Role and Responsibilities
Lead a team to develop, standardise and localise content growth methodologies, KPIs and best practices to help and accelerate category teams' work to drive content diversification, growth and consistency.
-
Cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers and building brand awareness.
-
Ensure brand voice consistency across all content assets.
-
Lead HK’s content strategy for priority content programmes across brands
-
Develop and execute content strategies specific to the growth of in-house
-
Provide consultancy and support for in-market teams on creator/ partner
management (frameworks, support models, content category focus etc).
-
Act as the point of contact with external social & PR agencies
Skills and Experience
|
|
Subodh Popalwar
Software Engineer, Memorres
About HealthKart
Similar jobs
Job Description:
This is a remote position.
We're seeking a dynamic Content Manager to join our team. The ideal candidate will have a passion to lead the development and execution of our content strategy, driving the creation of compelling, data-driven content that resonates with our target audience.
About us:
Astra is a cyber security SaaS company that makes otherwise chaotic pentests a breeze with its one of a kind Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behavior to scan applications for 8300+ security tests. CTOs & CISOs love Astra because it helps them fix vulnerabilities in record time and move from DevOps to DevSecOps with Astra's CI/CD integrations.
Astra is loved by 650+ companies across the globe. In 2023 Astra uncovered 2 million+ vulnerabilities for its customers, saving customers $69M+ in potential losses due to security vulnerabilities.
We've been awarded by the President of France Mr. François Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, ScripBox etc. are a few of Astra’s customers.
Roles & Responsibilities:
- Develop and implement a comprehensive content strategy that aligns with Astra's business goals and target audience preferences.
- Create and optimize content across multiple channels, including blog posts, white papers, case studies, videos, webinars, and social media, to drive brand awareness, lead generation, and customer acquisition.
- Collaborate with cross-functional teams, including marketing, sales, product, and design, to align content efforts with overall business objectives and initiatives.
- Leverage SEO best practices and content optimization techniques to maximize content visibility and reach.
- Track and analyze content performance metrics and user engagement data to measure the effectiveness of our content operations
- Establishing content standards, guidelines, and quality assurance measures.
You’d be a great fit if you have:
- 5-7 years of experience in content marketing, preferably in the B2B SaaS or any related fields.
- Proven track record of leading and managing high-performing content teams, delivering impactful content strategies, and driving measurable results.
- Strong leadership and communication skills, with the ability to inspire, motivate, and empower team members to achieve their full potential.
- Strategic mindset, with the ability to think analytically and creatively to develop innovative content strategies that resonate with target audiences and drive engagement.
- Familiarity with industry-specific nuances and trends.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
- Knowledge of SEO best practices, content optimization techniques, and content management systems (CMS) is a plus.
Benefits of being an Astra-naut:
- Embrace the cosy remote work lifestyle.
- Feel the startup adrenaline pumping through your veins.
- Your brilliance showcased to thousands of eager readers and users.
- Revel in our open, growth-centric ambiance; it's like a digital playground.
- Dive deep into the captivating world of cybersecurity.
- And yes, get ready for some unforgettable workcations—think Chikmagalur & Jim Corbett.
Conduct thorough research on mental health topics, including but not limited to depression, anxiety, stress management, self-care, mindfulness, therapy techniques, and other related subjects. Develop compelling and well-researched content based on the latest industry trends and scientific findings.
Readmore our website : <a href="https://hwscenter.com/">https://hwscenter.com/<;/a>
-
● Think, Ideate, Research, Write and Edit copy for all marketing and communication initiatives
-
● Write and Edit copy for all campaigns but not limited to online articles, newsletters, white papers, case
studies, blog posts, website copy, and more
-
● Understand technologies and business value propositions and write copy with personalisation,
conversational, formal, and semi-formal style
-
● Ideate Campaigns and CXO emails, Social Copy to drive demand for all Marketing initiatives
-
● Collaborate with design, digital, search, and other teams to develop compelling copy and content plan
-
● Taking ownership of full yearly copy and content calendar
-
● Conduct research on thought-provoking topics and translate that information into captivating and concrete
storytelling
-
● Think strategically and brainstorm for creative copy and content ideas for various technology practises
-
● Eye for details, proofreading and verbiage, including a complete command of grammar, diction, syntax,
spelling, and punctuation
-
● Ability to keep up with the best practises in writing for the web, social media trends, web usability, web
design, and business/industry trends
-
● Prepare internal and external communications including newsletter, press releases and other vital
marketing communications as needed
Google Analytics- Responsible for boosting DA, PA & Trust flow of website by building Links on authoritative websites
- Familiarity with WordPress or other content management systems must have knowledge of Plugins and Plugin management
- Link building skills required ( Guest Blogging, EDU and GOV Link Building, Article submission, etc.)
