Digital Marketer

We are looking for a result-driven SEO Executive to be responsible for developing optimized web content. The SEO Executive's responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website's architecture to ensure user friendliness. To be successful as an SEO Executive, you should have strong copywriting and analytical skills, knowledge of coding techniques, and a commitment to constantly improving on key skills. Ultimately, an SEO Executive should have outstanding knowledge of SEO, passion for the industry and time management skills. Should be aware of below activities.

• Proficient in On Page and Off page Optimization.
• Able to run Google Ad words Campaign.
• Online Marketing for various social Marketing Social Portals like-Facebook, Instagram, Twitter etc per the planned Campaign.
• Preference for those who can handle the content part on their own on website and social media portal.
• Planning of keywords and Campaign.
• Handling all aspects of SEO (Search Engine Optimization- On Page and Off Page SEO), SMO (Social Media Optimization), should be able to work on, plan and execute SEO white-hat tactics.
• Work with web developers and marketing teams to properly implement SEO best practices.
• WordPress content- Blog and article posting- Directories submission and link. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.
• Should be able to work on on-Page, Off-Page, articles, link building and blogs to attract more traffic to the desired website.
• The creation of on-page, off-page, and local SEO strategies for clients in various industries.

Responsibilities:

• Develop, manage and optimize comprehensive paid Facebook and Instagram Ad campaigns
• Recommend new strategies based on data and testing
• Experience in Audience research, audience building, and ad creation

• Experience running targeted, high-spend, high-return ad campaigns, specifically on Facebook
• Excellent knowledge of Instagram ads manager and other social media best practices
• Knowledge of responding to comments, compiling campaigns and creating content for Instagram

• Audit and optimize new & existing ad campaigns to ensure KPI’s are met such as budget spend, timelines, CPL, CPA, ROI, and ROAS - both short and long-term.

• Manage social performance reporting process, communicating results (as needed) / on a daily, weekly or monthly basis.
• Organize hypotheses and recommendations for enhancing campaign performance
• Setup, verify and troubleshoot pixels (understanding of 3rd party platforms will be added advantage)
• Understanding Google Analytics and Google Tag Manager is a plus
• Stay up to date with current technologies and trends in Facebook policies, strategies, trends, design tools, and applications

Requirements:

• 3+ years of experience working on social campaigns/ campaign manager / FB marketing in media agencies

• Previous online experience in Facebook Advertising is mandatory with demonstrated experience in handling Facebook Business Manager, Instagram Ads and all the related assets like Ad accounts, App, Custom Audience, Lookalike Audience, Remarketing, Funnel Creation, Facebook Pixel tracking, budget optimization, Google Analytics analysis, Reporting, campaigns optimization.

• Experience in improving account performance in social for E-commerce clients will be an added advantage
• Run and Optimise all types of Facebook ads over Facebook, Instagram and Facebook Network.
• Design, execute, and analyze A/B tests across Facebook's advertising platform to test targeting, creative, and landing pages, and improve overall campaign performance.
• Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization
• Stay abreast of industry trends and best practices in paid advertising

Education Qualification:

• Bachelor’s degree, MBA Marketing will be an added advantage
• Must be flexible with weekly schedule, adaptable, and willing to take on multiple priorities.
• Excellent organization and time management skills to complete tasks on time.
• Well-versed with advanced computer skills in Microsoft tools (Excel, Word, Powerpoint)
• Excellent analytical skills with the ability to present data reports

Desired Candidate Profile:

• Minimum of 1 year experience, preferably within digital marketing.

• Strong written and verbal communication.
• Proficient in the use of Microsoft Office packages.

Roles & Responsibilities:

• Develop and implement SEO and PPC strategies.
• Oversee and understand social media strategies.
• Manage and maintain the organization’s websites.
• Write and optimize content for the website and social networking accounts.
• Track and analyze website traffic flow and provide regular internal reports.
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
• Edit and post videos, podcasts and audio content to online sites.

 In-depth knowledge of keyword research & ASO and ability to align SEO strategies to support ASO

 

- Excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods and effective strategies for growing app installs

 

- Experience managing and handling creative assets & metadata copies for Appstore, as well as for A/B testing

 

- In-depth knowledge of research principles and methods and experience in analyzing data

 

- App Localization experience.

