Digital Marketer

Job description

SEO & Generative AI Visibility Specialist

Experience: 57 Years

Location: Gurgaon/Work from office

We are looking for an experienced SEO & AI Search Visibility Specialist who understands how Generative AI platforms (ChatGPT, Gemini, Perplexity, Claude) surface companies when users ask for recommendations.

This role goes beyond traditional SEO.

The ideal candidate has hands-on experience in entity-based SEO, brand authority building, third-party citations, and AI-driven search ecosystems.

Key Responsibilities

1. Generative AI & LLM Visibility (Core Responsibility)

Ensure brand visibility across Generative AI platforms such as ChatGPT, Gemini, Perplexity, and Claude.

• Improve entity recognition for company name, services, and geography (India, Gurgaon, NCR).
• Track and test brand mentions for high-intent AI queries.
• Optimize content and external signals that influence AI-generated answers.

2. Authority & Third-Party Platform Optimization

• Build and optimize presence on AI-trusted platforms such as:

Clutch, G2, GoodFirms, DesignRush

Crunchbase, LinkedIn, industry directories

• Drive authoritative mentions through digital PR, guest content, and partnerships.

• Maintain consistency of brand, services, and positioning across all platforms.

3. SEO for AI-Enhanced Search

Develop SEO strategies aligned with AI Overviews, conversational search, and semantic search.

Optimize for featured snippets, FAQs, and long-form answers used by AI systems.

• Implement Schema.org / structured data to enhance AI readability.
• Build topic clusters around software consulting, delivery models, and industry expertise.

4. Technical & On-Page SEO

• Perform technical SEO audits (crawlability, indexing, Core Web Vitals).
• Improve site architecture and internal linking for topical authority.
• Collaborate with engineering and content teams to ensure SEO best practices.

5. Measurement & Experimentation

• Track performance across:

Google Search Console & Analytics

AI platforms (manual testing + tooling)

• Run experiments to understand how AI systems pick sources and citations.

• Document learnings and continuously refine strategies.

Required Skills & Qualifications

• 5–7 years of proven SEO experience with measurable growth.

• Strong understanding of:

Entity-based & semantic SEO

E-E-A-T and brand authority signals

AI Overviews and conversational search

• Experience optimizing for non-Google discovery channels.

• Ability to work cross-functionally with content, marketing, and engineering teams.

• Strong analytical, documentation, and communication skills.

Preferred Experience

• Experience with LLM optimization / Generative Engine Optimization (GEO / LLMO).
• Familiarity with how AI models source information.
• Background in Software consulting, or tech services.
• Experience with digital PR, programmatic SEO, or automation.

Preferred Skills and qualification:

·      6+ years of strong experience in developing and maintaining AS/400 software applications.

·      Experience with multiple programing languages and systems

·      Experience with RPGLE Programming,

·      Experience with ILE Advanced concepts (Procedures, Service programs, Functions, Full Free RPG coding syntax)

·      Experience with SQL concepts and programming.

·      The ability to effectively work independently and as part of a SCRUM team providing direction and mentorship to others as needed.

·      Demonstrated project discipline and experience. Must be organized, focused, and driven toward established deliverable dates. Must be able to design solutions and form/drive related plans.

About the company

KPMG International Limited, commonly known as KPMG, is one of the largest professional services networks in the world, recognized as one of the "Big Four" accounting firms alongside Deloitte, PricewaterhouseCoopers (PwC), and Ernst & Young (EY). KPMG provides a comprehensive range of professional services primarily focused on three core areas: Audit and Assurance, Tax Services, and Advisory Services. Their Audit and Assurance services include financial statement audits, regulatory audits, and other assurance services. The Tax Services cover various aspects such as corporate tax, indirect tax, international tax, and transfer pricing. Meanwhile, their Advisory Services encompass management consulting, risk consulting, deal advisory, and other related services.

Form link for quicker response:https://forms.gle/HdQPqyWCirDUEgMv5

Job Description

Positions: Chief Compliance Officer (CCO)/ Money Laundering Reporting Officer (MLRO)

Education Qualification: 

1. Degree in finance, accounting, business administration, economics, law, or criminology
2. Certified Anti-Money Laundering Specialist (CAMS), Certified Fraud Examiner (CFE), or Certified Compliance Officer (CCO)

Experience: 12-14 years

Location:  Pan India with potential requirement to travel to the middle east

Employment Type:  contract for 6-12 months (Hybrid)

Responsibilities:

Regulatory Compliance: 

1. Ensure adherence to QFCRA regulations and other applicable laws. Keep policies updated with regulatory changes.
2. Compliance Program: Design and maintain the firm’s compliance program, covering operational, legal, and risk requirements.
3. Risk Management: Conduct risk assessments and develop strategies to mitigate compliance risks.
4. Training: Provide ongoing compliance training to staff and senior management.
5. Reporting & Auditing: Conduct internal audits and report findings to management and regulators.
6. Liaison: Act as the main contact with QFCRA and other regulatory bodies.
7. Incident Management: Investigate compliance breaches and take corrective actions.
8. Provide support for cross border activities including jurisdictions where marketing materials and funds are being distributed

Money Laundering:

1. AML Program: Implement and manage the firm’s Anti-Money Laundering and Anti-Terrorist Financing program.
2. KYC & Monitoring: Oversee KYC and ongoing transaction monitoring, ensuring compliance with AML rules.
3. Suspicious Activity Reporting: Identify and report suspicious transactions 
4. Staff Training: Ensure regular AML/CTF training for employees.
5. Regulatory Liaison: Communicate with QFCRA on all AML/CTF-related matters.
6. Audit & Testing: Conduct regular AML compliance audits and implement corrective measures where necessary.

