Digital Marketing

• Should have E-publishing and Editorial services domain knowledge
• Should understand the competitive landscape and identify the gaps in the market
• Must be able to identify the right opportunities & qualify leads for the Sales team
• Should be able to handle communication and fresh conversations with prospects
• Should have min. 2 years of experience working on the US, European Markets
• Assist Sales Team in identifying, following up, and qualifying prospects
• Generate reports & dashboards on Marketing influenced pipelines regularly
• Create clear and crisp product presentations and solution demonstrations
• Research & develop prospect lists using LinkedIn, Zoominfo, and Web research
• Participate and actively contribute in Marketing Strategy Meetings
• To work with the sales team in handing over any pre-sales efforts
• Support sales efforts with in-depth product and business knowledge
• Miscellaneous Pre-Sales and Sales related activities

Required Experience / Qualifications

• MBA from a good institute with a go-getter attitude to pursue leads and targets
• A motivated, competitive individual with a strong aptitude for Publishing technology
• 4-6 years of experience in a sales & marketing role
• Knowledge of commonly used CRM Salesforce and Marketing automation tools and dashboards
• Excellent presentation skills, verbal and written communication skills, and interpersonal skills

Experience:

• 1 to 4 years of experience in Digital Marketing

Kinds of Projects Undertaken:

• ePublishing, Editorial Services, eLearning, eBook, Accessibility