Deputy Manager Marketing at Hospitality Industry · Gurugram · 4 - 6 years · ₹8L - ₹12L / yr · Posted 27 Mar 2026

Role Overview:
This position will own company's digital and social media ecosystem in India. This role sits at the intersection of creative storytelling, cultural relevance, and performance-driven digital marketing, ensuring the brand remains distinctive and engaging across platforms while supporting key business objectives like customer acquisition, store launches, and frequency.
This role will be responsible for driving company's digital storytelling, social media presence, and influencer collaborations while working closely with creative and media agencies to build engaging campaigns that drive both brand love and restaurant traffic.
Key Performance Areas and Tasks:
Social Media & Content Strategy:
• Develop and lead the social media strategy for company's India across platforms including Instagram, YouTube, LinkedIn and X.
• Build engaging content calendars that reflect company's distinctive tone of voice, humour and cultural relevance.
• Ensure social media supports both brand engagement and business outcomes such as store traffic and campaign awareness.
Content Creation & Production:
• Own the planning and execution of photo and video shoots for digital campaigns and social media.
• Collaborate with creative agencies and production partners to produce high-quality visual content.
• Ensure a strong pipeline of always-on content showcasing the brand, food and culture.
Influencer & Creator Partnerships:
• Develop and execute the brand’s influencer and creator collaboration strategy.
• Identify and build long-term relationships with creators across food, lifestyle and culture.
• Drive collaborations that feel authentic to the company's brand and community.
Digital Media Planning & Performance:
• Work with the media agency to plan and manage digital advertising campaigns across social and digital platforms.
• Oversee digital media budgets, campaign execution and optimization.
• Track and report campaign performance against key metrics such as reach, engagement and traffic.
Campaign Development:
• Partner with the Head of Marketing to support development of campaign key visuals and creative assets.
• Translate campaign ideas into digital-first storytelling and content.
Agency Management:
• Lead day-to-day coordination with social, creative and media agencies.
• Ensure agency deliverables meet timelines, brand standards and campaign objectives.
• Act as the internal owner of digital strategy while agencies function as execution partners.
Store & Launch Support:
• Collaborate with the store marketing team to amplify new restaurant launches and local activations through digital and influencer campaigns.
Analytics & Insights:
• Monitor social and campaign performance to derive insights and optimize future content and campaigns.
• Provide regular reporting on metrics including follower growth, engagement, campaign reach and store traffic impact.
What Success Looks Like:
• Company's builds a distinctive and culturally relevant digital presence in India.
• Social media consistently drives engagement, brand buzz and customer interest.
• Influencer collaborations feel authentic and impactful.
• Digital campaigns effectively support store launches, product launches and brand campaigns.
• The digital ecosystem contributes to new customer trials and brand awareness.
Experience:
• 4-6 years of experience in digital marketing, social media or content-led brand roles.
• Experience with consumer brands, QSR, food, lifestyle or hospitality brands preferred.
• Strong understanding of social media culture, trends and creator ecosystems.
• Experience managing digital media campaigns and agency partnerships.
• Ability to balance creative thinking with performance-driven marketing.
• Comfortable leading content production including photo and video shoots.
• Strong project management and collaboration skills.

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Develop and execute marketing strategies aligned with business objectives.
Plan and manage digital marketing campaigns across multiple channels.
Manage SEO, SEM, social media, email marketing, and content marketing activities.
Develop strategies to increase website traffic, leads, and conversions.
Manage social media presence across LinkedIn, Instagram, Facebook, and other relevant platforms.
Coordinate the creation of marketing content, advertisements, landing pages, and promotional materials.
Conduct market and competitor research to identify trends and opportunities.
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Role Overview (Digital Marketing Manager (3–5 Years Experience)
We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads.
This role is a mix of organic growth + paid campaigns + outbound outreach.
