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Senior Manager - Brand & Platform Content Strategy
Senior Manager - Brand & Platform Content Strategy

Senior Manager - Brand & Platform Content Strategy at HealthKart · Delhi, Gurugram, Noida · 4 - 7 years · ₹20L - ₹25L / yr · Posted 27 Jul 2021

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Senior Manager - Brand & Platform Content Strategy

4 - 7 yrs
₹20L - ₹25L / yr
Delhi, Gurugram, Noida
Skills
Content Strategy
Content Marketing
Content Marketer
Content Writing
content planning

Role and Responsibilities

Lead a team to develop, standardise and localise content growth methodologies, KPIs and best practices to help and accelerate category teams' work to drive content diversification, growth and consistency.

  • Cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers and building brand awareness.

  • Ensure brand voice consistency across all content assets.

  • Lead HK’s content strategy for priority content programmes across brands

  • Develop and execute content strategies specific to the growth of in-house

  • Provide consultancy and support for in-market teams on creator/ partner

    management (frameworks, support models, content category focus etc).

  • Act as the point of contact with external social & PR agencies

Skills and Experience

  • MBA graduate preferably from MICA and other tier 1 colleges.

  • Experienced in content / user strategy and operations and preferably a background from a content platform

  • Over 7 years of work experience and minimum 4 years of experience in dealing with digital assets, managing people of relevant industries and business environments.

  • Experience in creating well thought out strategy decks and program documentation

  • Experience collaborating cross-functionally, influencing and building consensus among multiple stakeholders in an entrepreneurial, high-expectation environment

  • Experience creating and editing digital content for target audiences across all multimedia and social platforms including Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube, Kakao, Line, WeChat, Weibo, TikTok etc.

  • Experience with data analyses and insights, e.g. ROI analyses on a digital platform

  • Direct experience creating short form video content

  • Knowledge about all media metrics

  • Strong presentation skills

  • Proficient in content planning

  • Proficiency in Microsoft Office (Word, Excel, PowerPoint)

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About HealthKart

Founded
Type
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About

Bright Lifecare is an online retail store that offers vitamins and minerals, sports nutrition, health and wellness products.
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● Curate, script, and act in engaging social media content, ensuring it is timely and relevant. 

● Work closely with the creative team, clients, and other stakeholders to ensure content meets objectives and brand guidelines. 

● Monitor social media trends, tools, and applications, and apply best practices to enhance content performance. 

● Continuously explore new content formats and creative approaches to stay ahead in the digital landscape. 

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Monsoonfish is a premier design and brand strategy consultancy specializing in UX/UI design, product strategy, and corporate branding. We build impactful digital products and brand experiences for both internal initiatives and a diverse roster of forward-thinking clients. We value high integrity, extreme ownership, and a deep-seated passion for quality over rigid corporate structures.


Role Overview

We are seeking a highly driven, strategic, and deeply creative Senior Content Writer & Marketing Manager. This is a hybrid, multi-faceted role divided into three core pillars:

  1. Brand Custodian & Marketing Lead for Monsoonfish: Driving the strategic growth, brand equity, and lead generation engines for Monsoonfish itself.
  2. Client-Facing Content & Strategy Consultant: Spearheading copy, UX writing, and marketing content for our clients’ websites, branding projects, and digital products.
  3. AI Transition & Infrastructure: Helping Monsoonfish evolve into an AI-enabled marketing organization by establishing scalable workflows, documentation systems, content repositories, and brand frameworks that improve efficiency, consistency, and quality.

This is a self-driven, high-ownership role where micromanagement does not exist. Working hand-in-hand with our internal Design Leader, you will lead from the front, safeguarding the Monsoonfish brand archetype while executing multi-channel marketing campaigns.


Location: In-Office (Pune, MH), with performance-based, flexible WFH exceptions.

Employment Type: Full-time

Experience Level: Mid-to-Senior level (5+ years preferred in marketing, copy/content writing, or agency environments)


Key Responsibilities


Pillar 1: Monsoonfish Brand Strategy & Marketing (Internal)

Brand Custodianship:

Act as the ultimate gatekeeper for the Monsoonfish brand. Ensure every internal and external touchpoint—from social media to HR appointment letters, exit documents, proposals, case studies, and pitch decks—aligns perfectly with our brand archetype, tone of voice, and visual standards.

