Job Description:
- Creation and execution of content strategy across social media platforms (Facebook, Twitter, LinkedIn, Instagram, TikTok, etc.) adhering to the brand's requirements and guidelines
- Develop engaging, creative, innovative campaigns and content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
Technical Skills required:
- Working knowledge on prominent social media content updation dashboards.
- Understanding of key social media engagement metrices.
- Working knowledge of MS Excel and MS Power point. Good hands on knowledge on MS Excel is a plus.
Other requirements:
- Ability to work in a small yet closely-knit team and be willing to go an extra mile to help colleagues in time of need.
- Keenness to learn new things and grow.
- Good communication skills. May be required to speak to clients directly often.
- Ability to put across own PoV.
- Agreement to work long hours and even on weekends if required during peak work load periods. These would be seldom though may occur.
- Jovial and hardworking nature.
About Pixelrush Digital
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● Take ownership of all social media (Facebook, Twitter, LinkedIn, Instagram, Youtube) channels of Wealthy.
● Grow audience and engagement by delivering quality content across all social media channels.
● Independently generate new content ideas, plan and execute monthly social calendars, working together with various internal departments.
● Own Community Management across channels, including responding to questions & engaging in conversation.
● Collaborating with other teams, like marketing, sales, and customer service to ensure brand consistency
● Communicating with followers, responding to queries in a timely manner, and monitoring customer reviews
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Requirements:
You should be a data-driven graduate with 1-3 years of experience who has hands-on experience in -
1) Minimum 2 years of managing different social media accounts.
2) Worked with social media management tools.
3) Strong analytical skills, Extremely KPI-focused, result-oriented mindset.
4) Ability to prioritize and multi-task in a fast-paced startup environment.
5) Strong understanding of social media best practices & trends.
6) Strong working knowledge of MS Excel.
7) Can work in a Team and Individually.
8) Excellent verbal and written communication skills (English and Hindi)
9) Knowledge of Personal finance will be a big plus
Roles and responsibilities:
- Building and executing social media strategy through competitive and audience research
- Setting up and optimizing company pages within each social media platform
- A Social Media Specialist is responsible for creating and administering content on all social media platforms, such as Indeed, Twitter, etc. to build an audience and ensure client engagement
- Write long- and short-form social media messages that attract new users and engage current users
- Use data to analyze what’s working, what’s not, and reinforce or refocus key messages accordingly
- Wear many hats as you work with multiple teams to develop strategy, work with designers, write copy, manage social communities, and analyze data
- Help convert prospects into loyal client with engaging, responsive, responsible, surprising, and captivating social media interactions
Requirements:
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Familiarity with web design and publishing
- Excellent multitasking skills
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- BSc degree in Marketing or relevant field
Job description
Social Media Manager
Company Profile: PinBox is the only global pensionTech committed exclusively to mass-scale digital micropension inclusion among self-employed women and youth. We deploy our white-labelled, API-enabled pension administration and delivery platform, our unique deployment model and a simple and intuitive UI/UX to make access to regulated pension, savings and insurance products easy and simple for non-salaried informal sector workers. We're working actively with governments, regulators, multilateral aid agencies and leading financial inclusion stakeholders in Asia and Africa. The pinBox model is already operating in Rwanda, Kenya and India. We will expand to Bangladesh, Uganda, Chile, Indonesia and Nigeria by 2023. Governments and pension regulators use the our pensionTech to jumpstart digital micropension and insurance inclusion among informal sector workers. Pension funds and insurers use our pensionTech to build a mass market for their products beyond their traditional agentled customer base. Banks, MNOs, cooperatives, MFIs, fintech firms and gig-platforms use our plug-and-play pensionTech to instantly offer an integrated social protection solution to their clients, members and employees without any new investments in IT or capacity enhancement. We’ve recently completed our first equity fundraise to enhance our engineering, business and delivery capacity and embark on the next stage of pinBox pensionTech development and expansion. By 2025, we aim to enable and assist 100 million excluded individuals to start saving for their old age in a secure, affordable and well-regulated environment. We are looking for a passionate and creative Social Media Manager who will enhance our brand and build strong online communities through various social media and digital platforms.
The social media manager will deploy innovative ideas to build mass-scale retail traction and adoption of our micro-pension solution, as well as for our social initiatives such as “Gift-a-Pension”.
Responsibilities:
1. Work closely with internal and external content teams to co-create original text and video content, manage posts, respond effectively to followers and manage the pinBox image and brand in a cohesive way to achieve our mission and goals,
2. Use creative strategies to amplify new concepts and ideas to pinBox target segments using a variety of social media and digital platforms including Facebook, Instagram, Twitter, LinkedIn as well as digital content and news platforms,
3. Design and implement innovative social media campaigns to motivate and encourage mass-scale voluntary micro-pension enrollments — both by self-employed individuals, as well by households for family members and domestic help,
4. Analyze and track emerging social media trends, monitor SEO and user engagement and present weekly and monthly reports that help to shape and optimize pinBox content, communications and digital marketing efforts, and
5. Handle our retail and corporate social media presence ensuring high levels of customer and key stakeholder engagement.
