HealthKart Career

FOUNDED

TYPE

SIZE

STAGE

Jobs at HealthKart

Senior Manager - Brand & Platform Content Strategy

at HealthKart

Agency job

via WEN Women Entrepreneur Network

Content Strategy

Content Marketing

Content Marketer

Content Writing

content planning

NCR (Delhi | Gurgaon | Noida)

4 - 7 yrs

₹20L - ₹25L / yr

Role and Responsibilities

Lead a team to develop, standardise and localise content growth methodologies, KPIs and best practices to help and accelerate category teams' work to drive content diversification, growth and consistency.

Cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers and building brand awareness.
Ensure brand voice consistency across all content assets.
Lead HK’s content strategy for priority content programmes across brands
Develop and execute content strategies specific to the growth of in-house
Provide consultancy and support for in-market teams on creator/ partner

management (frameworks, support models, content category focus etc).
Act as the point of contact with external social & PR agencies

Skills and Experience

MBA graduate preferably from MICA and other tier 1 colleges.
Experienced in content / user strategy and operations and preferably a background from a content platform
Over 7 years of work experience and minimum 4 years of experience in dealing with digital assets, managing people of relevant industries and business environments.
Experience in creating well thought out strategy decks and program documentation

Experience collaborating cross-functionally, influencing and building consensus among multiple stakeholders in an entrepreneurial, high-expectation environment
Experience creating and editing digital content for target audiences across all multimedia and social platforms including Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube, Kakao, Line, WeChat, Weibo, TikTok etc.
Experience with data analyses and insights, e.g. ROI analyses on a digital platform
Direct experience creating short form video content
Knowledge about all media metrics
Strong presentation skills
Proficient in content planning
Proficiency in Microsoft Office (Word, Excel, PowerPoint)