Digital Marketing

Responsibilities

· Work on PHP Laravel and CodeIgniter

· Experience for API development for mobile apps

· Train to junior PHP team member

· Complete allotted Project task on proper time

· Contribute to project tracking and planning

· Do Oral or written client communication for the project

· Client communication and technical support.

Requirements

· Excellent Communication skills

· Knowledge of HTML, CSS, Javascript, Bootstrap, and PHP

· Expertise in MVC architecture and MySQL

· Design/Development experience in Laravel

· Experience developing API using REST is huge plus point

· Strong proficiency in JavaScript, JQuery & third-party integration

· Clean coding style with the clear separating of UI and functionality.

· Problem Solving & Leadership skill

Experience: 0 to 2 years

Salary range: 15k to 45k

Location: Vesu, Surat

Can contact us directly on nine three one six one two zero one three two

Job Title: Brand and E-commerce Manager

Location: Bangalore

Experience: Brand Management | D2C & Marketplaces | Digital Growth

Industry: FemTech | Wellness | Healthcare | Consumer Brands

Company Overview

Miror is India’s leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we’ve built India’s largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.

Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, games, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women’s Health Innovation Conference 2024 and are rapidly scaling toward our $1B+ vision.

Learn more: www.miror.in

SUMMARY

Brand and E-commerce Manager with experience managing online brand presence, digital sales, and consumer engagement across D2C websites, marketplaces, and social platforms for a fast-growing FemTech brand. Strong at building brand strategy, driving online revenue, ensuring brand consistency, and translating consumer insights into high-impact marketing initiatives. Adept at working across marketing, content, design, and tech teams to scale purpose-led healthcare brands like MIROR.

CORE COMPETENCIES

·        Brand Strategy & Positioning

·        D2C & Marketplace Sales (Amazon, Website)

·        Online Revenue & Conversion Optimization

·        SEO & Website Content Strategy

·        Social Media & Digital Marketing

·        Visual Content & Creative Direction

·        Consumer & Market Research

·        Campaign Planning & Execution

·        Cross-functional Collaboration

·        Brand Analytics & Reporting

·        Budget & ROI Management

PROFESSIONAL EXPERIENCE

·        Developed and executed MIROR’s brand strategy aligned with business and marketing objectives, strengthening positioning in the peri-menopause and menopause wellness space.

·        Managed brand sales across online platforms, including MIROR’s D2C website and marketplaces, driving visibility, conversions, and repeat purchases.

·        Conducted consumer research and trend analysis to identify opportunities for product positioning, content themes, and brand expansion.

·        Partnered with marketing, design, content, product, and tech teams to plan and deliver integrated campaigns across digital channels.

·        Tracked brand performance and online sales metrics, analyzing traffic, conversion, engagement, and retention to inform optimisation strategies.

·        Planned and managed brand marketing budgets, ensuring spend efficiency across campaigns, creatives, and platform investments.

·        Oversaw development of brand collaterals, including digital ads, website banners, product pages, packaging visuals, social creatives, and campaign assets.

·        Ensured brand consistency across all touchpoints—website, marketplaces, WhatsApp community, social media, emailers, and paid media.

·        Led SEO initiatives including keyword research, on-page optimisation, blog content alignment, and website structure improvements to increase organic traffic.

·        Worked closely with creative teams on visual storytelling, including reels, videos, product imagery, and educational content to build trust and recall.

·        Managed and optimised social media presence, aligning content with brand tone, medical credibility, and community engagement goals.

·        Coordinated website development and optimisation, working with developers on UX improvements, landing pages, and conversion journeys.

·        Monitored industry trends, competitor activity, and regulatory sensitivity within women’s health to identify risks and growth opportunities.

TOOLS & PLATFORMS

·        D2C Website & Marketplaces

·        Google Analytics, Search Console

·        SEO Tools (Ahrefs / SEMrush – if applicable)

·        Meta & Google Ads

·        Social Platforms (Instagram, WhatsApp, LinkedIn)

·        CMS & Website Tools (Shopify / WordPress)

·        Creative Tools (Canva, Adobe, Figma)

What We Offer

·        Competitive base pay + performance-based commission/bonuses

·        Training and ongoing product support

·        Career growth opportunities within MIROR

·        Dynamic and brand-focused working environment

Join Miror and be the welcoming face of a company that values compassion, innovation, and excellence!