The ideal candidate processes
1. An undergraduate degree in Marketing, Communications or a related field,
2. At least 3 years’ experience in social media management, preferably for a retail brand (retail financial services experience is preferred though not mandatory),
3. Ability to convey complex concepts and ideas in a simple and interesting way,
4. Excellent knowledge of Google Analytics, and of Facebook, Instagram, Twitter and other social media platforms and best practices,
5. Exceptional critical/ lateral thinking, problem-solving and multi-tasking skills, and
6. Excellent teamwork and interpersonal skills, a keen eye for detail and the ability to function effectively and proactively under tight deadlines
Location Delhi (Work from home)
Experience: Min 3 yrs
Urgent opening in our company Hospitality Minds Pvt Ltd
Location - Borivali Mumbai
Work Type - Onsite
Company Profile:
Blitzpools is an Indian fantasy sports platform that allows users to
play fantasy cricket, football and kabaddi.
Blitzpools is a Game of Skill where user creates a team of real
players for an upcoming match and compete with other users for big
prizes. User's team earns points based on user's player performances
in the real-life match.
Years of Experience: 6+yrs.
Responsibilities:
- End-to-End ownership of retention programs and processes across a variety of direct-to-customer channels – Outbound & Inbound, Manual / Assisted (tele-calling, visits) & Automated (including email, SMS, push notifications, merchandising and other new upcoming digital mediums)
- Conceptualizing, building, executing and analyzing retention programs, making continuous improvements based on performance, trends, and insights via tests and iterative optimization
- Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research
- Own the product strategy and roadmap for retention - Partner with the product team to translate business goals into short term and long-term product roadmaps- Comfortable in generating a strategic vision as well as glide path with product teams. Stay abreast of new innovations and the latest technology trends and explore ways of leveraging these
Desired Skills:
- Bachelor’s degree from a reputed institute. 6-8 years of overall experience with 5+ years of relevant work experience in lifecycle marketing in consumer products / services
- Demonstrate result orientation and high Bias for action. The candidate must have strong operational experience and be willing to get hands dirty.
- Proven track-record of managing and delivering marketing programs identifying customer actions and conversions for each stage and achieving those KPIs
- Highly customer-obsessed thinking with a deep understanding of customer needs and aspirations. Skilled at decoding the price-value equation from a customer’s perspective and an ability to speak the customer’s language
- Demonstrated experience using data and KPI metrics to monitor and measure performance, measure effectiveness and plan ongoing improvements
- Strong verbal and written communication skills. Ability to think big and rethink how to better serve our customers
- High bias for taking end-to-end ownership of responsibilities, flexibility and exceptional communication skills earning trust of others
- As a Content Writer, the candidate will work on devising strategies for content creation to create one of the largest doubts solving platform
- Identify areas to improve, define metrics to measure and monitor content creation activities and build end-to-end reporting solutions which help leaders
- keep a close on content creation, along with using project management tools, essential documentation, and necessary reporting
- The candidate will also work closely with internal business teams to extract or mine information from our existing content systems to create new mappings to further improve content consumption on the platform
- The candidate will also work on designing creative teaching methodologies and strategic interventions to personalize the experience of learning while focusing on efficient outcomes
- The candidate will work on creating Guidelines and set processes for zero- error content creation, and setting QA/review processes
- Planning and managing creative content production pipeline using project management tools, essential documentation and necessary reporting
Founded in 2014, this company aims to enhance the quality of life and make it easier for women across the country. Recommended by best of doctors, their products are available across wellness stores and e-commerce websites, and selling like hotcakes - having sold over 20000 packs in their first year itself.
- Understanding the business goals, what the product offers, the platform for communication and accordingly creating copy that can help drive maximum conversions.
- Measuring performance of the copy at every step to ensure business objectives are met.
- Researching about the brand, competition, and category and creating a communication plan for the brand in line with the brand values.
- Ensuring consistent brand voice across all brand channels and pieces of communication.
- Understanding the platform for communication and create copy that works for the platform.
- Measuring content for performance and conversion.
- Monitoring web traffic and engagement (e.g. conversions and bounce rates) basis content created.
- Coordinating and collaborating with marketing and design teams to ensure high quality output.
- Following industry-related news and generate ideas around trending topics.
- Reviewing and updating published content as needed, identifying gaps and making recommendations accordingly.
What you need to have:
- Any graduation
- Being highly creative and imaginative.
- Having good written and interpersonal skills
- Working well in a team
- Being able to work under pressure and manage deadlines
- Having an eye for detail
- Having an interest in new advertising trends and techniques
Job description
- Create content marketing campaigns to drive leads and subscribers.
- Use SEO best practices to generate traffic and ultimately leads from our website.-Regularly produce various content types, including emails, social media posts, blog articles/posts etc.
- Work with the marketing and design team to create innovative campaigns for social media and web.
- Curate and generate content to reach relevant customers through social, web, email, print and other marketing media.
- Research markets and industries to compare and create content that is innovative and original.
- Establish workflow for identifying, creating, publishing, and re-purposing content.
Required Candidate profile
- Bachelors degree in English, Journalism or related field
- Knowledge of digital marketing tactics, including SEO, Email -Marketing and Web Analytics
- Exceptionally strong English language comprehension with excellent copywriting skills
- Experience in writing for B2B audience shall be preferred.