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Social Media Manager - Gujarati
Media and Entertainment Industry
Social Media Manager - Gujarati

Social Media Manager - Gujarati at Media and Entertainment Industry · Noida · 3 - 6 years · ₹15L - ₹18L / yr · Posted 20 Jan 2026

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Social Media Manager - Gujarati

at Media and Entertainment Industry

Agency job
3 - 6 yrs
₹15L - ₹18L / yr
Noida
Skills
Storytelling
Social media strategy
Content Strategy
Content Writing
Content Marketing
Creative Writing
Analytics
Content Management System (CMS)
Digital media
Social media management
Ideation
Video Editing
Publishing
skill iconChatGPT
Performance management
Revenue growth

JOB DETAILS:

Job Role: Social Media Manager - Gujarati

Industry: Media and entertainment

Function: Marketing

Working Day: 5

Work Mode: ONSITE

Salary: Best in Industry

Experience: 3-6 years

Location: Noida

 

Required Skills: Gujarati Cultural Fluency & Storytelling, Full-Stack Content Creation, AI-Native Creative Execution, Community Building & Engagement, Social Strategy & Analytics

 

Criteria:

  • Candidate must have Deep understanding of Gujarati digital culture, trends, memes, and Gujarati cinema.
  • Candidate should be Fluent in Gujarati (written and spoken) with strong command over cultural nuances and local slang.
  • Candidate should have 3 to 6 years of hands-on experience in Heavy social media content creation or digital content roles
  • Must have direct experience owning end-to-end social media execution (ideation → creation → posting → analysis)
  • Proven ability to independently create high-quality social content (reels, memes, carousels, short videos)
  • Must be a full-stack creator – capable of ideation, writing, designing, video editing, and publishing without external dependency
  • Hands-on experience using AI tools such as ChatGPT, Midjourney, Runway, Pika, CapCut, or similar
  • Strong working knowledge of Instagram, Facebook, and YouTube publishing and analytics
  • Proven track record of driving engagement and community interaction, not just posting content
  • Mandatory portfolio showcasing original Gujarati content created by the candidate.

 

Description

TL; DR: Be a full-stack creator for STAGE's Gujarati social presence. Think content, write it, create it using AI, edit videos, post, and make it viral. We want AI-native creators who love Gujarati cinema, live on memes, know what's trending, and can ride viral waves — not traditional social media managers.

 

🚀 The Mission

STAGE is an Entertainment Platform for India's Regional Cultures.

We exist to celebrate, represent, and elevate the stories, emotions, and identities that define India across regions, communities, and cultural worlds that mainstream entertainment has historically underrepresented.

We are looking for a Full-Stack Creator, someone who owns the Gujarati social media presence for STAGE with deep cultural fluency, creative excellence, and an entertainment-first mindset.

You will be the voice of STAGE in Gujarat, translating our brand narrative into compelling, culturally-rooted content that drives user acquisition, fosters regional pride, and builds lasting community engagement.

 

🎯 What You Will Own (Non-Negotiable)

This role owns the language-specific social media presence for STAGE in Gujarati.

You are the authority on:

● How STAGE shows up in Gujarati social conversations

● Content that drives cultural connection, entertainment value, and rides trending moments

● Community building and engagement in the Gujarati market

● Social-led user acquisition and retention

 

🧭 Key Responsibilities

1. Language-First Social Strategy: Entertainment In Regional Context

● Translate STAGE's cultural brand narrative into authentic Gujarati storytelling that entertains first, educates second.

● Own conversations around titles — driving discoverability through culturally relevant hooks, memes, and moments.

● Determine optimal content formats (reels, memes, shorts, carousels, challenges) based on:

○ What's trending in Gujarati digital culture

○ What's working in our data

○ Our content slate and release calendar

● Align weekly plans with content releases, tentpole events, and regional cultural moments (Navratri, Uttarayan, Janmashtami, etc.).

● Act as the Gujarati brand voice — ensuring tone, language, and cultural references feel authentic, not tokenistic.

2. Full-Stack AI-Native Creation

● Lead end-to-end content creation using AI tools (ChatGPT, Midjourney, Pika, Runway, CapCut, etc.).

● Publish daily across Instagram, Facebook, and YouTube — balancing volume with cultural relevance and taste.

