Digital Marketing

at Innovators of digital publishing technology (HU1)

Agency job
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Chennai
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1 - 4 yrs
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₹5L - ₹7L / yr
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Full time
Skills
Digital Marketing
Email Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Landing Page Creation
CMS Website Maintance
WEBINARS
  • Should have E-publishing and Editorial services domain knowledge
  • Should understand the competitive landscape and identify the gaps in the market
  • Must be able to identify the right opportunities & qualify leads for the Sales team
  • Should be able to handle communication and fresh conversations with prospects
  • Should have min. 2 years of experience working on the US, European Markets
  • Assist Sales Team in identifying, following up, and qualifying prospects
  • Generate reports & dashboards on Marketing influenced pipelines regularly
  • Create clear and crisp product presentations and solution demonstrations
  • Research & develop prospect lists using LinkedIn, Zoominfo, and Web research
  • Participate and actively contribute in Marketing Strategy Meetings
  • To work with the sales team in handing over any pre-sales efforts
  • Support sales efforts with in-depth product and business knowledge
  • Miscellaneous Pre-Sales and Sales related activities

Required Experience / Qualifications

  • MBA from a good institute with a go-getter attitude to pursue leads and targets
  • A motivated, competitive individual with a strong aptitude for Publishing technology
  • 4-6 years of experience in a sales & marketing role
  • Knowledge of commonly used CRM Salesforce and Marketing automation tools and dashboards
  • Excellent presentation skills, verbal and written communication skills, and interpersonal skills

Experience:

  • 1 to 4 years of experience in Digital Marketing

Kinds of Projects Undertaken:

  • ePublishing, Editorial Services, eLearning, eBook, Accessibility
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