LMTEQ

About the Role

LMTEQ is seeking a Marketing Manager / Content Writer to drive content-led

marketing, lead generation, and brand growth for IT services and enterprise platforms. This role

blends hands-on technical content creation with marketing planning, performance tracking, and

reporting ownership.

The ideal candidate will be responsible for building and executing marketing plans, generating

qualified leads through content and digital channels, and delivering monthly, quarterly, and

annual performance reports.

Key Responsibilities

Content Strategy Execution

● Define and execute a technical content strategy aligned with marketing and business

goals.

● Create high-quality content including:

○ Blogs

○ Case studies

○ Whitepapers

○ E-books

○ Landing pages

○ Website content and articles

● Ensure all content supports lead generation, brand positioning, and thought leadership.

● Edit, repurpose, and optimize content for multiple platforms and campaigns.

Lead Generation & Campaign Planning

● Own and execute content-driven lead generation plans for IT services and enterprise

offerings.

● Design and implement:

○ Monthly marketing plans

○ Quarterly campaign roadmaps

○ Annual marketing strategy

● Work closely with sales and leadership teams to align marketing initiatives with revenue

goals.

● Support inbound marketing activities across websites, LinkedIn, and other digital

channels.

● Continuously optimize campaigns to improve lead quality and conversion rates.

SEO & Performance Marketing

● Perform basic to intermediate SEO analysis, including:

○ Keyword research (primary, secondary, tertiary)

○ On-page SEO optimization

○ Search intent mapping

● Use SEO tools such as Semrush, Ubersuggest, Google Keyword Planner, and Google

Analytics.

● Optimize website content to improve traffic, rankings, and conversions.

● Support off-page SEO activities such as interlinking, content distribution, and business

listings.

Reporting & Analytics

● Track and analyze marketing and content performance metrics.

● Prepare and present:

○ Monthly marketing performance reports

○ Quarterly marketing and lead generation reports

○ Annual marketing performance and strategy reports

● Share insights on:

○ Content performance

○ SEO metrics

○ Lead generation outcomes

○ Campaign effectiveness

● Use data-driven insights to refine marketing strategies and content plans.

Marketing & Brand Management

● Create technical and industry-focused content for LinkedIn and other professional

platforms.

● Ensure consistent brand messaging across all marketing and content assets.

● Collaborate closely with:

○ Digital marketing specialists

○ Social media teams

○ Graphic designers

○ WordPress developers

● Manage timelines, priorities, and deliverables in an agile, fast-paced environment.

Research, Tools & Innovation

● Conduct in-depth research on IT services, enterprise platforms, and industry trends.

● Leverage AI-powered tools (ChatGPT, Jasper, Copy.ai, Grammarly, etc.) to improve

efficiency and quality while maintaining originality.

● Explore new tools, formats, and approaches to enhance marketing effectiveness.

Must-Have Skills & Qualifications

● 2–4 years of experience in Marketing, Technical Content Writing, or Content Marketing

● Strong proficiency in written English

● Proven ability to create clear, structured, and engaging technical content

● Basic to intermediate SEO knowledge (mandatory)

● Hands-on experience with:

○ Keyword research

○ On-page SEO optimization

● Experience supporting lead generation or inbound marketing initiatives

● Ability to create and manage monthly, quarterly, and annual marketing plans

● Strong analytical, reporting, and presentation skills

● Ability to work in a fast-paced, deadline-driven environment

Good-to-Have Skills

● Understanding of IT services and enterprise technologies, such as:

○ ServiceNow

○ SAP

○ Salesforce

● Prior experience in digital transformation or enterprise IT content

● Exposure to B2B marketing and demand generation

● Experience working closely with sales or leadership teams

● Familiarity with marketing KPIs and funnel metrics

● Experience using AI tools responsibly for marketing acceleration

Tools & Platforms (Preferred)

● SEO Tools: Semrush, Ubersuggest, Google Keyword Planner, Google Analytics

● AI Tools: ChatGPT, Perplexity Jasper, Grammarly, or equivalent

● CMS: WordPress

● Social Platforms: LinkedIn

● Design: Canva or equivalent

Design and Develop OOTB and custom application on ServiceNow platform

with primary focus on HRSD development

 Responsible for design and architect of HRSD application like HR case

management, Enterprise On-boarding , HR integrations, Employee centre ,

HR taxonomy(etc.

