Marketing Manager - SaaS at Fieldproxy ( YC ) · Chennai · 5 - 8 years · ₹11L - ₹15L / yr · Raised funding · Posted 3 Aug 2022

- A/B testing various ideas.
- Analyzing the data and users’ feedback.
- Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.
- Driving traffic to website, landing pages, social media pages
- Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses.
- Working on a lean startup process.
- Working with the AARRR Sales Metrics (Acquisition – Activation – Retention – Referral - Revenue)
- Prioritizing growth channels.
- Optimizing channels in order to always improve the performance of the business.
- Scaling and Automating the growth processes.
Requirements
- Experience in SaaS marketing would be prefered
- Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics.
- Being social and understanding users’ behavior. Having great customer relations skills and being focus on customer experience
- Willing to learn.
- Having a startup mindset

About Fieldproxy ( YC )
About
The company was co-founded by alumni from CEG, IIM & BITS PilaniFieldproxy is the first of its kind product in the space – and we are looking for out of the box thinkers with original thought process and lateral thinking. The code you ship will be used by thousands of users every day helping them get their work done. You will join a young, dynamic and fast-paced environment, work with cross-functional teams to design, build, and roll out products that deliver the company's vision and strategy.
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LinkedPhone is looking for a high-potential marketer to help build our marketing function from the ground up.
No inherited marketing machine. No established playbook.
You’ll work directly with the founders to identify growth opportunities, understand our US & Canadian customers, run experiments, improve acquisition and conversion, and help build LinkedPhone’s marketing playbook.
We’re looking for:
• 2–4 years in Growth Marketing, Performance Marketing, B2B SaaS, startups, product companies, or strong digital agencies
• Strong analytical and problem-solving skills
• Hands-on experience with customer acquisition, campaigns, funnels, CRO, marketing analytics, or growth experiments
• A generalist mindset — not someone limited to only SEO, content, or social media
• Experience with US/Canada or international markets strongly preferred
• Strong understanding of North American buyers and SMB customers
• Comfortable using AI for research, analysis, experimentation, and automation.
🎓 MBA/PGDM from a strong Indian business school preferred — including IIMs, ISB, XLRI, FMS, SPJIMR, MDI, MICA, and similar institutions. Pedigree matters less than execution and potential.
Why LinkedPhone?
Work directly with the founders. Own real growth problems. Build from zero. And grow your responsibility as the marketing function grows.
📍 Hyderabad
💼 2–4 years
💰 ₹18–24 LPA CTC
Growth Marketing Intern at Gevme
About Gevme
At Gevme, we believe events are one of the most powerful ways to bring people, ideas, and opportunities together. As a Singapore-headquartered event technology company, our mission is to help organisations deliver meaningful, measurable, and scalable event
experiences across physical, virtual, and hybrid formats. We're not just building software. We're building the infrastructure for a more intelligent, accountable, and impactful events industry.
About the Role
We are looking for a driven and creative Growth Marketing Intern to join Gevme’s marketing team. In this role, you will work closely with the Growth and Product Marketing teams to execute demand generation campaigns, optimize funnels, and contribute to scalable growth strategies. You will play a key role in building, implementing, and measuring campaigns and processes that drive awareness, engagement, and pipeline growth.
