Associate - Social Media Management

• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed

Roles and responsibilities:

• Building and executing social media strategy through competitive and audience research
• Setting up and optimizing company pages within each social media platform
• A Social Media Specialist is responsible for creating and administering content on all social media platforms, such as Indeed, Twitter, etc. to build an audience and ensure client engagement
• Write long- and short-form social media messages that attract new users and engage current users
• Use data to analyze what’s working, what’s not, and reinforce or refocus key messages accordingly
• Wear many hats as you work with multiple teams to develop strategy, work with designers, write copy, manage social communities, and analyze data
• Help convert prospects into loyal client with engaging, responsive, responsible, surprising, and captivating social media interactions

Requirements:

• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Excellent multitasking skills
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• BSc degree in Marketing or relevant field

Urgent opening in our company Hospitality Minds Pvt Ltd

Location - Borivali Mumbai

Work Type - Onsite

Company Profile:
Blitzpools is an Indian fantasy sports platform that allows users to
play fantasy cricket, football and kabaddi.

Blitzpools is a Game of Skill where user creates a team of real
players for an upcoming match and compete with other users for big
prizes. User's team earns points based on user's player performances
in the real-life match.

Years of Experience: 6+yrs.

Responsibilities:

• End-to-End ownership of retention programs and processes across a variety of direct-to-customer channels – Outbound & Inbound, Manual / Assisted (tele-calling, visits) & Automated (including email, SMS, push notifications, merchandising and other new upcoming digital mediums)
• Conceptualizing, building, executing and analyzing retention programs, making continuous improvements based on performance, trends, and insights via tests and iterative optimization
• Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research
• Own the product strategy and roadmap for retention - Partner with the product team to translate business goals into short term and long-term product roadmaps- Comfortable in generating a strategic vision as well as glide path with product teams. Stay abreast of new innovations and the latest technology trends and explore ways of leveraging these

Desired Skills:

• Bachelor’s degree from a reputed institute. 6-8 years of overall experience with 5+ years of relevant work experience in lifecycle marketing in consumer products / services
• Demonstrate result orientation and high Bias for action. The candidate must have strong operational experience and be willing to get hands dirty.
• Proven track-record of managing and delivering marketing programs identifying customer actions and conversions for each stage and achieving those KPIs
• Highly customer-obsessed thinking with a deep understanding of customer needs and aspirations. Skilled at decoding the price-value equation from a customer’s perspective and an ability to speak the customer’s language
• Demonstrated experience using data and KPI metrics to monitor and measure performance, measure effectiveness and plan ongoing improvements
• Strong verbal and written communication skills. Ability to think big and rethink how to better serve our customers
• High bias for taking end-to-end ownership of responsibilities, flexibility and exceptional communication skills earning trust of others

• As a Content Writer, the candidate will work on devising strategies for content creation to create one of the largest doubts solving platform
• Identify areas to improve, define metrics to measure and monitor content creation activities and build end-to-end reporting solutions which help leaders
• keep a close on content creation, along with using project management tools, essential documentation, and necessary reporting
• The candidate will also work closely with internal business teams to extract or mine information from our existing content systems to create new mappings to further improve content consumption on the platform
• The candidate will also work on designing creative teaching methodologies and strategic interventions to personalize the experience of learning while focusing on efficient outcomes
• The candidate will work on creating Guidelines and set processes for zero- error content creation, and setting QA/review processes
• Planning and managing creative content production pipeline using project management tools, essential documentation and necessary reporting