Digital Marketer

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Job Title: Digital Marketing Manager

Experience Level: 10+ Years

Location: Bangalore (On-site/Hybrid)

Industry: Outsourcing & Business Process Management (BPM)

Salary Range: ₹9 – ₹14 LPA

Job Summary:

We are looking for an experienced and strategic Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will have over a decade of experience, with a strong track record in B2B digital marketing, preferably in the outsourcing, BPM, or IT services industries. This role demands an individual who can drive end-to-end digital campaigns, enhance online brand presence, generate qualified leads, and align digital marketing with business outcomes.

Key Responsibilities:

• Strategy & Execution:
• Develop and implement comprehensive digital marketing strategies aligned with company goals.
• Channel Management:
• Lead and manage SEO/SEM, PPC, social media, email marketing, content strategy, and paid campaigns.
• Lead Generation:
• Design and execute multi-channel lead generation and nurturing campaigns targeting international B2B clients.
• Performance Analysis:
• Track KPIs, analyze performance, and continuously optimize digital campaigns for maximum ROI.
• Collaboration:
• Work closely with Sales, Product, and Operations teams to ensure marketing initiatives support business objectives.
• Digital Assets:
• Oversee website management, landing pages, content production, and digital branding initiatives.
• Tools & Automation:
• Manage marketing automation tools, CRM integration (e.g., HubSpot, Salesforce), and campaign workflows.
• Team Leadership:
• Guide and mentor junior marketers or external agency teams to deliver consistent performance.

Requirements:

• 10+ years of experience in digital marketing, with at least 3 years in a managerial or leadership role.
• Proven B2B marketing expertise, preferably in outsourcing, BPM, or IT services sectors.
• Strong command of SEO/SEM, Google Ads, LinkedIn Campaigns, and Marketing Automation platforms.
• Demonstrated success in lead generation, campaign optimization, and conversion strategies.
• Analytical mindset with hands-on experience in data-driven decision-making.
• Exceptional communication, project management, and stakeholder coordination skills.
• Master’s degree in Marketing, Business Administration, Communications, or related field.

• Creating a positive onboarding experience for new clients.
• Manage daily activities and tasks for clients by Line Manager
• Regularly interacting with clients through telephone calls, email communications, or face-to-face meetings.
• Responding to clients' requests as they arise in real time
• Maintaining an accurate record of all necessary documents pertaining to the brand.
• Coordinate with various internal teams to deliver Creative, Data Analytics, Tech and Operational Services
• Develop a relationship with clients and manage their expectations (Kudos if you can balance the two together!)
• Upsell! Always be on the lookout to identify opportunities and convert them to grow revenue
• Ensure that projects are completed on time and within budget.
• Coach and support team members to help them meet departmental goals
• Take responsibility for the quality of work, the accuracy of brief and the team’s output
• Maintain weekly, fortnightly and monthly reports 
• Meeting clients to discuss strategy and report on progress
• Keep ahead of industry’s developments and apply best practices to areas of improvement
• Maintain an orderly workflow according to priorities

BECOME A PEOPLE’S PERSON!

• Exhibit strong leadership skills and motivate-inspire your team members
• Stick to the client’s brief and the agreed process to deliver effectively
• Utilize your team’s productivity keeping the Scope Of Work and allocated budget
• Be all ears to Account Managers and mentor to get the best performance possible

IMPROVE THE PROCESS!

• Relentlessly work on improving the internal processes while solving problems along the way

COMMUNICATE AND COLLABORATE!

• Manage all business communications
• Become a link for the internal team and make sure the process is consistently followed until the project is completed as per the client’s brief

SKILLS WE DESIRE

• Develop and maintain existing client relationships.
• Excellent organizational and time management skills.
• Strong analytical and problem-solving skills.
• Effective communication skills.
• A+ presentation skills (making PPTs included)
• Natural attention to detail
• Financial management and commercial acumen
• Advanced software skills including Word, Excel, PowerPoint, Visio, MS Project (or equivalent Project management tool).

We are looking for a team member to join us as PHP Developer.

Urja Communications is a Digital Advertising and Communications agency with one important difference…We keep our focus on solving business problems.  

3-5 years experience in the website domain (preferably) | Worked on at least 1 e-commerce website

• Oversee responsibilities and timely execution of Web Executive
• Collaborate with SEO Team to implement strategies
• Liaise with Design and Development teams for tasks and projects
• Be proactive in pitching improvements to the websites
• Plan, implement, manage, monitor, and upgrade the client's website
• Respond to and troubleshoot all website issues
• Identify and respond to all website security breaches
• Ensure that the website is protected by enabling the appropriate security measures
• Conduct content audits to eliminate redundant and/or duplicate information
• Plan communication aligned with the brand’s strategy
• Ensure website quality and efficiency by conducting regular test plans
• Plan to improve the User Experience of the website regularly
• Collaborate with teams and management to ensure that the website aligns with brand strategy
• Prepare and present strategies to grow website metrics that are important to the brand
• Keep up-to-date with industry best practices and monitor competitor websites
• Plan, strategise and track promotional campaigns
• Analyse, Strategise, plan and prepare monthly website performance and present to internal and external stakeholders
• Maintain tracker of all updates on the website
• Ensure Client satisfaction & smooth communication