What You'll Do
- Draft and schedule LinkedIn posts for Gevme and leadership accounts
- Support outbound campaigns and email sequences
- Track engagement metrics and report on what's working
- Research industry trends, competitor activity, and content opportunities
- Help execute growth experiments across paid and organic channels
- Assist with event marketing activations (Industry Events)
What We're Looking For
- Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related field
- Strong writing skills with an eye for punchy, non-corporate copy
- Excellent communication and collaboration skills
- Comfortable with LinkedIn and social media analytics
- Basic understanding of marketing funnels, demand generation, and lead lifecycle
- Self-starter who can take a brief and run with it
- Interest in events, experiential marketing, or B2B SaaS is highly preferred
- Bonus: Experience with tools like Canva or marketing automation platforms
Why Gevme
- Work on real campaigns, not busywork
- Learn modern B2B growth tactics firsthand
- Get exposure to APAC's events industry
What We Offer
- Hands-on Learning: Work on real campaigns that directly impact business growth
- Mentorship: Learn from experienced professionals across marketing, product, and sales
- Career Growth: High potential for conversion to a full-time role based on performance
- Flexible Work Environment: Remote-friendly setup
- Recognition & Ownership: Opportunity to take ownership of projects and get recognized for your contributions
- Industry-Recognized Experience: Receive an official internship certificate/letter from Gevme, validating your hands-on experience in growth marketing and strengthening your professional profile in the SaaS and events industry
Diversity & Inclusion
Gevme is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, where everyone feels valued, respected, and empowered.
CraftMyPlate is a Hyderabad-based platform for micro-events: house parties, birthdays, office celebrations, and small gatherings. One thing hasn't changed since day one. Every order comes from someone making a specific, personal decision: this occasion, this many people, this budget, this date. We win by understanding that decision better than anyone else does.
We are now investing in the systems (data, growth, and eventually AI-driven automation) that let us make that same quality of decision at scale, without needing to grow headcount just to keep up. That investment is partly backed by funding we recently brought in, but the funding is not the story. It simply means we can now hire someone senior enough to own this problem properly, instead of solving it in pieces.
If you join now, you are not joining a company that has already figured everything out and just needs someone to run the machine. You are joining at the point where the machine is still being designed. What you build in the next year will still be the foundation two years from now.
About the Role
We are hiring a Growth Lead to own two things at once: how many people know about us, and how much revenue that awareness turns into. Not one or the other. Both, as a single connected number.
Here is what makes this role different from most growth roles you have seen: the infrastructure is already built. Tracking, attribution, and engagement systems are already in place and working. Our content and performance teams already execute well within the current playbook. You are not being hired to set any of that up. You are being hired to direct it and extract return from it.
That means your job is judgment, not motion. You decide which channels get more budget and which get cut. You decide what message goes to which segment. You decide what "working" means, and you prove it with numbers, not activity. The team executes. You are accountable for the return.
We need someone who has done this before, at a company where marketing spend had to answer to revenue, not just to reach. Someone who can point to a previous role and say plainly: this is what we spent, this is what we made back, and this is what I specifically changed to move that number.
What "Good" Looks Like (Market Standard)
This is not a vague "be strategic" ask. In most growth-stage consumer companies, a Growth Lead's performance is judged against a small set of hard numbers. We expect the same here:
- Return on ad spend (ROAS) or marketing efficiency ratio (MER) improving quarter over quarter across paid channels, not just held flat
- CAC to LTV ratio healthy enough to support scaling spend, not just acquiring volume (a commonly cited industry bar is a ratio meaningfully above 1:3, CAC to LTV)
- CAC payback period short enough that growth doesn't starve cash flow
- Blended revenue attributable to marketing-led channels, tracked and defended, not assumed
- A steady pace of new channel or approach tests per quarter, with a clear kill or scale decision made on each one, not experiments left to run forever without a verdict
If these terms are unfamiliar to you or you have never been held to them, this is probably not the right role yet. If you already think in these terms by habit, this role gives you the platform to prove it at a larger scale.
What You'll Own
- Awareness and reach across channels: Grow how many of the right people know about us, across paid, organic, and content channels, without confusing reach for revenue
- Revenue and ROI: Own the return on every rupee spent across channels. You inherit working tracking systems (CleverTap, AppsFlyer, Mixpanel); your job is to use them to make better spend decisions, not to build or maintain them
- Segmentation strategy: Build and keep refining how we segment customers by occasion type, guest count, budget band, and lead time to event. Turn that into distinct messaging and targeting for each segment, not one-size-fits-all campaigns
- Growth and channel scaling: Identify, test, and scale marketing channels and approaches beyond what we currently run, with a clear view of what each one returns
- Team direction: Directly lead our content and performance marketing team. You set the direction and the bar. They execute against it. You are not doing their job for them, and you are not letting them run without direction either
- Reporting: Give the founders and CMO clear, ROI-level visibility. What is working, what isn't, what you are cutting, and what you are doubling down on, and why
Required Skills & Background
- A proven, quantifiable track record of improving marketing ROI at a previous company, across more than one channel, not just optimizing a single ad account. Able to state clearly what the return was before, what it became, and what they specifically did to move it.
