- Should have E-publishing and Editorial services domain knowledge
- Should understand the competitive landscape and identify the gaps in the market
- Must be able to identify the right opportunities & qualify leads for the Sales team
- Should be able to handle communication and fresh conversations with prospects
- Should have min. 2 years of experience working on the US, European Markets
- Assist Sales Team in identifying, following up, and qualifying prospects
- Generate reports & dashboards on Marketing influenced pipelines regularly
- Create clear and crisp product presentations and solution demonstrations
- Research & develop prospect lists using LinkedIn, Zoominfo, and Web research
- Participate and actively contribute in Marketing Strategy Meetings
- To work with the sales team in handing over any pre-sales efforts
- Support sales efforts with in-depth product and business knowledge
- Miscellaneous Pre-Sales and Sales related activities
Required Experience / Qualifications
- MBA from a good institute with a go-getter attitude to pursue leads and targets
- A motivated, competitive individual with a strong aptitude for Publishing technology
- 4-6 years of experience in a sales & marketing role
- Knowledge of commonly used CRM Salesforce and Marketing automation tools and dashboards
- Excellent presentation skills, verbal and written communication skills, and interpersonal skills
Experience:
- 1 to 4 years of experience in Digital Marketing
Kinds of Projects Undertaken:
- ePublishing, Editorial Services, eLearning, eBook, Accessibility
About Innovators of digital publishing technology (HU1)
Similar jobs
Role - Manager – Paid Search (Gurgaon, Bangalore, Mumbai)
Overview of job -
Our Client is the world’s largest media investment company which is a part of WPP. They are a global digital transformation agency with 1200 employees across 21 nations. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.
We are currently looking for a Manager – Performance Marketing In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories.
Reporting of the role - This role reports to the Director – Performance Marketing
What your day job looks like -
● Develop strong relationships with counterparts in regional teams (Europe, U.S., Asia)
● Support the training and growth of your team
● Enforce Search best practices with a focus on platform expertise, consistency, and quality of work delivery
● Be accountable for consistent work delivery to regional teams by ensuring a high quality of output
● Serve as point of escalation for your team and take ownership of resolving any issue
● Provide career development and coaching for your team
● Line manage 2-5 direct reports
● Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done
● Present strong and effective communication across all levels.
What you’ll bring:
● You are proficient in English
● You have 5+ year experience of planning and managing Search campaigns
● You have a high-level knowledge of Paid Search platforms and third-party tools (AdWords, Bing, SA360, GA, SEM Rush, Editor)
● Kenshoo, Marine, Salesforce, etc is a plus
● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed
● You have experience maintaining quality standards at scale
● You have experience providing service to local teams from a centralized location
● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends
● You have excellent communication skills, both verbal and written
● You are proficient in Microsoft Excel and Google Sheets
AppitSimple Infotek Pvt Ltd - A Pioneer product-based IT company that has been revolutionizing & simplifying the way organizations do business since the last many years. The Company is better known for its innovative platform & product - SoftwareSuggest and CallHippo respectively.
SoftwareSuggest - An Online Platform to discover top Business Software & Service Partners gives access to Genuine Customer Reviews, In-depth Software Analysis, Free Consultation & Free Demo of all Software. It is the one-stop destination for all businesses looking for software and services relevant to their industry.
SoftwareSuggest currently lists more than 800 Software Categories & 49+ Service categories for businesses to choose from. It also lets organizations compare the features of multiple software & service providers so that they can make the right purchase decision.
CallHippo is an on-demand Voice-over-Internet Protocol (VoIP) Service Providers. CallHippo allows startups and businesses to buy instant local support numbers from over 50+ countries around the world. With our easy to use interface and robust backend architecture, any business can set up their call center within less than 3 minutes.
Job Responsiblities
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Benefits
Permanent WFH
5 days Working
Lucrative Incentives
- Develop and execute influencer marketing strategies and creative campaigns
- Identify and build relationships with prominent influencers and thought leaders
- Attend relevant events for networking and business purposes
- Develop content ideas and write and curate content
- Research relevant industry experts, competitors, target audience and users
- Brainstorm new, creative approaches to influencer campaigns
- Keep abreast of emerging trends, technologies and influencers
- Liaising with the marketing team to create and coordinate marketing strategies that work across different channels
-Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, and Display)
-Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
-Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
-Manage social media marketing campaigns
-Manage digital advertising campaigns (SEM, Display, Social, and Programmatic)
- Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
- Developing and monitoring campaign budgets.
- Planning and managing our social media platforms.
- Preparing accurate reports on our marketing campaign’s overall performance.
- Coordinating with advertising and media experts to improve marketing results.
- Identifying the latest trends and technologies affecting our industry.
- Evaluating important metrics that affect our website traffic, service quotas, and target audience.
- Working with your team to brainstorm new and innovative growth strategies.
- Overseeing and managing all contests, giveaways, and other digital projects.
Job Details
Job Location - Mumbai
Experience Required - 3-5 years
Package Offered - Rs.6,00,000/- to Rs.10,00,000/- per annum
Digital Marketing Manager
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, etc.)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
1. Handle social media accounts on Facebook, Twitter, Instagram etc.
2. Post on a daily basis
3. Increase traffic on our pages
1. Understanding of SEO terminologies.
2. Using SEO Tools - AHrefs / SEMRush and the likes.
3. Competitor / Competition Analysis
Core competencies:
1. Proactivity: Act without being told what to do. Brings new ideas to the company.
2. Quick Learner and Attention to detail.
3. Honesty.
Location: Wakad, Pune, Maharashtra.
Candidate once selected will be have to Work from Home till 31st July 2020.
We will resume office operations on 1st August 2020.
Applicants looking for Remote Work only should NOT apply.