 Work closely with the user experience and platform team to create and

enhance HRSD Employee portal and mobile application.

 The developer will be involved in developing and maintaining Processes on

ServiceNow platform and will need excellent knowledge of Service Portal

setup, JavaScript, HTML, CSS. jQuery, AJAX, angular.js etc.

 Testing of new and existing functionality

 Documentation of new and existing process

 Training of end users

Experience and Skills

Required

 About 4-7 years of experience in developing application using ServiceNow

platform Development & administration )

 Expertise with ServiceNow Human Resource Service Delivery application

in the area of HR case management , HR lifecycle events(On-boarding ,

offboarding etc etc), Employee Centre.

 Extensive experience creating custom Widget using html, CSS, bootstrap ,

AngularJS etc

 Experience with Now mobile app.

 Experience in extensive cross-browser testing and support.

 Hands on ServiceNow integration experience using Web Service, SOAP

/REST.

 Practical experience of servicenow integration with ERP systems like Oracle

Cloud

 An appreciation of supporting production systems and end users.

 Passion to work in Enterprise Applications area.

 Exceptional problem-solving skills, strong analytical & debugging skills.

 Understanding of software development processes

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Nice to Have :

 ServiceNow certified HR Implementation Specialist

 Experience with other ServiceNow applications like ITSM , SAM, Now

Platform.

 Adherence to agile development methods like SCRUM

Role : ServiceNow (ITSM +HRSD) Developer

Qualification :Bachelor's degree in computer science, Information Technology, or a related field.

Experience : 5 to 8 years

Location: Remote

Responsibilities:

• Collaborate with IT and HR stakeholders to gather requirements and translate them into technical specifications for ServiceNow ITSM and HRSD solutions.
• Design, develop, and configure ServiceNow ITSM and HRSD modules, including Incident Management, Change Management, Problem Management, HR Case Management, Employee Service Center, and Employee Onboarding.
• Customize ServiceNow workflows, business rules, UI policies, and notifications to support ITSM and HRSD processes and automation.
• Integrate ServiceNow with other systems and external platforms using APIs and web services.
• Collaborate with cross-functional teams to define and implement ITSM and HRSD best practices, ensuring alignment with industry standards and organizational goals.
• Conduct thorough testing of ServiceNow configurations and customizations to ensure high-quality deliverables.
• Provide ongoing support and maintenance for ServiceNow applications, troubleshooting issues and implementing necessary fixes or enhancements.
• Stay updated with the latest ServiceNow releases and ITSM/HRSD-specific features, proactively identifying opportunities for process improvement and system optimization.
• Collaborate with other developers, administrators, and business analysts to deliver integrated solutions that meet the needs of IT and HR departments.
• Document technical specifications, user guides, and standard operating procedures for ServiceNow applications and configurations.
• Provide technical guidance and mentorship to junior developers, promoting knowledge sharing and professional growth.

Qualifications:

• Strong expertise in ServiceNow ITSM and HRSD modules, including Incident Management, Change Management, Problem Management, HR Case Management, Employee Service Center, and Employee Onboarding.
• Proficient in ServiceNow development and configuration, including workflows, business rules, UI policies, and scripting using JavaScript.
• Experience with ServiceNow integration using APIs and web services.
• Familiarity with ITIL and HR processes, policies, and compliance requirements.
• ServiceNow certifications such as Certified System Administrator (CSA), Certified Implementation Specialist (CIS), and HR Service Delivery Implementation Specialist are highly desirable.
• Experience with Agile development methodologies.