Digital Marketing Manager

About Nimuki

Nimuki is a premium Indian kidswear brand for children aged 3–7 years. We focus on stylish, comfortable, and high-quality clothing for modern families. We are launching in Kolkata and plan to expand across India.

At Nimuki, we are building a strong brand and community, not just selling products. We believe in doing things thoughtfully and maintaining high standards.

Why We Are Hiring

In our early stage, growth will come mainly through social media, influencer collaborations, and building trust with parents—not through paid advertising.

We are looking for someone who can take ownership, bring ideas, and work independently. If you enjoy building something from scratch and taking initiative, this role is for you.

Key Responsibilities

1. Social Media Management

• Manage Nimuki's Instagram account end-to-end.
• Post content, Stories, Reels, captions, hashtags, and respond to DMs.
• Follow the content calendar created with Radhika.
• Reply to comments and messages on the same day.
• Track performance such as reach, shares, saves, and engagement.
• Suggest new content ideas and trends that fit the brand.

2. Influencer & Creator Partnerships

• Find and connect with mommy bloggers and parent creators, mainly in Kolkata.
• Reach out, negotiate, and manage gifting and affiliate collaborations.
• Explain Nimuki's brand story and guidelines to creators.
• Track the performance of influencer campaigns.
• Build long-term relationships with top-performing creators.

3. WhatsApp Community Management

• Manage Nimuki's WhatsApp community for our founding families.
• Share new launches, exclusive previews, and engage with members.
• Ensure every interaction creates a positive brand experience.
• Coordinate with Sunjit on order updates and customer delight initiatives.

4. Offline Partnerships

Work with Sunjit to build relationships with:

• Premium preschools and daycares.
• Kids' play areas and family entertainment centres.
• Pediatric clinics and wellness centres.
• Art, music, sports, and swimming classes.

Your role will be to build partnerships, manage communication, and ensure everything is executed smoothly.

5. Reporting

• Share weekly updates on social media growth, influencer activities, WhatsApp community, and partnership progress.
• Provide monthly recommendations on what is working and what can be improved.
• Take ownership and proactively share updates without waiting to be asked.

What This Role Is Not

Before applying, please note:

• This is not a paid advertising role. Running Google or Meta ads is not the focus.
• This is not a content creation role. Radhika will lead the creative direction; you will manage execution and distribution.
• This is not a remote position. Being based in Kolkata is mandatory.
• This is not a role where daily tasks will be assigned. You are expected to manage your own work and priorities.

What We Are Looking For

Must-Have Requirements

• Experience working with a D2C (Direct-to-Consumer) brand.
• Good understanding of Instagram and how to build an engaged community.
• Hands-on experience with influencer outreach and collaborations.
• Comfortable managing WhatsApp communities and customer conversations.
• Based in Kolkata or ready to relocate immediately.

Preferred Skills

• Existing connections with mommy bloggers or parent influencers in Kolkata.
• Experience using affiliate tools like UpPromote, Cuelinks, or similar platforms.
• Understanding of the Indian D2C market and customer behaviour.
• Ability to read Instagram Insights and use data to make decisions.
• Experience with offline partnerships and brand collaborations.

We Would Love Someone Who

• Shares updates without being reminded.
• Brings solutions and ideas instead of only pointing out problems.
• Enjoys building and growing a brand from the ground up.
• Treats the brand with ownership and care.
• Pays attention to quality in every interaction, whether it's a DM, caption, or influencer communication.

If you are excited about building a growing kidswear brand and love creating meaningful connections with customers and communities, we'd love to hear from you.

🚀 WE’RE HIRING — SOCIAL MEDIA MANAGER

Build brands. Drive conversations. Own the digital presence.

At Vue Studios, we work with ambitious brands across fashion, lifestyle, D2C and emerging businesses, helping them build meaningful digital ecosystems.

We’re looking for a Social Media Manager who can take complete ownership of brands — from strategy and ideation to execution, publishing and performance.

