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Responsibilities
We’re growing quickly on grounds of great customer love & are looking to add a new Retention Marketing Manager to our growth team. Your responsibilities would include (but not be limited to):
● Find key levers for growth in the user journey funnels across all channels (CRM, Digital marketing, direct, etc.) and platforms (App, Web, Mweb, etc.)
● Develop a personalization roadmap and execution plan across teams to help drive better visits/user and visit to buy conversions
● Drive initiatives to maximize LTV
● Manage cross-functional growth projects at both macro and micro levels, working closely with product and functional teams to run experiments, A/B tests, and roll out features on an ongoing basis
● Analytical :- Develop data-backed insights to predict good/bad customer journeys, understand user engagement, new vs retention programs to find levers for growth
Skills You’d be a great fit for the role if you display these qualities:
● Ability to drive data-backed business decisions for revenue growth
● Detail Oriented- Good at problem-solving skills
● Experience of working in unstructured environment and entrepreneurial in nature
• Action-oriented and energetic, with a focused and pragmatic approach to problem
Job Title: SEO Executive
Responsibilities:
Conduct keyword research and optimize website content.
Implement on-page and off-page SEO strategies.
Monitor website analytics to assess performance.
Collaborate with content teams for SEO-friendly content.
Stay updated on search engine algorithms and trends.
Skills:
Proficient in SEO tools (e.g., Google Analytics, SEMrush).
Basic understanding of HTML, CSS, and web development.
Strong analytical and problem-solving abilities.
Excellent communication and teamwork skills.
Qualifications:
Bachelor's degree in Marketing, Communications, or related field.
3 years of experience in SEO roles.
Job Description
- Responsible for growth in organic traffic & lead generation by designing & implementing strategies for SEO & digital marketing growth.
- Experince in B2B is must.
- Craft content strategies that guide the content team based on keyword research.
- Deliver new keyword clusters, keywords, and topic clusters for new content generation and old content revamp.
- Lead content marketing outreach & high-quality link building campaigns and initiate communication with prospective websites & influencers
- Analyze the performance of SEO campaigns, and assess against goals (ROI & KPI)
- Collaborate with internal teams to create landing pages and optimize the user experience
- Identify SEO issues with a continuous audit process and ensure that those issues are reported to concerned teams on time.
- Work closely with the content team to ensure the generation of SEO-friendly content
- Manage all types of search engine tools like XML sitemaps, webmaster tools for analytics, and diagnostics reporting
- Experience with or willingness to learn additional marketing channels such as PPC, email marketing, affiliate, etc is a plus as we are expanding our marketing channels.
Requirements
- Excellent communication skills (both written and verbal)
- Proven working experience in SEO.
- Strong technical SEO knowledge based on Search Console & other industry tools.
- Sound knowledge of concepts like crawl budget, cannibalization, content pruning, etc.
- Sound knowledge of SEO best practices and the latest trends.
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Strong analytical skills and data-driven thinking
- Experience in doing SEO for SaaS/large publications is a plus.
(Only Female Candidates Preffered)
About Proactive For Her
Proactive For Her is a women's healthcare early-stage start-up founded by Achitha Jacob (ex-HBS, DaVita and Kearney). A digital clinic for women, Proactive For Her, offers accessible, personalised and confidential healthcare solutions for women's out-patient health concerns across life stages - from puberty to menopause (https://www.proactiveforher.com/">https://www.proactiveforher.com/).
- Location: Bangalore
- Work hours: 9 am to 7 pm
- Full-time opportunity (Monday to Saturday)
Note: Saturdays will be work from home.
Qualifications
- Masters in Marketing / Business Administration or related field.
- You have prior experience in a similar role with a solid track record of success
Requirements
- You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
- You have good knowledge of Campaign Management Tools (e.g., Active Campaign), and Web Analytics Tools (e.g., Google Analytics).
- You are highly goal driven and work well in fast paced environments
- You possess strong analytical skills and are comfortable dealing with numerical data
- Knowledge of SEO and PPC advertising methods
- You have excellent communication & interpersonal skills
- You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments
Role
You will be responsible for taking a look at customer growth, acquisition, and activation. Furthermore, you are going to play a role in customer retention and up-selling (the process of selling existing customers additional products or services).
- Lead a team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships
- Create and implement the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
- Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
- Ensuring consistent messaging that is aligned with the brand
- Building win-win relationships with new and existing partners
- Manage the marketing budget to drive sustainable bottom-line growth
- Managing and overseeing the organization's e-commerce business efforts
- Identifying opportunities for growth within existing e-commerce accounts, and developing new Marketplace customers
- Heading the planning and execution of the marketing strategies to promote services to online customers
- Creating reports in the system to track product sales
- Leading development of tailored marketing campaigns
- Continually monitoring the campaigns in progress and optimizing as needed.
- Using data to create strategic plans
- Collaborating with a cross functional team to ensure technical capability to deliver, measure and optimize the success of e-commerce marketing campaigns.
- Creating comprehensive reporting on campaign performance that clearly communicates strength and weakness of each campaign.
What you need to have:
- Bachelor's degree in a quantitative, test-driven field or equivalent experience.
- B.Tech / B.E. preferred
- Minimum 3 years' experience in E-commerce marketing including responsibility for campaign development and strategy
- Thorough understanding of e-commerce marketing, including search engine optimization, keyword bidding and online tracking systems
- Proficient in Microsoft Suite
- Must have experience in Amazon Marketing Services (AMS), Search Engine Optimization (SEO)
- Must have worked in a fast paced startup
-
Your responsibilities will include:
- Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.
- Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
- Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
- Building win-win relationships with new and existing partners
- Manage the marketing budget to drive sustainable bottom-line growth
Key Requirements
- You have a degree in Marketing, Business Administration or related field.
- You have prior experience in a similar role with a solid track record of success.
- You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
- You have good knowledge of Campaign Management Tools (eg. Active Campaign), and Web Analytics Tools (eg. Google Analytics).
- You are highly goal driven and work well in fast paced environments.
- You possess strong analytical skills and are comfortable dealing with numerical data.
- You have excellent communication & interpersonal skills.
- You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments.
Job Summary
Digital Marketing Executive will work with the Marketing team and be responsible for :
a)To Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
b)Design, build and maintain our social media presence
c)Collaborate with internal teams to create landing pages and optimize user experience
d)Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and c
Responsibilities and Duties
- Reviewing and analyzing client sites for areas that can be improved and optimized
- Preparing detailed strategy reports
- Identifying powerful keywords to drive the most valuable traffic
- Running PPC campaigns
- Writing powerful calls-to-action to convert visitors
- Email Marketing , Social Media Marketing, Content writing
- Filling websites and other content with effective keywords
- Writing effective SEO content for blogs, websites and social media accounts
- Developing link building strategies>
- Analysing keywords and SEO techniques used by competitors
- Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
- Compiling and presenting SEO guidelines
Qualifications and Skills
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement- Prior experience in content marketing, content growth and SEO
- Working knowledge of search engine optimization practices
- Outstanding ability to think creatively, strategically , and identify and resolve problems
- Excellent verbal and written communication skill
- Ability to work within a team and independently
- Familiarization Google analytics
- Experience with website optimization tools
- Strong organizational, time management, and analytical skills
- Should be independently able to create & handle all social media activities like Linkedin, FB, Twitter, Instgram etc.
- Should be able to create content for posts, write blogs on our services & be able to write case studies & white papers.