● Own the full content lifecycle independently: ideate → write → design → post → analyze.

● Develop a rapid, engaging, and culturally astute publishing capability that feels native to Gujarati audiences.

● Ensure every piece of content reflects high creative standards and cultural sensitivity.

3. Community Building & Engagement

● Cultivate deep engagement through comments, DMs, shares, Q&As, and user-generated content (UGC, voiceovers, duets).

● Engage both existing subscribers (working with Content Marketing Managers) and prospective users (working with Promo Producers).

● Establish and expand WhatsApp communities for memes, exclusive previews, reminders, and feedback loops.

● Turn passive audiences into active communities — building cultural pride and platform loyalty.

4. Growth Alignment & Performance

● Collaborate with Performance Marketing to amplify high-performing content and optimize for acquisition.

● Support content/title marketing by promoting trailers, artist features, key dialogues, and cultural moments.

● Monitor platform analytics closely: views, shares, watch time, saves, conversion metrics, and sentiment.

● Build recurring social IPs that meet the "Entertainment In Regional Context" mandate — integrating STAGE titles across key formats.

● Ensure brand equity strengthens long-term growth without eroding cultural authenticity.

5. Cross-Language Intelligence & Collaboration

● Share and adopt best practices from other language teams (Haryanvi, Rajasthani, Bhojpuri).

● Develop scalable content templates that can be adapted regionally while maintaining cultural specificity.

● Contribute to the overall STAGE social playbook — helping define what works across regional markets.

 

🧬 Who You Are

● You have deep cultural fluency in Gujarati — not just language proficiency, but an intuitive understanding of Gujarati identity, humor, values, digital behavior, and most importantly, Gujarati cinema (classic and contemporary).

● You are entertainment-first and cinema-obsessed — you understand Gujarati cinema deeply (from classics to new releases) and know that cultural pride must be delivered through compelling, engaging, shareable content.

● You are Gen-Z native and meme-fluent — you know what's trending, what's about to go viral, and how to ride those waves. You live on social, understand algorithms, and can turn any moment into a brand opportunity.

● You possess strong taste and creative judgment — you can distinguish between viral for viral's sake and content that builds lasting brand equity.

● You are a full-stack creator — comfortable ideating, writing, designing, editing videos, and posting all by yourself using AI tools.

● You are AI-native and tool-fluent — you leverage ChatGPT, Midjourney, Runway, CapCut and other AI tools to 10x your output without compromising quality. You are a storyteller and cultural translator — capable of making STAGE's brand feel locally authentic and emotionally resonant.

 

✅ Requirements

1. Experience & Skills

● 3–6 years of experience in social media or content creation, ideally in entertainment, media, or regional content. We value talent and output over years of experience.

● Prior ownership of social media strategy and execution (not just scheduling or reporting).

● Demonstrated ability to create high-quality content independently — ideation, copywriting, design, and production.

● Experience building communities and driving engagement, not just vanity metrics.

2. Language & Cultural Context

● Fluent Gujarati is mandatory — written and spoken, with natural command of idioms, humor, and cultural nuance.

● Deep exposure to Gujarati cultural contexts — festivals, traditions, digital trends, regional sensibilities, and Gujarati cinema (both classic films and new releases).

● Strong Hindi proficiency is an advantage for cross-functional collaboration.

3. Tools & Platforms (Must-Have)

● Social media design and editing: Canva, CapCut, Adobe Express

● AI tools: ChatGPT, Midjourney, Runway ML, Firefly, Gemini, Pika

● Analytics tools: Meta Business Suite, YouTube Studio, Instagram Insights

● Community platforms: WhatsApp Business, Telegram (nice to have)

4. Demonstrated Work

● Portfolio showcasing reels, memes, carousels, short videos — content you've created, not just managed.

● Evidence of cultural storytelling that balances entertainment, authenticity, and brand alignment.

● Examples of community-building initiatives or engagement-driven campaigns.

 

🚫 This Role Is NOT For

● Traditional social media managers who only schedule posts, manage calendars, or coordinate with agencies.

● Candidates who rely on agencies or external creators for all content.

● People who see social media as a broadcasting channel, not a conversation space.

● Those who prioritize virality over cultural authenticity or brand meaning.

● Candidates who require large teams, budgets, or can't create content end-to-end using AI tools.