- 5 to 8 years in marketing, with real time spent owning revenue and channel-level ROI, not just campaign execution
- Experience running and defending a multi-channel budget: knowing when to shift spend between awareness and performance channels based on what the numbers say
- Strong quantitative fluency. Comfortable reading cohort, retention, and attribution data (from tools like CleverTap, AppsFlyer, and Mixpanel) and turning it into a spend or strategy decision, without needing to build the pipelines themselves
- Demonstrated experience building segmentation-led marketing strategy. Able to show, concretely, how they tailored messaging to distinct customer segments in a past role
- Experience managing a team (content and/or performance). This role leads people, not just plans
- Tier-1 educational background (top B-school, or a top engineering institute with demonstrated growth ownership). Exceptions made for candidates with a clearly exceptional track record
- Consumer internet, D2C, e-commerce, or marketplace background strongly preferred. Extra credit for a business with real customer-segment diversity, not a single-SKU product
Good to Have
- Experience marketing a business where the customer's decision changes a lot by occasion, timing, or budget (events, travel, gifting, weddings)
- Experience balancing brand/awareness spend against direct-response spend, and defending that split with numbers
- Prior experience at an early-stage startup where they built the growth function rather than inheriting one
- Hands-on comfort reviewing ad creative and content briefs, even if they are not writing them personally
What We Offer
- Direct ownership of the marketing function, reporting to the founders and CMO
- Working infrastructure from day one: tracking, attribution, and engagement systems are already built, so you spend your time on strategy and ROI, not setup
- Competitive pay, with ESOP and ownership options so your upside grows with the company's
- A team that already executes well. Your job is to point it in the right direction, not build it from zero
- Real accountability: revenue and ROI, not vanity metrics
- Fast growth and more scope as the company scales
About the position: Weare seeking a highly motivated and experienced Marketing manager for our Demand Generation efforts for a fast growing SaaS company. This is a high-impact role, where you will be responsible for driving growth and revenue through outbound across channels. As a Demand Generation Manager, you will be responsible for coming up with both strategic and tactical plans to deliver growth both in terms of revenue and brand value. The ideal candidate should have experience in demand generation and a deep understanding of the sales process.
About EasyEcom: EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!
Responsibilities:
● Develop and drive business with Digital marketing strategies.
● Proficiency in Google Analytics and Search Marketing
● DataDriven decision making
● Email Marketing Metrics and Planning
● Work closely with the sales and marketing team to align efforts and drive revenue.
● Use data and analytics to measure and improve the performance of the demand generation efforts.
● Develop and maintain relationships with partners, influencers, and other stakeholders.
● Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts
● Monitor industry trends and stay-up-to-date on new technologies and techniques.
● Conduct market and customer research to identify opportunities and challenges.
● Internal Analysis- Distinctive Competencies & Competitive Advantage. ● Create and manage demand generation budget and forecasts
● Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.
● Identify and resolve challenges and conflicts within the demand generation process
Requirements:
● Bachelor’s degree in marketing or related field.
● 2-3years of experience in demand generation or B2B/E-Commerce space.
● Experience in managing paid search campaigns, demand generation, email marketing.
● Understanding of multiple customer flows and proficiency in marketing automation & CRM software.
● Strong analytical skills, with experience analyzing data and making data-driven decisions
● Knowledge of sales techniques and strategies
● Excellent communication & collaboration skills
● Ability to prioritize and manage multiple tasks and projects
● Knowledge of data analysis and visualization tools, such as Tableau, is a plus.