What you’ll own:

🎯 Social Media Strategy & Content Planning

💡 Content Ideation & Creative Direction

📱 Day-to-day management of Instagram & other platforms

✍️ Content calendars, captions & brand communication

🤝 Coordinate with creative, production & client teams

📈 Tailored Branding Solutions & Custom Presentation Drafting

📊 Track performance, identify insights & optimise content

🚀 Stay ahead of trends and turn them into relevant brand opportunities

👑 Most importantly — think like a brand owner, not just a social media executor.

What we’re looking for:

• 2–4 years of relevant social media experience

• Strong understanding of Instagram & current content trends

• Excellent communication and writing skills

• Ability to understand brand identity and translate it into content

• Strong strategic and creative thinking

• Someone who can independently manage multiple brands and timelines

• Prior experience with Fashion / Lifestyle / D2C brands is highly preferred

Why Vue Studios?

✨ Work with exciting and established brands

🎨 Creative freedom to experiment and execute

🚀 Exposure to the complete digital ecosystem — strategy, content, production & performance

🤝 A collaborative team that values ownership over hierarchy

📈 Opportunity to grow with a fast-moving agency

This is not a “post-and-report” role.

We’re looking for someone who wants to build brands, understand audiences and create work that actually moves the needle.

📍 Location: Mumbai

💼 Type: Full Time | Hybrid

⚡ Joining: Immediate / Short Notice Preferred

Think you’re the right fit?

Vue Studios — Let’s build something people remember.

Job Title: Social Media & Influencer Executive

Location: Malad East, Mumbai — In-office (Monday to Saturday)

Employment Type: Full-time

Experience: 6 Months to 1 year

Reports to: Founder

About the Role

We are a fast-growing, founder-led direct-to-consumer (D2C) company. We're looking for a Social Media & Influencer Executive to handle our day-to-day organic social media execution primarily on Instagram — alongside owning influencer relationships end to end. You'll ensure content goes out at the right time, in the right way, while also identifying, onboarding, and managing influencers who represent the brand.

Key Responsibilities

Social Media

Schedule and publish content (reels, posts, stories) across social platforms — knowing the right day, time, and format for maximum reach.

• Maintain and update the content calendar in line with the strategy set by Founder.
• Write clear, error-free captions and copy in English for posts, reels, and stories.
• Track day-to-day performance (reach, engagement, saves, shares, follower growth) and report on what's working.
• Engage with the community — respond to comments, DMs, and relevant conversations in the brand's niche.
• Stay updated on trending formats, audio, and cultural moments, and flag opportunities to the Organic Marketing Head.
• Coordinate with video editors to ensure content is ready and posted on schedule.

Influencer Management

• Identify and shortlist relevant influencers/creators for the brand's niche.
• Reach out to influencers, pitch collaborations, and negotiate basic terms (barter/paid).
• Brief influencers clearly on deliverables, timelines, and brand guidelines.
• Follow up on content delivery, review it for brand fit, and coordinate posting schedules.
• Maintain relationships with influencers for repeat collaborations.
• Track and report on influencer campaign performance (reach, engagement, conversions where applicable).
• Keep records of influencer contracts, payments, and deliverables organized.

Must-Have Skills & Qualifications

• Strong written and spoken English — you'll be communicating directly with influencers and drafting captions/copy.
• Good understanding of when and how to post for reach — timing, formats, hashtags, platform best practices.
• Experience reaching out to, negotiating with, and managing influencers/creators.
• Comfortable using social media scheduling and analytics tools.
• Detail-oriented, organized, and able to manage multiple influencers/deadlines at once.
• Familiarity with trends, reels, memes, and niche content culture.

Good to Have (Plus Points)

• Existing network of influencers/creators in relevant niches.
• Experience using tools like Canva, Meta Business Suite, or influencer marketing platforms.
• An eye for good content and what performs well on Instagram.

What We Offer

• Direct collaboration with the Founder and Production team.
• Room to grow into a larger organic/social media role as the brand scales.
• Fast-paced, hands-on experience at a growing D2C company

• Handle Instagram Pages (Content
• Calendar, Reels Planning, Posting)
• Run Meta Ads - Lead Gen +
• Engagement + Message Campaigns
• Make Content in Canva / Coordinate
• with Video Editor
• Reply to DMs / Comments + Basic
• Community Management
• Monthly Reporting + Client
• Coordination
• Hiring Drive Creatives

We are a Florida-based nonprofit organization seeking a dedicated full-time remote Social Media Manager / Virtual Assistant to support us in managing our social media accounts and assisting with various administrative and digital tasks.