Why Join Us?

·        Be part of a high-growth startup tackling a real need in women’s healthcare.

·        Work with a passionate, purpose-driven team.

·        Opportunity to grow into next generation focused company roles as we scale.

·        Competitive salary and career progression.

Ping me here and we will connect!

What We Are Looking for in the Candidate

Experience Level

• 1.5 – 2.5 years of hands-on performance marketing experience
• Independently managed live Google & Meta ad accounts
• Experience working in a startup, SME, or agency environment preferred
• Has handled real campaign budgets (not just internship/demo accounts)

Google Ads Expertise (Primary Requirement)

• Strong experience in Search Ads
• Working knowledge of Display & Performance Max
• Experience with Remarketing campaigns
• Basic understanding of YouTube Ads
• Conducted keyword research independently
• Implemented negative keyword strategies
• Optimized bids (Manual CPC, Max Conversions, tCPA, tROAS)
• Monitored CPA, ROAS, CTR, Quality Score
• Managed and optimized campaign budgets regularly
• Set up and verified conversion tracking

 Meta Ads Expertise (Primary Requirement)

• Hands-on experience with Facebook & Instagram Ads
• Built full-funnel campaigns (Awareness to Conversion)
• Created Custom & Lookalike audiences
• Implemented retargeting strategies
• Installed and monitored Meta Pixel
• Optimized based on CPL, CAC, ROAS
• Improved campaign performance using data insights

Tracking & Analytics Knowledge

• Experience with Google Analytics
• Basic working knowledge of Google Tag Manager
• Understanding of conversion tracking setup
• Knowledge of attribution models
• Ability to read and interpret funnel metrics

 Performance Optimization Skills

• Daily campaign monitoring
• Budget allocation between campaigns
• Scaling profitable campaigns
• Pausing or restructuring low-performing ads
• Conducting A/B testing (creatives & copy)
• Identifying funnel drop-offs

 Reporting & Data Mindset

• Can prepare weekly performance reports
• Provides insights, not just numbers
• Makes data-driven decisions
• Comfortable explaining performance metrics clearly

Role & Responsibilities

Lead and mentor a team of data engineers, ensuring high performance and career growth.

Architect and optimize scalable data infrastructure, ensuring high availability and reliability.

Drive the development and implementation of data governance frameworks and best practices.

Work closely with cross-functional teams to define and execute a data roadmap.

Optimize data processing workflows for performance and cost efficiency.

Ensure data security, compliance, and quality across all data platforms.

Foster a culture of innovation and technical excellence within the data team.

We’re looking for an experienced AI Developer to join our team and drive the design, development, and deployment of advanced computer-vision and LLM-based solutions. You’ll build real-time object detection & tracking pipelines (LLM, YOLOv8/11), develop face-recognition models on video feeds with LLM support, and manage GPU-powered server infrastructure end-to-end.

Key Responsibilities

• Model Development & Optimization
• Design, train, and fine-tune LLMs, YOLOv8/11 models for multi-class object detection.
• Implement face-recognition pipelines leveraging state-of-the-art LLMs and embedding techniques.
• Optimize inference speed and accuracy for real-time video processing on GPUs.
• Video Analytics & Tracking
• Develop multi-camera object-tracking algorithms across disparate video sources.
• Integrate OpenCV, DeepSORT (or similar), and custom tracking logic for robust performance.
• Infrastructure & Deployment
• Provision and maintain Linux servers with SSH, Docker, and GPU drivers (NVIDIA CUDA/cuDNN).
• Automate CI/CD pipelines for model training, evaluation, and deployment.
• Monitor GPU utilization, troubleshoot performance bottlenecks, and ensure high availability.
• Collaboration & Documentation
• Work closely with product managers, data engineers, and front-end teams to integrate AI services via REST/gRPC APIs.
• Write clear technical documentation, API specs, and best-practice guides.

