Senior Manager - Brand & Platform Content Strategy

We are looking for "Content Marketing Manager" for Reputed Client @ Chennai Permanent Role.

Experience: 4 - 6 Yrs

Must Have Skills: Good flair for Writing with marketing touch

Good To Have Skills: Social media skills, Digital marketing, SEO, Video Editing

Key Responsibilities:

• Candidate should have knowledge and hands-on experience in content writing skills to position software services to business users and leadership team

• Should be able to work with technical team members to understand the service, solution being provided and convert it into simple English that business leaders (non IT ) can understand

• Should be able to work with diverse set of people

• Should be able to understand the cultural nuances of US customers

• Partner with marketing, sales, alliances, and delivery teams to develop suitable collaterals to position our services

• Should be able to do US overlap hours (India time 2 pm – 10 PM )

Technical Experience Mandatory

• Good command over English

• Mandatory: Marketing flavor while writing the content

Professional Attributes:

• Should be able to work independently on the technical and creative writing

• Should be a good team player and work in collaboration with varied set of people in delivery, sales and partner teams

• Ability to align with US region

• Ability to coordinate and get work done through partners for social media / website related areas

Educational Qualification: Any Degree

We are looking for an experienced and result-driven Digital Marketing Executive to join our awesome marketing team! As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy.

Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.

We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.

Digital Marketing Executive duties and responsibilities

• Build, plan and implement the overall digital marketing strategy
• Manage the strategy
• Manage and train the rest of the team
• Stay up to date with the latest technology and best practices
• Manage all digital marketing channels
• Measure ROI and KPIs
• Prepare and manage a digital marketing budget
• Oversee all the company's social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Build an inbound marketing plan
• Forecast sales performance trends
• Motivate the digital marketing team to achieve goals
• Monitor competition and provide suggestions for improvement

Digital Marketing Executive requirements

• 2 years of experience as a Digital Marketing Executive
• 2 years of experience in developing and implementing digital marketing strategies
• Good knowledge of all different digital marketing channels
• Should have experience and very well knowledge in In -organic campaigns and in paid promotions.
• Good knowledge and experience with online marketing tools and best practices
• 2 years of hands-on experience with SEO/SEM, Google Analytics and CRM software
• Familiarity with web design
• Sense of ownership and pride in your performance and its impact on a company’s success
• Critical thinking and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• BSc degree in Marketing, Digital technologies or relevant field

1. Knowledge of Selenium Test Environment (STE) and the ability to configure it
2. Ability to customize Selenium in various integrations
3. Automation of various projects, for example, a framework
4. Communication and interaction with customers to solve their problems
5. Development of equipment automation plans and their approval

• Analyze, plan and develop requirements and standards in reference to the product pipeline.
• Create and manage the product plan for new tech integrations with the third-party vendors.
• Manage the current integrations with the third-party vendors for ongoing changes & requirements.
• Determine and define clear deliverables for the team members. Assign and oversee the daily tasks of technical personnel while ensuring the team is actively working toward established product milestones.
• Hold daily scrum team meetings to determine progress and address any questions or challenges regarding projects
• Establish and implement training processes and strategies for all technical personnel
• Ensure high test coverage and low post release issues through effective product planning.
• Prepare progress reports for senior management.

Qualifications

• Master's degree in Project Management or related technical field required
• Demonstrated understanding of Project Management processes, strategies and methods
• Experience mentoring, coaching and developing rising talent in the technology department
• Excellent time management and organizational skills and experience establishing guidelines in these areas for others
• Strong sense of personal accountability regarding decision-making and supervising department teams
• Experience working in a high-level collaborative environment and promoting a teamwork mentality
• Managerial experience applying analytical thinking and problem-solving skills
• Ability to predict challenges and seek to proactively head-off obstacle

Responsibilities

• Manual Testing + Test Automation
• Manual testing (Functional), Database testing
• Exposure in Selenium, Javascript, etc
• Exposure in Agile and DevOps 
• Excellent communication skills

• Review requirements, specifications and technical design documents to provide timely and meaningful feedback
• Create detailed, comprehensive and well-structured test plans and test cases
• Estimate, prioritize, plan and coordinate testing activities
• Design, develop and execute automation scripts using open source tools
• Identify, record, document thoroughly and track bugs
• Perform thorough regression testing when bugs are resolved
• Develop and apply testing processes for new and existing products to meet client needs
• Liaise with internal teams (e.g. developers and product managers) to identify system requirements
• Monitor debugging process results
• Investigate the causes of non-conforming software and train users to implement solutions
• Track quality assurance metrics, like defect densities and open defect counts

Stay up to date with new testing tools and test strategies

Requirements

• Proven work experience in software development
• Proven work experience in software quality assurance
• Strong knowledge of software QA methodologies, tools and processes
• Experience in writing clear, concise and comprehensive test plans and test cases
• Hands-on experience with both white box and black box testing
• Hands-on experience with automated testing tools
• Solid knowledge of SQL and scripting
• Experience working in an Agile/Scrum development process
• Experience with performance and/or security testing is a plus
• BS/MS degree in Computer Science, Engineering or a related subject
• Knowledge about API/Service Testing would be important

• discussing clients’ requirements and proposed solutions with a senior developer (for developers at mid-skill level and below)
• writing and testing code
• collaborating with other developers
• using development tools (see below)

Development tools are used by software developers to write and test code, often as a team. Common development tools include:

• integrated development environments (eg Eclipse, IntelliJ): for writing and editing code
• source control management (eg Git, SVN, Mercurial): to enable teams to work together to manage changes to source code
• issue management systems (eg Jira): for managing a list of issues or improvements
• test driven development: for writing code to test your code