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Associate Creative Strategist
Associate Creative Strategist
Enlight Now Healthcare Pvt Ltd's logo

Associate Creative Strategist

Shruthi Upadhyaya's profile picture
Posted by Shruthi Upadhyaya
3 - 5 yrs
₹4L - ₹11L / yr
Bengaluru (Bangalore)
Skills
Content Writing
Social Media Marketing (SMM)
Creative Writing
Content Strategy
Content Marketing

Associate Creative Strategist

As an Associate Creative Strategist, you will support the Creative Strategy Head in developing, writing, and executing influencer-led and social-first campaigns. This role is ideal for someone early in their creative career who is strong in creative writing, understands platform-native content, and can translate insights into compelling concepts, scripts, and creator-ready ideas.

You will collaborate closely with strategy, influencer, design, and client-facing teams to ensure smooth creative execution across every stage of the campaign.


Key Responsibilities


Creative Writing & Concept Development

  • Write campaign ideas, hooks, scripts, reel concepts, captions, and creator briefs across categories (health, wellness, lifestyle, etc.).
  • Convert insights and strategy into clear, sharp, execution-ready creative concepts.
  • Develop content grids, short-form video scripts, storyboards, and messaging frameworks.
  • Ensure all creative output aligns with brand tonality, messaging, and platform guidelines.


Campaign Execution & Creative Coordination

  • Review creator content (reels, shorts, stories, posts) and provide clear, actionable feedback.
  • Coordinate deliverables between creators, designers, and internal teams.
  • Ensure timely production and delivery of creative assets.
  • Maintain consistency between the original concept and final execution across all deliverables.

Social Media & Trend Intelligence

  • Track daily social trends, viral formats, emerging creators, popular audio, and platform changes.
  • Identify creative opportunities based on consumer behavior and content performance.
  • Maintain a repository of best-performing content formats, references, and idea starters.
  • Share weekly insights with the creative team on what’s performing across platforms.

Campaign & Content Development

  • Support in creating concept notes, pitch decks, content calendars, and mood boards.
  • Build platform-specific creative ideas for Instagram, YouTube, Snapchat, and X.
  • Assist in scripting short-form videos, creator UGC, and influencer-driven storytelling.
  • Work with influencer managers to align creators with campaign concepts.

Cross-Team Collaboration

  • Collaborate with the design team for visual references and creative assets.
  • Work with strategy and media teams to understand objectives, target audiences, and KPIs.
  • Support client servicing teams with creative recommendations and content needs.
  • Requirements 3+ years of experience in creative writing, content creation, social media, influencer marketing, or creative strategy.
  • Strong writing skills for short-form content, scripts, captions, and creator-friendly ideas.
  • Solid understanding of platform-native storytelling for Instagram, YouTube, and other social platforms.
  • Ability to identify trends, formats, and evolving creator styles.
  • Good communication skills for internal discussions and creator coordination.
  • Experience contributing to brainstorming, idea development, and deck creation.


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Full Stack Developer - Averlon
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About Enlight Now Healthcare Pvt Ltd

Founded :
2022
Type :
Services
Size :
100-1000
Stage :
Raised funding

About

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