Head of Digital

About the Role

LMTEQ is seeking a Marketing Manager / Content Writer to drive content-led

marketing, lead generation, and brand growth for IT services and enterprise platforms. This role

blends hands-on technical content creation with marketing planning, performance tracking, and

reporting ownership.

The ideal candidate will be responsible for building and executing marketing plans, generating

qualified leads through content and digital channels, and delivering monthly, quarterly, and

annual performance reports.

Key Responsibilities

Content Strategy Execution

● Define and execute a technical content strategy aligned with marketing and business

goals.

● Create high-quality content including:

○ Blogs

○ Case studies

○ Whitepapers

○ E-books

○ Landing pages

○ Website content and articles

● Ensure all content supports lead generation, brand positioning, and thought leadership.

● Edit, repurpose, and optimize content for multiple platforms and campaigns.

Lead Generation & Campaign Planning

● Own and execute content-driven lead generation plans for IT services and enterprise

offerings.

● Design and implement:

○ Monthly marketing plans

○ Quarterly campaign roadmaps

○ Annual marketing strategy

● Work closely with sales and leadership teams to align marketing initiatives with revenue

goals.

● Support inbound marketing activities across websites, LinkedIn, and other digital

channels.

● Continuously optimize campaigns to improve lead quality and conversion rates.

SEO & Performance Marketing

● Perform basic to intermediate SEO analysis, including:

○ Keyword research (primary, secondary, tertiary)

○ On-page SEO optimization

○ Search intent mapping

● Use SEO tools such as Semrush, Ubersuggest, Google Keyword Planner, and Google

Analytics.

● Optimize website content to improve traffic, rankings, and conversions.

● Support off-page SEO activities such as interlinking, content distribution, and business

listings.

Reporting & Analytics

● Track and analyze marketing and content performance metrics.

● Prepare and present:

○ Monthly marketing performance reports

○ Quarterly marketing and lead generation reports

○ Annual marketing performance and strategy reports

● Share insights on:

○ Content performance

○ SEO metrics

○ Lead generation outcomes

○ Campaign effectiveness

● Use data-driven insights to refine marketing strategies and content plans.

Marketing & Brand Management

● Create technical and industry-focused content for LinkedIn and other professional

platforms.

● Ensure consistent brand messaging across all marketing and content assets.

● Collaborate closely with:

○ Digital marketing specialists

○ Social media teams

○ Graphic designers

○ WordPress developers

● Manage timelines, priorities, and deliverables in an agile, fast-paced environment.

Research, Tools & Innovation

● Conduct in-depth research on IT services, enterprise platforms, and industry trends.

● Leverage AI-powered tools (ChatGPT, Jasper, Copy.ai, Grammarly, etc.) to improve

efficiency and quality while maintaining originality.

● Explore new tools, formats, and approaches to enhance marketing effectiveness.

Must-Have Skills & Qualifications

● 2–4 years of experience in Marketing, Technical Content Writing, or Content Marketing

● Strong proficiency in written English

● Proven ability to create clear, structured, and engaging technical content

● Basic to intermediate SEO knowledge (mandatory)

● Hands-on experience with:

○ Keyword research

○ On-page SEO optimization

● Experience supporting lead generation or inbound marketing initiatives

● Ability to create and manage monthly, quarterly, and annual marketing plans

● Strong analytical, reporting, and presentation skills

● Ability to work in a fast-paced, deadline-driven environment

Good-to-Have Skills

● Understanding of IT services and enterprise technologies, such as:

○ ServiceNow

○ SAP

○ Salesforce

● Prior experience in digital transformation or enterprise IT content

● Exposure to B2B marketing and demand generation

● Experience working closely with sales or leadership teams

● Familiarity with marketing KPIs and funnel metrics

● Experience using AI tools responsibly for marketing acceleration

Tools & Platforms (Preferred)

● SEO Tools: Semrush, Ubersuggest, Google Keyword Planner, Google Analytics

● AI Tools: ChatGPT, Perplexity Jasper, Grammarly, or equivalent

● CMS: WordPress

● Social Platforms: LinkedIn

● Design: Canva or equivalent

Job Summary:

The Franchise Manager is responsible for identifying, developing, and managing franchise business partners to achieve company expansion goals. The role involves driving franchise sales, ensuring operational excellence across franchise outlets, and maintaining strong relationships with franchisees to ensure brand consistency, profitability, and compliance with company standards.

