Nimuki

About Nimuki

Nimuki is a premium Indian kidswear brand for children aged 3–7 years. We focus on stylish, comfortable, and high-quality clothing for modern families. We are launching in Kolkata and plan to expand across India.

At Nimuki, we are building a strong brand and community, not just selling products. We believe in doing things thoughtfully and maintaining high standards.

Why We Are Hiring

In our early stage, growth will come mainly through social media, influencer collaborations, and building trust with parents—not through paid advertising.

We are looking for someone who can take ownership, bring ideas, and work independently. If you enjoy building something from scratch and taking initiative, this role is for you.

Key Responsibilities

1. Social Media Management

• Manage Nimuki's Instagram account end-to-end.
• Post content, Stories, Reels, captions, hashtags, and respond to DMs.
• Follow the content calendar created with Radhika.
• Reply to comments and messages on the same day.
• Track performance such as reach, shares, saves, and engagement.
• Suggest new content ideas and trends that fit the brand.

2. Influencer & Creator Partnerships

• Find and connect with mommy bloggers and parent creators, mainly in Kolkata.
• Reach out, negotiate, and manage gifting and affiliate collaborations.
• Explain Nimuki's brand story and guidelines to creators.
• Track the performance of influencer campaigns.
• Build long-term relationships with top-performing creators.

3. WhatsApp Community Management

• Manage Nimuki's WhatsApp community for our founding families.
• Share new launches, exclusive previews, and engage with members.
• Ensure every interaction creates a positive brand experience.
• Coordinate with Sunjit on order updates and customer delight initiatives.

4. Offline Partnerships

Work with Sunjit to build relationships with:

• Premium preschools and daycares.
• Kids' play areas and family entertainment centres.
• Pediatric clinics and wellness centres.
• Art, music, sports, and swimming classes.

Your role will be to build partnerships, manage communication, and ensure everything is executed smoothly.

5. Reporting

• Share weekly updates on social media growth, influencer activities, WhatsApp community, and partnership progress.
• Provide monthly recommendations on what is working and what can be improved.
• Take ownership and proactively share updates without waiting to be asked.

What This Role Is Not

Before applying, please note:

• This is not a paid advertising role. Running Google or Meta ads is not the focus.
• This is not a content creation role. Radhika will lead the creative direction; you will manage execution and distribution.
• This is not a remote position. Being based in Kolkata is mandatory.
• This is not a role where daily tasks will be assigned. You are expected to manage your own work and priorities.

What We Are Looking For

Must-Have Requirements

• Experience working with a D2C (Direct-to-Consumer) brand.
• Good understanding of Instagram and how to build an engaged community.
• Hands-on experience with influencer outreach and collaborations.
• Comfortable managing WhatsApp communities and customer conversations.
• Based in Kolkata or ready to relocate immediately.

Preferred Skills

• Existing connections with mommy bloggers or parent influencers in Kolkata.
• Experience using affiliate tools like UpPromote, Cuelinks, or similar platforms.
• Understanding of the Indian D2C market and customer behaviour.
• Ability to read Instagram Insights and use data to make decisions.
• Experience with offline partnerships and brand collaborations.

We Would Love Someone Who

• Shares updates without being reminded.
• Brings solutions and ideas instead of only pointing out problems.
• Enjoys building and growing a brand from the ground up.
• Treats the brand with ownership and care.
• Pays attention to quality in every interaction, whether it's a DM, caption, or influencer communication.

If you are excited about building a growing kidswear brand and love creating meaningful connections with customers and communities, we'd love to hear from you.

As an Operations Manager, you will own merchandise planning, inventory management, product readiness, warehouse coordination, order fulfillment, and logistics operations. 

You will act as the bridge between suppliers, QC teams, warehouses, logistics partners, and internal stakeholders to ensure products move seamlessly from production to customers. 

Key Responsibilities 

Inventory & Merchandise Operations 

• Create and maintain SKU masters and ensure product data accuracy  
• Manage inventory across multiple locations (supplier, QC, warehouse/3PL, reserved, damaged, returned stock)  
• Track inventory movement and maintain accurate stock records  
• Monitor stock levels and proactively flag stock-out or overselling risks  
• Maintain stock aging, replenishment, and reorder planning  

Production & Product Readiness 

• Track supplier production plans against launch calendars  
• Coordinate product sampling, approvals, labeling, barcodes, packaging, and inwarding  
• Ensure products are launch-ready with accurate size, color, image mapping, and stock status  
• Coordinate with QC teams to ensure quality checks before inventory movement  

Order Fulfillment & Logistics 

• Track incoming orders and oversee complete order flow  
• Coordinate product receipt, QC, packing, dispatch, and handover to logistics partners  
• Follow up with logistics partners and ensure timely delivery completion  
• Coordinate with 3PL partners for stock intake and reconciliation  
• Manage return-to-stock cycles, damaged inventory, and dead stock  