Key Responsibilities:

• Manage and grow our social media accounts (Facebook, Instagram, YouTube, etc.)
• Respond to comments and messages professionally using our in-house systems.
• Monitor analytics and provide performance reports
• Assist with content creation (graphics, captions, hashtags)
• Support outreach and community engagement
• Perform general virtual assistant tasks as needed

Schedule:

• 42 hours per week
• Flexible schedule (overlaping with EST preferred)

Compensation:

Monthly start: $450 to $530. Two-year agreement: $16,230

Social Media Strategist / Manager, AM:PM

Full-time, Andheri, Mumbai (in-office)

We are building a short-form vertical video news platform for people who stopped reading the news. You will own social end to end.

What you'll do:

• Ideate content daily. Trends in, ideas out, same day.
• Shoot and record with the team. On camera when needed, behind it when not.
• Execute the backlog of ideas we already have, fast.
• Run and grow our presence across Instagram, LinkedIn, and wherever attention moves.
• Read what is working, kill what is not, repeat.

Who you are:

• Fresh grad or someone with multiple internships behind them.
• Lives inside the feed. Knows what is trending before it trends.
• Ships. You are measured on output, not decks.
• Comfortable owning a channel without hand-holding.

This is a builder seat, not a support seat. If you want process and predictability, this is not it.

About Us:

We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its

clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL,

Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a

company.

Job Role: Social Media Account Manager

Experience Level: 2+ years in Agency set-up

Location: Bangalore, On-site

Job Overview:

We are seeking an experienced and strategic-minded Social Media Account Manager for our client-based social media team. This role requires a dynamic individual who can execute effective

social media campaigns giving great results that meet with client’s objectives, foster a cohesive team environment, and cultivate strong client relationships. The ideal candidate should possess a deep

understanding of social media dynamics, a proven track record in team leadership, and exceptional communication skills.

Job Description:

● Create campaign strategies and monitor the execution to achieve the brand objectives.

● Manage social handles of the brand, like Instagram, Facebook, LinkedIn, X etc.

● Develop, implement and manage a brand's social media strategy on a monthly basis.

● In-depth knowledge of social media marketing, market trends, integration of online with offline marketing and reporting.

● Measure the success of every social media campaign, as per required metrics.

● Work with copywriters and designers to ensure content is well-suited and appealing to the defined target group for respective brands.

● Communicate with industry professionals and 3rd party vendors if and when required.

● Provide constructive feedback to the team(copy & design) to achieve desired results.

Requirements:

● Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).

● 2+ years of proven experience in social media management within a client-based agency or related environment.

● Demonstrated success in devising and executing impactful social media strategies for a variety of clients.

● Excellent written and verbal communication skills, capable of conveying ideas clearly to both internal teams and clients.

● Profound understanding of social media platforms, algorithms, content formats, and best practices.

● Proven track record of generating

About the Role

SwitchKart is on a mission to make technology more accessible and more sustainable — we're in the business of recommerce, giving old smartphones a second life, cutting down e-waste, and extending the lifecycle of every device we touch.

We are looking for someone who gets culture, has a sharp sense of humour, and can make everyday content feel genuinely entertaining.

You will be SwitchKart's brand face who grows into the voice of the brand over time. This is not a traditional marketing role. You are a creator first. You will build SwitchKart's presence across Instagram and YouTube Shorts, collaborate with influencers, and show up in cultural spaces where our audience spends their time. Along the way, you'll find fun, interesting ways to educate people — making them think differently about what happens to their old devices, and why it matters.

What You'll Do

• Be the Brand Voice: Develop and own SwitchKart's social media personality — witty, savvy, humorous, and relatable. You are the everyday person who just gets it.

•  Create Content: Ideate and produce short-form video content for Instagram Reels and YouTube Shorts. The content universe will evolve — you will help shape it.

• Drive the Core Message: Make 'selling your old phone to SwitchKart' feel like the obvious, smart move. Find fresh, entertaining angles to say this without ever sounding like an ad.

