Associate - Video Production and Content Production (B2C, Fin-Tech)
at Banking Industry
ROLES AND RESPONSIBILITIES:
Video-led Content Strategy:
- Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
- Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)
Production:
- Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
- Creating the monthly production pipeline, review and edit every piece of video content that is produced
- Explore AI-based and production automation tools to help create communication stimuli at scale
- Manage our agency and partner ecosystem to support high-scale video production
- Manage the monthly production flow and maintain data sheets to enable ease of tracking
- Increase CTR, Views and other critical metrics for all video production
Project Management:
- Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
- Plan and manage video production schedules, ensuring timely delivery of projects within budget
- Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
- Ensure all video content is optimized for each platform, following best practices for SEO and audience engagement
- Coordinate with the content team to integrate video content on the platforms
- Maintain an archive of video assets and ensure proper documentation and tagging
Capabilities:
- Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
- Work with technology teams to explore Gen AI tools to deliver output at scale and speed
- Identifying opportunities for new formats and keeping up with trends in the video content space
Customer obsession and governance:
- Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
- Zero tolerance for content and communication errors
- Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
- Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
- Create checks and balances in the system so that all customer-facing content is first time right, every time
Performance tracking:
- Tracking and analyzing production, go-live status and engagement metrics using tools like Google Analytics, etc.
- Gauge efficacy of video content produced, and drive changes wherever needed
- Provide regular reports on video performance, identifying trends, insights, and areas for improvement
IDEAL CANDIDATE:
Qualifications:
- Bachelor's degree in Communications, Digital Marketing, Advertising or a related field
- Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.
Work Experience:
- 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage
Skills:
- Excellent command over the English language
- Hands-on experience of copywriting, editing, and creating communication
- Ability to handle complex briefs and ideate out of the box
- Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
- Deep customer focus by understanding customer behaviour and analyzing data & real-world experiences
- Detailed orientation & very structured thinking, think of customers' entire journey and experience
- Strong communication and collaboration skills to effectively work with diverse teams
- Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
- Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
- Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design
- software (e.g., Adobe After Effects, Photoshop)
PERKS, BENEFITS, WORK CULTURE:
Our people define our passion and our audacious, incredibly rewarding achievements. The company is one of India’s most diversified non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.
Shubham Vishwakarma
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Identify and generate leads from businesses across Pune
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Minimum 2 years of experience in B2B sales / business development
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Strong communication and negotiation skills
Target-driven approach
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Preferred Background
Candidates from the following backgrounds will be preferred:
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Experience: 4 to 10 years
Skills / Technical Experience Required
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Jaipur location only
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Python
NodeJS (Node.js)
Javascript
HTML/CSS|
JD- Senior UI developer |
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Job Description |
We are looking for an Angular 6 and Angular Material Developer who will be responsible for the client side of our service. The candidate primary focus will be to implement a complete user interface desktop web app, with a focus on performance. His/her main duties will include creating modules and components and coupling them together into a functional app. The artistic design will be delivered to you, you will work in a team with the back-end developer, and communicate with the API using standard methods. A thorough understanding of all of the components of our platform and infrastructure is required. Responsibilities: 1. Delivering a complete front end application 2. Coordinating the workflow between the graphic designer, the HTML coder, and yourself 3. Cooperating with the back-end developer in the process of building the RESTful API 4. Communicating with external web services |
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Tech |
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Key Skills |
Angular 6, Angular Material, HTML, CSS, TypeScript/JavaScript |
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3 Yrs |
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Experience 3 to 5 yrs
Notice period- Immediate to 15 days
PHPRoles and Responsibilities
Responsibilities
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Excellent Communication Skills.
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Follow CutshortShubham Vishwakarma
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