Content Writer

We are in the lookout for a talented Content Writer to create compelling blog posts, white papers, product descriptions, social media content and web copy. We’re looking for someone who can expand our digital footprint and drive more value through online content. You should have had a proven track record of producing pieces that increase engagement and drive leads. This role requires high level of creativity, as well as the ability to use data-driven insights to write better material. 

Your responsibilities: 

•     Creating concise, eye-catching, and innovative headlines and body copy

•     Researching and organizing facts and sources

•     Consistently brainstorming and collaborating with team for new ideas and strategies

•     Building a following for brand on social media with creative work

•     Researching markets and industries to compare and create content that is innovative and original

•     Collaborating with campaign managers, creative team, and designers

•     Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)

•     Be willing to answer any questions posted by their readers.

•     Create content on e-books, podcasts etc.

•     Promote content on social media

•     Identify customers’ needs and gaps in our content and recommend new topics

•     Ensure all-around consistency (style, fonts, images and tone)

•     Update website content as needed

•     Edit content produced by other members of the team

•      Analyse content marketing metrics and makes changes as needed 

•     Collaborate with other departments to create innovative content idea 

Skill sets/Experience we require:

•     Proven work experience as a Content Writer, copywriter or similar role

•     Portfolio of published articles

•     Experience doing research using multiple sources

•     Familiarity with web publications

•     Excellent writing and editing skills in English

•     Hands-on experience with Content Management Systems (e.g. WordPress)

•     Ability to meet deadlines

•     Knowledge of digital marketing tactics, including SEO, email marketing and web analytics

Pedigree: 

•     Bachelors/Masters in English, Journalism, Marketing or related field 

Our client is building cross-border payments infrastructure that provides businesses access to global markets, starting with those in India and subsequently other parts of South & South East Asia. They are enabling users to accept and payout money globally in a simple, reliable, compliant, transparent and financially compelling manner and are seeking an experienced Content Writer with 3-5 years of experience to join our marketing team. The ideal candidate will be responsible for creating compelling and informative long-form articles that will be used in our marketing campaigns for a B2B payment platform. The content writer will work closely with the marketing team to create engaging and high-quality content that targets our target audience.

Responsibilities:

• Write high-quality, long-form articles for our B2B payment platform that will be used in marketing campaigns
• Conduct research on relevant topics and stay up-to-date with industry news and trends
• Collaborate with the marketing team to ensure all content is aligned with our brand messaging and target audience
• Write clear, concise, and engaging content that conveys complex ideas in a simplified manner
• Optimize content for SEO and ensure all articles are formatted properly
• Edit and proofread all content before publication
• Ensure all content is delivered on time and meets our high-quality standards

Requirements:

• Bachelor's degree in English, Journalism, Communications, or related field
• 3-5 years of experience as a Content Writer, preferably in a B2B environment
• Exceptional writing and editing skills, with a keen eye for detail
• Experience with SEO optimization and content formatting
• Strong research skills and ability to synthesize information from multiple sources
• Ability to work independently and manage multiple projects simultaneously
• Excellent communication skills and ability to collaborate with cross-functional teams
• Strong work ethic and commitment to meeting deadlines

Roles and responsibilities:

• Proven working experience of more than 1 year in website content, tutorials, and blogs related to SaaS products/Testing domain
• Produce high-quality sales material, tutorials, blog content, and website content.
• Write easy-to-understand user interface text and online help.
• Blog on an ongoing basis to support and promote our offers and to attract site visitors through search, social media, and email subscribers.
• Ability to deliver high-quality tutorials paying attention to detail
• Can put together a content strategy from scratch
• Excellent written skills in English
• SEO friendly content
• Blogs and newsletters
• Ideate social media campaigns
• Very well versed with marketing-driven content writing
• Ascribed to a comprehensive approach in writing articles
• Adheres strictly to the time schedule
• Should be able to rephrase existing content to avoid duplicate content and plagiarism.

Requirements:

• Bachelor’s degree in relevant technical field
• 2-4 years’ industry experience as an effective technical writer
• Proven ability to quickly learn and understand complex topics
• Previous experience writing documentation and procedural materials for multiple audiences
• Superior written and verbal communication skills, with a keen eye for detail
• Experience working with engineering to improve user experience: design, UI, and help refine content and create visuals and diagrams for technical support content

- Writing, editing and proofreading website content.

- Write Articles, Blogs, Social media,  Forum and other SEO best practices.

- Develop content to support SEO strategies to drive traffic to the site and improve website Ranking.

- Understanding of Web publishing requirements.

- Experience in creating content for the web and growing a social audience.

- Editorial mindset with an ability to predict audience preferences.

- Expertise in social media platforms.

- Collaborate with multiple teams to develop compelling content plans.

- Ability to deliver high-quality documentation paying attention to details.  

- Basic Knowledge of technical terminologies.

- Excellent communication skills in English both written and spoken.

Desired Candidate:

● Excellent written and oral communication skills
● Strong vocabulary along with impeccable spelling and grammar
● Understanding of what makes content compelling especially web content or blogs
● Good analytical skills and an ability to present information in a proper format
● Passionate about interacting with students and colleges to gather unique information
● Ability to write interesting, relevant content

Key Functions:

● Create new text and video content for our app and website
● Moderate reviews and other user generated content submitted by millions of users
● Increase key performance metrics like time on page and bounce rate
● Reach out to students and colleges to generate content which users need
● Work closely with technical team to improve consumption of content
Key skills: Content writing, primary and secondary research, moderation, web content creation

Desired Candidate Profile

Good communication (written and verbal) and interpersonal skills & most importantly a flair for writing.

Should be able to do research using multiple sources.

Ability to meet deadlines.

• Must have excellent writing skills with good vocabulary and grammar.
• Must adhere to deadlines.

• Significant completed projects under blockchain space for content with expertise in the same
• Apply with portfolio links for us to check or ensure your resumes have samples available
• Please note, this is a freelance opportunity and NOT full-time