• All mails must be responded to within 24 hours on working days and any conversation about on-going/upcoming projects over whatsapp/call must be documented on mail

• At least 2 blog/video case studies highlighting business impact through website strategies implemented (Maximum 1 per brand)
• Atleast 4 instagram and linkedin carousel features for Schbang page highlighting small wins through strategy implemented (Maximum 2 per brand)
• Participate in at least 2 external website awards

• Strong attention to design detail
• Understanding user behaviour and building user journey
• Analytical mind and problem-solving attitude.
• Fantastic time management skills
• Ability to manage and work with teams
• Good clear communication
• At least 2 years of experience using any 2 CMSes
• Experience using at least 1 ecommerce platform (eg: Shopify, Magento)
• Google Analytics Power User
• Understand and read API Documentations
• Ability to adapt to new tools and softwares
• Resolve team conflict
• Good understanding of SEO
• Ability to troubleshoot website issues in a fast-paced environment
• Presentation skills
• Preparing Pitch decks

• Google Analytics
• Hotjar
• Microsoft Clarity
• CMS: Shopify, Wordpress, Magento, Drupal, Sitecore
• Shopify Analytics
• Google Search Console
• Google Tag Manager
• Google Docs, Slides, Sheets | Excel, Word, Powerpoint
• Photoshop & Illustrator basic
• Figma basic

About Company:

Working with a multitude of clients populating the FTSE and Fortune 500s, Audit Partnership is a people focused organization with a strong belief in our employees. We hire the best people to provide the best services to our clients.

APL offers profit recovery services to organizations of all sizes across a number of sectors. APL was borne out of a desire to offer an alternative from the stagnant service provision on offer in the profit recovery industry.

Every year we cover million of pounds for our clients and also work closely with them, sharing our audit findings to minimize future losses. Our dedicated and highly experienced audit teams utilize progressive & dynamic financial service solutions & industry leading technology to achieve maximum success.

We provide dynamic work environments focused on delivering data-driven solutions at a rapidly increased pace over traditional development. Be a part of our passionate and motivated team who are excited to use the latest in software technologies within financial services.

Headquartered in the UK, we have expanded from a small team in 2002 to a market leading organization serving clients across the globe while keeping our clients at the heart of all decisions we make.

Job description:

We are looking for a high-potential, enthusiastic SQL Data Engineer with a strong desire to build a career in data analysis, database design and application solutions. Reporting directly to our UK based Technology team, you will provide support to our global operation in the delivery of data analysis, conversion, and application development to our core audit functions.

Duties will include assisting with data loads, using T-SQL to analyse data, front-end code changes, data housekeeping, data administration, and supporting the Data Services team as a whole.  Your contribution will grow in line with your experience and skills, becoming increasingly involved in the core service functions and client delivery.  A self-starter with a deep commitment to the highest standards of quality and customer service. We are offering a fantastic career opportunity, working for a leading international financial services organisation, serving the world’s largest organisations.

What we are looking for:

• 1-2 years of previous experience in a similar role
• Data analysis and conversion skills using Microsoft SQL Server is essential
• An understanding of relational database design and build
• Schema design, normalising data, indexing, query performance analysis
• Ability to analyse complex data to identify patterns and detect anomalies
• Assisting with ETL design and implementation projects
• Knowledge or experience in one or more of the key technologies below would be preferable:
  • Microsoft SQL Server (SQL Server Management Studio, Stored Procedure writing etc)
  • T-SQL
  • Programming languages (C#, VB, Python etc)
  • Use of Python to manipulate and import data
  •  
  • Experience of ETL/automation advantageous but not essential (SSIS/Prefect/Azure)
• A self-starter who can drive projects with minimal guidance
• Meeting stakeholders to agree system requirements
• Someone who is enthusiastic and eager to learn
• Very good command of English and excellent communication skills

Perks & Benefits:

• A fantastic work life balance
• Competitive compensation and benefits
• Exposure of working with Fortune 500 organization
• Expert guidance and nurture from global leaders
• Opportunities for career and personal advancement with our continued global growth strategy
• Industry leading training programs
• A working environment that is exciting, fun and engaging

1. Develop high performance mobile and web applications in Artificial Intelligence, Machine
Learning, Android, iOS and various frontend and backend technologies.

2. Create requirements, design documentation and test plans for above, adhering to
standard templates provided by the organization.

3. Write clean, maintainable, efficient code that confirms to software development
standards.

4. Well versed with multiple front end and backend technologies such as Angular, BootStrap,
Node, PHP, Spring, ReactJS, etc.

5. Understand full stack development process and is familiar with REST.

6. Can interact with client directly on requirement gathering, delivery planning and
implementation

Job Location: Thane

Basic Qualifications

Candidates for this role must have:

• Bachelor’s degree in computer science or a related field
• At least three years of experience writing production code of increasing complexity
• Strong understanding of computer science fundamentals, including algorithms, complexity analysis, data structures, problem solving, and object-oriented analysis and design
• Proficiency in at least one of the following: Java, C, C++, C#, Ruby, Scala, Python
• Experience refactoring code and evolving architectures
• Experience crafting unit, integration, functional and regression tests

 Preferred Qualifications

• Master’s degree in computer science or a related field
• Experience developing in a Linux environment
• Experience applying service-oriented architecture techniques to production use cases
• Experience in developing secure, multi-platform mobile applications