About Meera Labs
Meera Labs is building Meera, your personal companion powered by Conscious Intelligence. We are looking for a curious, hands-on Product & Growth Intern to help us grow adoption and improve the product.
What you will do
• Spend about 40% of your time on user outreach, community conversations, and customer discovery.
• Spend about 60% of your time on product and growth experiments, landing pages, messaging, funnels, and retention ideas.
• Run experiments, measure results, and turn learning into clear product recommendations.
• Help acquire at least 10 new paying customers each week through thoughtful, organic outreach, plus additional paid-growth work.
• Research users and competitors and share concise insights with the team.
What we are looking for
• Strong ownership, curiosity, clear written communication, and comfort talking to users.
• Interest in startups, product, growth, marketing, and experimentation.
• Ability to work independently in a remote environment and learn quickly.
• Students, recent graduates, and early-career applicants are welcome.
What you get
• 3-month remote internship with founder mentorship.
• ₹7,500 per month stipend.
• 5% uncapped commission on each sale you generate.
• 5,000 Meera Coins and hands-on startup experience.
• Immediate start; flexible schedule with reliable weekly availability.
How to apply
Apply through Cutshort. Upload your CV and include a short note with your availability, one example of something you built or grew, and your answer to: What growth experiment would you run in your first week for Meera, and why?
About Starbond
Starbond is a growing direct-to-consumer brand focused on delivering high-quality products and an excellent customer experience. We are looking for a hands-on Marketing Manager who can turn data, customer insights, and strong execution into profitable growth.
About the Role
The Marketing Manager will own Starbond’s direct-to-consumer growth engine across paid acquisition, retention, lifecycle marketing, content, SEO, answer engine optimization (AEO), social media, conversion optimization, and agency performance. This role requires a strong command of unit economics—including customer lifetime value (LTV), customer acquisition cost (CAC), CAC payback period, gross margin, and contribution margin—and the ability to convert these metrics into sound growth decisions.
You will directly manage marketing agencies across Meta, Google, email, and AEO while leading the internal Marketing team, setting clear performance standards, and giving the CEO timely visibility into results, risks, and recommended actions.
Key Responsibilities
DTC Growth and Customer Acquisition
- Develop and lead the DTC acquisition strategy across Meta Ads, Google Ads, Shopify, email, SEO, social media, Amazon alignment, and other relevant channels.
- Manage marketing for profitable growth—not revenue or ROAS alone—by incorporating product margin, contribution margin, retention, and customer quality into decisions.
- Establish acceptable CAC thresholds by product, customer segment, campaign, and channel, and recommend when to scale, restructure, reduce, or discontinue investment.
- Align advertising, creative, landing pages, offers, product positioning, inventory availability, and operational readiness.
LTV, Retention, and Lifecycle Marketing
- Maintain a clear and consistent LTV methodology using customer revenue, purchase frequency, retention, gross margin or contribution margin, and cohort data.
- Analyze LTV and retention by acquisition source, product, cohort, and customer segment, and use the findings to improve channel and offer decisions.
- Lead strategies that improve repeat purchase rate, purchase frequency, average order value, cross-sell, replenishment, retention, and win-back performance.
- Oversee email and lifecycle marketing quality, segmentation, deliverability, revenue contribution, and customer communication accuracy.
Paid Advertising and Conversion
- Oversee paid media strategy, budget pacing, campaign structure, audience strategy, creative testing, attribution, and landing-page performance.
- Establish clear testing, scaling, optimization, and stop-loss rules, and require decisions to be supported by sufficient data and financial context.
- Review performance at the channel, campaign, audience, creative, product, and cohort levels.
- Partner with the Web Developer on Shopify priorities, site performance, conversion rate optimization, tracking, and quality assurance.
Agency and Vendor Management
- Directly manage marketing agencies across Meta, Google, email, and AEO, including scopes of work, deliverables, timelines, communication standards, SLAs, KPIs, reporting, ownership, and escalation procedures.
