Associate - Social Media Management

Job Description

We are looking for a Product Marketing Associate who will streamline our product marketing efforts. You will work closely with the marketing, sales and product teams. You will help research, compile and develop positioning, messaging and communication for marketing and sales.

Responsibilities

Research and manage marketing and sales collaterals

Research and structure content for webpages and landing pages

Create high-quality content for Gumlet in the form of sales/marketing collaterals, email communications, website and landing page copy.

Ideate and help build compelling narratives and messaging for Gumlet across marketing channels

Streamline and overlook lead nurturing campaigns

Organize and track content distribution

Conduct competitive, market and customer research, and build usable insights to further the marketing and sales efforts.

Work on projects to improve and track the middle and bottom of the funnel

Work closely with sales and marketing teams to identify opportunities for new client acquisition.

Skills And Qualification

Work experience as a marketing associate or a similar role

In-depth understanding of marketing fundamentals

Excellent communication skills

Knack for copywriting

Analytical abilities

Education requirements

BE/BTech or equivalent degree.

0.6 - 1 year of core marketing experience, preferably with Tech / Product / SaaS domain companies

Excellent command of the U. S. English (understanding, speaking, and writing).

"About the Role:

Brand Managers are responsible for planning, implementing, managing and monitoring company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales. We are looking for an experienced, passionate and creative Social Media Manager to join our team. As a Social Media Manager you will be responsible for developing and implementing our Social Media strategy in order to increase our

online presence and improve our marketing and sales efforts. You will be working closely with Marketing and Sales departments.

Responsibilities:

1. Performing research on current benchmark trends and audience preferences

2. Designing and implementing social media strategy to align with business goals

3. Setting specific objectives and reporting on ROI

4. Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

5. Monitor SEO and web traffic metrics

6. Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

7. Communicate with followers, respond to queries in a timely manner and monitor customer reviews

8. Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)

9. Suggest and implement new features to develop brand awareness, like promotions and competitions

10. Stay up-to-date with current technologies and trends in social media, design tools and applications

11. Creating campaign plans for business and marketing priorities

Basic Qualifications:

- Proven work experience as a Brand Manager/Social media manager

- Hands on experience in content management

- Excellent copywriting skills

- Ability to deliver creative content (text, image and video)

- Solid knowledge of SEO, keyword research and Google Analytics

- Knowledge of online marketing channels

- Familiarity with web design

- Excellent communication skills

- Analytical and multitasking skills

- BSc degree in Marketing or relevant field"

• Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
• Understand the competitive landscape—be an expert on our competition and how they are positioned.
• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
• Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
• Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
• Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
• Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
• Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

• 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
• Proficient in productivity applications such as Microsoft Office, Project or Basecamp.
• Comfortable using collaboration and CRM tools such as Slack and Salesforce.
• Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
• Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Bachelor’s degree in business or marketing; MBA preferred.
• Pragmatic Institute Certified (PMC) III or higher preferred.

It's a Work From Home Job . He or She have to handle the social media and digital media like instagram, Twitter, Facebook. By posting relevant things. And i need Interns. Interns who will do intership in the company and will provide then the certificate. Intership are between 4months - 6months. 

We are looking for an experienced and creative Content Strategist to join our team. As a Content Strategist, you will be responsible for developing and implementing our content strategy to increase our online presence and improve our marketing and sales efforts. You will be working closely with Marketing and Sales departments.

 

Job responsibilities:

 

• Performing exhaustive research to gain in-depth knowledge of all customer personas
• Performing extensive research and analysis on consumer thoughts and trends
• Creating specifications and content appropriate for the brand's customer personas
• Strategizing content pillars and sub pillars
• Planning the editorial calendar and content proposition
• Collaborating with content management teams, creative teams, and writers to implement the strategy
• Overseeing writing style and tone for all content
• Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
• Developing editorial strategy, so content is consistent across all delivery platforms
• Conducting periodic content audits
• Tracking and calculating content ROI
• Ensuring that content strategy meets business objectives
• Strategizing and improving content delivery and promotion
• Analyzing content marketing strategy to evaluate whether it's working or not.
  
  

Qualifications and skills:

 

• 4 years of experience as a Content Strategist or a similar role
• Excellent copywriting skills & editorial competency
• Content presentation skills – you should be able to determine how content should be packaged for new and existing consumers to induce them to take business actions.
• Content delivery skills – you determine the best distribution channel to deliver content to your audience.
• You should have experience in handling and strategizing marketing campaigns.
• Content monetization skills – as a content strategist, you must be able to plan how your content can get customers to buy your product or service and thereby earn revenue.
• Good analytical abilities to spot patterns and trends in content marketing data
• Having a keen interest in organizational goals and targets

Our company is in need of a talented Content Writer to create compelling blog posts, white papers, product descriptions, social media content and web copy. We’re looking for someone who will help us expand our digital footprint and drive more value through online content. The ideal candidate should have a proven track record of producing pieces that increase engagement and drive leads. This position requires a high level of creativity, as well as the ability to use data-driven insights to write better material. The successful candidate should also be detail-oriented and committed to meeting tight deadlines. Preference will be given to those with a strong writing portfolio, bachelor’s degree and relevant work experience.

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and the title of the manager the person will report to.

• Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site
• Regularly produce various content types, including email, social media posts, blogs and white papers
• Actively manage and promote our blog, and pitch articles to relevant third-party platforms
• Edit content produced by other members of the team
• Analyze content marketing metrics and makes changes as needed
• Collaborate with other departments to create innovative content ideas

Qualification : Bcom ( Finance),MBA(Finance & Marketing ) /any other graduate or Post graduate can also apply( They must have experience as Content writer in Technical field or Financial Field.)

 

1. The Candidate should be belongs to Financial/Technical background.
2. Excellent Verbal communication skill strong ability to communicate story ideas
3. The candidate can do Research on finanace technology data trends & current market senerio
4. The candidate should have creative contents
5. Excellent Writing & Editing skills in English.

 

• Writing blogs, write-ups and various contents for marketing and communications
• Ideating and writing content/ script for success stories in the form of writing, visual content and audio-visual outputs
• Posting on various channels and managing social media handles
• Designing using tools

 

Desired Candidate Profile

What you need to have:

• Focus and Discipline
• Analytical, problem solving and calculative attitude
• Humility to learn, share & keep improving
• Excellent and proactive communication in all formats

 

Should have excellent overall writing skills in a number of different styles/tones A deep understanding of consumers and what motivates them online Impeccable spelling and grammar Familiarity with keyword placement and other SEO best practices An understanding of formatting articles on the web

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