SEO Specialist

Company Description

Nadcab Labs is a dynamic and innovative team of blockchain enthusiasts based in Prayagraj. Our primary focus is on developing cutting-edge applications for the decentralized world, including smart contracts, decentralized applications (dApps), and various DeFi (Decentralized Finance) products. We are dedicated to building robust and secure blockchain solutions.

Role Description

This is a full-time on-site role as a Social Media Marketing Executive located in Prayagraj. As a Social Media Marketing Executive, you will be responsible for developing and implementing social media strategies and campaigns across various platforms. Your key responsibilities will include planning and creating engaging content, managing social media accounts, analyzing performance metrics, and staying up to date with industry trends.

Role & Responsibility

• Conduct research on current trends and audience preferences.
• Create and implement social media strategy to align with business goals
• Develop and implement a comprehensive social media strategy to increase brand awareness and engagement.
• Create and curate engaging content for various social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and others.
• Manage day-to-day activities on social media platforms, including posting updates, responding to comments and messages, and monitoring trends.
• Collaborate with the marketing team to align social media efforts with overall marketing objectives and campaigns.
• Monitor social media analytics and insights to track performance, identify trends, and optimize content strategies.
• Stay updated with the latest trends and best practices in social media marketing and implement innovative ideas to enhance our presence.
• Build and maintain relationships with influencers, partners, and industry professionals to amplify our reach and engagement.
• Coordinate with design and content teams to ensure visual consistency and quality of social media content.
• Generate reports and provide regular updates on social media performance to stakeholders.

Qualifications

• Proven experience in social media marketing, with a strong understanding of various social media platforms and their best practices
• Excellent written and verbal communication skills
• Ability to create compelling and engaging content
• Experience in managing social media accounts and implementing social media strategies
• Proficient in using social media management tools and analytics platforms
• Strong analytical and problem-solving skills
• Ability to work effectively in a fast-paced and collaborative environment
• Degree in Marketing, Communications, or a related field

Required Skillset

·       The candidate should be well-versed in advanced off-page SEO methodologies like link-building, influencer collaboration, guest blogging, and content promotion.

·       Profound knowledge of on-page SEO, such as keyword optimization, meta tags, title improvement, URL structure, user experience, and conversion rate optimization, is necessary.

·       Must have relevant experience in team leadership, workflow organization, and project management.

·       Should be capable of devising, articulating, and implementing successful SEO strategies for enhanced website performance and ranking.

·       Exceptional verbal and written communication aptitude is required for articulate interactions with the team and other stakeholders.

·       Proficiency in MS Office Suite, especially Excel, is a prerequisite for effective data analytics and reporting.

·       Record-keeping ability and advanced skills in data reporting, with a clear understanding of analytics tools like Google Analytics, SEMrush, and Ahrefs, is a must.

·       Should be able to conceptualize innovative solutions for achieving high quality and authoritative link-building.

·       The capability to quickly identify and rectify issues impacting the SEO performance of the website is required.

·      A proven track record in SEO showcasing improved SEO performance is crucial.

Job Description

·       Guide the SEO team in applying best SEO practices to all online content.

·       Oversee and manage SEO team's workflow to ensure deadlines and targets are achieved.

·       Formulate effective on-page and off-page SEO strategies.

·       Undertake keyword research for improving organic SEO rankings.

·       Analyze SEO statistics, including traffic, ranking, clicks, and bounce rates.

·       Establish systems and standards for optimizing all content for SEO.

·       Design strategies and action plans for building high-quality, authoritative backlinks to our website.

·       Monitor and assess search results and performance across major search channels.

·       Execute data analysis to inform SEO strategy and provide enhancements.

·       Regularly track and report on KPIs using tools like Google Analytics, SEMRush, and Ahrefs.

·       Present detailed reports and insights to the team and stakeholders.

·       Communicate SEO strategies and results to the team, clients and stakeholders in a clear, precise manner.

·       Work in collaboration with other departments, such as content, design, and development, to manage SEO strategy.

About LambdaTest

We are the only cloud-based testing platform aimed at bringing the whole testing ecosystem to cloud. Today we have a powerful cloud network of 2000+ real browsers and operating systems that helps testers in cross-browser and cross platform compatibility testing.

On a mission to provide the most powerful, cutting-edge, comprehensive, and secure cloud test platform to empower software testers & developers globally to perform testing intelligently at scale.

We envision an integrated platform where professionals can rely to perform and manage all types of tests without being limited by infrastructure dependency. So people could focus on things that matter the most, i.e. their tests.

We are a dynamic team that works in a fast-paced environment, ambitious to make a huge impact. Aligned with the company’s vision and strategy, the cross-functional teams work closely to build cutting-edge SaaS products that enable software developers & testers globally to perform testing intelligently at scale. Default to transparency, we share stories of our successes, failures, challenges, and interests so that we can learn from and support one another.