 

- Critical thinker and problem-solving skills

 

- Strong communication skills - both written and spoken

• a genuine interest in SEO and/or digital marketing
• evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms
• a commitment to keeping your technical skills and knowledge up to date
• an inquisitive mind which drives you to understand Google's algorithms and predict what changes might be coming
• a good understanding of search engines
• an ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns
• a good understanding of PR and how to get the right messages out there
• an understanding of how customers search, where they search and why they purchase something online
• a good understanding of the wider marketing context
• strong analytical skills for understanding ranking algorithms
• excellent communication skills to educate, inform, manipulate and mediate across a number of stakeholders in an organization
• an understanding of, or experience of, HTML coding, and preferably Javascript and PHP (PHP: Hypertext Preprocessor)
• proficiency in Microsoft Office and an excellent knowledge of Excel
• some experience and knowledge of web hosting.

Selected intern's day-to-day responsibilities include: 1. Answer questions on Quora 2. Blogging / guest posts 3. Work on Google Adwords - remarketing management 4. Handle Facebook group posting 5. Reply to queries on Facebook page/group and Twitter 6. Post on related forums about offers 7. Facebook campaign management

Looking for a candidate having - Good Communication Skills - Basic understanding of social media - Willingness to learn and work in a demanding environment

About Camp K12 (https://campk12.com/): Camp K12 is an ed-tech startup founded by an MIT/Harvard computer science grad and the ex-CEO of Apple India, bringing coding and 21st-century skills to students Age 6 - 18 around the globe, via LIVE online courses and in-person programs. We were India's first coding bootcamp for school kids in 2011, and today are a leader in the K-12 education space, making cutting-edge tech like AI, 3D/Virtual Reality programming, Web & Mobile App Development, accessible to young students via our custom-built technology platforms. We've taught over 50,000+ students, worked with 200+ schools nationwide, and collaborated with institutions like Google, Adobe, IIM Bangalore, IIT Delhi, and more to inspire an entire generation of young makers and doers. We are actively recruiting across all functions -- marketing, sales, BD, design, software development. If you share our vision for redefining school education, come and join us. Learn more: https://campk12.live Job Description : Need a dynamic digital marketing personality with solid written and verbal English communication skills, with at least 1 to 2 years of experience in all aspects of Social Media and Digital marketing, preferably for a start-up or technology education company. The candidate must have demonstrated success in designing and executing the social media campaigns resulting into measurable outcome and social media outreach. In addition to the attractive salary, this position carries big Bonus associated with Lead generation and Engagement metrics. Who can apply: - Excellent spoken & written communication - 1-2 years of work experience as a digital/social media marketer - Has good exposure to the latest technologies in ed-tech space - Self-driven & motivated - Has in-depth understanding of the social media platform Benefits - Personal development under the hands of an experienced team - Opportunity to grow with the company, we are growing ~10X YoY - High energy work culture - Great perks

Must have used HubSpot, Hootsuite/Buffer, Clevertap/Mixpanel/Appsflyer. Previous experience in User Analysis, Appstore Optimization, A/B Testing. Must be adept in handling all types of social media including Twitter, Instagram, Facebook, Pinterest, etc. Plus if used Sprout social/woobox before.

Job is to consistently improve lead generation process and results. Use testing to determine the high performing ads, keywords, email marketing/funnel to convert at the highest number of leads with the lowest possible costs. Ads are in currently in English speaking countries. Current click-through rates are in the 6% range and conversion is 15% for a free information product. However, the main product has not been released yet. Many have said conversions and CTR cannot be improved any further. The ads and marketing automation were done by the owner have not been optimized or tested in any way. We feel CTR in the 8% to 10% and conversions in the 20%-25% range are achievable with testing and the right person. Job will be temporary employment with full time offer if work results meet expectations. Please do not apply if you do not have proof of results in this area. Must be able to work and produce results with minimal supervision. Expect this person to "own" his or her work and results. Company is bringing a product to the USA for kidney patients and has patents pending on the products.