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Marketing lead / Content Writer
Marketing lead / Content Writer

Marketing lead / Content Writer at LMTEQ · Chennai · 2 - 6 years · ₹4L - ₹8L / yr · Profitable · Posted 17 Feb 2026

LMTEQ's logo

Marketing lead / Content Writer

Jaya Surya's profile picture
Posted by Jaya Surya
2 - 6 yrs
₹4L - ₹8L / yr
Chennai
Skills
Content Writing
Blog management
Technical Writing
Search Engine Optimization (SEO)
Strategic planning
Team leadership
Keyword Research
On-page Optimization
Lead Generation
Inbound Marketing
Content Strategy
SaaS

About the Role


LMTEQ is seeking a Marketing Manager / Content Writer to drive content-led

marketing, lead generation, and brand growth for IT services and enterprise platforms. This role

blends hands-on technical content creation with marketing planning, performance tracking, and

reporting ownership.


The ideal candidate will be responsible for building and executing marketing plans, generating

qualified leads through content and digital channels, and delivering monthly, quarterly, and

annual performance reports.


Key Responsibilities


Content Strategy Execution

● Define and execute a technical content strategy aligned with marketing and business

goals.

● Create high-quality content including:

○ Blogs

○ Case studies

○ Whitepapers

○ E-books

○ Landing pages

○ Website content and articles


● Ensure all content supports lead generation, brand positioning, and thought leadership.

● Edit, repurpose, and optimize content for multiple platforms and campaigns.


Lead Generation & Campaign Planning


● Own and execute content-driven lead generation plans for IT services and enterprise

offerings.

● Design and implement:

○ Monthly marketing plans

○ Quarterly campaign roadmaps

○ Annual marketing strategy

● Work closely with sales and leadership teams to align marketing initiatives with revenue

goals.

● Support inbound marketing activities across websites, LinkedIn, and other digital

channels.

● Continuously optimize campaigns to improve lead quality and conversion rates.


SEO & Performance Marketing


● Perform basic to intermediate SEO analysis, including:

○ Keyword research (primary, secondary, tertiary)

○ On-page SEO optimization

○ Search intent mapping

● Use SEO tools such as Semrush, Ubersuggest, Google Keyword Planner, and Google

Analytics.

● Optimize website content to improve traffic, rankings, and conversions.

● Support off-page SEO activities such as interlinking, content distribution, and business

listings.


Reporting & Analytics


● Track and analyze marketing and content performance metrics.

● Prepare and present:

○ Monthly marketing performance reports

○ Quarterly marketing and lead generation reports

○ Annual marketing performance and strategy reports

● Share insights on:

○ Content performance

○ SEO metrics

○ Lead generation outcomes

○ Campaign effectiveness

● Use data-driven insights to refine marketing strategies and content plans.


Marketing & Brand Management


● Create technical and industry-focused content for LinkedIn and other professional

platforms.

● Ensure consistent brand messaging across all marketing and content assets.

● Collaborate closely with:

○ Digital marketing specialists

○ Social media teams

○ Graphic designers

○ WordPress developers

● Manage timelines, priorities, and deliverables in an agile, fast-paced environment.


Research, Tools & Innovation


● Conduct in-depth research on IT services, enterprise platforms, and industry trends.

● Leverage AI-powered tools (ChatGPT, Jasper, Copy.ai, Grammarly, etc.) to improve

efficiency and quality while maintaining originality.

● Explore new tools, formats, and approaches to enhance marketing effectiveness.


Must-Have Skills & Qualifications


● 2–4 years of experience in Marketing, Technical Content Writing, or Content Marketing

● Strong proficiency in written English

● Proven ability to create clear, structured, and engaging technical content

● Basic to intermediate SEO knowledge (mandatory)

● Hands-on experience with:

○ Keyword research

○ On-page SEO optimization

● Experience supporting lead generation or inbound marketing initiatives

● Ability to create and manage monthly, quarterly, and annual marketing plans

● Strong analytical, reporting, and presentation skills

● Ability to work in a fast-paced, deadline-driven environment


Good-to-Have Skills


● Understanding of IT services and enterprise technologies, such as:

○ ServiceNow

○ SAP

○ Salesforce

● Prior experience in digital transformation or enterprise IT content

● Exposure to B2B marketing and demand generation

● Experience working closely with sales or leadership teams

● Familiarity with marketing KPIs and funnel metrics

● Experience using AI tools responsibly for marketing acceleration


Tools & Platforms (Preferred)


● SEO Tools: Semrush, Ubersuggest, Google Keyword Planner, Google Analytics

● AI Tools: ChatGPT, Perplexity Jasper, Grammarly, or equivalent

● CMS: WordPress

● Social Platforms: LinkedIn

● Design: Canva or equivalent



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About LMTEQ

Founded :
2016
Type :
Services
Size :
20-100
Stage :
Profitable

About

With our LMTEQ expertise in SAP solutions & Remote SAP Support get industry leading SAP S/4HANA implementation, integration & support services.
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Most retail sales happen in conversations at the counter, and almost none of them are measured. Jinn AI changes that. Our AI wearables capture in-store sales conversations and turn them into coaching, conversion insights and leadership analytics for high-value retail brands. We're founded by serial entrepreneurs from IIT and IIM with 25+ years in B2B tech, and we're now taking Jinn to the US.


