overall brief

• The ideal candidate is adept at using large data sets to find opportunities for product and process optimization and using models to test the effectiveness of different courses of action.
• Mine and analyze data from company databases to drive optimization and improvement of product development, marketing techniques and business strategies.
• Assess the effectiveness and accuracy of new data sources and data gathering techniques.
• Develop custom data models and algorithms to apply to data sets.
• Use predictive modeling to increase and optimize customer experiences, revenue generation, ad targeting and other business outcomes.
• Develop company A/B testing framework and test model quality.
• Develop processes and tools to monitor and analyze model performance and data accuracy.

• Experience using statistical languages (R, Python, SQL, etc.) to manipulate data and draw insights from large data sets.
• Experience working with and creating data architectures.
• Looking for someone with 3-7 years of experience manipulating data sets and building statistical models
• Has a Bachelor's, Master's in Computer Science or another quantitative field
• Knowledge and experience in statistical and data mining techniques :
• GLM/Regression, Random Forest, Boosting, Trees, text mining,social network analysis, etc.
• Experience querying databases and using statistical computer languages :R, Python, SQL, etc.
• Experience creating and using advanced machine learning algorithms and statistics: regression, simulation, scenario analysis, modeling, clustering, decision trees,neural networks, etc.
• Experience with distributed data/computing tools: Map/Reduce, Hadoop, Hive, Spark, Gurobi, MySQL, etc.
• Experience visualizing/presenting data for stakeholders using: Periscope, Business Objects, D3, ggplot, etc.

• You hold an MS/Ph.D. degree in a STEM domain and 5+ years in a relevant position
• You share your ideas and continuously improve yourself and the team around you.
• Experienced in building and scaling data teams across multiple locations and domains.
• You have a good understanding of evolving an organization’s culture based on analytics and data insights
• Natural and comfortable leader, have excellent problem-solving, organizational, and analytical skills
• Passionate about data improving business and engineering practices like continuous delivery, traceability, and observability
• Strong communication skills, high integrity, and great attention to detail

You’ll get to work with:

• Consumer-facing, as well as core platform, finance, and distribution business units
• Marketing and product teams, across to our engineering teams
• Modern infrastructure (Kubernetes, AWS, GCP)

What we offer

• We offer you a chance to be part of a truly amazing journey in a company that sets very high targets and works hard to achieve them. You will be able to work with smart, motivated, and engaged co-workers from all over the world, in an intense and very energetic environment. This leads to you having a tangible impact on the way that we operate and expand our business.

Some of the highlights of the package include:

• Strong technical culture of continuous innovation and improvement
• Chance to become a shareholder of Gelato!
• Flexible festive holidays, swap days off according to your values and beliefs.
• Work at one of our hub city offices or even remotely
• And much more!

- Working on Architecture and Standards team to validate designs and standards.

- Perform coding, bug verification, unit testing, and integration testing.