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Product Marketing Manager
Product Marketing Manager

Product Marketing Manager at 3Five8 Technologies · Remote only · 3 - 7 years · ₹5L - ₹25L / yr · Remote only · Posted 28 Sep 2026

3Five8 Technologies's logo

Product Marketing Manager

Sukhmani Kaur's profile picture
Posted by Sukhmani Kaur
3 - 7 yrs
₹5L - ₹25L / yr
Remote only
Skills
Product Marketing
B2B Marketing
SaaS
GTM
Social media management
Social media strategy

Product Marketing Manager — ADDA

Location: Bengaluru / Remote-friendly, must be living in Apartment Complex

Read this First: Is this role right for you?

This role is about marketing to our existing customers, not winning new ones.

As our Product Marketer, you'll help customers:

  1. See the value. Understand which of their everyday problems each ADDA feature solves.
  2. Use it well. Know exactly how to adopt and get the most out of those features.

Your north-star metric is customer retention. You succeed when customers use more of ADDA, get more value from it, and stay with us.

This role is not about acquisition. If most of your experience is in performance marketing, growth marketing, SEO, paid campaigns, or converting prospects into paying users, this role won't be the right fit. We'd rather tell you that now than waste your time.

Responsibilities

  1. Product marketing inside and outside the product. Inside, that means in-product nudges, pop-ups, tooltips, walkthrough videos, and notifications. Outside, it means social posts, blogs, website pages, emails, and WhatsApp communication. Both are yours, end to end.
  2. Launching new releases. Tell customers what's new and persuade them to start using it.
  3. Driving ongoing adoption. Run continuous programs such as Feature of the Month, customer success stories, feature highlights, and social content, so features get discovered, adopted, and used regularly.
  4. Keeping every asset current. Update the website, decks, USP docs, pricing, screenshots, and case studies as the product evolves.
  5. Shaping features from the start. Work with Product Managers at the PRD/FS stage to agree on the pain points, benefits, product marketing plan, and discoverability of each feature.



What we're looking for

  • 4–6 years in product marketing at a B2B SaaS product company
  • Evidence of owning a launch end to end: positioning through to adoption, not just producing the assets someone else specified
  • Strong creative skill across formats — blogs, product pages, emails, in-product copy, setup guides, social posts and other shareables, videos
  • Comfort with numbers: you can pull product usage data, read a funnel, and say honestly whether something worked
  • The discipline to run a content calendar.
  • Hands-on experience on visuals and short videos (Canva, editing, or strong AI-tool leverage)


Why ADDA?

  • ADDA is a Make in India, profitable and 17 years old globally trusted SaaS product — 25,000+ communities, 7.5M+ residents, 10+ countries.
  • You sit between Product and Marketing with real ownership and a direct line to leadership
  • Remote-friendly. Competitive salary


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About 3Five8 Technologies

Founded :
2009
Type :
Product
Size :
100-500
Stage

About

ApartmentADDA is a software platform that provides solutions for managing housing societies in India. It helps in streamlining communication, maintenance, accounting, and security-related tasks for high-rise buildings. The platform is designed to cater to the needs of social leaders who hold positions such as President, Secretary, and Treasurer in housing societies. ApartmentADDA aims to raise the standard of living in Indian housing societies by providing a comprehensive solution for managing day-to-day operations.
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Company social profiles

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POSITION: Product Marketing Manager


Job Mode : Remote 


Shift Timings: 6.00 pm to 3.00 am IST (EST Time Zone)


We are seeking a Product Marketing Manager with a proven track record in B2B SaaS product

marketing. This individual will be responsible for positioning our products in the market, driving go-to-market strategies, and enabling sales teams with compelling messaging and competitive intelligence. You will report to the VP of Demand Generation & Revenue Strategy and work cross-functionally with Product, Sales, Customer Success, and Marketing teams.



JOB OVERVIEW:

Product Positioning & Messaging

● Develop and refine product positioning, messaging, and value propositions that resonate with target

audiences

● Create compelling product narratives that differentiate SalesIntel in competitive markets

● Conduct market research and competitive analysis to inform positioning strategies

● Develop messaging frameworks for different customer segments (SMB, Mid-Market, Enterprise)

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● Lead go-to-market planning and execution for new product launches and feature releases

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Sales Enablement & Training

● Create sales enablement materials including battle cards, competitive positioning, objection handling

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marketing strategies

● Analyze market trends, competitive landscape, and customer behavior to identify opportunities

