Senior Manager - Brand & Platform Content Strategy

Location - Bangalore 
Role - Content Marketer

What you'll do 
Be an SEO champ! Tell a product story that the Google algorithm loves. Understand our audience, their requirements and tie them with search volumes and user queries.
● Write content pieces that not just drive traffic but convert them.
● Build marketing collaterals that help leads in their decision-making process.
● You'd be expected to work with design, front-end, sales, and product .
● Work on different forms of content - blog posts, recording videos for YouTube, hosting podcasts.

Skills you bring to the table:

● You have a stronghold over SEO.
● You preferably have 2-3 years of experience working with a B2B marketing team.
● You are a great communicator, both verbal and written.
● Just like everyone in the team, you have maniacal attention to detail.
● You are a self-starter, capable of working independently.

• Align with product managers, business analysts, developers, and other stakeholders to gather product inputs.
• Understand and decipher user journeys while drafting product flows.
• Be able to accept creative feedback and inculcate the same in their writing.
• Highly creative with excellent communication and team player abilities.
• Understand the Transportation industry.
• Research fintech industry snippets (combining online sources, interviews, and studies).
• Prepare well-structured product flows using research, writing techniques, and logic.
• Coordinate with marketing and design teams to illustrate product draft.
• Ensure all-around consistency (style, fonts, images, and tone).

• We are looking for someone with 3-9 years of overall working experience as Content writer.
• Bachelors/Master’s degree in any discipline.
• Ability to meet deadlines and willingness to explore new domains.
• Proven work experience as a Content Writer, Copywriter, or similar role.
• A team player willing to do what it takes.
• Experience doing research using multiple sources.
• Familiarity with product writing and its nuances.
• Able to create audio/video content for product.
• Excellent writing and editing skills in English.
• Ability to communicate technical aspects to people with non-IT background.

Responsibilities

- Take ownership of copywriting function within the content marketing team and manage it to a very high standard
- (Write and edit) crisp and engaging ad copies and video scripts for search, social media, YouTube, and Product marketing activities
- Demonstrate a clear understanding of campaign objectives, offer creative ideas, and devise strategies to achieve them
- Understand target audience personas and their preferences to create engaging journeys that encourage interaction with the website, are forward-thinking, and are in line with current trends.
- Review copy, lead campaign, and copy ideation, continually improve quality of writing, and ensure all-around consistency (style, tone, fonts, and images) in the communication across channels.
- Analyze campaign performance in conjunction with members of other marketing teams to set benchmarks and continually streamline copywriting practices for enhanced quality and business outcomes.

- Convert the creative brief into a coherent, cohesive and compelling communication concept development and its translation to campaign idea/script/copy.
- Collaborate with talented team of creatives to gain deeper understanding on messaging front to storyboard campaign and develop multiple variations for creative testing.
- To Provide deputy support to the Creative Head
- To craft witty and impactful copy for individual deliverables, with a cogent call to action and ensure synergy with campaign goals
- To craft and supervise concise corporate and B2C communications and PR initiatives, including mailers and posts.
- Write effective and grammatically correct copy for target audience from conceptualization to

final execution.
- To guard the Literal Brand Tonality, as a second to the marketing team.
- Stay on top of current industry trends and happenings to use that as an opportunity to create campaigns. Think out of the box but still be relevant.

 

 

 

Requirements

- 6-9 years of professional copywriting experience in creative solutions for digital services with strong portfolio of Creative Concept Solutions and it's translation to script/copy.

- Proven expertise as a Content Writer, Copywriter, or a similar role
- Experience managing multiple projects, with the ability to switch from one to the other seamlessly and adhere to deadlines.

• Research and write industry-related content
• Create new content to assist marketing campaigns
• Promote content through multiple channels
• Update website content as needed
• Optimise content using SEO best practices

• Expertise in using content management software, social media platforms and SEO techniques
• Must have written and published blog articles and social media content
• Knowledge about personal finance and investment opportunities is a plus

*Must Have Experience in IT service (web development) based industry*

Responsibilities:

• Research industry-related topics
• Write clear marketing copy to promote our services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed

Requirements

• Proven 2-4 years’ work experience as a Content Writer, Copywriter or similar role
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Ability to meet deadlines
• Graduation / Masters in Marketing, English, Journalism or related field

 

We are looking for content writers who can provide us various type of content like SEO Articles Blog Articles Press Release Product Description Page Content etc. If you are someone who has experience with it & have great English Writing skills, we would love to hear from you.

Experience - 2 to 4 years Location - Pune We are looking for an expert and experienced Content Writer with a super creative bent of mind! Someone who would be able to produce high-quality and information-rich content including blogs, articles, press releases, and similar marketing documents, required to contribute to the overall success of our products. We assure an amazing work experience with a great opportunity to grow and prosper along with the company and the products! Key Responsibilities The individual role that you’ll play in our team: ● Working with internal teams on product and documentation requirements ● Writing easy-to-understand user interface text, online help and developer guides ● Develop engaging content for articles, blogs, stories, and social media to entice and engage customers ● Work with internal teams to obtain an in-depth understanding of the product and the documentation requirements ● Produce high-quality documentation that meets applicable standards and is appropriate for its intended audience ● Create tutorials to help end-users use a variety of applications ● Analyze existing and potential content, focusing on reuse and single-sourcing opportunities ● Ensure that content contains sufficient keywords for search engine optimization ● Study product samples and talk with product designers and developers ● Organize and write supporting documents for products ● Writes, schedules, and posts content online; maintains company web pages and blog(s) ● Select appropriate medium for message or audience, such as manuals or online videos ● Standardize content across platforms and media Skills and Experience ● Experience of 2+ yrs ● Excellent writing skills in a number of different styles/tones ● Proven work experience in technical writing of software documentation ● Ability to deliver high-quality documentation with attention to detail ● Ability to quickly grasp complex technical concepts and make them easily understandable in text and pictures ● Experience with social networks and the implementation of social media marketing ● Must have excellent sentence construction and grammar skills ● Should be able to work independently, delivering accurate documentation within the deadline ● An understanding of formatting articles on the web ● Prior experience in B2B SaaS content marketing would be an added advantage

We're looking for a talented and ambitious professional with 3+ years of experience for our office in NCR. We are MintZip, an exciting fin-tech startup (part of the prestigious NASSCOM 10K Startups Program and recognised by Startup India) aiming to disrupt the financial services industry with singular focus on customer-centric innovations. Learn more: www.mintzip.com What's in it for you: A fast paced, challenging environment that gives you an opportunity to build a solid and rewarding career while charting the course for our organisation. This position will be responsible for content development related to Digital Marketing, collaborations, execution and measurement of our PR & Corporate Marketing activities, with the goal of brand building and enhancing a favourable image of MintZip with clients, customers, media, and the public. Areas of focus include: Creating engaging content around site, app, digital and offline marketing needs. Staying up-to-date with developments and generating new ideas to draw audience's attention. Editing and proof-reading. Collaboration with marketing team to ensure business objectives. PROFESSIONAL QUALIFICATIONS: Education: University degree or equivalent; Master's degree in Communication. Work Experience: 3+ years of proven experience in Content Writing.