Required Qualifications

• Bachelor’s or Master’s in Computer Science, Electrical Engineering, or related field.
• 2-3+ years hands-on experience with:
• YOLOv8 or YOLOv11 (training, inference, transfer learning)
• Face recognition frameworks (InsightFace, FaceNet, ArcFace) and LLM embeddings (e.g., Hugging Face Transformers)
• Python ecosystem: PyTorch/TensorFlow, OpenCV, NumPy, scikit-learn
• Strong Linux skills: server provisioning, SSH, shell scripting.
• Proficiency in managing GPU servers (NVIDIA CUDA, Docker GPU containers)
• Experience deploying models in production (AWS/GCP/Azure or on-prem clusters).

Preferred Qualifications

• Familiarity with video-streaming protocols (RTSP/WebRTC).
• Knowledge of microservices architecture and API gateways.
• Exposure to MLOps platforms (MLflow, Kubeflow).
• Strong debugging, profiling, and performance-tuning abilities.

About Us

We are seeking a talented and results-driven professional to join our dynamic team. As a Business Development Executive - Upwork Specialist(International Sales), you will play a pivotal role in expanding our presence on one of the leading freelance platforms. If you have a proven track record of success on Upwork and a passion for driving business growth, we’d love to hear from you!

Key Responsibilities

• Client Engagement: Identify and connect with potential clients on Upwork to generate new business opportunities.
• Profile Optimization: Strategically enhance our Upwork profile to attract high-quality leads and boost visibility.
• Proposal Crafting: Develop compelling, customized proposals aligned with client requirements to secure projects.
• Relationship Management: Build and nurture long-term relationships with clients to ensure repeat business and referrals.
• Market Analysis: Stay informed about market trends, Upwork algorithms, and competitor activities to maintain a competitive edge.

Requirements

• Proven Expertise: Demonstrated success in acquiring projects on Upwork with a track record of achieving revenue targets.
• Communication Skills: Exceptional verbal and written communication skills to interact effectively with clients.
• Platform Knowledge: Comprehensive understanding of Upwork algorithms, best practices, and optimization techniques.
• Self-Motivation: Ability to work independently, manage multiple client interactions, and meet deadlines.
• Adaptability: A proactive and resourceful approach to addressing client needs and challenges.

What We Offer

• Flexibility: Enjoy flexible working hours tailored to your needs.
• Supportive Environment: Collaborate with a talented and enthusiastic team dedicated to growth and innovation.
• Career Growth: Opportunities to enhance your skills and advance your career in a supportive organization.

Roles and Responsibilities:

• Acquire and activate travel agents through various channels like office visits, telephone, email, social networks, events & meetings.

• Establish, grow, and maintain commercial ties with travel agents—both current and potential —in the designated territory to attract new partners for our services.

• Create a sales funnel, identify the right leads, define long-term goals, and engage in strategic business planning.

• Align sales activities with tele-sales team, product, marketing, and customer success team.

• Build in-depth understand of our products and give demos or solve product queries to convert agents.

Experience and Skills you MUST have:

• At least 4 years sales experience in the travel industry

• Excellent communication and interpersonal skills

• Prior experience in acquiring travel agents or in visas or insurance is a big plus

• Proficient with using CRMs and google sheets

• Proven 4+ years of experience in MEAN or MERN stack frameworks
• In-depth knowledge of NodeJS, React Js Express.JS along with the
• JavaScript Development frameworks on both client and server-side
• Skilled in Web App development (React + Redux) with Frameworks like Bootstrap / Material
• Deep understanding of HTML DOM objects, CSS & JavaScript events, and experience in various build tools like NPM / Webpack.
• Proficiency with both consuming, designing, and integrating APIs (RESTful and SOAP) using redux/thunk
• Designing database for a scalable and secure system using NoSQL (MongoDB) or RDBMS (MySQL or PostgreSQL)
• Thorough understanding and relatable experience of Git, repository management, and related workflows.
• Excellent communication and customer interfacing skills
• Should have problem-solving, prioritizing tasks, multitasking abilities
• Experience with CI/CD, DevOps practices