Lead Generation & Growth:

Design and execute short-term marketing initiatives to generate high-quality inbound B2B leads and prospective clients.

Social Media & Content Management:

  • Develop and execute comprehensive content calendars and thematic content buckets.
  • Script, write, and conceptualize diverse content formats: text posts, long-form articles, carousels, and video/film scripts.
  • Manage and distribute content across LinkedIn, X (Twitter), Medium, Dribbble, and the corporate website/blog.
  • Collaborate directly with internal graphic designers and video editors to bring visual narratives to life.

Agency Management & SEO/AIO:

Partner with the internal Marketing Design Leader to co-manage external agency partners (such as our SEO/AIO agency). Act as the content anchor, ensuring everything the agency requires—headlines, meta tags, landing pages, and web collaterals—is perfectly written, aligned with our brand, and delivered efficiently.

"Cognilense" Publication Expansion:

Cognilense is Monsoonfish's knowledge and thought-leadership initiative focused on design psychology, UX principles, cognitive biases, and decision-making frameworks.

Take ownership of our proprietary publication house (Cognilense—covering UX laws, cognitive biases, mental models, etc.).

  • Manage and scale distribution across Amazon and retail formats.
  • Strategize, innovate, and market Cognilense Workshops to establish Monsoonfish as a thought leader in the design ecosystem.

Employer Branding:

Naturally attract elite design and engineering talent/interns through outstanding cultural and brand marketing.


Pillar 2: Client Content & Strategy (External)

Cross-Functional Collaboration:

Partner with our internal product strategists, brand designers, and UX/UI teams to deliver comprehensive design and marketing solutions to clients.

End-to-End Copywriting:

Take full ownership of the text-based deliverables for client projects, spanning website copywriting, UX copy, brand taglines, product messaging, and go-to-market collaterals.

Adaptability:

Swiftly adapt your writing style and tone to match various client industries, personas, and unique brand voices.


Pillar 3: AI Transition & Infrastructure

AI-Led Workflow Documentation:

Lead the marketing department's transition into an AI-augmented workflow.

Repository Management:

Build, organize, and maintain digital frameworks, rules, content repositories, tone-of-voice guidelines, and brand archetype style guides that will feed into and support future internal AI-based tools.


Key Performance Indicators (KPIs)

Your success in this role will be directly measured by:

  1. Inbound Lead Velocity: Growth in prospective business queries and B2B leads generated via marketing channels.
  2. Brand Equity & Visibility: Measurable increase in organic reach, engagement, and authority across key platforms (LinkedIn, Medium, etc.).
  3. Delivery Quality & Integrity: Consistently delivering thoughtful, high-quality, strategically sound content for both internal brand initiatives and client projects on schedule.
  4. Project Pipeline for Cognilense: Expansion of retail reach and successful corporate/educational sign-ups for Cognilense workshops.
  5. Vendor Efficiency: Successful collaboration with external agencies alongside the Design Leader to meet SEO and growth targets.


What We Look For (Requirements)


Technical & Creative Skills

  • Proven experience as a Content Writer, Copywriter, or Marketing Manager (agency or design studio experience is a massive plus).
  • Exceptional command of the English language, with the ability to pivot seamlessly between business-focused B2B positioning and human-centric UX copy.
  • Familiarity with modern SEO practices and a keen interest in AI Engine Optimization (AIO).
  • Collaborative Vendor Management: Prior experience working with or managing external marketing/SEO agencies to deliver business results.
  • Hands-on experience creating social media content calendars and managing cross-functional creative workflows (working with designers/video editors).
  • Comfortable with leveraging AI tools ethically to scale and optimize internal processes.