- Use agency scorecards and recurring performance reviews to track KPI attainment, SLA compliance, output quality, timeliness, efficiency, and business results.
- Require root-cause analysis and time-bound corrective action plans for missed targets, SLA breaches, quality issues, reporting gaps, or inefficient spend.
- Independently validate agency recommendations and recommend contract expansion, renegotiation, reduction, replacement, or termination when appropriate.
- Ensure Starbond retains access to and ownership of advertising accounts, data, dashboards, creative files, documentation, and intellectual property.
Content, Creative, and Brand
- Maintain an active content and creative pipeline supported by clear briefs, owners, deadlines, QA standards, and success metrics.
- Ensure reliable content-production support is available when external resources are required.
- Create a structured process for testing creative concepts, hooks, formats, messages, offers, and calls to action.
- Protect product positioning and perceived value by avoiding excessive reliance on discounting and ensuring marketing claims are accurate and supportable.
- Ensure approved assets are properly named, organized, and stored in company-owned systems.
Team Leadership, Process, and Reporting
- Lead the internal Marketing team by setting clear responsibilities, deadlines, quality standards, KPIs, communication expectations, and individual performance targets.
- Conduct regular coaching, one-on-ones, performance reviews, and accountability conversations; identify skill gaps and coordinate development or corrective action with HR.
- Make timely recommendations regarding training, role clarity, workload changes, reassignment, or other performance actions when standards are not met.
- Create and maintain marketing processes, approval flows, reporting definitions, campaign documentation, and quality-control systems.
- Maintain a weekly marketing scorecard that distinguishes leading and lagging indicators and explains what changed, why it changed, and what action is required.
- Proactively escalate material risks and present concise, financially grounded recommendations to the CEO.
What Success Looks Like
- Marketing data, forecasts, campaign reports, creative briefs, and recommendations are accurate, validated, and financially grounded.
- Campaigns, agency deliverables, reports, corrective actions, and launches are completed on time, with blockers escalated early.CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, and cohort performance are consistently defined and used to guide decisions.
- Marketing investment produces profitable customer growth, stronger retention, faster learning, higher-quality execution, and stronger brand protection.
- The Marketing team and external agencies operate with clear ownership, measurable standards, and consistent accountability.
What We’re Looking For
- Proven experience leading DTC or e-commerce marketing across paid acquisition, retention, lifecycle marketing, content, and conversion optimization.
- Strong working knowledge of CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, cohort analysis, and marketing attribution.
- Experience managing Meta Ads, Google Ads, email marketing, SEO, AEO, Shopify, and agency partners.
- Demonstrated ability to manage budgets and make channel decisions based on profitability and customer quality.
- Experience leading and developing marketing team members, setting KPIs, and managing performance.
- Strong analytical judgment with the ability to challenge assumptions, validate agency recommendations, and translate data into clear actions.
- Excellent written and verbal communication, with a proactive and concise reporting style.
- Highly organized, accountable, and comfortable working in a remote, fast-moving environment.
Marketing & Sales Associate – Hyderabad, India
About i95Dev
i95Dev is an eCommerce and ERP integration company serving 400+ clients globally. We connect platforms like Shopify, Adobe Commerce, and BigCommerce with ERP systems including NetSuite, Microsoft Dynamics, and SAP. As we scale our AI-driven integration products, we're looking to build a modern, data-driven marketing and sales engine.
Position Overview
We are looking for a Marketing & Sales Associate to support our marketing and business growth initiatives. This is an entry-level opportunity for fresh graduates who are interested in building a career across digital marketing, B2B sales, lead generation, and technology.
The role will provide exposure to global markets, technology products, customer engagement, market research, and modern marketing and sales tools.