● Create buyer journey maps and understand decision-making processes

Content & Campaign Strategy

● Develop product-focused content including whitepapers, solution briefs, webinars, and thought

leadership pieces

● Collaborate with Marketing teams to create integrated campaigns that drive product awareness and

adoption

● Create product marketing assets for trade shows, conferences, and industry events


● Support customer marketing initiatives with product-specific messaging and positioning

Cross-functional Collaboration

● Work closely with Product Management to influence roadmap priorities based on market feedback

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opportunities

● Collaborate with Marketing teams to ensure consistent messaging across all channels

● Support Revenue teams with competitive intelligence and win/loss analysis

Performance Measurement

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and pipeline influence

● Conduct win/loss analysis to understand competitive positioning effectiveness

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● Analyze customer feedback and market response to refine messaging and positioning





REQUIRED SKILLS & QUALIFICATIONS:

● 10+ years of product marketing experience, preferably in B2B SaaS

● Experience in product positioning, go-to-market strategy, and competitive analysis

● Proven track record in sales enablement and creating materials that drive revenue impact

● Experience with market research, customer interviews, and competitive intelligence

● Deep understanding of B2B sales processes and buyer journeys





Technical Skills:

● Proficiency with CRM systems (Salesforce, HubSpot) and marketing automation platforms

● Strong analytical skills with experience in performance measurement and KPI tracking

● Familiarity with product management tools and methodologies

Core Competencies:

● Strong written and verbal communication skills with ability to translate technical concepts into

business value

● Analytical mindset with data-driven approach to strategy development

● Excellent project management skills with ability to manage multiple product launches simultaneously

● Experience working in fast-paced, high-growth SaaS environments

● Proven ability to influence cross-functional teams without direct authority



PREFERRED SKILLS & QUALIFICATIONS:

● SaaS experience across SMB, Mid-Market, and Enterprise segments

● Experience with AI-powered sales and marketing tools

● Experience working with remote and globally distributed teams

● Previous experience in customer-facing roles (sales, customer success, consulting)





REPORTING: This position will report to the Chief Revenue Officer or assigned Manager within the Department.


EMPLOYMENT TYPE: Full-Time


LOCATION: Remote


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We are looking for a Product Marketing Associate to own the end-to-end marketing strategy and execution for assigned product lines at Trademo.

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The Founders:

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus.


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● Bachelor's degree in Computer Science, or a related field.

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  • Protect product positioning and perceived value by avoiding excessive reliance on discounting and ensuring marketing claims are accurate and supportable.
  • Ensure approved assets are properly named, organized, and stored in company-owned systems.

Team Leadership, Process, and Reporting

  • Lead the internal Marketing team by setting clear responsibilities, deadlines, quality standards, KPIs, communication expectations, and individual performance targets.
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  • Proactively escalate material risks and present concise, financially grounded recommendations to the CEO.

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  • Campaigns, agency deliverables, reports, corrective actions, and launches are completed on time, with blockers escalated early.CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, and cohort performance are consistently defined and used to guide decisions.
  • Marketing investment produces profitable customer growth, stronger retention, faster learning, higher-quality execution, and stronger brand protection.
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What We’re Looking For

  • Proven experience leading DTC or e-commerce marketing across paid acquisition, retention, lifecycle marketing, content, and conversion optimization.
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  • Strong analytical judgment with the ability to challenge assumptions, validate agency recommendations, and translate data into clear actions.
  • Excellent written and verbal communication, with a proactive and concise reporting style.
  • Highly organized, accountable, and comfortable working in a remote, fast-moving environment.


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Assignment to submit: https://docs.google.com/document/d/1S2e8AeshTrShbRGl1TGjVd3-yAeqYKzc/


About Jinn AI

Most retail sales happen in conversations at the counter, and almost none of them are measured. Jinn AI changes that. Our AI wearables capture in-store sales conversations and turn them into coaching, conversion insights and leadership analytics for high-value retail brands. We're founded by serial entrepreneurs from IIT and IIM with 25+ years in B2B tech, and we're now taking Jinn to the US.