Behavioral Traits & Culture Fit

  • Extreme Ownership: You do not wait to be told what to do. You spot gaps, build strategies, and execute them independently.
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Culture & Perks

  • Output-Driven Freedom: We do not track hours or micromanage your day. If you deliver world-class work with total integrity, you enjoy immense autonomy.
  • Hybrid Flexibility: This is primarily an in-office position to foster deep design collaboration, but hybrid/WFH exceptions are readily granted based on performance, trust, and rapport.
  • Direct Impact: Your strategic footprint will be visible daily on both our corporate brand trajectory and the products we build for clients globally.
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Company: Sisuni Technology Pvt Ltd

Department: Marketing & Creative

Role: Digital Marketing & Content Creator

Experience: 2–5 years preferred

Employment: Full-time / Remote

Role Overview

Sisuni Technology Pvt Ltd is looking for a creative and performance-focused Digital Marketing & Content Creator to build our online presence, generate leads, create engaging content, and support business growth.

The ideal candidate should be able to handle both digital marketing execution and content production, rather than focusing only on social media posting.

Key Responsibilities

1. Digital Marketing

  • Develop and execute digital marketing campaigns.
  • Manage Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
  • Plan and optimize Google Ads and Meta Ads campaigns.
  • Conduct SEO and keyword research.
  • Generate qualified leads through digital channels.
  • Monitor campaign performance and improve ROI.
  • Conduct competitor and market research.
  • Prepare weekly and monthly marketing reports.

2. Content Creation

  • Create social media posts, carousels and promotional creatives.
  • Develop Reels, Shorts and other short-form video content.
  • Write captions, advertising copy, blogs and website content.
  • Create content calendars and campaign concepts.
  • Edit videos and basic graphics.
  • Maintain consistent company branding across platforms.
  • Use Canva, Adobe or equivalent creative tools.

3. AI & Modern Marketing Tools

  • Use AI tools responsibly for content ideas, copywriting and research.
  • Use AI-assisted image/video creation where appropriate.
  • Research emerging digital marketing trends and tools.
  • Improve productivity through marketing automation.

4. Analytics & Growth

  • Track reach, engagement, leads, conversions and campaign costs.
  • Use Google Analytics and platform analytics.
  • Identify high-performing content and campaigns.
  • Recommend improvements based on data.
  • Maintain a clear record of marketing activities and results.

Required Skills

Must-have:

  • Digital marketing
  • Social media marketing
  • Content creation
  • Copywriting
  • Video editing
  • Canva / Adobe
  • SEO fundamentals
  • Google Ads
  • Meta Ads
  • Lead generation
  • Analytics and reporting
  • Excellent creativity and communication

Good to have:

  • WordPress/CMS
  • Email marketing
  • CRM knowledge
  • Marketing automation
  • YouTube growth
  • LinkedIn B2B marketing
  • Basic photography
  • AI content tools

Key Performance Indicators (KPIs)

The employee will be evaluated based on measurable results, including:

  • Qualified leads generated
  • Social media growth
  • Engagement rate
  • Website traffic
  • Content output and consistency
  • Advertising performance
  • Cost per lead
  • Conversion rate
  • SEO improvement
  • Campaign ROI
  • Quality and creativity of content
  • Timely completion of marketing tasks

Candidate Practical Test

Candidates should complete a practical assignment before final selection.

Test: 7-Day Digital Marketing Campaign

Prepare a campaign for Sisuni Technology Pvt Ltd containing:

  1. 3 social media posts
  2. 2 Reel/Shorts concepts
  3. 7-day content calendar
  4. 3 advertising captions
  5. Target audience definition
  6. Basic Meta or Google Ads strategy
  7. 10 relevant keywords/hashtags
  8. One promotional creative
  9. One short video/Reel
  10. Expected KPIs and measurement method

Candidate Evaluation

Area

Weight

Digital marketing knowledge

20%

Content creativity

20%

Video/creative skills

15%

Advertising knowledge

15%

SEO knowledge

10%

Analytics & KPI understanding

10%

Communication & presentation

10%

Total

100%

Recommended Hiring Standard

Junior: 0–2 years

Focus on execution, content creation and social media.

Mid-Level: 2–5 years

Should independently manage campaigns, content, ads, SEO and reporting.

Senior: 5+ years

Should be capable of developing the overall marketing strategy, managing budgets, generating leads and mentoring junior team members.