• Influencer Collaborations: Identify and work with tech YouTubers, unboxing creators, lifestyle creators, gaming influencers, and comedy-adjacent personalities. Build real creative partnerships, not transactional ones.

 • Cultural Sponsorships: Help activate SwitchKart's presence at standup comedy shows, gaming events, podcast sponsorships, and college campus activations. Show up where the audience already is.

  • Grow the Channel: Own the Instagram and YouTube Shorts channel — track performance, understand what works, and constantly iterate on content strategy.

  • Evolve the Brand: As the face of SwitchKart's identity, you will have real input into how the brand looks, sounds, and behaves online.

What We're Looking For

Must Have

 •  A genuine sense of humour — you can find the funny in the everyday

 •  Strong instinct for short-form video — you understand what makes people stop scrolling

 •  Comfortable being on camera and directing content

 •  2–4 years of experience in content creation, social media, digital marketing, or similar

 •  Deep familiarity with Instagram and YouTube — you live on these platforms

 •  Ability to ideate, shoot, and edit independently

 •  Strong written and spoken communication in English and/or Hindi

Good to Have

 •  An existing social media presence or portfolio of video content

 •  Experience working with or alongside influencers

 •  Understanding of brand collaborations and sponsored content

 •  Familiarity with the southern cities cultural landscape

 •  Basic knowledge of social media analytics and performance metrics

Why SwitchKart

 • You will build a brand from near-scratch — your creative fingerprint will define SwitchKart's identity.

 • High creative freedom — the content universe is yours to shape and evolve.

 • Work at the intersection of humour, culture, and a genuinely interesting business.

 • Real ownership, fast feedback, and a team that moves quickly.

About Rimigo

Rimigo is a travel platform built to put the traveller first - helping people plan and book perfect vacations. We're building a brand people genuinely love, and social is where that brand lives.

The Role

You'll own Rimigo's social presence end-to-end - strategy, filming, editing, publishing. You'll be the face of the brand on camera.

What You'll Do

• Ideate, create, and publish content across platforms
• Appear on camera regularly - reels, videos, short-form and long-form
• Build and own the content calendar
• Write hooks, scripts, and captions that land
• Spot trends early and move fast on them

What We're Looking For

1. Social Media Content Creation - Ability to ideate, create, and publish engaging content for Instagram, YouTube, and LinkedIn.
2. On-Camera Presence - Confident and comfortable appearing on camera regularly for reels, videos, interviews, and other content formats.
3. Strong Writing & Storytelling - Excellent writing skills with the ability to create compelling hooks, scripts, captions, and social-first content.
4. Video Content Creation - Understanding of shooting, editing, and producing short-form and long-form video content.
5. Content Strategy & Planning - Ability to develop content calendars, identify trends, and plan content around brand and audience goals.
6. Platform Expertise - Strong understanding of Instagram, YouTube, and LinkedIn formats, algorithms, trends, and audience behaviour.
7. Creative & Trend-Driven Thinking - Ability to spot trends, experiment with new formats, and turn ideas into engaging, shareable content.

Content & Social Lead

Location: Turbhe,Navi Mumbai (on site)

Type: Full-time

Experience: 4–6 years in content and social

About NapChief:

NapChief is a fast-growing D2C kidswear brand. We sell through our own website (napchief.com) and all major marketplaces including Myntra, FirstCry, and Amazon. At Nap Chief, we're redefining kids' wear for a new generation of parents. We craft premium, super-soft clothing that kids love to wear and parents trust.Our mission is to empower the young generation and we are looking for you to join forces with us to conquer this mission.

About the role

You will own NapChief’s entire content and social function: everything the brand publishes, the calendar it runs on, the team that produces it, and the audience response it earns.This is a management seat first and a craft seat second. Five people report to you, and you will be measured by what your team produces, not by what you produce personally. If your ambition is to be the best maker in the room, this is the wrong role. If your ambition is to build a content engine that runs on a calendar and hits its dates without you in the middle of every task, this is the right one.