The role

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What you'll do


•    Content (about 40%)

–    Write 3–4 LinkedIn posts a week for the founders and the company page, in their voice

–    Publish 2 SEO-led blogs a month on retail sales, store performance and AI on the floor

–    Turn customer wins into case studies: interview the client team, pull the numbers, write it up


•    Inbound and lead funnel (about 35%)

–    Drive US traffic to the website through LinkedIn, SEO and newsletter, with UTM tracking on every link

–    Set up and run lead capture: demo requests, gated case studies, webinars, newsletter sign-ups

–    Build US target account lists, map buyers, and draft outreach sequences (the founders send)

–    Qualify inbound leads against our ICP and hand them to the founders in the CRM


•    Community (about 25%)

–    Build and run a community of US retail sales and operations leaders (newsletter plus a LinkedIn group)

–    Host a monthly virtual roundtable or AMA with a retail leader

–    Engage daily with US retail voices and invite the right people in


Key result areas


What we'll measure to be around:


  • Content output / Reach and engagement
  • Inbound traffic / Lead funnel
  • Outbound support
  • Community
  • Reporting


Who we're looking for

•    You write clearly and simply in English, and can show us things you've written

•    You're curious about how businesses work, like turning a messy idea into a sharp point, and are comfortable living in spreadsheets and analytics

•    You use AI tools daily, but know a first draft isn't a finished one

•    You take feedback without getting defensive, and act on it the same day

•    Bonus: you've grown a LinkedIn, newsletter, blog or college publication; you read a lot of US B2B content

Final-year students and recent graduates (0–1 year) welcome. Your degree subject doesn't matter.


What you get

•    Your work goes live under the company's name from week one

•    You'll learn the whole B2B funnel, from a post to a booked meeting, and the tools behind it: web analytics, LinkedIn analytics and a CRM

•    You'll work directly with the founders on positioning and selling to US enterprise buyers

•    A published portfolio with real numbers attached, and a full-time offer for strong performers


Internship Stipend: 20k / month; FT Compensation Range: 5 - 7 LPA (depending on outcomes/performance)


How to apply: Apply on cutshort and submit assignment on link https://docs.google.com/document/d/1S2e8AeshTrShbRGl1TGjVd3-yAeqYKzc/

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StarApps
at StarApps
2 candid answers
Shivani Kawade
Posted by Shivani Kawade
Pune
1 - 4 yrs
₹6L - ₹12L / yr
Marketing
B2B Marketing
SaaS
Social Media Marketing (SMM)
Artificial Intelligence (AI)
+1 more

About AppMaker (by StarApps)


We don’t just build apps; we build massive revenue channels for the world's most exciting brands.

AppMaker is a top-tier, zero-code mobile app builder for Shopify merchants. We empower brands to create stunning, high-performance native iOS and Android apps that drive real growth. We are the trusted engine behind the mobile commerce success of industry leaders and iconic global and Indian brands, including Levi’s, Jockey, XYXX, Rare Rabbit, Supertails, Kalki, and many more.


The Opportunity

The mobile app market is growing at an unprecedented pace, and with $1M ARR, AppMaker is positioned extremely well as a proven leader in this category. We are now looking for a creative, data-obsessed, and AI-native marketer to help us scale our demand generation, expand our global footprint, and elevate our brand presence to the next level.

If you love the intersection of SaaS, e-commerce, and cutting-edge tech, this is your playground.


What You’ll Drive


A. Business Growth & Global Expansion

  • Drive International Demand: Execute targeted campaigns to systematically increase demos and pipeline velocity in the North American market.
  • Foundation SEO & Ads: Take ownership of our digital foundation by focusing heavily on high-intent SEO and paid ad strategies to drive consistent inbound growth.
  • Multi-Channel Execution: Design and optimize high-converting campaigns across email, LinkedIn, YouTube, Instagram, and newsletters.


B. Brand & Community Curation

  • Curate Events for B2C Brands: Design, organize, and execute high-impact experiential events tailored for leading B2C and D2C brands.
  • Curate Podcasts: Host and curate insightful podcast properties that bring together industry leaders, innovators, and thinkers.
  • Curate Social Media Strategy: Build and execute a comprehensive, high-engagement social media strategy to position Appmaker as a thought leader.


Who You Are

  • Experienced in the Space: You have 1–4 years of marketing experience, ideally in SaaS.
  • AI-Native: You actively use AI tools to multiply your output and optimize your marketing workflows.
  • An Experimenter at Heart: You aren't afraid to test new channels, scale what works, and pivot fast based on data.


Bonus Points If You Have:

  • Deep knowledge or prior experience within the Shopify ecosystem.
  • Experience building highly automated AI outbound workflows.



Why Join Us?

At AppMaker, you will be at the forefront of the mobile commerce revolution, working from our Pune office with a fast-moving, innovative team. You’ll get the creative freedom to test bold ideas, the resources to capture the global market, and the opportunity to grow your career alongside a rapidly scaling global SaaS product.


Ready to build the future of mobile commerce? Apply now.

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