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Content Creator
WITS Innovation Lab's logo

Content Creator

Prabhnoor Kaur's profile picture
Posted by Prabhnoor Kaur
0 - 2 yrs
₹1.8L - ₹4.8L / yr
Mohali, Delhi, Gurugram, Noida, Ghaziabad, Faridabad
Skills
Content Strategy
Google Ads
Meta Ads
Video Editing
Social Media Marketing (SMM)
YouTube
Digital Marketing
Brand Management

Role: Content Creator

Experience: 0 - 1.5 years

Employment Type: Full-time

Role Overview

We’re looking for a creative, witty, and chronically online Content Creator to join the team. You’ll be the brain behind the scroll-stopping content, the one who knows when a trending Reel audio is peaking, when it’s already over, and which client tone it actually fits.

Key Responsibilities

  • Content creation: Plan, write, shoot, and edit content across Instagram (feed + Stories + Reels), Facebook, YouTube, LinkedIn, X, Threads, and Pinterest.
  • Creative ideation: Bring witty, on-trend ideas to the table for client/in-house projects across niches.
  • Original thinking: Generate fresh, brand-specific ideas rooted in each project’s niche, audience, and tone. Content that feels native to the brand's world, not recycled or one-size-fits-all.
  • Platform strategy: Build platform-specific content plans tailored to each project’s niche, audience, and goals.
  • Shoot & edit: Shoot basic photos and videos in-store, on-location, or in-studio when required. Edit short-form video for Reels, Shorts, and Stories.
  • Community management: Engage with comments, DMs, and audience interactions across platforms.
  • Trend tracking: Stay on top of platform updates, trending formats, audios, and meme cycles.
  • Performance reporting: Track key metrics (reach, engagement, saves, follower growth) and report on what’s working.
  • Ads support: Collaborate with the ads team on Meta Ads and Google Ads, creative inputs, copy, basic setup, and performance review.
  • Influencer marketing: Research, shortlist, and outreach to relevant influencers and creators for client campaigns, manage briefs, deliverables, timelines, and post-campaign reporting.

Required Skills & Qualifications

  • 0 - 1.5 years of experience in social media, content creation, or digital marketing. Strong fresher portfolios are welcome.
  • Hands-on familiarity with Instagram, Facebook, YouTube, LinkedIn, X, Threads, and Pinterest, not just as a user, but as a creator/manager.
  • A creative streak, sharp wit, and a sense of humor that translates to a screen.
  • Comfortable on both sides of the camera, happy to shoot, and happy to be shot.
  • Basic photo and video editing skills (Reels, Stories, Shorts) using VN Editor, InShot, or similar.
  • Working knowledge of Meta Ads Manager and Google Ads, enough to set up basic campaigns, read performance, and contribute creatively.
  • Strong communication skills, both written and verbal. Comfortable coordinating with internal teams, clients, and external collaborators (e.g., influencers, vendors).
  • Ability to juggle multiple client accounts and switch tone of voice depending on the brand.
  • An eye for what works on each platform, Pinterest is not Instagram, it is not LinkedIn.
  • Organized, deadline-aware, and able to take ownership without constant follow-ups.


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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About WITS Innovation Lab

Founded :
2019
Type :
Products & Services
Size :
100-1000
Stage :
Profitable

About

Wits Innovation Lab is the hub of innovative technology that helps you create solutions, products, and services for businesses of all sizes—startups, SMBs, enterprises, and everything in between. Not only do we help businesses with digital transformation, but we also help them stay ahead of the curve with products in realms like the Internet of Things, Business Intelligence, eCommerce, and more. So far, we've helped 500+ (satisfied) clients embark upon their digital transformation journey with intelligent solutions. And with industry experts with 100+ years of cumulative industry experience in our family, we're moving forward fast. That also translates into working with the top brains, which helps the newer talent learn the best of technologies, processes, values, work ethic, and culture. We've catered to industries like Automotive, Education, Information Services, Healthcare, Media, Fintech, Hospitality, Retail, Insurance and Logistics, proving that we're industry agnostic by now. With a solid technology stack that includes modern-day technologies like Augmented Reality, Virtual Reality, Blockchain, Artificial Intelligence, IoT, etc., we empower your business to take the tide by the crest and get ahead of the market space that is ruled by disruption. With a family of 600+ engineers dedicated to setting and achieving goals, we have created a work environment to establish a professional yet welcoming workspace. We work together, grow, learn, understand the technology, and deliver projects well on time. All that, and yet we have to experience Monday blues. That's what we are all about. If you're looking for growth, have a dream, and want to work with contemporary intelligence, we're the perfect incubator you need. Technologies we offer as a unit: • Web development • Mobile development • DEVOPS • BIG-DATA • Augmented Reality • Virtual Reality • Blockchain • Design • QA services • Digital Marketing Contact details: Inquiries at [email protected]
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Shubham Vishwakarma

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