Reporting & Planning 

• Maintain:  
• Product readiness tracker  
• Purchase order and production tracker  
• Inventory movement register  
• Weekly stock reconciliation reports  
• QC checklist  
• Replenishment trigger sheet  
• Stock aging reports  
• Support the General Manager in weekly planning and replenishment decisions  

KPIs / Success Metrics 

• Inventory accuracy above 98%  
• Overselling close to zero  
• Weekly stock reconciliation completed on time  
• Dispatch-ready stock availability maintained  
• Minimized stock inwarding delays  
• Accurate return-to-stock processing  
• Stock aging actively tracked and acted upon  

What We're Looking For 

• 3–5 years of experience in operations within apparel, fashion, e-commerce, or consumer brands  
• Strong hands-on experience with inventory management and order operations  
• Experience coordinating with suppliers, warehouses, and logistics partners  
• Strong proficiency in Excel / Google Sheets  
• Exposure to Shopify, OMS, or similar e-commerce tools preferred  
• Ability to independently own processes and execute without constant supervision  
• Comfortable working in fast-paced and evolving environments  

Must-Have Qualities 

• Structured and process-driven  
• Detail-oriented and highly accurate  
• Strong ownership mindset  
• Follows through consistently  
• Comfortable working with data and tracking  
• Hands-on and execution-focused  
• Self-starter who can work independently  

Not the Right Fit If 

• You prefer purely creative roles over operational execution  
• You dislike working with numbers, tracking, or process management  
• You have never managed physical inventory or order operations  
• You require constant direction to move work forward  

What Success Looks Like 

“No surprises in stock. No chaos in dispatch.”

As an Operations Manager, you will own merchandise planning, inventory management, product readiness, warehouse coordination, order fulfillment, and logistics operations. 

You will act as the bridge between suppliers, QC teams, warehouses, logistics partners, and internal stakeholders to ensure products move seamlessly from production to customers. 

Key Responsibilities 

Inventory & Merchandise Operations 

• Create and maintain SKU masters and ensure product data accuracy  
• Manage inventory across multiple locations (supplier, QC, warehouse/3PL, reserved, damaged, returned stock)  
• Track inventory movement and maintain accurate stock records  
• Monitor stock levels and proactively flag stock-out or overselling risks  
• Maintain stock aging, replenishment, and reorder planning  

Production & Product Readiness 

• Track supplier production plans against launch calendars  
• Coordinate product sampling, approvals, labeling, barcodes, packaging, and inwarding  
• Ensure products are launch-ready with accurate size, color, image mapping, and stock status  
• Coordinate with QC teams to ensure quality checks before inventory movement  

Order Fulfillment & Logistics 

• Track incoming orders and oversee complete order flow  
• Coordinate product receipt, QC, packing, dispatch, and handover to logistics partners  
• Follow up with logistics partners and ensure timely delivery completion  
• Coordinate with 3PL partners for stock intake and reconciliation  
• Manage return-to-stock cycles, damaged inventory, and dead stock  

Reporting & Planning 

• Maintain:  
• Product readiness tracker  
• Purchase order and production tracker  
• Inventory movement register  
• Weekly stock reconciliation reports  
• QC checklist  
• Replenishment trigger sheet  
• Stock aging reports  
• Support the General Manager in weekly planning and replenishment decisions  

KPIs / Success Metrics 

• Inventory accuracy above 98%  
• Overselling close to zero  
• Weekly stock reconciliation completed on time  
• Dispatch-ready stock availability maintained  
• Minimized stock inwarding delays  
• Accurate return-to-stock processing  
• Stock aging actively tracked and acted upon  

What We're Looking For 

• 3–5 years of experience in operations within apparel, fashion, e-commerce, or consumer brands  
• Strong hands-on experience with inventory management and order operations  
• Experience coordinating with suppliers, warehouses, and logistics partners  
• Strong proficiency in Excel / Google Sheets  
• Exposure to Shopify, OMS, or similar e-commerce tools preferred  
• Ability to independently own processes and execute without constant supervision  
• Comfortable working in fast-paced and evolving environments  

Must-Have Qualities 

• Structured and process-driven  
• Detail-oriented and highly accurate  
• Strong ownership mindset  
• Follows through consistently  
• Comfortable working with data and tracking  
• Hands-on and execution-focused  
• Self-starter who can work independently  

Not the Right Fit If 

• You prefer purely creative roles over operational execution  
• You dislike working with numbers, tracking, or process management  
• You have never managed physical inventory or order operations  
• You require constant direction to move work forward  

What Success Looks Like 

“No surprises in stock. No chaos in dispatch.”