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  • Monitor campaign performance and improve ROI.
  • Conduct competitor and market research.
  • Prepare weekly and monthly marketing reports.

2. Content Creation

  • Create social media posts, carousels and promotional creatives.
  • Develop Reels, Shorts and other short-form video content.
  • Write captions, advertising copy, blogs and website content.
  • Create content calendars and campaign concepts.
  • Edit videos and basic graphics.
  • Maintain consistent company branding across platforms.
  • Use Canva, Adobe or equivalent creative tools.

3. AI & Modern Marketing Tools

  • Use AI tools responsibly for content ideas, copywriting and research.
  • Use AI-assisted image/video creation where appropriate.
  • Research emerging digital marketing trends and tools.
  • Improve productivity through marketing automation.

4. Analytics & Growth

  • Track reach, engagement, leads, conversions and campaign costs.
  • Use Google Analytics and platform analytics.
  • Identify high-performing content and campaigns.
  • Recommend improvements based on data.
  • Maintain a clear record of marketing activities and results.

Required Skills

Must-have:

  • Digital marketing
  • Social media marketing
  • Content creation
  • Copywriting
  • Video editing
  • Canva / Adobe
  • SEO fundamentals
  • Google Ads
  • Meta Ads
  • Lead generation
  • Analytics and reporting
  • Excellent creativity and communication

Good to have:

  • WordPress/CMS
  • Email marketing
  • CRM knowledge
  • Marketing automation
  • YouTube growth
  • LinkedIn B2B marketing
  • Basic photography
  • AI content tools

Key Performance Indicators (KPIs)

The employee will be evaluated based on measurable results, including:

  • Qualified leads generated
  • Social media growth
  • Engagement rate
  • Website traffic
  • Content output and consistency
  • Advertising performance
  • Cost per lead
  • Conversion rate
  • SEO improvement
  • Campaign ROI
  • Quality and creativity of content
  • Timely completion of marketing tasks

Candidate Practical Test

Candidates should complete a practical assignment before final selection.

Test: 7-Day Digital Marketing Campaign

Prepare a campaign for Sisuni Technology Pvt Ltd containing:

  1. 3 social media posts
  2. 2 Reel/Shorts concepts
  3. 7-day content calendar
  4. 3 advertising captions
  5. Target audience definition
  6. Basic Meta or Google Ads strategy
  7. 10 relevant keywords/hashtags
  8. One promotional creative
  9. One short video/Reel
  10. Expected KPIs and measurement method

Candidate Evaluation

Area

Weight

Digital marketing knowledge

20%

Content creativity

20%

Video/creative skills

15%

Advertising knowledge

15%

SEO knowledge

10%

Analytics & KPI understanding

10%

Communication & presentation

10%

Total

100%

Recommended Hiring Standard

Junior: 0–2 years

Focus on execution, content creation and social media.

Mid-Level: 2–5 years

Should independently manage campaigns, content, ads, SEO and reporting.

Senior: 5+ years

Should be capable of developing the overall marketing strategy, managing budgets, generating leads and mentoring junior team members.

Ideal Candidate

The strongest candidate for Sisuni Technology Pvt Ltd should be a hybrid digital marketer + content creator who can:

Plan → Create → Publish → Advertise → Analyze → Improve → Generate Leads

A candidate who only knows how to make social media posts should not be treated as a complete Digital Marketing & Content Creator.


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Datalyze
Remote only
1 - 5 yrs
₹6L - ₹6L / yr
Content Writing
Content Marketing
Search Engine Optimization (SEO)
Copy Writing
Technical Writing
+2 more

About Datalyze


Datalyze is a product analytics consultancy. We've helped 150+ SaaS, fintech, marketplace and D2C companies, from Seed to Series C, build analytics foundations they can trust. We work across Mixpanel, PostHog, Amplitude, GA4, BigQuery and more. We've worked with companies like CRED, Sarvam AI, Uplers, Fincart, etc.


About the role

We are hiring a content marketer who loves to write. Around 70% of this role is content. The rest is SEO and helping with outreach. You will work directly with the founder.


What you will do

  • Write blog posts on product analytics, event tracking and data topics
  • Write copy for our website pages, including service, tool and industry pages
  • Write thought leadership posts for the founder's LinkedIn
  • Do keyword research and optimise content for search and AI answers
  • Help with outreach, like guest posts, newsletters and listicles


What we are looking for

  • 1 to 5 years of writing for B2B SaaS or tech companies
  • A portfolio that shows clear, simple writing
  • Some knowledge of analytics, like events, funnels and retention, or tools like GA4 and Mixpanel
  • Working knowledge of SEO basics
  • Comfortable using AI tools without sounding like AI
  • Self-driven and comfortable working remotely


Nice to have

  • Experience writing for technical readers like PMs, founders or data teams
  • Has grown a LinkedIn presence for yourself or a founder


What we offer

  • ₹6 LPA, full-time and fully remote
  • Work directly with the founder and own our content
  • Unlimited leaves
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