Senior Manager - Brand & Platform Content Strategy

Position: ML/AI Engineer (3+ years)

Responsibilities:

Design, develop, and deploy machine learning models with a focus on scalability and performance.

Implement unsupervised algorithms and handle large datasets for inference and analysis.

Collaborate with cross-functional teams to integrate AI/ML solutions into real-world applications.

Work on MLOps frameworks for model lifecycle management (optional but preferred).

Stay updated with the latest advancements in AI/ML technologies.

Requirements:

Proven experience in machine learning model building and deployment.

Hands-on experience with unsupervised learning algorithms (e.g., clustering, anomaly detection).

Proficiency in handling Big Data and related tools/frameworks.

Exposure to MLOps tools like MLflow, Kubeflow, or similar (preferred).

Familiarity with cloud platforms such as AWS, Azure, or GCP.

Location: Baner, Pune

Employment Type: Full-time

• 5+ years of experience working with MySQL Databases, including the community edition
• Advanced understanding of Linux OS
• Can use SSH to connect to remote systems with password & public/private keys
• Deep understanding of systems performance
• Understand automation concept to speed up the work: Ansible
• Advanced knowledge on InnoDB internals
• Expert knowledge of Performance Schema
• Knows how to optimize queries/schemas
• Deep understanding of replication and clustering
• Knows backup solutions and strategies
• Knows HA solutions and strategies
• Knows proxy usage as it relates to MySQL
• Designs and executes overall database architecture strategy, standards and practices.
• Works closely with project teams to develop data models that support business processes.
• Works with application development to ensure database changes adhere to best practices and are properly prioritized and scheduled.
• Supports all areas of the enterprise - ensures that all databases run at optimal performance
• Proactively identifies and troubleshoots databases performance issues
• Ensures that industry wide security standards are properly implemented

Company Description

BETSOL is a cloud-first digital transformation and data management company offering products and solutions to both enterprises and consumers. BETSOL’s Data Management product lines include Zmanda (Zmanda.com). BETSOL Global IT Services (BETSOL.com) builds and supports end-to-end enterprise solutions, reducing time-to-market for our customers. Our engineering team, with its several patents, delivers award-winning products and solutions in over 40 countries. Our work locations are set against the vibrant backdrops of Broomfield, Colorado and Bangalore, India. We take pride in being an employee centric organization. Learn more at betsol.com

Job Description

The B2B Content Marketer will be responsible for creating, managing, and optimizing content that engages and educates our target audience of IT professionals. The role will include writing for various formats such as sales copy, social media, product documentation, long-form blog posts, and whitepapers. Additionally, the candidate will review and ensure the quality of content generated by external agencies and internal teams. This is a fantastic opportunity for someone eager to broaden their marketing knowledge and contribute to end-to-end campaigns that drive business growth.

Key Responsibilities:

• Write and develop content tailored to the needs and challenges of IT administrators and IT managers/directors in the B2B SaaS industry, with a focus on backup and recovery solutions.
• Develop content strategies aligned with customer personas, journey stages, and business objectives.
• Create high-quality content for multiple platforms including sales materials, social media, blogs, whitepapers, product documentation, and newsletters.
• Work with marketing and growth teams to distribute and promote content across various channels, including email, social media, and paid platforms.
• Manage and maintain a content calendar to ensure timely delivery of content aligned with marketing campaigns and business goals.
• Work with team members to develop and distribute compelling content that drives engagement and supports the customer journey.
• Collaborate with cross-functional teams (sales, product, customer success) to ensure content alignment with business goals and customer pain points.
• Work closely with sales, product, and dev teams to ensure content addresses key customer pain points and sales objectives.
• Review, edit, and perform quality assurance on content created by 3rd-party agencies and peers to ensure consistency in tone, voice, and accuracy.
• Repurpose and adapt content for different channels and formats to maximize visibility and engagement.
• Assist in the planning, creation, and execution of holistic content marketing campaigns.
• Leverage automation tools to personalize content at scale and streamline content distribution.
• Track and analyze content performance metrics, ensuring content is aligned with KPIs and business objectives.
• Track, analyze, and report on key content performance metrics, including engagement, leads, and conversion rates.
• Maintain a deep understanding of our products, services, and the competitive landscape.
• Create compelling case studies and customer success stories that demonstrate the effectiveness of our solutions.
• Stay updated with industry trends and best practices to continuously improve content strategy and execution.

Note from the Team:

At our core, we’re a tight-knit Marketing Team that’s passionate about what we do. We believe in the power of collaboration, creativity, and the impact great content can have on driving meaningful change. As a growing team, each of us wears many hats, but that’s part of the fun—we get to make a real difference every day, and we’re all in it together.

You’ll be working alongside people who truly care about the work they do and the people they do it with. One thing we strongly believe in is ownership. We don’t believe in pushing people to do their jobs—we trust you to take charge of your work, bring your ideas to the table, and own the outcomes. Autonomy is key here, and with that freedom comes the opportunity to make a real impact. If you love taking initiative and thrive when you have the space to create and lead, this is the place for you.

We’re excited about bringing someone on board who’s just as passionate as we are—someone who’s ready to make an impact, learn, and grow with us. If you love a challenge, thrive in a collaborative environment, and want to help shape something meaningful, we’d love to hear from you!