Key Responsibilities
- Support digital marketing activities across LinkedIn, email, social media, and other relevant channels
- Assist in creating and distributing content including LinkedIn posts, blogs, case studies, presentations, and email campaigns
- Conduct market research and competitor analysis to identify market trends and potential business opportunities
- Support lead generation activities through online research, social platforms, databases, campaigns, and other channels
- Identify and research prospective customers and target accounts
- Assist the sales team with lead qualification, prospect research, and sales enablement activities
- Maintain and update prospect and lead information in CRM systems
- Support campaign planning, execution, and performance tracking
- Coordinate with marketing, sales, and product teams on business growth initiatives
- Track relevant marketing and sales KPIs and prepare basic reports
- Explore and learn modern tools for marketing automation, CRM, analytics, and AI-assisted marketing
- Support other marketing and sales initiatives based on business requirements
Requirements
- MBA/PGDM or Bachelor's degree in Marketing, Sales, Business Administration, or a related field
- Fresh graduates are encouraged to apply
- Strong interest in marketing, sales, business development, or technology
- Good understanding of basic marketing and sales concepts
- Strong written and verbal communication skills in English
- Good research and analytical skills
- Comfortable using MS Office/Google Workspace and willing to learn new tools
- Interest in B2B SaaS, eCommerce, ERP, or technology products is an advantage
- Ability to communicate confidently with internal and external stakeholders
Soft Skills & Qualities
- Strong communication and interpersonal skills
- Self-starter with a willingness to take ownership
- Curious and eager to learn
- Comfortable working in a fast-paced environment
- Analytical and detail-oriented
- Confident, proactive, and target-oriented
- Ability to work independently as well as collaboratively
- Strong problem-solving and follow-through
Growth Opportunities
The role provides exposure to:
- B2B marketing and sales
- Lead generation and demand generation
- Global customer and market research
- CRM and marketing automation tools
- eCommerce, ERP, SaaS, and AI-driven technology products
- Cross-functional collaboration with marketing, sales, and product teams
Work Environment
- Opportunity to work with global teams across US, Europe, and Australia
- Exposure to real-world B2B technology marketing and sales
- Hands-on experience with modern business and technology tools
- Potential for career growth based on performance
i95Dev encourages applications from candidates of diverse backgrounds who are interested in building careers in marketing, sales, and technology-driven business growth.
About the role
We are looking for a Growth Marketing Executive to drive the growth of HelloAria, our AI assistant that has already reached tens of thousands of users, largely through word of mouth. This is a growth and product marketing role, distinct from sales marketing. You will own how the right people discover HelloAria and stay with it, across influencer marketing, social platforms, and paid advertising.
This is a full time, on-site role based in Hyderabad.
Key responsibilities
- Identify, reach out to, and build lasting relationships with relevant influencers and creators
- Own the day to day of our social and marketing platforms, including content, scheduling, and community engagement
- Plan, launch, and manage paid campaigns on Google Ads and Meta (Facebook and Instagram), including budgets, targeting, creatives, and performance
- Continuously track the metrics that grow users, run experiments, and double down on what works
- Report on growth performance and share clear insights with the team
Requirements
- 3 years of hands-on experience in growth or product marketing, not primarily sales marketing
- Practical experience running Google Ads and Meta Ads
- Experience with influencer outreach and managing social media platforms
- Comfortable with marketing analytics and making decisions from data
- Organised, self-driven, and able to own targets and numbers
- Strong written communication in English
Good to have
- Experience marketing a product, app, or SaaS rather than a service
- Familiarity with tools like Google Analytics, Meta Business Suite, and content scheduling tools
- An eye for creative and messaging that converts
What we offer
- Ownership of growth for a live AI product that people already use every day
- A small, fast-moving team where your work shows up in real users, week after week
- Real, measurable marketing experience on a product with global reach
About Realityrift Innovations
Realityrift Innovations is a product-first software and AI company. We build our own products, including HelloAria, alongside custom software for businesses across the US, UK, and Europe. We are backed by NVIDIA Inception, AWS, and Google Cloud.