Position: Senior Backend Developer (NodeJS)

Experience: 5+ Years

Location: Bengaluru

CodeCraft Technologies multi-award-winning creative engineering company offering design and technology solutions on mobile, web and cloud platforms.

We are looking for an enthusiastic and self-driven Backend Engineer to join our team.

Roles and Responsibilities:

● Develop high-quality software design and architecture

● Identify, prioritize and execute tasks in the software development life cycle.

● Develop tools and applications by producing clean, efficient code

● Automate tasks through appropriate tools and scripting

● Review and debug code

● Perform validation and verification testing

● Collaborate with cross-functional teams to fix and improve products

● Document development phases and monitor systems

● Ensure software is up-to-date with the latest technologies

Desired Profile:

● NodeJS [Typescript]

● MongoDB [NoSQL DB]

● MySQL, PostgreSQL

● AWS - S3, Lambda, API Gateway, Cloud Watch, ECR, ECS, Fargate, SQS / SNS

● Terraform, Kubernetes, Docker

● Good Understanding of Serverless Architecture

● Proven experience as a Senior Software Engineer

● Extensive experience in software development, scripting and project management

● Experience using system monitoring tools (e.g. New Relic) and automated testing frameworks

● Familiarity with various operating systems (Linux, Mac OS, Windows)

● Analytical mind with problem-solving aptitude

● Ability to work independently

Good to Have:

● Actively contribute to relevant open-source projects, demonstrating a commitment to community collaboration and continuous learning.

● Share knowledge and insights gained from open-source contributions with the development team

● AWS Solutions Architect Professional Certification

● AWS DevOps Professional Certification

● Multi-Cloud/ hybrid cloud experience

● Experience in building CI/CD pipelines using AWS services

‍Expected to manage the product plan, engineering, and delivery of Plum Integration activities. Plum is a rewarding and incentive infrastructure for businesses. It's a unified integrated suite of products to handle various rewarding use cases for consumers, sales, channel partners, and employees. 31% of the total tech team is aligned towards this product and comprises 32 members within Plum Tech, Quality, Design, and Product management. The annual FY 2019-20 revenue for Plum was $ 40MN and is showing high growth potential this year as well. The product has a good mix of both domestic and international clientele and is expanding. The role will be based out of our head office in Bangalore, Karnataka however we are open to discuss the option of remote working with 25 - 50% travel.‍

• Scope and lead technology with the right product and business metrics.
• Directly contribute to product development by writing code if required.
• Architect systems for scale and stability.
• Serve as a role model for our high engineering standards and bring consistency to the many codebases and processes you will encounter.
• Collaborate with stakeholders across disciplines like sales, customers, product, design, and customer success.
• Code reviews and feedback.
• Build simple solutions and designs over complex ones and have a good intuition for what is lasting and scalable.
• Define a process for maintaining a healthy engineering culture (Cadence for one-on-ones, meeting structures, HLDs, Best Practices In development, etc.).

• Manage a senior tech team of more than 5 direct and 10 indirect developers.
• Should have experience in handling e-commerce applications at scale.
• Should have experience working with applications like HubSpot salesforce and other CRM.
• Should have experience in B2B integrations.
• Should have at least 10+ years of experience in software development, agile processes for international e-commerce businesses.
• Should be extremely hands-on, with an Automate as much as possible mind set full-stack developer.
• Should exhibit skills to build a good engineering team and culture.
• Should be able to handle the chaos with product planning, prioritizing, customer-first approach.
• Technical proficiency
• Frameworks like React, React Native, Node.js, GraphQL
• Databases technologies like Elasticsearch, Redis, MySQL, MongoDB, Kafka
• Dev ops to manage and architect infra - AWS, CI/CD (Jenkins)
• System Architecture w.r.t Microservices, Cloud Development, DB Administration, Data Modeling
• Understanding of security principles and possible attacks and mitigate them.

‍You will lead the Plum Integration Engineering team and work in close conjunction with the Tech leads of Plum with some cross-functional stake with other products. Your will report to the CTO directly.

• Build efficient, effective, reusable and testable PHP modules.
• Responsible to write clean and well-structured code.
• Solve complex performance problems and architectural challenges.
• Prepare and maintain all applications utilizing standard development tools.
• Convey effectively with all task progress, evaluations, suggestions, schedules along with technical and process issues.
• Maintain as well as edit current websites and write semantic markup.