Senior Manager - Brand & Platform Content Strategy

at HealthKart

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NCR (Delhi | Gurgaon | Noida)
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4 - 7 yrs
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₹20L - ₹25L / yr
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Full time
Skills
Content Strategy
Content Marketing
Content Marketer
Content Writing
content planning

Role and Responsibilities

Lead a team to develop, standardise and localise content growth methodologies, KPIs and best practices to help and accelerate category teams' work to drive content diversification, growth and consistency.

  • Cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers and building brand awareness.

  • Ensure brand voice consistency across all content assets.

  • Lead HK’s content strategy for priority content programmes across brands

  • Develop and execute content strategies specific to the growth of in-house

  • Provide consultancy and support for in-market teams on creator/ partner

    management (frameworks, support models, content category focus etc).

  • Act as the point of contact with external social & PR agencies

Skills and Experience

  • MBA graduate preferably from MICA and other tier 1 colleges.

  • Experienced in content / user strategy and operations and preferably a background from a content platform

  • Over 7 years of work experience and minimum 4 years of experience in dealing with digital assets, managing people of relevant industries and business environments.

  • Experience in creating well thought out strategy decks and program documentation

  • Experience collaborating cross-functionally, influencing and building consensus among multiple stakeholders in an entrepreneurial, high-expectation environment

  • Experience creating and editing digital content for target audiences across all multimedia and social platforms including Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube, Kakao, Line, WeChat, Weibo, TikTok etc.

  • Experience with data analyses and insights, e.g. ROI analyses on a digital platform

  • Direct experience creating short form video content

  • Knowledge about all media metrics

  • Strong presentation skills

  • Proficient in content planning

  • Proficiency in Microsoft Office (Word, Excel, PowerPoint)

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