Associate - Video Production and Content Production (B2C, Fin-Tech)
at Banking Industry
ROLES AND RESPONSIBILITIES:
Video-led Content Strategy:
- Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
- Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)
Production:
- Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
- Creating the monthly production pipeline, review and edit every piece of video content that is produced
- Explore AI-based and production automation tools to help create communication stimuli at scale
- Manage our agency and partner ecosystem to support high-scale video production
- Manage the monthly production flow and maintain data sheets to enable ease of tracking
- Increase CTR, Views and other critical metrics for all video production
Project Management:
- Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
- Plan and manage video production schedules, ensuring timely delivery of projects within budget
- Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
- Ensure all video content is optimized for each platform, following best practices for SEO and audience engagement
- Coordinate with the content team to integrate video content on the platforms
- Maintain an archive of video assets and ensure proper documentation and tagging
Capabilities:
- Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
- Work with technology teams to explore Gen AI tools to deliver output at scale and speed
- Identifying opportunities for new formats and keeping up with trends in the video content space
Customer obsession and governance:
- Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
- Zero tolerance for content and communication errors
- Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
- Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
- Create checks and balances in the system so that all customer-facing content is first time right, every time
Performance tracking:
- Tracking and analyzing production, go-live status and engagement metrics using tools like Google Analytics, etc.
- Gauge efficacy of video content produced, and drive changes wherever needed
- Provide regular reports on video performance, identifying trends, insights, and areas for improvement
IDEAL CANDIDATE:
Qualifications:
- Bachelor's degree in Communications, Digital Marketing, Advertising or a related field
- Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.
Work Experience:
- 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage
Skills:
- Excellent command over the English language
- Hands-on experience of copywriting, editing, and creating communication
- Ability to handle complex briefs and ideate out of the box
- Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
- Deep customer focus by understanding customer behaviour and analyzing data & real-world experiences
- Detailed orientation & very structured thinking, think of customers' entire journey and experience
- Strong communication and collaboration skills to effectively work with diverse teams
- Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
- Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
- Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design
- software (e.g., Adobe After Effects, Photoshop)
PERKS, BENEFITS, WORK CULTURE:
Our people define our passion and our audacious, incredibly rewarding achievements. The company is one of India’s most diversified non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.
Shubham Vishwakarma
Full Stack Developer - Averlon
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-Possess a proven track record of accomplishments in the areas of Requirement Scoping, Functional Analysis, Technology Solution Design (nice to have), Effort and Cost Estimation, Proposal Preparation, Client Presentations, and Cross-Functional Collaboration.
-Understanding and Creating Requirements Specifications
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-Significant exposure to various technology stacks across the Digital landscape, Next Gen. Technologies (AI/ML, Blockchain, IoT) UX, Mobility, Platform Development, e-commerce, Cloud Ops, etc.
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Rubick has catalogued over 5M SKUs for 200+ leading eCommerce brands like Amazon, Hudson Bay US, Zilingo Singapore, The Luxury Closet-UAE, and Myntra in India, the US, Singapore, and other international markets.
Visit us: https://www.rubick.ai/
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- Strong attention to detail and organisational skills.
- Effective communication skills, both written and verbal.
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AngularJS (1.x)Required Skills:
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- C#
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- Aware of Microservice concepts
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Java
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2. Knowledge on reactive and asynchronous programming is preferable. If you have worked with coroutines, goroutines, high concurrency or optimized number of threads for processing on your backend server you could be a good fit.
3. Extremely proficient at writing performant, scalable and production ready code in Kotlin, Java (8 or above, comfortable with concepts like lambda, streams, multithreading etc), Elixir, Rust, or Golang. Should be familiar with static code analysis, code coverage and code reviews.
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3. Updating the customer information in the database
4. Learning about products and services being sold at our platform and explaining them to prospects
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon