Associate Creative Strategist at Enlight Now Healthcare Pvt Ltd · Bengaluru (Bangalore) · 3 - 5 years · ₹4L - ₹11L / yr · Raised funding · Posted 7 Mar 2026

Associate Creative Strategist
As an Associate Creative Strategist, you will support the Creative Strategy Head in developing, writing, and executing influencer-led and social-first campaigns. This role is ideal for someone early in their creative career who is strong in creative writing, understands platform-native content, and can translate insights into compelling concepts, scripts, and creator-ready ideas.
You will collaborate closely with strategy, influencer, design, and client-facing teams to ensure smooth creative execution across every stage of the campaign.
Key Responsibilities
Creative Writing & Concept Development
- Write campaign ideas, hooks, scripts, reel concepts, captions, and creator briefs across categories (health, wellness, lifestyle, etc.).
- Convert insights and strategy into clear, sharp, execution-ready creative concepts.
- Develop content grids, short-form video scripts, storyboards, and messaging frameworks.
- Ensure all creative output aligns with brand tonality, messaging, and platform guidelines.
Campaign Execution & Creative Coordination
- Review creator content (reels, shorts, stories, posts) and provide clear, actionable feedback.
- Coordinate deliverables between creators, designers, and internal teams.
- Ensure timely production and delivery of creative assets.
- Maintain consistency between the original concept and final execution across all deliverables.
Social Media & Trend Intelligence
- Track daily social trends, viral formats, emerging creators, popular audio, and platform changes.
- Identify creative opportunities based on consumer behavior and content performance.
- Maintain a repository of best-performing content formats, references, and idea starters.
- Share weekly insights with the creative team on what’s performing across platforms.
Campaign & Content Development
- Support in creating concept notes, pitch decks, content calendars, and mood boards.
- Build platform-specific creative ideas for Instagram, YouTube, Snapchat, and X.
- Assist in scripting short-form videos, creator UGC, and influencer-driven storytelling.
- Work with influencer managers to align creators with campaign concepts.
Cross-Team Collaboration
- Collaborate with the design team for visual references and creative assets.
- Work with strategy and media teams to understand objectives, target audiences, and KPIs.
- Support client servicing teams with creative recommendations and content needs.
- Requirements 3+ years of experience in creative writing, content creation, social media, influencer marketing, or creative strategy.
- Strong writing skills for short-form content, scripts, captions, and creator-friendly ideas.
- Solid understanding of platform-native storytelling for Instagram, YouTube, and other social platforms.
- Ability to identify trends, formats, and evolving creator styles.
- Good communication skills for internal discussions and creator coordination.
- Experience contributing to brainstorming, idea development, and deck creation.

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This is a builder seat, not a support seat. If you want process and predictability, this is not it.
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Experience: 1–3 Years
Job Type: Full-Time
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Key Responsibilities
- Develop monthly content strategies and social media calendars.
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- Schedule and publish posts, reels, stories, and Google Business Profile content.
- Ensure content is accurate, on-brand, and published on time.
- Monitor social media trends and content performance.
- Manage multiple brands and deadlines efficiently.
Requirements
- 1–3 years of experience in content strategy or social media management.
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- Good communication and organizational skills.
- Ability to manage multiple brands and projects.
- Experience with social media scheduling tools is a plus.
- Experience with F&B or agency clients is preferred.
About the Role
SwitchKart is on a mission to make technology more accessible and more sustainable — we're in the business of recommerce, giving old smartphones a second life, cutting down e-waste, and extending the lifecycle of every device we touch.
We are looking for someone who gets culture, has a sharp sense of humour, and can make everyday content feel genuinely entertaining.
You will be SwitchKart's brand face who grows into the voice of the brand over time. This is not a traditional marketing role. You are a creator first. You will build SwitchKart's presence across Instagram and YouTube Shorts, collaborate with influencers, and show up in cultural spaces where our audience spends their time. Along the way, you'll find fun, interesting ways to educate people — making them think differently about what happens to their old devices, and why it matters.
What You'll Do
• Be the Brand Voice: Develop and own SwitchKart's social media personality — witty, savvy, humorous, and relatable. You are the everyday person who just gets it.
• Create Content: Ideate and produce short-form video content for Instagram Reels and YouTube Shorts. The content universe will evolve — you will help shape it.
• Drive the Core Message: Make 'selling your old phone to SwitchKart' feel like the obvious, smart move. Find fresh, entertaining angles to say this without ever sounding like an ad.
• Influencer Collaborations: Identify and work with tech YouTubers, unboxing creators, lifestyle creators, gaming influencers, and comedy-adjacent personalities. Build real creative partnerships, not transactional ones.
• Cultural Sponsorships: Help activate SwitchKart's presence at standup comedy shows, gaming events, podcast sponsorships, and college campus activations. Show up where the audience already is.
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What We're Looking For
Must Have
• A genuine sense of humour — you can find the funny in the everyday
• Strong instinct for short-form video — you understand what makes people stop scrolling
• Comfortable being on camera and directing content
• 2–4 years of experience in content creation, social media, digital marketing, or similar
• Deep familiarity with Instagram and YouTube — you live on these platforms
• Ability to ideate, shoot, and edit independently
• Strong written and spoken communication in English and/or Hindi
Good to Have
• An existing social media presence or portfolio of video content
• Experience working with or alongside influencers
• Understanding of brand collaborations and sponsored content
• Familiarity with the southern cities cultural landscape
• Basic knowledge of social media analytics and performance metrics
Why SwitchKart
• You will build a brand from near-scratch — your creative fingerprint will define SwitchKart's identity.
• High creative freedom — the content universe is yours to shape and evolve.
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About the Role
We are looking for a Creative Copywriter (Campaigns) who thinks in big ideas rather than just word counts. You aren’t just writing copy—you are translating a single, powerful campaign concept into compelling, native communications across every relevant distribution channel and medium.
If you have a portfolio full of 360-degree campaigns, killer headlines, and smart multi-channel storytelling for established brands, we want to talk to you.
What You’ll Do
- Own the Big Idea: Take one central campaign thought and express it effectively across all distribution channels, formats, and stages of the funnel.
- Omnichannel Execution: Write campaign copy for digital, social, paid ads, emails, WhatsApp, SMS, video, print, outdoor, landing pages, events, and more.
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- Collaborate Closely: Partner with designers, marketers, and performance teams to ensure copy and creative work together seamlessly across every touchpoint.
- Ideate & Brainstorm: Contribute actively to campaign concepts, creative directions, messaging frameworks, and strategic planning from the initial brief to final rollout.
What We’re Looking For
- The Right Background: 3+ years of experience as a Copywriter/Creative Copywriter working with established brands or creative/ad agencies.
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What You'll Do
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Roles & Responsibilities
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Ideal Candidate
1Strong Content Strategy / Social Media Strategy Profile from D2C / Consumer Brands
2Mandatory (Experience 1): Must have 4+ years of experience in content strategy, brand marketing, social media strategy, or creative planning.
3Mandatory (Experience 2): Must have hands-on experience handling social media platforms including Instagram, Twitter/X, and LinkedIn.
4Mandatory (Experience 3): Must have experience developing content strategies and deciding what type of content should go across different social media platforms.
5Mandatory (Experience 4): Must have experience creating monthly content calendars and planning content for social media platforms.
6Mandatory (Skill 1): Must have a strong understanding of digital culture, current social media trends, and content formats.
7Mandatory (Skill 2): Must have a strong understanding of Instagram Reels, trends, and social-first content.
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Important Note:
Email your resume, work samples, and a brief cover letter to us. Please include your relevant experience and why you believe you would be a good fit for the role.
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"Will this product work for me?" sounds like a simple question. The skincare industry has spent decades making sure it isn’t. Most skincare content online is confusing, biased, or brand-driven. We think that's broken.
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To every content writer reading this: AI is not taking your job. I know; I build AI for a living, and I absolutely hate AI slop. I can spot it in seconds.
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You're a good fit if
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- You understand SEO basics, and how search engines identify good (relevant) content
- You're okay with ambiguity. You'll work directly with me, not inside a structured corporate program
- You actually want to learn how early-stage startups build credibility through content
Important Note:
Email your resume, work samples, and a brief cover letter to us. Please include your relevant experience and why you believe you would be a good fit for the role.
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What We’re Looking For
- Strong campaign thinking, not just content-writing ability.
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- Ability to work in a fast-paced environment and manage multiple projects and deadlines.
Experience
- 3–7 years of experience in copywriting, preferably within an advertising, creative, digital, or brand environment.
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- Experience with performance marketing copy is a plus.
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Education
A degree in Mass Communication, English, Journalism, Advertising, Media, or a related field is preferred.
Important
Portfolio / work samples are mandatory for consideration.
Please ensure your portfolio or relevant work links are included with your application.
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Bonus Points
● Familiarity with AI-assisted writing tools and evolving content trends