Key Responsibilities
1. Organic Growth (SEO + Content)
- Manage and improve website SEO (on-page + off-page)
- Plan and publish content (blogs, landing pages, case studies)
- Improve search rankings and organic traffic
2. Social Media Management
- Manage LinkedIn and other relevant platforms
- Create and schedule posts consistently
- Build brand presence and engagement
3. Outreach & Lead Generation
- Run outbound campaigns via LinkedIn and email
- Identify target prospects and generate leads
- Build and manage outreach pipelines
4. Email Marketing
- Create and execute email campaigns
- Handle newsletters, cold email sequences, and follow-ups
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5. Paid Marketing (Ads)
- Run and manage ads on Google, LinkedIn, and Meta
- Optimize campaigns for lead generation and ROI
- Test creatives, audiences, and messaging
6. Analytics & Optimization
- Track performance across channels
- Improve conversion rates and campaign effectiveness
- Share simple, actionable reports
What We’re Looking For
- 3–5 years of experience in digital marketing (preferably IT/services)
- Strong understanding of SEO, social media, and lead generation
- Experience with LinkedIn outreach, email tools, and ad platforms
- Ability to execute independently (hands-on role)
- Data-driven mindset with focus on results
Nice to Have
- Experience in B2B or SaaS marketing
- Familiarity with tools like HubSpot, Apollo, Google Analytics, etc.
We are launching our technical unit in Kalyan Nagar, Bangalore, and are looking for candidates with strong knowledge and experience in digital marketing, including social media, SEO, and paid advertising.
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WHAT YOU’LL DO
• Own and manage social media profiles across relevant platforms, ensuring consistent brand
presence and execution.
• Develop and execute social media strategies that strengthen brand awareness, engagement, community and product adoption.
• Plan and implement social media campaigns aligned with the overall marketing and communication strategy.
• Create and curate engaging social-first content across formats including copy, static posts, Reels, videos, stories and trend-led content.
• Stay ahead of platform trends, internet culture, beauty conversations and emerging formats, and translate relevant trends into on-brand content.
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• Identify relevant influencers, creators, agencies and industry voices aligned with brand and
audience.
• Develop influencer collaboration strategies and manage partnerships from identification and negotiation through execution.
• Brief influencers, manage deliverables and timelines, review content for brand alignment and ensure smooth campaign execution.
• Track influencer and social campaigns and evaluate their impact on reach, engagement, awareness and conversions.
• Encourage user-generated content, community participation and brand advocacy among followers.
• Support and participate in brand events, activations and community-building initiatives.
• Build meaningful relationships with customers, potential customers, creators, industry professionals and relevant media/journalists.
• Use social and web analytics to monitor performance, identify trends and contribute actionable insights for future campaigns.
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• 2–4 years of relevant experience in Social Media, Content, Digital Marketing or a similar role.
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EDUCATION
• Bachelor’s or Master’s degree in any relevant discipline.
• Preferred: Fashion Communication, Media Communication, Mass Communication, Marketing or a related
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We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its
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Job Role: Social Media Account Manager
Experience Level: 2+ years in Agency set-up
Location: Bangalore, On-site
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understanding of social media dynamics, a proven track record in team leadership, and exceptional communication skills.
Job Description:
● Create campaign strategies and monitor the execution to achieve the brand objectives.
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● Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).
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Social Media Strategist / Manager, AM:PM
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- Read what is working, kill what is not, repeat.
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Monitor website and social media performance using relevant analytics tools.
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Coordinate with internal teams such as Content, Design, Business Development, and Product.
Stay updated with emerging digital marketing trends, tools, and best practices.
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Requirements:
- Proven experience in social media management, content creation, and digital marketing.
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Job Description: Digital Marketing & Strategist
Experience: 4+ Years
Role Overview:
We are looking for a Digital Marketing & Strategist who can plan and manage digital marketing activities to improve brand awareness, increase website traffic, generate leads, and support business growth.
Job Objectives:
- Build a strong online presence for the company.
- Increase brand awareness across digital platforms.
- Generate quality leads through digital marketing campaigns.
- Improve website traffic and audience engagement.
- Track marketing performance and achieve business goals.
Key Responsibilities:
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- Track website traffic, leads, and social media engagement.
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- Good project management and team coordination skills.
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Preferred Qualities:
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- Able to manage multiple tasks and meet deadlines.
- Comfortable working with different teams.
- Focused on results, business growth, and continuous improvement.