Key Responsibilities:

1. Franchise Development

• Identify potential franchise partners and evaluate their suitability based on business objectives and brand values.
• Develop and execute the franchise expansion strategy for assigned regions.
• Conduct market research to identify new business opportunities and viable territories.
• Manage franchise sales cycle from lead generation to agreement signing.

2. Franchise Operations Management

• Provide onboarding, training, and operational support to new franchisees.
• Ensure all franchise outlets adhere to brand standards, operational processes, and quality benchmarks.
• Monitor franchise performance and implement corrective measures to improve sales and profitability.
• Regularly visit franchise outlets for audits, reviews, and relationship management.

3. Financial & Business Performance

• Support franchisees in business planning, budgeting, and P&L management.
• Monitor revenue targets, cost control, and ROI for each franchise unit.
• Prepare periodic performance reports and present to management.

4. Marketing & Brand Compliance

• Collaborate with the marketing team to execute local and national marketing campaigns.
• Ensure all franchise outlets follow approved brand guidelines in operations and customer experience.
• Coordinate launch events and promotional activities for new franchise openings.

5. Relationship & Conflict Management

• Maintain strong, trust-based relationships with all franchise partners.
• Address and resolve franchise-related issues, ensuring alignment with company policies.
• Facilitate continuous communication and knowledge sharing among franchisees.

Key Skills & Competencies:

• Strong business acumen and negotiation skills.
• Excellent communication and interpersonal skills.
• Analytical mindset with ability to interpret financial reports.
• Leadership and team management capabilities.
• Ability to travel frequently and manage multiple stakeholders.

Qualification & Experience:

• Bachelor’s degree in Business Administration, Marketing, or related field (MBA preferred).
• 5–8 years of experience in franchise management, business development, or retail operations.
• Experience in [industry – e.g., Home Décor, FMCG, Retail, F&B, etc.] preferred.

Work with the manager through the entire analytical and machine learning model life cycle:

⮚ Define the problem statement

⮚ Build and clean datasets

⮚ Exploratory data analysis

⮚ Feature engineering

⮚ Apply ML algorithms and assess the performance

⮚ Codify for deployment

⮚ Test and troubleshoot the code

⮚ Communicate analysis to stakeholders

Technical Skills

⮚ Proven experience in usage of Python and SQL

⮚ Excellent in programming and statistics

⮚ Working knowledge of tools and utilities - AWS, DevOps with Git, Selenium, Postman, Airflow, PySpark

Opportunity Summary

We are looking for an enthusiastic engineer with experience building Salesforce AppExchange apps to lead the development of Salesforce connectors for our marketing technology products.

What would you do?

·      Collaborate with stakeholders in establishing application requirements, determining features, creating customer-friendly solutions, and determining support needs and performance requirements. 

·      Plan, design, develop, test, and deploy software to satisfy these requirements. 

·      Work according to the agile programming application development methodology adhered to including test-first, iterative development, and continuous re-prioritization.  

·      Support the maintenance of our hosted technology solutions. 

·      Work with other team members in accomplishing group objectives and participating in code reviews. 

·      Ensure timely and robust implementation of the company’s development plans.

·      Ensure that all relevant parties are kept up to date on progress of projects and give feedback on an ongoing basis. 

·      Contribute to the review, selection, and adoption of proprietary tools and technologies. 

·      Use specialist knowledge and experience of information technology to provide technical advice and vision.

Technical Skills

The following skills are needed for this role.

Experience

·      5+ years’ experience in web application design and development 

·      Bachelor’s Degree in relevant discipline or equivalent experience 

Primary Skills

·      Strong background in Front-end technologies – HTML, CSS, JavaScript, React, Angular, etc. 