Responsibilities:

Content calendar and planning

• Own the rolling content calendar across Instagram, YouTube Shorts, and any platform we operate on — planned monthly, locked weekly, visible to the company in Asana with fixed start and end dates.
• Build the calendar around kidswear seasonality: the winter peak, festive and gifting windows, back-to-school, new collection drops, and end-of-season sale periods.
• Own the format mix — reels, statics, carousels, long-form, UGC and rebalance it monthly against performance data rather than team preference.
• Plan against the two audiences that matter and be explicit about which one each piece addresses: parents, who buy, and children, who wear.

Production and shoot management

• Own the shoot calendar end to end: concept, script, model casting and confirmation, location, props, styling, call sheets, and post-production timelines.
• Hold the production schedule. A shoot that loses its models on the morning of is a planning failure to build the confirmations, buffers, and fallbacks that prevent it.
• Manage external partners: photographers, videographers, editors, and studios, including rate negotiation and delivery timelines.
• Ensure every new collection has shoot-ready assets before it goes live on the website and marketplaces.

Organic social and community

• Own organic performance as a number: reach, engagement, saves, shares, follower growth, and non-follower reach reported weekly against target, not anecdotally.
• Run publishing discipline. No reposting old content as filler. Retire formats once they stop performing and test new ones on a defined cadence.
• Own community management comments, DMs, and the response SLA routing anything that becomes a service issue to customer service.

Influencer and UGC

• Own the influencer program through the influencer marketing owner on your team: partner selection, brief quality, deliverable tracking, usage rights, and cost per asset.
• Build a repeatable UGC pipeline from customers and parent creators, and route the best-performing assets into the paid creative pool.
• Measure influencer spend the way we measure everything else — cost per usable asset, engagement earned, and contribution to sales where trackable.

Brand storytelling

• Own the brand narrative in content: what NapChief stands for, how it sounds, and how that holds together across every post, campaign, and collection launch.
• Write and approve scripts and copy, or direct the team that does.
• Maintain the Master Creative Document as a living reference that survives any individual leaving.
• Run seasonal campaign concepts end to end: brief, narrative, asset list, timeline, and post-campaign review against results.

Team leadership

• Manage five people directly. Run weekly 1:1s and a documented weekly team review.
• Set priorities explicitly. Every person on your team should be able to state their top three priorities for the week without asking you.
• Hold people to dates. Where work slips you handle it directly — the conversation, the written expectation, the follow-up, and the escalation if it repeats. Repeated following-up is not management.
• Develop the team. Two of the five are in their first or second year. Your job is to make them independent, not to absorb their work when they struggle.
• Own hiring input, interview scorecards, and probation recommendations for your team.

Coordination

• Work alongside the Brand Strategist, who owns creative for paid media. Your organic and production engine feeds that pipeline.
• One team member is coached by the Brand Strategist on creative craft while reporting to you — you own their priorities, performance, and review.
• Work with the Shopify and marketplace owners so launches, sale events, and campaigns have assets on time.

KPIs you own

• Organic reach and engagement growth vs monthly target, including non-follower reach
• Content calendar adherence — planned vs published, on date
• Shoot-to-live turnaround — days from shoot to assets available for use
• Asset throughput per month at the agreed quality bar
• Influencer cost per usable asset
• Team scorecard completion every person on your team on a live weekly scorecard

Requirements:

• 4–6 years in content and social for consumer brands, including 2+ years managing a team of four or more. Agency backgrounds are welcome, particularly if you ran a pod across brands and now want to go deep on one.
• Demonstrated people management with a mechanism behind it. You will be asked in the interview to walk through, week by week, how you handled someone who repeatedly missed deadlines. We are looking for a specific method, not persistence.
• Experience running a production calendar with real deadlines and real consequences — shoots, launches, and campaign dates that could not move.
• Strong planning and timeline management. This is the core competency for this seat, ahead of design or editing skill.
• Storytelling ability. You can articulate why a piece of content exists and what it should make a parent feel or do.
• Comfort with numbers: platform analytics, weekly reporting, and making format decisions from data.
• Hands-on enough to be credible. You can brief, review, and give sharp feedback on a reel or a script even if you are not the one editing it.
• Working proficiency with Asana or an equivalent, plus social scheduling and analytics tooling.
• Not a fit if: your strongest asset is your personal portfolio and you would rather be making content than running a team; your management experience is limited to freelancers; or you have led social at a large brand where an agency and a producer handled production.