 

⚡ Why This Role Matters

STAGE is not trying to become the biggest platform. We are building the most meaningful entertainment platform for India's regional cultures.

This role will define whether STAGE in Gujarat becomes:

● Just another OTT app with Gujarati content, or

● The cultural home for Gujarati entertainment and identity.

You will be the architect of how an entire community sees itself represented, celebrated, and entertained.

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Ideate and curate engaging and brand-relevant content (posts, stories, videos, etc.).

Collaborate with design and content teams to ensure visually appealing creatives.

Manage and oversee social media accounts across platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.

Monitor comments, messages, tags, and DMs. Engage meaningfully to foster a positive brand image.

Write caption for social media posts


Analytics & Reporting


Track, measure, and report the performance of content & campaigns using analytics tools.

Generate insights and recommendations for continual improvement.

Provide regular performance reports and insights to clients


Creative Collaboration


Collaborate with other teams to create visually appealing and shareable content & support the execution of social media campaigns and promotions.

Stay up-to-date with the latest social media trends, Competitors’ strategies, best practices and contribute innovative ideas

Ensure creatives adhere to platform guidelines and brand tone.

Provide briefs and client feedback to creative teams.


Client Coordination


Understand client objectives and expectations, ensure timely execution of deliverables, and provide regular updates.


Campaign Support


Support execution of campaigns, seasonal promotions, product launches, and collaborations.

Collaborate with other team members ensuring successful campaign execution & delivering results.


Reporting & Insights


Generate weekly/monthly performance reports.

Analyze data to identify trends and performance gaps.

Provide recommendations for future improvements.

Present insights to internal teams or clients in a structured manner.


Platform Knowledge & Trend Awareness


Stay updated on ad platform changes, policy updates, and new features.

Explore beta features for more engagement

Experiment with new content formats and platform features to boost reach and engagement.

Apply learnings to improve ideation and performance.


Required Skills -

1-1.5yrs experience in Social Media Management

Knowledge of social media platforms and their respective algorithms

Proficiency in social media management tools

Strong copywriting and content creation skills

Experience of digital advertising and campaign management

Excellent verbal and written communication skills

Ability to work in a fast-paced environment and manage multiple client projects simultaneously

Experience in canva for Graphic & Reel creation is a plus



Immediate Opening No. of Position - 1

Salary - 20K + (Based on experience) In Office position


At HM Ad-World Pvt. Ltd., we pride ourselves on delivering exceptional results for our clients. If you're passionate about social media, have a flair for creativity, and thrive in a collaborative environment, we encourage you to apply for this exciting position. Join our team and help shape the digital presence of diverse brands across multiple industries.

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Moshi Moshi
at Moshi Moshi
3 candid answers
Human Resource
Posted by Human Resource
Bengaluru (Bangalore)
0 - 2 yrs
₹1L - ₹3.5L / yr
Content Strategy
Script Writing
Video Editing
Storytelling

Job Role: Social Media Content Creator 

Experience Level: 6 months- 2 years

Location: Bangalore, Onsite 


Job Overview: 

As a Social Media Content Creator, you will play a crucial role in crafting and curating content that resonates with our clients' target audiences. You will collaborate with the marketing team to develop and implement creative strategies, ensuring that all content aligns with the brand’s voice and objectives. You will be responsible for creating engaging content across various social media platforms to enhance our  clients' brand presence and drive engagement.

 

Roles and Responsibilities: 

● Develop engaging, creative, and innovative content for regularly scheduled posts, which enlighten audiences and promote brand focused messages. 

● Curate, script, and act in engaging social media content, ensuring it is timely and relevant. 

● Work closely with the creative team, clients, and other stakeholders to ensure content meets objectives and brand guidelines. 

● Monitor social media trends, tools, and applications, and apply best practices to enhance content performance. 

● Continuously explore new content formats and creative approaches to stay ahead in the digital landscape. 

● Anticipate trends and plan content accordingly to ensure early and impactful delivery. 


Roles Requirements: 

● Proven experience as a social media content creator, preferably within an advertising agency or similar environment. 

● Strong scripting, acting, and basic video editing skills. 

● A creative mindset with the ability to generate innovative and engaging content ideas. 

● Highly proactive with a sense of urgency and the ability to deliver content quickly. 

● Ability to adapt to changing trends and client needs.

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