Ideal Candidate

The strongest candidate for Sisuni Technology Pvt Ltd should be a hybrid digital marketer + content creator who can:

Plan → Create → Publish → Advertise → Analyze → Improve → Generate Leads

A candidate who only knows how to make social media posts should not be treated as a complete Digital Marketing & Content Creator.


Read more
GOSUPER EDTECH
Kanchana D
Posted by Kanchana D
Bengaluru (Bangalore)
1 - 4 yrs
₹3.6L - ₹6L / yr
Copy Writing
Content Marketing
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Script Writing
+1 more

Click "Apply Now" in https://gosuperedtech.com/career/content-marketer to apply


Role Overview

  • We are looking for a Content Marketer with strong copywriting and content-marketing skills who can turn ideas, strategies, research, product features, and campaign goals into clear and effective content.
  • You will work closely with a Senior Marketing Consultant and contribute across content marketing, social media, SEO, product marketing, growth, CRM, website communication, and sales enablement.
  • You will be involved end to end — from understanding the audience and objective to researching, writing, refining, publishing, repurposing, and improving content based on performance.


This role is ideal if you:

  • Enjoy writing across different formats and audiences
  • Can turn complex information into simple, engaging content
  • Want to understand the strategy and objective behind content
  • Can work quickly without compromising research or quality
  • Take ownership while knowing when to seek clarity


Responsible Use of AI

  • Use AI tools for research support, brainstorming, outlining, variations, and editing — not as a replacement for final writing
  • Review and rewrite AI-assisted content before publishing
  • Verify factual claims using reliable or approved sources
  • Never invent school information, rankings, fees, admissions details, statistics, or testimonials
  • Protect confidential company, parent, and school information
  • Ensure final content is original, accurate, useful, and aligned with the Superschools brand


Portfolio Requirements

  • Share 5–10 relevant writing samples
  • Samples may include blogs, social posts, carousel copy, scripts, website copy, landing pages, email campaigns, WhatsApp content, product copy, campaign copy, or sales collateral
  • Google Drive, Notion, PDFs, published links, and portfolio websites are accepted
  • We value clarity, originality, research quality, audience understanding, and writing ability over the number of samples


What You’ll Do

  • Write blogs, guides, articles, comparison pages, locality pages, FAQs, and other long-form content
  • Create social media captions, hooks, headlines, carousel copy, campaign messaging, stories, and CTAs
  • Write scripts for Reels, Shorts, school tours, interviews, testimonials, explainers, and other video formats
  • Develop website and landing-page copy for discovery, registration, enquiry, conversion, and other user journeys
  • Create email, WhatsApp, CRM, newsletter, notification, and parent or school communication
  • Write product messaging, feature descriptions, onboarding content, microcopy, banners, and form instructions
  • Support product launches, growth experiments, campaigns, and sales enablement content
  • Create and optimise content for SEO, AEO, GEO, search intent, FAQs, metadata, internal linking, and AI-powered search
  • Repurpose approved blogs, videos, interviews, research, and product information across multiple channels
  • Work with marketing, SEO, design, video, product, CRM, research, and school partnership teams
  • Manage drafts, feedback, revisions, approvals, and deadlines while maintaining quality and consistency


What We’re Looking For

  • 1–4 years of experience in content marketing, copywriting, content marketing, digital marketing, editorial, or a related role
  • Strong written English with excellent grammar, structure, clarity, and attention to detail
  • Ability to write both short-form and long-form content across different audiences and channels
  • Good understanding of hooks, headlines, storytelling, CTAs, audience intent, and conversion-focused writing
  • Strong research, editing, proofreading, and fact-checking skills
  • Ability to understand a brief and translate business or marketing objectives into effective content
  • Comfort working across multiple assignments, stakeholders, feedback cycles, and changing priorities
  • Ability to take ownership of execution and progressively work more independently


Compensation

  • Competitive + Bonus + ESOPs
  • Based on experience, skillset, and contribution. Includes performance-based bonuses and equity participation.


We’re looking for a Content Marketing Associate eager to kickstart their career in digital storytelling. This role offers a fantastic opportunity to grow by collaborating with experienced marketers on campaigns and content that engage thousands of learners.

Read more
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