·      Experience with node.js

·      An understanding of User Experience and a background in building intuitive interfaces. 

Secondary Skills (nice to have)

·      Experience with Shopify integrations.

·      Experience building native apps for other platforms.

·      Experience with Salesforce APEX, VisualForce, SOQL, etc.

·      AWS ecosystem and tools, particularly developing for serverless environments. 

·      Any experience with other languages will be beneficial.

Soft Skills

·      Proven ability to lead a team and mentor others. 

·      Thrives collaborating in a team environment with a diverse range of people.

·      Passionate about delivering an amazing customer experience.

·      Able to have a change of mind, and able to change the minds of others.

·      Writes clearly and concisely.

·      Capable of working without a company office, with a fully remote team.

Growth Skills

·      Possesses a good work ethic; a self-starter with a desire to grow.

·      Always looking for better ways to get the job done.

Job Description:

Interviews will be scheduled in two days. 

We are seeking a highly skilled Scala Developer to join our team on an immediate basis. The ideal candidate will work remotely and collaborate with a US-based client, so excellent communication skills are essential.

Key Responsibilities:

Develop scalable and high-performance applications using Scala.

Collaborate with cross-functional teams to understand requirements and deliver quality solutions.

Write clean, maintainable, and testable code.

Optimize application performance and troubleshoot issues.

Participate in code reviews and ensure adherence to best practices.

Required Skills:

Strong experience in Scala development.

Solid understanding of functional programming principles.

Experience with frameworks like Akka, Play, or Spark is a plus.

Good knowledge of REST APIs, microservices architecture, and concurrency.

Familiarity with CI/CD, Git, and Agile methodologies.

Roles & Responsibilities

• Develop and maintain scalable backend services using Scala.
• Design and integrate RESTful APIs and microservices.
• Collaborate with cross-functional teams to deliver technical solutions.
• Write clean, efficient, and testable code.
• Participate in code reviews and ensure code quality.
• Troubleshoot issues and optimize performance.
• Stay updated on Scala and backend development best practices.

Immediate joiner prefer.

 Responsibilities: 

• Participate in the entire application lifecycle, focusing on coding and debugging 
• Ability to design and document the product features, codes. 
• Self-driven and ability to take up ownership of things 
• Write clean code to develop functional applications, automation scripts, test cases 
• Troubleshoot and debug applications 
• Collaborate with developers, cross-functional teams to identify issue, new features and come up with solutions 
• Gather and address technical and design requirements 
• Provide training and support to internal teams 
• Build reusable code and libraries for future use 
• Ability to sync with other developers, designers to identify issues, new features and improvements 

Responsibilities

· Design, maintain and supply content for the organization's website

· Formulate strategies to build lasting digital connections with customers

· Monitor company presence on social media

· Launch advertisements to increase brand awareness
· Monitor website SEO performance

Responsibilities

• Designing and implementing new features and functionality
• Establishing and guiding the website’s architecture
• Ensuring high-performance and availability, and managing all technical aspects of the CMS
• Helping formulate an effective, responsive design and turning it into a working theme and plugin.

Skills and Qualifications

• Good understanding of front-end technologies, including HTML5, CSS3, JavaScript, jQuery
• Experience building user interfaces for websites and/or web applications
• Experience designing and developing responsive design websites
• Comfortable working with debugging tools like Firebug, Chrome inspector, etc.
• Ability to understand CSS changes and their ramifications to ensure consistent style across platforms and browsers
• Ability to convert comprehensive layout and wireframes into working HTML pages
• Knowledge of how to interact with RESTful APIs and formats (JSON, XML)
• Strong understanding of PHP back-end development

• You will be responsible for design, development and testing of Products
• Contributing in all phases of the development lifecycle

• Writing well designed, testable, efficient code
• Ensure designs are in compliance with specifications

• Prepare and produce releases of software components

• Support continuous improvement by investigating alternatives and technologies and presenting these for architectural review

• Some of the technologies you will be working on: Core Java, Solr, Hadoop, Spark, Elastic search, Clustering, Text Mining, NLP, Mahout and Lucene etc.