Key Responsibilities:
- Develop high-quality content for a variety of channels including blogs, articles, whitepapers, social media posts, website content, email campaigns, case studies, and brochures.
- Research industry trends, emerging technologies, and competitors to produce insightful and relevant content that aligns with business priorities.
- Support and manage company social media platforms (LinkedIn, Twitter, Facebook, etc.) with consistent and engaging content to enhance online presence and reach.
- Collaborate with design, digital, and business teams to align content with brand tone, campaign goals, and visual storytelling.
- Assist in creating content calendars and ensuring timely content delivery across all platforms.
- Apply SEO best practices to content and continuously optimize for improved visibility and traffic.
- Work closely with internal stakeholders to understand solutions, translate technical inputs, and craft customer-centric narratives.
- Participate in brainstorming sessions to contribute creative ideas for integrated campaigns and thought leadership.
- Analyze content performance metrics and audience engagement to refine content strategies and improve impact.
The right candidate for this role must exhibit:
- Excellent verbal and written communication skills.
- Experience writing/editing troubleshooting, procedural information, and reference information.
- Ability to simplify complex technical topics into engaging content.
- Familiarity with standard style guides and their recommendations.
- Have a functional knowledge of SEO concepts.
- Familiarity with social media management and content tools (e.g., Hootsuite, Buffer, Canva).
- Understanding of SEO, content structuring, and keyword research.
- Proactive, collaborative, and able to manage multiple projects in a deadline-driven environment.
- Familiarity with technology and other technical concepts from a variety of industries is an advantage
Education And Experience
- Mastery of the English language
- Excellent communication, writing, and editing skills
- An interest in technology and software
- A positive, can-do attitude
- A desire to learn and be mentored
- Minimum 2-3 years of relevant technical copywriting work experience
Industry: IT Services & Consulting
Functional Area: Marketing & Communication
Shubham Vishwakarma
Full Stack Developer - Averlon
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Full Stack Developer - Averlon