Qualifications

Requirements:

• 3-5 years of experience in content marketing or a related field, ideally within the B2B SaaS space.
• Strong interest and understanding of technical concepts, particularly in backup and recovery, data resiliency, and IT infrastructure.
• Proven experience writing for a technical audience, such as IT administrators, managers, and directors.
• Excellent writing, editing, and communication skills, with a keen eye for detail.
• Ability to work independently and manage multiple projects with tight deadlines.
• Familiarity with content marketing tools and platforms (e.g., WordPress, HubSpot, SEMrush, etc.).
• Experience working with external marketing agencies and performing content quality assurance is a plus.
• Strong analytical skills with the ability to measure content performance and suggest improvements.
• Eagerness to learn and gain a holistic view of marketing, including campaign building, performance tracking, and benchmarking.

Preferred Qualifications:

• Experience in the backup and recovery space or IT infrastructure marketing.
• Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
• Familiarity with SEO best practices, Google Analytics, Atlassian (Jira/Confluence), and CRM tools.

Role and Responsibilities

 Manage our social media handles Instagram (137K followers), YouTube (8K subscribers). 

 Execute ideas by creating a content calendar. 

 Generate ideas for our paid/organic ad campaigns and write the copies.

 Handle operations while creating content. 

 Write copies for our App messages and notifications.

Education and experience:

Any graduation degree

1-3 years in digital marketing 

Skills:

1. Strong willingness to learn new things

2. Ability to generate new ideas, think outside the box, and approach problems

in unconventional ways

3. Ability to stay motivated, go-getter attitude

4. Teamwork and collaboration

About LambdaTest

We are the only cloud-based testing platform aimed at bringing the whole testing ecosystem to the cloud. Today we have a powerful cloud network of 2000+ real browsers and operating systems that helps testers in cross-browser and cross-platform compatibility testing.

Our Mission

On a mission to provide the most powerful, cutting-edge, comprehensive, and secure cloud test platform to empower software testers & developers globally to perform testing intelligently at scale.

Our Vision

We envision an integrated platform where professionals can rely to perform and manage all types of tests without being limited by infrastructure dependency. So people could focus on things that matter the most, i.e. their tests.

 What You'll Do

• Ability to create tools, microsite, DevOps, and technical solutions for testing.
• Experience in Object-Oriented Analysis, Design(OOAD), and development of software using UML Methodology, good knowledge of J2EE design patterns and Core Java design patterns.
• Analyze test logs; create test reports, co-ordinate with stakeholders
• Experience in web application and device test automation using Selenium, Robotium, Appium, or any equivalent tool/s.
• Strong experience with Agile development incorporating Continuous Integration and Continuous Delivery, utilizing technologies such as GIT, Maven, Jenkins, Chef, Sonar, PowerMock.
•  Design and build scalable automated test frameworks and test suites working across technologies.
• Debugging of any issue faced.
• GoLang, Docker, Kubernetes experience is good to have
• Perform manual testing, the scope of which will encompass all functionalities of services as a prequel to automation
• Experience working closely with development and business teams to communicate impacts and to understand business requirements

What you should have 

• A Bachelor's or Master's degree with 2 – 6 years of experience as a Developer or SDET.
• Comfortable communicating cross-functionally and across management levels in formal and informal settings.
• Ability to effectively articulate technical challenges and solutions.
• Shows creativity and initiative to improve product coverage and effectiveness.
• Ability to work in teams.
• Deal well with ambiguous/undefined problems; ability to think abstractly.
• Go-getter attitude.

Full Stack Developer

Born at MIT, GeniusMesh is an executive networking, career coaching and recruitment platform. We are building our offshore team to support our growth. 

We are looking for a Full Stack Developer to produce scalable software solutions. You’ll be part of a cross-functional team responsible for the full software development life cycle, from conception to deployment.

As a Full Stack Developer, you should be comfortable around both front-end and back-end coding languages, development frameworks and third-party libraries. You should also be a team player with a knack for visual design and utility. You must be familiar with agile methodologies

• Work with development teams and product managers to ideate software solutions
• Design client-side and server-side architecture
• Build the front-end of applications through appealing visual design
• Develop and manage well-functioning databases and applications
• Write effective APIs
• Test software to ensure responsiveness and efficiency
• Troubleshoot, debug and upgrade software
• Create security and data protection settings
• Build features and applications with a mobile responsive design
• Write technical documentation
• Work with data scientists and analysts to improve SaaS offerings

• Proven experience as a Full Stack Developer
• Experience developing desktop and mobile applications
• Familiarity with common stacks
• Knowledge of multiple front-end languages and libraries (e.g. HTML/ CSS, JavaScript, XML, jQuery)
• Knowledge of multiple back-end languages (e.g. C#, Java, Python) and JavaScript frameworks (e.g. React, Node.js)
• Familiarity with databases (e.g. MySQL, MongoDB), web servers (e.g. Apache) and UI/UX design
• Excellent communication and teamwork skills
• Great attention to detail
• Organizational skills
• Willing to learn new tools and technologies
• An analytical and entrepreneurial mindset
• Degree in Computer Science, Statistics or relevant field
• Willing to work in a fast paced innovative environment