🚀 GTM & Growth Internship @ PeakAge
PeakAge is building a preventive healthcare platform for parents, and we’re looking for a go-getter to join our early team and build from 0→1.
This is a hybrid GTM, Strategy, Growth & Sales role where you’ll work directly with the founders and take ownership of things that genuinely move the business forward.
What you’ll do:
→ Talk to customers & close sales
→ Experiment with GTM & acquisition channels
→ Build outreach & partnership pipelines
→ Improve our pitch & conversion
→ Turn messy founder ideas into structured initiatives
→ Own projects end-to-end
You won’t just execute an existing playbook. You’ll help build the playbook.
🎯 What you get:
→ Work directly with the founders
→ Early-team / founding-team experience
→ Real 0→1 ownership
→ Exposure to GTM, strategy, growth & sales
→ ₹10–15K/month
📍 Bangalore | Hybrid
If you’re someone who can think, execute, sell and figure things out without being told what to do — apply.
Growth Marketing Manager — Enterprise
ABOUT THE ROLE
We are an enterprise AI company selling to large, regulated businesses with long sales cycles and multi-person buying committees. Marketing here runs on named accounts rather than broad campaigns, and every claim we make carries a number behind it.
This role owns the execution engine underneath that: demand generation, the marketing technology stack, performance marketing, search and answer-engine visibility, developer and customer marketing, and the reporting that proves any of it worked. It is a hands-on role in a small team — you build these systems yourself.
WHAT YOU WILL DO?
- Demand generation inside account plays. Build and ship the landing pages, sequences, personalised outreach and targeted social that account-based plays require, against a single list shared with sales.
- Own the martech stack end to end. CMS and hosting, GA4 and Tag Manager, CRM and marketing automation, attribution, SEO tooling and dashboards — selection, configuration, integration, access and cost.
- Website operations and technical SEO. Site and landing page builds, architecture, structured data, redirects, page speed, indexation.
- SEO and AEO. Own organic visibility, and build the tracking for how often we appear in AI-generated answers to buyer questions. This part has no established playbook.
- Performance marketing. Paid social to named buying-committee roles, retargeting and paid search — small budgets, tight tests, honest reporting.
- Developer marketing. Run the developer-facing surface with engineering — documentation and sandbox operations, sample repositories, technical content programming, developer events and hackathon presence, and adoption measurement.
- Customer marketing. Own the reference programme with sales — case studies, verified reviews on marketplaces andreview platforms, logo permissions, advocacy and reference calls.
- Events and community. Executive dinners, conferences, sponsorships and an invitation-only practitioner circle — logistics, follow-up and attributed pipeline.
- Reporting. One dashboard, one source of truth, reported weekly on pipeline influenced and accounts moved rather than lead volume.
WHAT WE ARE LOOKING FOR?
- 3–4 years in growth marketing, demand generation or marketing operations. Early-stage startup experience strongly preferred someone who has built a function, not inherited one that already ran.
- Hands-on across a modern martech stack — you have configured analytics and tag management, built automation workflows and shipped CMS pages yourself. We care that you have wired tools together, not which brands you used.
- Real technical SEO ability — audits, structured data, internal linking, redirect strategy, and confident use of crawl and keyword tools.
- Performance marketing you ran personally, with a view on what small B2B budgets can and cannot buy.
- Strong with spreadsheets, dashboards and light no-code automation. SQL is a bonus, not a filter.
- Comfortable with technical audiences and with customers — you can brief engineers on developer content, and ask a live customer for a case study or a review without flinching.
- Clear written English, and the judgement to start from context rather than a brief.
- Willing to be measured on pipeline influenced.
BONUS POINTS
- B2B enterprise or regulated-industry experience
- Account-based marketing
- Developer marketing or technical community work
- An informed opinion on how large language models surface brands
- Enough HTML and CSS to unblock yourself
- Exposure to both Indian and international markets.
- Apply with a page you shipped end to end, a dashboard you built, and one campaign that did not work and what you changed because of it.






