Digital Marketer

Job Title: Sales & Marketing – Power Transformers Division

Location: Indore / Ludhiana

Experience Range: 5 to 14 Years

Qualification: Degree/Diploma in Electrical Engineering

About the Role:

We are seeking an experienced Sales & Marketing professional for our Transformers Division, specializing in Power Transformers and related products. The role involves driving business growth, managing client relationships, and handling the complete sales cycle from lead generation to order execution and collections.

Product Range:

• Power Transformers up to 200 MVA and 400 kV
• Generator Transformers
• Unit Auxiliary Transformers
• Special Application Transformers

Key Responsibilities:

• Sales & Business Development
• Achieve assigned sales and collection targets as per business plan.
• Generate leads, attend cold calls, and develop new business opportunities.
• Conduct sales presentations and distribute product catalogues to decision makers in SEBs, EPCs, Consultants, and Industrial groups.
• Participate in negotiations on specifications, payment terms, and timelines.
• Customer Relationship Management
• Build and maintain strong relationships with Utilities, Electrical Consultants, EPC contractors, and Industrial customers.
• Liaise with customers regularly to ensure timely communication of order changes and requirements.
• Provide timely resolution of client queries during pre-sales, execution, and post-sales stages.
• Execution & Coordination
• Document customer specifications and forward to relevant departments.
• Work closely with the Project Management Cell to ensure order execution within timelines.
• Support planning and execution teams for timely dispatch of finished goods.
• Collections & Controls
• Ensure timely collections as per established processes through proactive follow-ups.
• Market Intelligence & Strategy
• Stay updated on regional market developments and competitor activities.
• Provide insights on market trends, customer feedback, and potential opportunities for new markets or product diversification.
• Undertake pre-qualification work with high-volume customers and ensure successful approvals.

Desired Experience & Skills:

• 5–14 years of frontline Sales & Marketing experience, preferably in tendering-oriented businesses.
• Prior exposure to Power Transformers sales or similar capital equipment is highly desirable.
• Strong network with State Electricity Boards, Utilities, Consultants, EPC contractors, and Industrial customers.
• Technical orientation for selling capital goods products.
• Willingness to travel extensively for business development and customer interactions.
• Strong communication, negotiation, and relationship management skills.

Job description

Ruby on Rails Developer Responsibilities :

- Designing and developing new web applications.

- Maintaining and troubleshooting existing web applications.

- Writing and maintaining reliable Ruby code.

- Integrating data storage solutions.

- Creating back-end components.

- Identifying and fixing bottlenecks and bugs.

- Integrating user-facing elements designed by the front-end team.

- Connecting applications with additional web servers.

- Maintaining APIs.

Ruby on Rails Developer Requirements :

- Bachelor's degree in Computer Science, Computer Engineering, or related field.

- Experience working with Ruby on Rails as well as libraries like Resque and RSpec.

- Ability to write clean Ruby code.

- Proficiency with code versioning tools including Git, Github, SVN, and Mercurial.

• Working with the conference production team to develop an understanding of the event programme.
• Researching attendees and generating sales leads.
• Cold calling and selling to a list of prospective event attendees.
• Engaging with clients on the phone and developing lasting relationships.
• Daily management and maintenance of sales records, ensuring they are kept up to date with attendees and details.
• Working with the team to convert inbound sales enquiries into leads.
• Achieving monthly and overall revenue targets.
• Making a high number of calls to meet daily KPIs, to be set by management.
• Supporting delegates through the registration process.
• Experience in International voice process in sales will be an added advantage.

Making things simple is the most challenging task and that’s what we love to do at Xpresslane. We are an ambitious start-up built by IITM, IIMB and BITS Pilani grads, backed by VCs and Angel investors. We are currently growing rapidly in the market with more than 100 D2C brands and more tech products in the pipeline.

Xpresslane allows online shoppers to complete their purchases within seconds. No passwords, no CAPTCHA, you won't need to fill in your details every time you buy online with Xpresslane checkout. By integrating our plugin, websites can provide one-click checkout to their users, enhancing the online shopping experience at an entirely new level.

We are looking for individuals comfortable in building things from scratch and interacting with founders/entrepreneurs. Exposure to SAAS/tech industries will be a plus.

Key Responsibilities:

• Own customer relationship end to end and maintain ongoing conversation with the clients for continuous feedback
• Establish processes for reducing integration timelines and increasing transparency
• Maintain an advisory role in helping customers get more value from Xpresslane products
• Upsell and cross-sell new product features/products from Xpresslane
• Collaborate with all departments in identifying right solution for customer concerns
• Track the customer conversion metrics
• Maintain high levels of customer satisfaction

Requirements

• 2-4 years of experience in communications, marketing, sales, account management, or customer success
• Bonus - experience working with eCommerce sector
• Excellent interpersonal and communication skills to work across functions in and outside the company
• Self-starter and multi-tasker