About Yro Systems
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About the Company
Ranked by Deloitte amongst India's top 25 fastest-growing tech companies, they are a well-capitalized digital startup pioneering full-funnel marketing via programmatic media. They are trusted by leading marketers and agencies in India and is expanding its footprint globally.
Roles & responsibilities:
• Proven experience in Digital Marketing and an understanding of Media channels.
• Identify key audiences - sizing and profile using data points, to determine whether the given audience can achieve the client’s business objective
• Within the aligned audience(s), identify key human truth (insight) using data (quantitative/ qualitative) that leads to a communication platform (one-liner) that demonstrates what a brand should be saying to them and how it should be behaving in media to drive the change in perception/behavior (from/to)
• Flair for communication and presentation to engage and influence stakeholders positively.
• Creation of tactical plan presentation and supporting media plan templates
• Use an understanding of the campaign and marketplace to contribute ideas for campaign experiments
• Build activation platforms/ideas stemming from data-backed cultural or behavioral insights
• Set budget allocation & key channels identified for each to hit the objective
• Write/develop agency POVs based on the latest trends and developments that matter to our industry/clients
• Work on the brand portfolio, brand positioning, and GTM strategy as necessary
• Expertise in problem-solving and technology development.
Requirements:
• At least 4 years of relevant experience (strategy, media, consulting, research)
• Experience in digital media, advertising, marketing
• Solid grasp of digital marketing, especially a deep knowledge of digital media
• Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying
• Prior experience working on a global brand, with a proven track record of driving media and campaign strategies (along with presenting them to senior stakeholders)
• Ability to navigate the digital ecosystem like Facebook, Google, Twitter, LinkedIn, OTTs
• Understanding of brand and DR objectives
• Deep understanding of planning, audience research and measurement tools; with the ability to land on media solutions
Our client is an all-in-one Creative Agency that takes care of all the creative needs under one umbrella. They believe in the use of words, concepts and ideology to structure a company's brand identity and provide them with a holistic approach toward their goal of establishing a digital footprint catering to all sections of the industry.
Their umbrella shelters multiple subunits. Each unit plays a pivotal role in transforming its customer's digital journey.
Responsibilities:
- Create proposals based on the market and customer insights, including value proposition, pricing, strategy and target audience.
- Organize various marketing campaigns across different platforms. Design, plan, and execute them and measure their effectiveness.
- Keep an eye on all marketing channels from website to social media and everything else in between.
- Create brand awareness, come up with creative and innovative ideas and help in advertising and promoting.
- Attract, convert and monitor the marketing traffic and achieve the desired goals.
- You'd have your own high-performing marketing team, so ensure effective coordination takes place within as well as with other teams to achieve desired results.
- The marketing budgets are in your hands to acquire effective tools and resources, and the budget for various projects, would be handled by you as well.
- Build and maintain relationships with multiple stakeholders and clients, and excel in different fields of the market.
- You've got the authority to implement and improve any on-going marketing strategy and plan a better one if required.
- Come up with content strategies based on business objectives for our targeted audience across all platforms.
- Always make a note of the competitor's strategies and look out for their next move. Keep yourself updated with the new marketing trends.
Requirements:
- Bachelor's / Master's Degree in Business or any related field
- 3-7 years of work experience
- You know market segmentation, product and service strategy, competitive strategy, and product/service development inside out, establish KPIs and plan resources by those KPIs"
- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for the marketing team
- Your knowledge of various marketing and analytical tools such as Wordpress, Google Analytics, Google Ads, etc. is an advantage
- Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts
- You carry leadership qualities and have managed several marketing teams and have the desire to nurture your teammates.
- Your verbal & written communication skills have always been on point.
- Should know tools like Hubspot, Zoho CRM, making marketing pipeline and architectural solutions
- Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.
1. Research, Implement, Monitoring, and Report on Organic search
2. Keyword research and mapping
3. Content writing and optimization
4. Link-building outreach campaigns
5. Acquire backlinks
6. Editorial negotiations
7. Maintaining SERPs
8. Work on standard and current SEO practices
9. Auditing existing website
10. Recommend changes to website architecture, content, linking, and other factors to improve
SEO positions for target keywords
11. Work on SEO reporting
Skills & Requirements
1. Excellent written and verbal communication skills
2. Knowledge of technical aspects of search engines, search algorithms, ranking factors etc.
3. Demonstrated knowledge of SEO skills like on-page SEO, and website analytics.
4. Strong operational excellence in link building – NOT outdated practices like (directories,
bookmarking, etc.)
5. Knowledge of outreach to editors to form collaborations for publishing our content on their
portal – this is a must-have. Candidate to show clear experience of achieving this in this past
employment.
6. Strong experience in the use of Google Analytics and Google Search Console
7. Ability to solve problems and identify opportunities through data analysis and critical
thinking
8. Strong attention to detail, excellent organizational skills, and ability to manage multiple
projects and responsibilities
9. Agency background preferable
CTC
20,000/- p.m. to 30,000/- p.m.
WHO ARE We?
WeMakeScholars is a Fintech startup funded and supported by the Ministry of IT, Government of India. We help students get education loans to fund their studies abroad or in India by closely working with 14+ lenders, including public/private banks & NBFC. We currently get around 0.5 million unique visitors a month.
We are the market leader in the education finance segment. Last academic year, we disbursed around 5,000Cr, and this year, we'd be doing more than that. Our team has more than doubled in one year, from 70 to 180 members. Overall, we have seen tremendous growth year-on-year, in every aspect since our inception 7 years ago.
JOB DESCRIPTION
We strongly believe that eventually, every company has to become a tech company. As our website is the face of our company, we must have a strong, organically top-rank website on google to survive & grow in the long term. Since SEO plays an integral part in this, we have decided to invest more time & resources into it. We are looking for an SEO Specialist to be a part of our growth story and we like your profile for it.
You'll be working as the SEO Team Lead, with the assistance of our 6 members tech team, 4 members' content team, and 1 junior SEO Analyst. You will be directly reporting to our Chief Growth Officer who's got more than 11yrs experience with SEO.
IDEAL CANDIDATE
- 3yrs+ experience in SEO (preferably in consumer tech, e-commerce, banking, financial services or education segments)
- expertise in Google Analytics/SEMrush/similar web analytics platform
- well-versed with Google Algorithm updates
- Very high attention to detail, obsessed with the details & spotting opportunities to optimize
- Excellent communication (written and verbal) & interpersonal skills and a very high sense of ownership and integrity
JOB PERKS
With us, you not only get a competitive compensation package but also excellent career progression, healthy work-life balance, flexible working hours, leaves, work from home policies. Most importantly, working under our Senior SEO leadership, you'll have a steep learning curve and a great learning experience.
Package: Up to 20 LPA
We are looking for a Performance Marketer to join our team at TheWhitePole. As a Performance Marketer, you will be responsible for developing and implementing paid marketing strategies to drive customer acquisition and revenue growth.
Benefits: Official Travelling along with Attractive Incentives(Performance Based)
Responsibilities
- Develop and execute performance marketing campaigns across various channels, including Google Ads, Facebook Ads, Instagram Ads, and other paid media platforms.
- Conduct keyword research, create ad copy, and develop landing pages
- Analyse campaign performance data and optimize campaigns to achieve KPIs, including ROAS, CPA, and conversion rates.
- Stay up-to-date with emerging digital tools, platforms, and marketing trends
- Use remarketing tools like Web engage, Wigzo, Mooengage, and Clever Tap for effective campaigns
- Manage budgets and bidding strategies to ensure maximum ROI for each campaign.
- Provide stakeholders with insights and recommendations based on data analysis
- Proactively identify and solve digital marketing-related problems and opportunities
- Knowledge of SMS marketing tools like Gupshup
Qualifications
- Bachelor's degree in marketing, business or a related field
- 1+ years of proven performance marketing experience
- Expertise in Google Ads, Facebook Ads, and LinkedIn Ads
- Strong analytical skills for data analysis and campaign optimization
- Excellent communication and organizational skills
- Creative and strategic thinking for innovative campaigns
- Familiarity with HTML/CSS and A/B testing is a plus
Join our dynamic team at TheWhitePole for growth opportunities and a supportive work environment.
Working at Bottom Funnel Technologies Pvt Ltd
Develop faster - with our commitment to the best professional development.
Perform better - as part of a high-performance, empowering culture.
Shape an industry - with a market leader that continues to drive innovation.
Make a difference -by helping improve oral health worldwide.
Position
Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.
The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.
The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.
Key Responsibilities
Develop and drive multi-channel digital marketing planning and strategy across the business
- Function as single point of contact for assigned markets to align their strategies to execution on digital channels
- Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
- Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
- Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
- Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
- Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
- Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.
The Ideal Candidate Will Have
Key Qualifications and Experience
- Bachelor’s degree in marketing, communication or related field
- At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
- Strong experience in driving B2B and/or B2C demand generation.
- Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
- Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
- Experience in supporting global markets a plus
- Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
- Previous experience with marketing planning tools, a plus.
Requirements
In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:
- Strong analytical skills and data-driven strategy development
- Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
- Results orientation
- Cross-industry subject expertise
- Curiosity and ability to learn
- Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
Excellent communication and organizational skills, KPI Management. - Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
- Excellent communication skills and presentable
Company Description
Bottom Funnel is a leading Mobile App & Web Solution Development Company in the USA, UK, UAE and India and serving its clients across the globe. Also having proficient and dedicated Android app developers, iOS App developers, designers and digital marketing experts with a reputation for getting things done. We are well-versed in a variety of operating systems, networks, and databases. We work with just about any technology that a small business would encounter. We use this expertise to help customers with small to mid-sized projects.
- Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
- Understanding of SEO and web traffic metric
- Social Media Strategist using social media for brand awareness and impressions
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
- Critical thinker and problem-solving skills
- Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
- Reports progress to senior marketing management
- Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
- Researches and monitors activity of company competitors
- Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages
- Provide constructive feedback
- Ability to interact with varied cultures
- Energetic, Confident, and Motivated & Self- driven
- Job Type: Full-time
- Experience: 3+ year
- Working Days: Mon to Sat (Except 1st, 3rd and 5th will be have off)
- Salary: Up to 35K
- Work Location: 801, Anand Mangal 3 opp. core Biotech, Rajnagar club Lane, Nr. Municipal school Ambawadi Ahmedabad Gujarat- 380006
- Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Launching campaigns on time and on budget
- Developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels.
- Planning and executing all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Designing, building and maintaining our social media presence
- Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs)
- Identifying trends and insights, and optimizing spend and performance based on the insights
- Brainstorming new and creative growth strategies
- Planning, executing, and measuring experiments and conversion tests
- Collaborating with internal teams to create landing pages and optimize user experience
- Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrumenting conversion points and optimizing user funnels
- Evaluating emerging technologies. Providing thought leadership and perspective for adoption where appropriate
What you need to have:
- Strong knowledge of Ad serving tools (e.g., DART, Atlas) website analytics tools (e.g., Google)
- Understanding of Analytics, NetInsight, Omniture, WebTrends) HTML, CSS, and JavaScript development and constraints.
- Able to run Google Adwords campaigns
- A highly goal-oriented individual and have excellent communication skills.
- An open-minded, curious, and a strong problem solver.
Ésah Tea is a brand devoted to giving you the ultimate tea experience. We believe that joy and warmth can be shared in many forms but is best when shared with a cup of tea. Our tea is made with absolute care and honesty by the best growers in Assam who believe in only giving the best.
Our tea is the perfect harmony of aesthetics, flavor, complexity, and health. Our mission to give you the best tea experience as a result of the respect we have for the art and craft of tea making and its culture. Directly from the tea gardens of Assam, from the most authentic growers with finesse in the cultivation of tea, our mission is to give you the best experience. We care about our environment and believe in sustainable and ethical extraction and production. Our initiative to switch to plastic-free teabags is a result of adopting sustainability as an ethic.
Ésah Tea recently raised a Pre Series A round from a well-known VC and has some milestones that the company would like to achieve. As it is well known in the eCommerce industry, achieving higher milestones month after month, year after year is a standard. Hence, Ésah Tea is looking to build a core team that can take it towards the next stage of its eCommerce journey. So if you think that you are perfect to work in a Startup, Let's have a chat.
The Job
- Manage paid acquisition channels like Google Ads and Facebook Ads. Analyze the results and optimize individual campaigns.
- Be responsible for the ROI of dozens of campaigns you execute.
- Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS
- Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.
- Analyze creative data and make recommendations to the Creative designers
- Come up with a hypothesis and test it scientifically to consolidate learnings, thereby increasing the baseline of the team's quality.
- Document findings in a structured way to contribute to the company's global knowledge base
Collaborate with international peers in other geographical markets to keep the highest possible baseline quality in your campaigns.
The Ideal Candidate
- 2-4 years of paid marketing experience, preferably in consumer-facing products
- Fluent in English (Advanced writing and speaking English skills)
- Experience with creative experimentation
- Experience with fast-paced, high growth startups
- Strong analytical and problem-solving skills
- A natural strategist
- Makes fast business decisions that prove to be profitable
Nice to have
- SQL
- Understanding of ad platforms algorithms
Experience with programmatic media (DSP)
Note: Must Be willing to relocate to Guwahati, Assam