Roles and responsibilities:

• Planning Web, SEO/SEM, email, social media and display advertising campaigns.
• Designing, building, and maintaining social media presence.
• Marketing the Company's software products via emails, blogs, newsletters and social media.
• Devising strategies to drive online traffic to the company website.
• Managing online brand and product campaigns to raise brand awareness.
• Creating content for Company's Software products and services.
• Creating content for online marketing: website, blog, social media, advertising campaigns.
• Design, build and maintain our online media presence and build a constant pipeline of enquiries from potential clients
• Brainstorm new and creative growth strategies
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement Cont.
• Own the look and feel of the website and take steps to keep communication consistent across media
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Requirements:

• Bachelor’s degree in relevant technical field
• 2-4 years’ industry experience as an effective technical writer
• Proven ability to quickly learn and understand complex topics
• Extensive experience in SEO.
• Working knowledge of Google Analytics.
• Experience with coding techniques.
• Thorough understanding of web design and site structures.
• Good knowledge of back link analysis.

What you need to have:

• Promoting business on social media for improving brand awareness and generating traffic through social media engagement
• Create and manage link building strategies, content marketing strategies, and social media presences
• Developing content calendars on a weekly and monthly basis for the company
• Use Google Analytics, Google AdWords, and other relevant sites
• Drive traffic to company pages
• Creating engaging social media content
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Developing graphics, video, and collaterals
• Analyzing popular social media platforms and using emerging social media tools to develop relationships with clients
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

About What Digital Pvt Ltd:

What Digital Technologies Pvt Ltd is one of the world's fastest-growing online job search specialists. Launched from London in 2011 our flagship product whatjobs.com attracts millions of jobseekers around the world. Every minute of every day we help our users connect with employers across the globe in order to find their perfect job.

To support our ambitious growth plans, we are looking for our next senior appointment to become our SEO Manager.  Reporting to the Managing Director, you will be supported through your growth and provided with access to a number of cutting-edge tools. Our ambition is to increase the size of our SEO footprint over the next 18 months in Europe, Asia, North American & South America. 

About the Role:

• Development and implementation of the SEO strategy for whatjobs.com
• Ownership of the organic performance targets for our global websites and the delivery against them
• Develop SEO best practice for sites, lead discussions with internal stakeholders, ensure progress and performance is reported regularly
• Recruit your own team of SEO executives and content writers.
• Setting in place best SEO working practice that other members of your team can use and learn from to develop their own careers.
• You must be an expert at competitor analysis 
• Lead when required with the execution of SEO tasks across other global SEO projects (i.e. site migrations)
• Stay up to date with the latest SEO industry and news, share knowledge with the team and lead from the front.
• Answer this question in your cover letter. When is thanksgiving celebrated? 

What makes you a great fit:

• 5 years+ SEO experience with at least 2 years in a senior role
• Analytically minded, expert in using Google Analytics and Google Search Console
• Ability to analyse data to derive insight and actions to drive performance
• Experience auditing on-site and off-site SEO factors to create effective SEO strategies
• Experience using SEO tools including or equivalent to ahrefs, Deepcrawl, SEMRush, Screaming Frog
• Experience managing a team, their workflow and assisting in their own professional development
• Knowledge of HTML/Web Coding
• Self-motivated and enthusiastic
• Strong communication skills
• Good skills in Excel & Word
• Deep interest in the SEO industry and also be a hobbyist 
• Experience integrating SEO with other digital channels i.e. Social and PR
• Have a proven track record of successful SEO campaigns
• Have both frontend and technical SEO knowledge 

• Excellent salary & be part of a bonus scheme
• We will soon be moving to brand new offices based in Central Bangalore
• You will be the ‘ go-to person’ and responsible for building your own team
• Enrolled in a company pension plan
• International travel to meet with colleagues, management and SEO events
• Leadership and Development training throughout your career
• An exciting, fast-paced working environment where you will work with and learn from the best in the business

Heard enough? Apply online today for an immediate interview. 

• Excellent command over English with the ability to write in various tones and styles.
• Masters in Mass Communication and Journalism or similar field.
• An effective and SEO friendly writing style for web content, articles, blogs.
• Editing and proof-reading skills.
• Must have complete knowledge of social media and core social media marketing.
• Experience in writing research reports and whitepapers.
• Experience in writing Press Releases will be a plus.
• An excellent understanding of Grammar
• Detail oriented and ability to grasp new concepts quickly.

• Content for SocialPilot only such as blogs, web content and articles to be contributed outside
• Editing and reviewing content received
• Topic idea generation for all content
• Ability to work effectively in an environment where tools, processes, and deliverables are not necessarily predefined.
• Excellent attention to detail and ability to multi-task projects and deliverables.
• We don’t want you to get bored writing content all the time, so we need you to interact with like-minded professionals and have fun on social media. This will help you be more creative and also feeds in idea generation.