- Site Analysis - Complete technical report of the website. The report includes off-page factors of the website.
- Experience when it comes to using tools such as Google Analytics and Google Webmaster.
- Leading keyword research and optimization of content
Good To Have:
- Understanding of web design and site structures.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
- Keyword research including discovery and expansion of keyword opportunities
- Researching the competitors, both on-site and off-site.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
- Working with a team of thinkers and doers to bring a mix of marketing expertise and business understanding and creativity.
- Developing marketing campaigns that help achieve the business objectives and increase ROI of the brand.
- Outlining target audience segments, key geographies, funnel planning and product positioning.
- Establishing social media marketing goals and associated budget allocation for each channel (taking into account CPM, CPE, CPL, ROAS), laddering up to a cohesive paid social marketing strategy.
- Presenting, or overseeing presentation of final concepts, and obtaining approvals from the leadership team
- Tracking social media data to make analysis.
- Researching competition, investigating benchmarks and providing suggestions for improvement of campaigns.
- Collaborating with the design, paid media ads and sales departments.
- Overseeing 3rd party partners and platforms that assist in driving valuable scale for our business.
- Leading the team and training them on the latest social media trends and best practices.
What you need to have:
- MBA in Marketing or in relevant stream from good college (Tier 1 not required)
- Possessing a natural eye for good design
- Result-driven social marketing experience and a strong creative + analytical background.
- Ability to execute dynamic campaign ideas that connect with the target audience.
- 3+ years of full-time experience in digital marketing/ social media marketing role
- In-depth knowledge of Social Media platforms, Facebook Ads, Microsoft Office and other industry standard advertising and optimization platforms.
- Deep understanding of ad formats, audience segmentation, remarketing audiences and growing trends in social media.
- Exceptional organizational, budgetary and time management skills
- Strong analytical skills with ability to identify trends and provide action oriented insights.
- Excellent interpersonal, verbal and written communication skills.
- Ability to collaborate and work cross-functional teams.
versatile marketer who can create content, manage socials and loves emails as
much as we do.
Job description:
Manage Social Media campaigns for various social media platforms to align with
marketing strategies.
Publish content that meets the brand’s communication style.
Implement social media strategies to increase engagement & followers.
Writing, editing, and proofreading content.
Manage content across all platforms, including email and social media.
Requirements:
8 years of experience in a similar role.
Adept at keyword placement and SEO best practices.
Excellent written and verbal communication skills.
Highly computer literate and advanced knowledge of HTML.
Experience with social media management.
Creativity and the ability to develop original content.
Can handle new tools to manage social platforms and analytics
Quick learner and self-motivated
Can own up to a task given, take responsibility and execute the task efficiently
We are looking for a full-time Content Writer with excellent English writing skills. The work will entail writing product descriptions, website content, material for emailers & social media and developing company profile with appropriate information. The content will be used for apparel & clothing products and health & wellness products.
Freshers with excellent English writing skills are welcome to apply.
Responsibilities and Duties
- Able to come up with catchy liners to catch viewers’ attention
- Write clear and concise information for use in company and brand profiles
- Provide and update content for the website as needed
- Come up with theme content to be used in social media and emailers
- Proofread content before publication through various company channels
Qualifications and Skills
- Excellent English writing skills (A Must, with good command over English Grammar)
- Master’s Degree/Diploma in Journalism, Mass Communication, English or Creative Writing
- Creative bent of mind
Experience:
- Freshers and experienced, both are welcome to apply
Follow CutshortSubodh Popalwar
Software Engineer, Memorres